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  1. Direct to confusion: Lessons learned from marketing brca testing.Ellen Matloff & Arthur Caplan - 2008 - American Journal of Bioethics 8 (6):5 – 8.
    Myriad Genetics holds a patent on testing for the hereditary breast and ovarian cancer genes, BRCA1 and BRCA2, and therefore has a forced monopoly on this critical genetic test. Myriad launched a Direct-to-Consumer (DTC) marketing campaign in the Northeast United States in September 2007 and plans to expand that campaign to Florida and Texas in 2008. The ethics of Myriad's patent, forced monopoly and DTC campaign will be reviewed, as well as the impact of this situation on patient access and (...)
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  • Direct-to-consumer online genetic testing and the four principles: an analysis of the ethical issues.Katherin Wasson, E. David Cook & K. Helzlsouer - 2005 - Ethics and Medicine 22 (2).
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  • Let the consumer decide? The regulation of commercial genetic testing.D. M. Levitt - 2001 - Journal of Medical Ethics 27 (6):398-403.
    Objectives—The development of predictive genetic tests provides a new area where consumers can gain knowledge of their health status and commercial opportunities. “Over-the-counter” or mail order genetic tests are most likely to provide information on carrier status or the risk of developing a multifactorial disease. The paper considers the social and ethical implications of individuals purchasing genetic tests and whether genetic information is different from other types of health information which individuals can obtain for themselves.Design—The discussion is illustrated by findings (...)
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  • Let the consumer decide? The regulation of commercial genetic testing.Mairi Levitt - 2001 - Journal of Medical Ethics 27 (6):398-403.
    Objectives—The development of predictive genetic tests provides a new area where consumers can gain knowledge of their health status and commercial opportunities. “Over-the-counter” or mail order genetic tests are most likely to provide information on carrier status or the risk of developing a multifactorial disease. The paper considers the social and ethical implications of individuals purchasing genetic tests and whether genetic information is different from other types of health information which individuals can obtain for themselves.Design—The discussion is illustrated by findings (...)
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