As embodied theories of cognition are increasingly formalized and tested, care must be taken to make informed assumptions regarding the nature of concepts and representations. In this study, we outline three reasons why one cannot, in effect, represent the same concept twice. First, online perception affects offline representation: Current representational content depends on how ongoing demands direct attention to modality-specific systems. Second, language is a fundamental facilitator of offline representation: Bootstrapping and shortcuts within the computationally cheaper linguistic system continuously modify (...) representational content. Third, time itself is a source of representational change: As the content of underlying concepts shifts with the accumulation of direct and vicarious experience, so too does the content of representations that draw upon these concepts. We discuss the ramifications of these principles for research into both human and synthetic cognitive systems. (shrink)

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science.... Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist.