The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In (...) this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. (shrink)

"There are books—few and far between—which carefully, delightfully, and genuinely turn your head inside out. This is one of them. It ranges over some central issues in Western philosophy and begins the long overdue job of giving us a radically new account of meaning, rationality, and objectivity."—Yaakov Garb, _San Francisco Chronicle_.

Preceding research in cognitive linguistics has advanced the claim that evaluative components form an integral part of image schemas (cf. Krzeszowski 1993, 1997; Cienki 1997: 3–6). This so-called “plus–minus” (or “axiological”) parameter has primarily been discussed with regard to opposing dimensions within a range of image-schematic contexts. In the paired particles in–out, up–down, and on–off, for instance, the meaning of which is based on the image-schematic notions of CONTAINMENT, VERTICALITY, and CONTACT, respectively, the second elements are assumed to carry negative (...) default evaluations. Additionally, the Axiological Invariance Principle (Krzeszowski 1997) claims that these evaluative components are generally retained in metaphorical extensions. This study applies the plus–minus hypothesis in image-schema theory to the analysis of semantically highly redundant verb-particle constructions in English. The hypotheses derived from this application are tested against the real usage of such constructions as documented in the British National Corpus and the Collins Online. Though the presentation of a full-blown alternative to the plus–minus assumption is beyond the scope of this empirical investigation, an important implication of this study is that the isolated, “primitive” (noncompound) image schemas traditionally dealt with in cognitive linguistic research should not be considered as the locus of evaluative defaults. It is suggested instead that axiological components are dimensions of richer, contextualized cognitive models, in which image schemas appear as complex superimpositions, i.e., image-schema groupings or compounds. (shrink)