We study imagination as reality-oriented mental simulation : the activity of simulating nonactual scenarios in one’s mind, to investigate what would happen if they were realized. Three connected questions concerning ROMS are: What is the logic, if there is one, of such an activity? How can we gain new knowledge via it? What is voluntary in it and what is not? We address them by building a list of core features of imagination as ROMS, drawing on research in cognitive psychology (...) and the philosophy of mind. We then provide a logic of imagination as ROMS which models such features, combining techniques from epistemic logic, action logic, and subject matter semantics. Our logic comprises a modal propositional language with non-monotonic imagination operators, a formal semantics, and an axiomatization. (shrink)

Although research on epistemic injustice has focused on the effects of prejudice in epistemic exchanges, the account of prejudice that emerges in Fricker’s (2007) view is not completely clear. In particular, I claim that the epistemic role of prejudice in the structure of testimonial justification is still in need of a satisfactory explanation. What special epistemic power does prejudice exercise that prevents the speaker’s words from constituting evidence for the hearer’s belief? By clarifying this point, it will be possible to (...) address two more general issues concerning the nature of prejudice: its resistance to counterevidence and the steps involved in overcoming prejudice. I propose a hinge account of prejudice, based on the recent perspective of hinge epistemology, to help clarify these aspects. According to the hinge account, prejudices share a fundamental feature with hinges: they work as norms of evidential significance, and as such, they determine what can and cannot count as evidence for belief. (shrink)

It is well known that systems of action deontic logic emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law are subject to paradoxes. In general, paradoxes are acknowledged as such if we have intuitions telling us that things should be different. The aim of this paper is to introduce a paradox-free deontic action system by (i) identifying the basic intuitions leading to the emergence of the paradoxes (...) and (ii) exploiting these intuitions in order to develop a consistent deontic framework, where it can be shown why some phenomena seem to be paradoxical and why they are not so if interpreted in a correct way. (shrink)

Intentionality is traditionally defined as the property of a mental state to be directed at something presented in a particular way. The fact that we can think about objects which do not exist makes this definition problematic: what kind of things are those objects? The aim of this paper is to analyse the definition of intentionality as a relation in theories which do not admit non-existent special entities. In particular, I consider John R. Searle and Tim Crane’s theories of intentionality (...) and I argue that neither Searle’s notion of a non-ordinary relation between the intentional state and the intentional object nor Crane’s idea of a relation between the intentional state and the intentional content succeed in holding together the traditional definition of intentionality and the purpose to not be committed to some kind of special entities. This intent seems finally hardly compatible with the traditional definition of intentionality. (shrink)

Currently available systems of action deontic logic are not designed to model procedures to assess the conduct of an agent which take into account the intentions of the agent and the circumstances in which she is acting. Yet, procedures of this kind are essential to determine what counts as culpable not doing. In light of this, we design an action logic, AL, in which it is possible to distinguish actions that are objectively possible for an agent, viz. there are no (...) objective impediments for the agent to do them, and actions that, besides being objectively possible, are compatible with the setting or intentions of the agent. (shrink)

The aim of this paper is to introduce a system of dynamic deontic logic in which the main problems related to the de finition of deontic concepts, especially those emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law, are solved. The basic idea is to introduce two crucial distinctions allowing us to differentiate (i) what is ideal with respect to a given code, which fixes the types (...) of action that are abstractly prescribed, and what is ideal with respect to the specific situation in which the agent acts, and (ii) the transitions associated with actions and the results of actions, which can obtain even without the action being performed. (shrink)

A famous programmatic phrase from the Soliloquia shows how the young Augustine, in his thirties, had a clear idea of what one had to investigate in order to attain a knowledge of God: “Deum et animam scire cupio”. Here, Augustine established a link between two objects of research. Starting from this relation, this article explores Augustine’s anthropological doctrine, and focuses on four images used by Augustine to illustrate the human condition: (1) the lamp (lucerna), symbolizing the man composed by a (...) body, which is the container, and by a soul enclosed in the body, which is the flame. (2) The knight (eques), where although it is the horse (equus) that gives the name to the compound and defines the characteristics of its rider, the term ‘eques’ does not in any way designate the horse. (3) The centaur (centaurus), which expresses the inseparable unity of the two natures but also their distinction. (4) The chariot (biga), which perfectly symbolizes the union between body and soul, by the horses, and introduces a reference to God, by the figure of the charioteer. (shrink)

This paper explores the enactive approach in cognitive science with an eye on the later Wittgenstein’s philosophy. The aim is not that of answering the question: was Wittgenstein an ante litteram enactivist? He was not, because he was not an ante litteram (cognitive) scientist of any kind. The aim, conversely, is that of answering the question: can enactivism be Wittgensteinian? In answering positively, it will be argued that a Wittgensteinian framework can help enactive cognitive scientists in dissolving certain old problems (...) which they sometimes seem not to be able to get rid of. After the Introduction, the first two sections of the paper concern the Wittgensteinian standpoint on psychological concepts (Section 2) and the enactivist approach in its general terms (Section 3). Section 4 attempts a closer examination of some key concepts – chiefly representations, the inner, the “explanatory gap”, the “hard problem” of consciousness – considering both the enactivists’ and Wittgenstein’s attitude towards them. The Conclusion surmises the benefits of a Wittgensteinian perspective also hinting at some other problems which it can help to clarify. (shrink)

In this commentary on Nuno Venturinha’s Description of Situations, after highlighting what in my view are the most significant and innovative features of his work, I focus on Venturinha’s infallibilist approach to knowledge. This topic allows for a wider discussion concerning the pragmatist aspects of the later Wittgenstein’s philosophy. I discuss this in three steps: first, by describing the general similarity between Wittgenstein and the pragmatists with respect to the emphasis on contexts; second, by focusing on the kind of fallibilism (...) endorsed by the pragmatists and its compatibility with Charles S. Peirce’s concept of the “indubitables,” which I take as a precursor of Wittgenstein’s concept of hinges; and, finally, by advancing the hypothesis that it is possible to find a form of fallibilism in the later Wittgenstein too, notwithstanding his insistence on the impossibility of mistakes. My conclusion is that while Venturinha’s contextualism finds support in the later Wittgenstein’s writings, his infallibilism does not. (shrink)

Enactivist approaches claim that cognition arises through a dynamic interaction between an acting organism and its environment. An ongoing challenge for these approaches is the problem of accounting for normativity while avoiding overly reductionist outcomes. This article examines a few proposed solutions, including agent-environment dynamics, participatory sense-making, radical enactivism, the skillful intentionality framework, and enactivist cultural psychology. It argues that good examples of enacted normativity are gestures of appreciation/disapproval performed in the aesthetic domain. Both Wittgenstein and Dewey explore this issue (...) and their ideas could be productively worked upon in an enactive account. (shrink)

“Our later and more critical philosophies are mere fads and fancies compared with this natural mother-tongue of thought”, says William James in his lecture on common sense. The deep bond connecting language, common sense and nature is also one of the main concerns of the later Wittgenstein. The aim of this paper is to compare the two philosophers in this respect, particularly focusing on James’ Pragmatism and on Wittgenstein’s On Certainty. Similarities, but also differences, will be highlighted. A further element (...) will be offered by the analysis of a fragment of Wittgenstein’s Nachlass, which anticipates his image of the river-bed of thought through the critique of James’ stream of thought. By means of this comparison, I will question Wittgenstein’s explicit refusal of pragmatism. I will argue that his late philosophy can be said to be even more pragmatist than James’, in that it delineates a conception of the common sense certainties which shape our Weltbild (world-picture) as practically, and not merely epistemically, connected to our life. (shrink)

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. -/- The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors (...) for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. -/- Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. -/- The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: -/- · Analyzing and designing brand language across media · Brand image, brand symbols, brand icons vs. iconicity · The contribution of semiotics to transmedia storytelling · Narrativity and rhetorical approaches to branding · Semiotic roadmap for designing brand identity · Semiotic roadmap for designing logos and packaging · Sociosemiotic accounts of building brand identity online · Multimodality and Multimodal critical discourse analysis · Challenging the omnipotence of cognitivism in brand- related research · Semiotics and (inter)cultural branding · Brand equity semiotics Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms . (shrink)