We study imagination as reality-oriented mental simulation (ROMS): the activity of simulating nonactual scenarios in one’s mind, to investigate what would happen if they were realized. Three connected questions concerning ROMS are: What is the logic, if there is one, of such an activity? How can we gain new knowledge via it? What is voluntary in it and what is not? We address them by building a list of core features of imagination as ROMS, drawing on research in cognitive psychology (...) and the philosophy of mind. We then provide a logic of imagination as ROMS which models such features, combining techniques from epistemic logic, action logic, and subject matter semantics. Our logic comprises a modal propositional language with non-monotonic imagination operators, a formal semantics, and an axiomatization. (shrink)

Intentionality is traditionally defined as the property of a mental state to be directed at something presented in a particular way. The fact that we can think about objects which do not exist makes this definition problematic: what kind of things are those objects? The aim of this paper is to analyse the definition of intentionality as a relation in theories which do not admit non-existent special entities. In particular, I consider John R. Searle and Tim Crane’s theories of intentionality (...) and I argue that neither Searle’s notion of a non-ordinary relation between the intentional state and the intentional object nor Crane’s idea of a relation between the intentional state and the intentional content succeed in holding together the traditional definition of intentionality and the purpose to not be committed to some kind of special entities. This intent seems finally hardly compatible with the traditional definition of intentionality. (shrink)

It is well known that systems of action deontic logic emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law are subject to paradoxes. In general, paradoxes are acknowledged as such if we have intuitions telling us that things should be different. The aim of this paper is to introduce a paradox-free deontic action system by (i) identifying the basic intuitions leading to the emergence of the paradoxes (...) and (ii) exploiting these intuitions in order to develop a consistent deontic framework, where it can be shown why some phenomena seem to be paradoxical and why they are not so if interpreted in a correct way. (shrink)

Currently available systems of action deontic logic are not designed to model procedures to assess the conduct of an agent which take into account the intentions of the agent and the circumstances in which she is acting. Yet, procedures of this kind are essential to determine what counts as culpable not doing. In light of this, we design an action logic, AL, in which it is possible to distinguish actions that are objectively possible for an agent, viz. there are no (...) objective impediments for the agent to do them, and actions that, besides being objectively possible, are compatible with the setting or intentions of the agent. (shrink)

The aim of this paper is to introduce a system of dynamic deontic logic in which the main problems related to the de finition of deontic concepts, especially those emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law, are solved. The basic idea is to introduce two crucial distinctions allowing us to differentiate (i) what is ideal with respect to a given code, which fixes the types (...) of action that are abstractly prescribed, and what is ideal with respect to the specific situation in which the agent acts, and (ii) the transitions associated with actions and the results of actions, which can obtain even without the action being performed. (shrink)

A famous programmatic phrase from the Soliloquia shows how the young Augustine, in his thirties, had a clear idea of what one had to investigate in order to attain a knowledge of God: “Deum et animam scire cupio”. Here, Augustine established a link between two objects of research. Starting from this relation, this article explores Augustine’s anthropological doctrine, and focuses on four images used by Augustine to illustrate the human condition: (1) the lamp (lucerna), symbolizing the man composed by a (...) body, which is the container, and by a soul enclosed in the body, which is the flame. (2) The knight (eques), where although it is the horse (equus) that gives the name to the compound and defines the characteristics of its rider, the term ‘eques’ does not in any way designate the horse. (3) The centaur (centaurus), which expresses the inseparable unity of the two natures but also their distinction. (4) The chariot (biga), which perfectly symbolizes the union between body and soul, by the horses, and introduces a reference to God, by the figure of the charioteer. (shrink)

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. -/- The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors (...) for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. -/- Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. -/- The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: -/- · Analyzing and designing brand language across media · Brand image, brand symbols, brand icons vs. iconicity · The contribution of semiotics to transmedia storytelling · Narrativity and rhetorical approaches to branding · Semiotic roadmap for designing brand identity · Semiotic roadmap for designing logos and packaging · Sociosemiotic accounts of building brand identity online · Multimodality and Multimodal critical discourse analysis · Challenging the omnipotence of cognitivism in brand- related research · Semiotics and (inter)cultural branding · Brand equity semiotics Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms . (shrink)