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Marc Cheong
University of Melbourne
  1. Technological Seduction and Self-Radicalization.Mark Alfano, Joseph Adam Carter & Marc Cheong - 2018 - Journal of the American Philosophical Association (3):298-322.
    Many scholars agree that the Internet plays a pivotal role in self-radicalization, which can lead to behaviours ranging from lone-wolf terrorism to participation in white nationalist rallies to mundane bigotry and voting for extremist candidates. However, the mechanisms by which the Internet facilitates self-radicalization are disputed; some fault the individuals who end up self-radicalized, while others lay the blame on the technology itself. In this paper, we explore the role played by technological design decisions in online self-radicalization in its myriad (...)
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  2. The Affiliative Use of Emoji and Hashtags in the Black Lives Matter Movement: A Twitter Case Study.Mark Alfano, Ritsaart Reimann, Ignacio Quintana, Marc Cheong & Colin Klein - manuscript
    Protests and counter-protests seek to draw and direct attention and concern with confronting images and slogans. In recent years, as protests and counter-protests have partially migrated to the digital space, such images and slogans have also gone online. Two main ways in which these images and slogans are translated to the online space is through the use of emoji and hashtags. Despite sustained academic interest in online protests, hashtag activism and the use of emoji across social media platforms, little is (...)
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    The Wisdom-of-Crowds: An Efficient, Philosophically-Validated, Social Epistemological Network Profiling Toolkit.Colin Klein, Marc Cheong, Marinus Ferreira, Emily Sullivan & Mark Alfano - forthcoming - In Hocine Cherifi, Rosario Nunzio Mantegna, Luis M. Rocha, Chantal Cherifi & Salvatore Micciche (eds.), Complex Networks & Their Applications XI: Proceedings of The Eleventh International Conference on Complex Networks and their Applications: COMPLEX NETWORKS 2022 - Volume 1. Springer.
    The epistemic position of an agent often depends on their position in a larger network of other agents who provide them with information. In general, agents are better off if they have diverse and independent sources. Sullivan et al. [19] developed a method for quantitatively characterizing the epistemic position of individuals in a network that takes into account both diversity and independence; and presented a proof-of-concept, closed-source implementation on a small graph derived from Twitter data [19]. This paper reports on (...)
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    Ethical Dilemmas for @Celebrities: Promoting #Intimacy, Facing #Inauthenticity, and Defusing #Invectiveness.Marc Cheong - 2022 - Ethical Perspectives 29 (1):139-166.
    The rise of social-media-mediated celebrity culture raises several philosophical concerns. Therefore, it is not uncommon to see, for example, Hollywood actors being placed in the same bracket as YouTube artists and Instagram influencers. The increased perceived ‘connectivity’ afforded by social media allows online celebrities to reach more fans and increases the perceived engagement or intimacy in the fan-celebrity relationship. In this paper I argue that this online relationship, which is beneficial to celebrities (for brand development) and social media companies (in (...)
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    A Tragic Coalition of the Rational and Irrational: A Threat to Collective Responses to COVID-19.Marinus Ferreira, Marc Cheong, Colin Klein & Mark Alfano - forthcoming - Philosophical Psychology.
    There is not as much resistance to COVID-19 mitigation as there seems, but there are structural features that make resistance seem worse than it is. Here we describe two ways that the problem seeming to be worse than it is can make it worse. First, visible hesitation to implement COVID-19 responses signals to the wider society that mitigation measures may not succeed, which undermines people’s conditional willingness to join in on those efforts. Second, our evaluations of others’ willingness to implement (...)
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  6. To Honor Our Heroes: Analysis of the Obituaries of Australians Killed in Action in WWI and WWII.Marc Cheong & Mark Alfano - 2021 - 2020 25th International Conference on Pattern Recognition (ICPR).
    Obituaries represent a prominent way of expressing the human universal of grief. According to philosophers, obituaries are a ritualized way of evaluating both individuals who have passed away and the communities that helped to shape them. The basic idea is that you can tell what it takes to count as a good person of a particular type in a particular community by seeing how persons of that type are described and celebrated in their obituaries. Obituaries of those killed in conflict, (...)
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  7. Asymmetry in Online Social Networks.Marc Cheong - manuscript
    Varying degrees of symmetry can exist in a social network's connections. Some early online social networks (OSNs) were predicated on symmetrical connections, such as Facebook 'friendships' where both actors in a 'friendship' have an equal and reciprocal connection. Newer platforms -- Twitter, Instagram, and Facebook's 'Pages' inclusive -- are counterexamples of this, where 'following' another actor (friend, celebrity, business) does not guarantee a reciprocal exchange from the other. -/- This paper argues that the basic asymmetric connections in an OSN leads (...)
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  8. Experimental Investigations of #Authenticity Online.Marc Cheong - manuscript
    The concept of 'authenticity' is highly valued on social media sites (SMSes), despite its ambiguous nature and definition. One interpretation of 'authenticity' by media scholars is a human's congruence with online portrayals of themselves (e.g. posting spontaneous photographs from their lives, or using real biodata online). For marketers and 'influencers', these patterns of behaviour can achieve certain gains: sales for a business, or success of a campaign. For existentialist philosophers, using 'authenticity' as a means to an end is against its (...)
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