The development of conversational artificial intelligence (AI) has brought about new opportunities for improving the learning experience in education. ChatGPT, a large language model trained on a vast corpus of text, has the potential to revolutionize education by enhancing learning through personalized and interactive conversations. This paper explores the benefits of integrating ChatGPT in education in Thailand. The research strategy employed in this study was qualitative, utilizing in-depth interviews with eight key informants who were selected using purposive sampling. The collected (...) data was analyzed using content analysis and the software NVivo. The study's results indicated that ChatGPT can provide personalized learning experiences by adapting to individual student needs and preferences. Its ability to understand natural language and context can also facilitate more meaningful interactions between students and the system. Additionally, ChatGPT can assist with administrative tasks such as grading and feedback, allowing educators to focus on more personalized and meaningful interactions with students. Furthermore, ChatGPT can serve as a valuable tool for remote learning, providing students with the ability to access educational resources and support outside of traditional classroom settings. The paper also discusses potential ethical considerations in utilizing AI in education, such as data privacy and bias. Overall, this paper argues that the integration of ChatGPT in education has the potential to enhance the learning experience for students by providing personalized, interactive, and efficient support. (shrink)