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  1. Sharing Fake News about Brands on Social Media: a New Conceptual Model Based on Flow Theory.Rareș Obadă - 2019 - Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 17 (2):144-166.
    The growing importance of Social Networking Sites (SNS) in today's information economy has generated significant interest for understanding and managing shared fake news about brands on social media among academia and industry worldwide. In this context, we consider it is important to discuss the role of flow, also called optimal experience, in sharing fake news about brands on social media. Firstly, we will critically analyze the conceptualizations of the umbrella term „fake news‟ in the so-called „post-truth‟ era and assume a (...)
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  2. Methodological Issues Related to Radio Measurement and Ratings in Romania: Solutions and Perspectives.Rareș Obadă - 2018 - Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 1 (16):94-119.
    The aim of this article is to address the issue of measuring radio audience from a methodological perspective. Although our approach is contextualized, the case study of radio audience measurement in Romania is relevant to a large number of EU countries, in which scholars and practitioners use Day-After-Recall technique. Considering the size of the radio advertising market, as well as the number of radio listeners (about 90% in EU), it is crucial for both radio broadcasters and advertisers to measure radio (...)
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  3. Flow Theory and Online Marketing Outcomes: a Critical Literature Review.Rareș Obadă - 2013 - Procedia Economics and Finance 6 (1):550-561.
    The aim of this paper is to provide a critical review of flow theory - a psychological state - and its marketing outcomes in online environments. Despite the strong interest of researchers from various disciplines, adapting the flow theory to online environments has been problematic. Based on a careful examination of the literature, we identified conceptual challenges confronted when studying flow online. The paper further discusses some possible solutions for challenges and underlines the need for more studies in this research (...)
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  4. Exploring The Mediating Role Of Perceived Quality Between Online Flow And Customer's Online Purchase Intention On A Restaurant E-Commerce Website.Rareș Obadă - 2014 - The Yearbook of The “Gh. Zane” Institute of Economic Researches 22 (1):35-44.
    The aim of this paper is to explore the relationship between online flow, also called optimal experience, perceived quality of a restaurant e-commerce website, and customer’s purchase intention. First, we reviewed flow, perceived quality, and purchase intention studies in the literature, and proposed a conceptual model of the hypothesized relationships between our variables. Afterwards, we identified in the literature measuring methods and scales for online flow, perceived quality and customer’s purchase intention, and ran a reliability analysis. In order to study (...)
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  5. Online Flow Experience and Perceived Quality of a Brand Website: InPascani Case Study.Rareș Obadă - 2014 - Procedia - Social and Behavioral Sciences 149 (1):673 – 679.
    The aim of this paper is to study the relationship between customers’ online flow experience and the perceived quality of a brand website. First, we reviewed flow and perceived quality studies in the literature, and distinguished the flow construct from other similar concepts. Second, we proposed a conceptual diagram for a better understanding and a visual representation of the relationships between the two sets of variables. Third, we identified in the literature, scales for measuring online flow and perceived quality, and (...)
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  6. Impactul stării de flux din mediul on-line asupra calităţii percepute a unui site web de brand.Rareș Obadă - 2015 - Bucharest, Romania: Pro Universitaria.
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  7. Measuring “Consumers’ Hearts”. [REVIEW]Rareș Obadă - 2018 - Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 16:123-129.
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