19 found
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  1.  40
    Perception of Social and Behaviour Change Communication Media in Cross River State, Nigeria.Stanislaus Iyorza - 2016 - Journal of Theatreand Media Studies 1 (2).
    In the wake of increased interventions into health and social problems arising from various behaviours in Cross River State, this paper is set to ascertain the most effective media that can be utilized for effective communication. The mass media of communication, including television, radio, newspapers and magazines, bill boards, hand bills, posters, theatre and many other social and interpersonal media of communication are available for patronage by interventionists targeting change in any society. The question however is which of the media (...)
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  2.  90
    Global Television and Cultural Promotion: Taming the Cultural Dilemma Among Nigerian Youths.Stanislaus Iyorza - 2014 - International Journal of Social Science and Humanity 4 (4).
    —This paper sets out to re-examine the impact of global television on the behavior of youths in Nigeria. The paper identifies cultural imperialism as the most significant impact of global television achieved through programs like sports, drama, musicals, and violent movies transmitted to Nigeria and other third world nations. These programs are transmitted under the guise of informative, educational and entertainment programs while the Nigerian youths are the most affected victims. Through careful analysis of previous researches and literatures, this paper (...)
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  3. Nollywood in Diversity: New Dimensions for Behaviour Change and National Security in Nigeria.Stanislaus Iyorza - 2017 - International Journal of Communication 21.
    This paper sets out to demystify the nature of Nollywood movies existing in diversity and to propose new dimensions for using film to achieve behaviour change and a dependable national security in Nigeria. The paper views national security as the art of ensuring national safety of the government. Nollywood has naturally diversified along ethnic dimensions including the Hausa movies (Kannywood) in the North, the Yoruba movies in the West and the Ibo movies in the Eastern part of the Nigeria. Others (...)
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  4.  68
    Quality Issues and the Ban on Selected Musical Video Broadcasting in Nigeria: A Defence for National Broadcasting Commission.Stanislaus Iyorza - 2014 - Nigerian Theatre Journal 13 (2).
    This paper investigates the recurrent music ban on musical video broadcasting and the issues of quality of musical contents that have warranted such a phenomenon by the National Broadcasting Commission in Nigeria. The major contention was the justification or otherwise of the ban. The paper employed observational and analytical methodologies to examine the causes of the bans on musical videos in Nigeria by NBC, the reactions of the affected artistes and their fans and the negative effects of erotic lyrics, nudity (...)
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  5.  61
    The Impact of Crises on Rebuilding the National Image: The Paradox of Nigeria’s Rebranding.Stanislaus Iyorza - 2014 - International Journal of the Image 4 (2).
    This paper sets out to examine the ideals of rebranding in the national image rebuilding process, fetching examples from Nigeria’s experience. The discourse also examines the concepts of image and the impact of anti-social behaviour of citizens on the nation’s image within the international community. This includes indiscriminate imaging of violence or crime scenes through photographs and written reports by citizens of the country. The paradox of the development of indiscriminate imaging and reporting of violence through photographs is antagonistic to (...)
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  6.  73
    An Assessment of the Image of the Nigerian Police in Bloody Night and Open Truth.Stanislaus Iyorza - 2017 - Uniuyo Journal of Communication Studies 1 (1):185-190.
    This article is an inferential analysis of the Bloody Night and Open Truth: a Nollywood movie series that reflects the rot in Nigerian Police. The objective of this paper is to identify the image problems of the Nigerian Police as reflected by the Nollywood movie series. The study adopts a content analysis approach. Acts of bribery, false allegations, extra-judicial killings, torture and attempts to suppress justice are all exposed as perpetrated by the senior and junior officers of the Nigerian police. (...)
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  7. Film and Distortions in the Communication of Tiv Folklore in Benue State, Nigeria.Stanislaus Iyorza - 2018 - Federal University of Oye-Ekiti (FUOYE) Journal of Communication 2.
    The objective of this paper is to authenticate the perception of distortions in the communication of Tiv folklores in movies produced in Benue State. The paper assumes that film has the capacity to communicate societal beliefs but certain distortions can challenge the effective communication of such cultural values. The paper adopts a qualitative method using oral interviews to elicit information from ten participants including five (5) movie producers in the Benue movie industry. Folklore and mythically based movies produced in Tiv (...)
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  8. Global Media and Neo-Colonialism in Africa: The Socio-Ecological Model as a Solution to Nigeria’s Development Efforts.Stanislaus Iyorza - 2014 - Berlin: Media Team IT Education Centre.
    Given the robust reputation of Nigeria in Africa, as a continental giant, and the need to harness the potentials of the nation to strategically reposition her economy on the global map in the 21st century, the nation is in dire need of speedy development. With a population of over 160 million, the country is blessed with both human and natural resources. Like other African countries, Nigeria has had her fair share of colonial experience which ended on October 1st, 1960 when (...)
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  9. Global Television and Local Content Viewing in Nigeria: A Study of Calabar Residents in Cross River State.Stanislaus Iyorza - 2018 - Nasarawa Journal of Multimedia and Communication Studies 1 (2).
    The viewing patterns of Global Television in Nigeria seem to have undermined the objectives of local media content in the Nigerian media industry. This paper was designed to examine the factors that indicate that global television affect the development of Nigeria’s local content and why most Nigerians prefer to watch global television programmes at the expense of local television programmes even in the wake of assumed improved local contents in the Nigerian media. The study adopted observational and quantitative methods of (...)
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  10.  6
    Media Imperative for the Globalization of Nigerian Culture.Stanislaus Iyorza - 2008 - Journal of West African Association for Common Wealth Literature and Language 2 (2):79-96.
    The problem of cultural degradation and high respect for foreign cultures of Europe and America more than Nigerian cultures are the major problems in this study. The paper sets to examine media imperatives for the globalization of Nigerian cultures. The paper answers the question of if Nigeria has a culture in the affirmative and adopts the analytical research method to identify Nigerian cultures, to find out how foreign cultures have affected Nigerian cultures and to explain how Nigerian cultures can be (...)
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  11.  15
    MANIFESTATIONS OF NIGERIA'S NATIONAL EXPERIENCES IN CHRIS NWAMUO'S THE PRISONERS.Stanislaus Iyorza (ed.) - 2009 - Calabar: University of Calabar Press.
    In Nigeria, if the effects of development policies were felt by every Nigerian citizen, the search for respite would have assumed committed and prompt dimensions. Common hindrances to social development seem to be inflation, corruption, embezzlement, extreme ethnicity, selfishness and man's inhumanity to man. Nigeria has suffered exploitation in two phases: first in the colonial era, and second, during the post-colonial era, in which the nation is struggling against the forces of independent colonialism by its own people. Nigerians have approached (...)
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  12. Newspaper Cartoon and Political Education in Nigeria: The Artists' Ideal.Stanislaus Iyorza - 2015 - Journal of Theatre and Media Studies 1 (1).
    This paper sets out to identify the qualities of a cartoonist as an artist in the business of political education. The paper observes that the true meaning of any man’s action could be understood when conscious efforts are made by the message recipients to read beyond the lines. However, the encoder requires certain skills, especially as an artist, to pass his message across to his audience.
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  13. Nigerian Film Industry in the Mirror of African Movie Academy Awards (AMAA).Stanislaus Iyorza - 2016 - Journal of Arts and Humanities 5 (9).
    Worried by the drastic decline in the quality of content of Nigerian movies as evaluated by critics, this paper analyzes the evaluation of Nigerian movies by the African Movie Academy Awards (AMAA) between 2006 and 2016. The objective is to review the decisions of the AMAA jury and to present the academy’s position on the prospects and deficiencies of the Nigerian Movie industry. The paper employs analytical research approach using both primary and secondary sources to explore assessed contents of the (...)
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  14.  11
    POST-POSTMODERNISM:FORECASTING THE ELECTRONIC MEDIA FOR THE FUTURE.Stanislaus Iyorza & Bassey Agara Tom - 2010 - Theatre Studies Review 6 (1):1-21.
    For more than a decade, an aura of discontentment has challenged existing models and theories that have established the structures in various fields of human endeavours such as philosophy, architecture, political science, media, literature, arts and the humanities in general. For instance, the architectural design of what was hitherto referred to as modern building has at least a sitting room (parlour), a kitchen, a bathroom and a toilet as well as two or more number of bedrooms depending on the size (...)
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  15. Radio and Small Scale Business Promotion: A Study of Increased Preference for Hit FM Calabar, Cross River State.Stanislaus Iyorza - 2017 - In Des Wilson (ed.), Communication and Economic Development. Port Harcourt:
    This study is set to investigate increased preference for Hit FM radio station Calabar as a medium for promoting businesses by small scale business owners’. There are other radio stations that had existed within the city before the advent of Hit FM in January 2016. The study assumes that Hit FM may have adopted a unique and attractive broadcasting style. The objective of this paper is to discover the factors that are responsible for the increased preference. The paper is an (...)
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  16.  69
    Rethinking Nigeria’s Development Using African Traditional Communication Media for National Orientation.Stanislaus Iyorza - 2018 - Calabar Journal of Liberal Studies 20 (1).
    This paper examines the problem of poor orientation of most Nigerian citizens, especially the rural dwellers, occasioned by the dearth and failure of modern media in rural Nigeria; a phenomenon that has led to a major setback in participatory governance and national development in a country. The objective of the paper is to investigate the causes of modern media failure in national orientation and development in Nigeria and to examine the need to adopt traditional African media as a viable alternative (...)
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  17.  29
    The Creative Planning Strategy and the Question of Social Advertising in Nigeria’s Democracy.Stanislaus Iyorza - 2014 - GLOBAL JOURNAL OF HUMAN-SOCIAL SCIENCE: A ARTS and HUMANITIES - PSYCHOLOGY 14 (9).
    This paper questions the efficacy of social adverts in promoting Nigeria’s democracy and proposes creative planning as a key strategy for designing effective media messages for effective democratic principles. Social advertising pleads a course through advocacy, social mobilization or behavior change communication. The business of democracy is to get the people involved in the business of leadership. Many media messages created to inform and educate the citizenry under democratic set-ups in Nigeria have been ineffective with regards to changing behavior of (...)
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  18.  61
    The Media Consumer Theories and Emergent Constructs in Post-Post Modern Advertising in Nigeria.Stanislaus Iyorza - 2018 - In Edde Iji, Liwhu Betiang & Esekong Andrew-Essien (eds.), Theatre and Media in the Third Millenium. Ibadan:
    The media consumer, otherwise known as the audience is considered to react actively or passively towards media messages based on existing modern theories. However, the emergent constructs evolved primarily by the advertising media audience in reacting to media messages have deconstructed the pillars that exist as strongholds of modern media audience theories. This study is set to identify and justify the rationale for the evolvement of sociocultural factors among advertising media audience in Nigeria. The study adopts the analytical method in (...)
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  19.  52
    Understanding Social and Behaviour Change Communication.Stanislaus Iyorza (ed.) - 2015 - Calabar: B2.
    terms that should be understood first, as different words and second as an entity. SBCC is primarily a brand of communication that has long existed in the social and behavioural disciplines; in the social sciences and humanities. It is also a field of study that is strongly anchored on theories of human behaviour and the philosophies of human existence with the aim of bringing about a transformation of the negative human behaviour through the ecological system. Behaviour change specifically has attracted (...)
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