This paper addresses a range of theoretical issues which are the topic of recent social psychological and related research concerned with the “new racism.” We critically examine examples of such research in order to explore how analyst concerns with anti-racist political activism are surreptitiously privileged in explanations of social interaction, often at the expense of and in preference to the work of examining participants' own formulations of those same activities. Such work is contrasted with an ethnomethodologically-informed, discursive psychology which seeks (...) to the explore how participants' talk is responsively oriented to foreclosing the same sort of critique implicitly made available in new racism research as a way for speakers to account for their own and others' activities within the controversy which that same body of research seeks to settle. More specifically, we examine how the rhetorical context of controversy surrounding race and racism is imminent to the situated activities whereby speakers provide for its relevance and not, as assumed in new racism research, some independent factor affecting that interaction. Finally, we conclude with an analysis of an episode of talk recorded in a social science interview having as its topic the nature of cross-cultural contact in which the participants take up the issue of racism as a way of managing the conflicting demands with which they are confronted in accounting for their involvement as Western expatriates living in the Middle East. Throughout our analysis of these materials, the issue of racism is approached for how it features as a participant concern, raised by speakers in the course of attending to the immediate situated interactional business in which they are engaged. (shrink)

This article examines the main approaches to public understanding of science in light of recent developments in social and cultural theory. While traditional and critical perspectives on PUS differ in terms of their models of the public, science, and understanding, they nevertheless share a number of commonalities, which are humanism, incorporeality, and discrete sites. These are contrasted, respectively, to versions of the person as hybridic, to treatments of embodiment drawing especially on Whitehead’s notion of prehension, and to a rhizomic view (...) of science and public as interwoven. Throughout, it is stressed that the alternatives posed do not constitute an accusation of deficit on the part of traditional and critical PUS. Some research and political implications of interweaving these three perspectives are presented. (shrink)

This article is concerned with Extreme Case Formulations in multiple-party TV programmes in two different languages: Spanish and English. I examine the role of ECFs in Spanish pre-electoral debates and in English panel interviews. English data is 77 minutes and 58 seconds long and comprises nine different panel interviews of political, socio-political and social issues and Spanish data is 78 minutes long and includes four political pre-electoral debates. The results will disclose that the number of ECFs found in the Spanish (...) and in the English corpora differs considerably. And in relation to the type of recording, the data will reveal that interviewers and interviewees deployed many more ECFs in political recordings than in socio-political or social recordings ; and politicians used more ECFs than any other type of interviewees. (shrink)

Research on entrepreneurship as a policy discourse has focused mostly on relations between the discourse and targets of the policy, that is, actors intended to become entrepreneurial or entrepreneurs, while the role of policy implementers has received much less attention. The present study examines the ‘rationality’ of entrepreneurship policies by analyzing how actors in charge of the grassroots level policy implementation in the farming context use entrepreneurship discourse and argue for the communicative and interactive viability of their mission. The analysis (...) of stances and positioning in interview talk reveals that policy implementers are active discourse users who, on the one hand, are able to reflect on the dilemmas and problems inherent in their task but, on the other hand, use their rhetorical agency to maintain and defend their mission as promoters of entrepreneurship policy and to save and support their own face as experts. As a result, the implementation emerges as a delicately managed interaction process. (shrink)

In Western democratic society, the specificity of the bioethical debate over the life-sciences involves bringing together many different study factors. The dilemmas raised by the new scientific discoveries highlight how contemporary common sense is plagued by a profound feeling of anguish over possible future anthropological developments. One of the central problems is the social construction of consent as a psychological strategy seeking to orient public opinion toward accepting new applications of science and technology. On the one hand, the general features (...) in the epistemological analysis of the mind-brain identity are called into question; and on the other, together with all those research directions concerned with the "meaning of life," we enter the dimension of the complex issue inherent in the possibility of establishing if there exists something transcending thought and what it may be. In both cases a problem is raised on which the meaning of human life and the world depend, while between the two universes described by medical science and ethical-philosophical thought a window of opportunity for important psychological research is opened. In order to understand such phenomena the present article defends the theory that social psychology must adopt as its subject matter "thinking society," that is, society characterized by discussion and reasoning on themes relevant to bioethics. (shrink)

This paper takes up Avtar Brah's (1999) invitation to write back to the issues she raises in her mapping of the production of gendered, classed and racialised subjectivities in west London. It addresses two topics that, together, illuminate racialised and gendered interpellation and psychosocial processes. The paper is divided into two main sections. The first draws on empirical research on the transition to motherhood conducted in east London to consider one mother's experience of giving birth in the local maternity hospital. (...) The maternity ward constituted a site where racialised difference became salient, leading her to construct her maternal identity by asserting her difference from Bangladeshi mothers and so self-racialising, as well as ‘othering’ Bangladeshi mothers. The paper analyses the ways in which her biography may help to explain why her experience of the maternity hospital interpellates her into racialised positioning. The second section focuses on media responses to the riots in various English cities in August 2011. It examines the ways in which some media punditry racialised the riots and inclusion in the British postcolonial nation. The paper analyses three sets of commentaries and illuminates the ways in which they racialise the debate in essentialising ways, reproducing themes that were identified in the 1980s as ‘new racism’ and apportioning blame for the riots to ‘black gangster culture’. While these media pronouncements focus on racialisation, they are intersectional in implicitly also invoking gender and social class. The paper argues that the understanding of the mother's self-racialisation is deepened by a consideration of the racialised discourses that can be evoked (and are contested) in periods of social unrest. The paper thus draws on part of the methodology of ‘The Scent of Memory’ in layering media readings and biographical narratives to analyse the contemporary psychosocial space of racialisation. (shrink)

Radical right political parties are usually heavily male-dominated; accordingly, previous research has concentrated on the perspective of men. The present study aims to enhance the understanding of the worldview of women within radical right parties. Taking a critical discursive psychological approach, the study looks at how female populist radical right politicians in Sweden and Finland discursively negotiate the tension between the Nordic societal norm of gender equality, on the one hand, and the patriarchal ideology of populist radical right parties, on (...) the other. The analysis suggests that the female populist radical right politicians’ discourse is indeed highly ambivalent. The discursive tension between gender equality and a patriarchal politics is heavily intertwined with two further tensions: first, that of a societal norm against prejudice versus a politics based on xenophobia; and second, that of a culture that cherishes individualism versus a political pressure to homogenize the political or cultural ‘Other’. The study compares the discourse of female populist radical right politicians in the two country contexts. Moreover, it discusses the differences and similarities between this discourse, on the one hand, and that of male populist radical right politicians, on the other. Finally, it analyses the gendered and racialized categorizations accomplished by the discursive patterns, and elaborates on their societal implications. (shrink)

New technologies provide new forums for the expression and challenging of racism. This article explores the potential of an interactive blog about asylum-seekers to serve as part of the Habermasian ‘public sphere’, facilitating debate between those with opposing views. We offer evidence that pro- and anti-asylum seeker arguments made in blogs construct a binary between those in favour and those against. Arguments are collectively constructed producing relatively coherent discourses, despite being articulated by different individuals. We then explore the ways in (...) which pro-asylum seeker postings utilize strategies which social scientists have identified as effective in challenging racism. As such, the blog is a site where what has come to be called ‘bystander anti-racism’ is being practised, producing a counter-hegemonic discourse. Our evidence suggests that despite arguments to the contrary, blogs are potentially useful sites for the development of communicative consciousness in relation to race issues, particularly the challenging of racism. (shrink)

This paper develops the ideas of rhetorical psychology by applying them to some basic Freudian concepts. In so doing, the paper considers whether there might be a ‘Dialogic Unconscious’. So far rhetorical psychology has tended to concentrate upon conscious thought rather than on the unconscious. It has suggested that thinking is modelled on argument and dialogue, and that rhetoric provides the means of opening up matters for thought and discussion. However, rhetoric may also provide the means for closing down topics (...) and, thereby, provide the means of repression. It will be suggested that language is not merely expressive but it is also repressive. Moreover, the repressive aspects of language are built into the very practices of dialogue. In learning language, we learn the codes for socially appropriate ways of speaking. These must be acquired as habits, so that we learn to repress routinely the desire to transgress the codes of appropriate speech. Thus, the routine use of language provides the resources for repression. If language is repressive, then this applies equally to the language of psycho-analysis itself. Freud's famous case histories, such as that of Dora, can be re-examined, in order to see what Freud's own theory of repression was itself repressing. (shrink)

This article discusses xenotransplantation and examines the way its scientific promoters have defended their technology against potentially damaging public representations. The authors explore the criteria used to legitimate the selection of the pig as the best species from which to “harvest” transplant tissues in the future. The authors’ analysis shows that scientists and medical practitioners routinely switch between scientific and cultural repertoires. These repertoires enable such actors to exchange expert identities in scientific discourse for public identities in cultural discourse. These (...) discourses map onto similarities and differences between animal donors and human hosts. Finally, the case is used to comment on a number of related approaches where the dynamics of medical and scientific authority are discussed. (shrink)

This paper explores how providing the inferential basis to argue for a range of equally plausible interpretations features as a way of managing issues of accountability in talk about armed confrontation. We examine conversation produced in open-ended interviews with diplomatic representatives of the United States and Great Britain in discussion about those countries'' involvement in the Persian Gulf conflict of 1990–91. By providing the inferential basis upon which to argue for a range of equally plausible interpretative scenarios, speakers attend to (...) the potential for any one account to be privileged over another. Further, in speculating upon the relationship between interpretative particulars and the inferential outcome to be drawn for some specific version of events in question, speakers work to establish the parameters of an admissible narrative trajectory with which to account for those events. In so doing, they manage the implications that excluded versions would otherwise make relevant. (shrink)

In recent years, the issue of experimentation upon nonhuman animals has become the subject of media attention. One aspect of the media presentation is the status attributed to claims-makers on either side of the issue. Research suggests that perceived expertise of the source of arguments can play a role in attitudes formed by audiences. This study examines mainstream print and broadcast media presentation of the status of individuals quoted regarding the issue of animal experimentation. Those supporting continued experimentation are significantly (...) more likely to be presented as professionals or experts. Attitude formation is discussed in light of these findings. (shrink)

Analysis of contemporary political discourse reveals that the topics of ‘immigration’ and ‘asylum’, historically the preserve of extreme right-wing politics, have increasingly entered more centrist conservative discourse. Meanwhile, it is also argued that elite political discourse on ethnic affairs cuts across traditional political divides. Thus, contemporary left-wing discourses also require scrutiny. The current article examines one example of elite discourse from liberal media commentary, which addresses ideological concerns regarding diversity, immigration and the welfare state in Britain. Adopting a discursive analytic (...) approach, three predominant discursive themes are identified in the text, which we term: ‘Unnatural Sharing’, ‘Diversity as Ethnic Difference’ and ‘Immigrant-Minorities Alchemy’. Through careful examination of these themes, we show how, via their engagement, the text subtly yet persuasively builds a version of ‘reality’ inimical to progressive ideals. (shrink)

This research analyses sexual prejudice in sixteen dancehall and reggae songs—two musical genres indigenous to Jamaica. The analysis provides us with insights on the lenses through which some Jamaicans view same-sex relationships and how sexual prejudice is normalised and justified. In this sample of songs, homosexuality is presented as (1) a violation of gendered norms, (2) sinful, (3) unnatural, (4) a threat to society and (5) a foreign lifestyle. The presentation of homosexuality as a foreign lifestyle suggests that antigay prejudice (...) could be related to fears of neo-imperialism and could be a means of rejecting ideological intrusions from the West. (shrink)

The meaning of intelligence has varied across time and place, with these varied constructions holding consequences for people and society at large. There is, however, little consensus around what intelligence actually means and how the construct should be applied. Educational discourses, including textbooks used to train teachers, have commonly been the site for the dissemination of ‘authoritative’ information surrounding intelligence. In this article, we present findings from a discourse analysis informed by discursive psychology of passages related to defining and measuring (...) intelligence taken from 10 educational psychology textbooks designed for university students studying to become teachers. Our research question was: How is the dilemmatic nature of the construct of intelligence managed in introductory educational psychology textbooks at the level of discourse? We discuss the function of sequencing and topic displays and how the textbook authors navigated the ideological dilemmas surrounding the construct of intelligence. We conclude by pointing to the implications for teacher training and the importance of social constructionist projects that place into question presumably ‘real’ psychological constructs. (shrink)

Scholars in language and social interaction have long been concerned with the role of texts in institutional settings, studying, for example, how interview schedules actively shape conversational dynamics between participants. While texts have been acknowledged as active in this way, their generative capacity remains largely overlooked. This article argues that like human subjects, texts in interaction enact agency. One text in particular, a screening form used to diagnose the learning disability attention deficit/hyperactivity disorder, is analyzed to claim that this text (...) brings about the very condition it is designed to measure: a learning disability. Drawing from work in discursive psychology, I show how the measurement requires the client to adopt certain speaking positions, which then enables the text to speak for the client. I also demonstrate how the text constructs otherwise normal behavior as pathological through punctuation and nominalization. Finally, I illustrate how the spatial organization of the text constrains clients’ choices for interacting with it. This article claims that texts produce, rather than reflect, cognitive phenomena, and it moreover encourages that the notion of text as agent be taken seriously, especially when it presents the capacity to disable. (shrink)

The paper examines the attainment and adequacy of informed consent in an ethnographic–discursive study on gynecological visits involving doctors, patients, and nurses. Starting from a theoretical discussion on informed consent and the principles upon which it relies, the paper highlights the changes and the adjustments that these principle undergo in practice, from the planning of the research till later stages of the researcher’s fieldwork and data recording. Analyses first focus on the informed consent as a written artifact and show how (...) the description of the study indexes the prospective participants’ identity, as well as, it works in favor of the researcher’s (or, other institutional representatives such as the managers of the Hospital) accountability. Then, the authors focus on instances of audio and video recorded doctor–patient–nurse interactions in which information is reformulated by the doctors, in such a way as to anticipate and/or respond to the nurses’ and patients’ concerns with regards the project (such as, the risk of exposure to the public). The analysis of these episodes carry ethical implications, in that they alert that patients, nurses, and doctors may be not equally knowledgeable about the project and that they can be conceded unequal opportunities to have their interpretations and identity performances acknowledged and inscribed on the tape. (shrink)

This article focuses on the British Broadcasting Corporation's decision to deny a request to air a Disasters Emergency Committee Appeal for Gaza in January 2009. The BBC argued that airing the appeal would threaten its impartiality. Despite the centrality of impartiality to the BBC, the concept's meaning is anything but unequivocal. An exploration of a media offensive, which BBC executives launched in response to public outrage over the decision, seeks to reconstruct what definition of impartiality is inferred by the BBC's (...) rationale behind not airing the appeal. The analysis illustrates how the BBC's justification engages dialogically with the critical position of others and, by doing so, draws on diverse understandings of impartiality. We argue that this ‘semantic plasticity’ of impartiality does not point at institutional confusion, but rather at BBC's executives capitalising on the rhetorical potential this plasticity affords. (shrink)

The goal of this study is to examine the argumentative functions of concessive yes, but… constructions. Based on interview transcripts, we examine the ways environmental activists negotiate their agreements and disagreements over climate change through yes, but… constructions. Starting from conversational analyses of such concessive sequences, we develop an account grounded in argumentative discourse analysis, notably pragma-dialectics. The analysis focuses on how in conceding arguments speakers re-present others’ discourse, what types of criticism they exercise through particular sequential patterns and which (...) argumentative techniques they saliently use. We show in particular that, in disputing the standpoints supported by the complex argumentation they encounter, speakers raise different types of criticism. We discuss how examining not only the sequencing of agreements and disagreements, but also the argumentative relations that generate these, may extend our understanding of such concessive constructions. (shrink)

ABSTRACTThe increasing recognition of the negative impact of income inequality has highlighted the importance of taxation which can function as a redistributive mechanism. Previous critical social psychological research found that talk about restricting the welfare state, that is funded through tax, is formed of ideology that supports the maintenance of income inequality. Therefore, this research explores how speakers use talk about tax to justify income inequality during a UK BBC radio discussion, ‘Moral Maze: The moral purpose of tax’ which involved (...) public figures discussing the role of tax. This programme was analysed from a critical discursive psychological perspective. It was found that two contrasting constructions of tax were presented: tax as a collective responsibility or tax as an individual burden, whereby speakers drew on social justice and individualistic ideology respectively. Arguments for high tax rates are problematic due to the acceptability of inequality in a meritocracy. By presenting wealthy individuals as more deserving than the less affluent, arguments for higher tax come to be challenged. (shrink)

This paper analyses the way in which discourse and argumentation may vary depending on participants’ educational level and gender. Men and women from three different educational levels (literacy, advanced level and university students) participated in discussion groups that debated about women and work, the sharing of housework and the way in which girls and boys are educated. The results showed important differences depending on participants’ educational level and gender. In general, the main differences were related to educational level, while gender (...) tended to interact with educational level, as a moderating factor. (shrink)

BRADLEY SK and CARTER B. Nursing Inquiry 2011; 18: 303–312 Deconstructing child and adolescent mental health: questioning the ‘taken‐for‐granted’…We present a critical deconstructive reading, seeking to problematise ‘taken‐for‐granted’ assumptions in child and adolescent mental health (CAMH). The start point for this critical reading is conventional ‘history‐telling’ within CAMH. The aim is not to take issue with the detail in such histories but to critically examine the texts, so as to highlight constructions that structure the presentation of conventional histories and possible (...) purposes that such constructions may serve. The argument is that such conventional histories leave key questions not just unanswered, but unconsidered – a tendency that can be seen throughout the CAMH literature more generally. Therefore, we then pursue critical discussion of how ‘taken‐for‐granted’ constructions of CAMH enabled psychiatry to successfully expand its power and influence to establish hegemony over ‘problem children’. We do not claim any closure to this critical reading; that is, we do not claim that our critical deconstructive reading is the only reading possible. Similarly, it is not presented in any sense as ‘final word’. Rather our hope for this work is that it might stimulate readers to question the ‘taken‐for‐granteds’ that we present, and indeed others that they might identify themselves. In so doing, it is our hope that creative dialogue might ensue. (shrink)

This article explores the celebratory aspect of psychological theories. In particular, it examines the celebration of dialogue, argumentation, and negativity, which is contained within recent critical theories of psychology. This psychological approach is compared with cognitive psychology's celebration of monologue. The relations between dialogical/rhetorical psychology and feminist critiques are examined. Following Habermas, it is suggested that it is necessary to point to instances of unconstrained argumentation in order to show that the utopian elements in the celebration of argument are based (...) upon a realized psychology. It is suggested that one can look to the voices of women for such instances, in order to avoid incorporating patriarchal structures into the celebration. One such instance reveals the self-reflexivity of argumentation, and that the celebration of argument also involves preserving argumentation's ‘other’. Thus, the resulting argumentative psychology should not only be self-reflexive but should itself express and preserve its own sense of otherness. (shrink)

This article presents the position for a Psychoanalytic Discursive Psychology. This position combines two elements: an action-theory of language, derived from Wittgenstein’s later philosophy, and a revised Freudian concept of repression. According to Wittgenstein and most contemporary discursive psychologists, language is to be understood as action, rather than being assumed to be an outward expression of inner, unobservable cognitive processes. However, a critical approach demands more than an interactional analysis of language acts: it requires an analysis of ideology. Because what (...) is left unsaid can be as ideologically important as what is said, there is a need to investigate socially reproduced unconsciousness. This means taking the notion of repression seriously. Whereas Freud imagined repression to be an inner psychic process, it can, by contrast, be seen as an activity that is constituted within everyday language. In this respect, language is fundamentally both expressive and repressive. The social and psychological significance of a Psychoanalytic Discursive Psychology are discussed. (shrink)

The in-depth comparative analysis of political rhetoric in a Basque newspaper's editorials, published on 17/18 October 1997, and reporting similar events in Basque or Spanish, suggests that the use of these languages involved different constructions of the readership and strategies to express writer/reader communality. The Basque language editorial eventually conveyed an assertive we Basques, stressing the search of unity, differentiation and sovereignty. Conflict/differences between the Basques were omitted, backgrounded or ironised, while differences with the Spanish were foregrounded. The Spanish editorial (...) avoided using the rhetoric of we and blamed specific Basques for the repression of Basque secessionism. Subtle criticism against Euskadi Ta Askatasuna served to include it among the human victims. The implications of such fine-detailed differences are discussed as those linked to the struggle to strengthen a representative democracy patterned on Western models, which presuppose that since conflicting proposals can co-exist, the use of violence is unnecessary for the communities/political institutions’ implementation. (shrink)

This study explores how disciplinary humor is deployed to shape and reshape social order in inter-generational encounters. Data are drawn from an ethnographic study of staff–resident encounters at a treatment home for boys, focusing on sequential patterns in the local design of jokes and teasing, analyzing language and multimodal interaction in detail. It was found that staff and boys recurrently laughed together and teased each other by invoking local hierarchical positions such as child–adult. The intrinsic ambiguity of humor and teasing (...) allowed staff members to engage in temporary breaches of social order, while simultaneously enforcing local rules of conduct. Similarly, the boys would joke with the staff, exaggerating or transgressing institutional and generational divides. But ultimately, the joking could also be seen to remind the participants of the very hierarchies that separate staff from residents and men from boys, or adults from children. (shrink)

This article is concerned with the ways in which ‘race’ and gender interact between interviewers and participants within the research process and the implications of differences/similarities between researcher and participants for feminist research and analysis. The paper discusses issues of power and representation within a research project conducted by the white female author and two Asian female interviewers with 64 British Muslim young men and women. Based on analysis of discussion group data, it is argued that ‘race’ and gender interact (...) between researchers and participants in highly complex and unpredictable ways to produce particular accounts, but comparative analysis of accounts produced with different interviewers can help reveal ‘hidden’ structures of power within the texts. (shrink)

In the course of our educational life we are introduced to various subject areas, each with its specific way of representing knowledge. The challenge for the learner is to be able to think in ways that are supported by, and match, the representational format. A fundamental question for the science of learning concerns how this is achieved. In this thesis, it will be argued that by observing individuals collaboratively constructing their own graphic representations in a subject area that is new (...) to them, it is possible to gain insight into this process. In the LUMES Master program, students are introduced to systems thinking and the method of creating Causal Loop Diagrams and interactive computer models for analyzing and solving complex problems. They learn how to use the terminology, symbols and methods of a specific semiotic domain. The research questions guiding the analysis of the empirical data concern how interacting with systems thinking tools affect students in the process of collaboratively analyzing and modeling complex problems, and how cognitive and semiotic resources are used in this process. The study provides a conceptual lens with which to discuss and perceive the complexity of learning to express knowledge with new representational tools: both its visual and spatial formalism and the related terminology. Three theoretical perspectives are applied: the socio-cultural perspective, the social semiotic, and the constructivist perspective. The sociocultural perspective is applied to emphasize the use of tools as a part of human learning. It puts focus on the mediating roles of language and other tools in a social context, which is in many ways connected to the social semiotic perspective. To view systems thinking and System Dynamics as a semiotic domain accentuates the use of specific terminology, symbols and gestures to express understanding. Furthermore, the constructivist perspective is used to put focus on the role of individual cognitive abilities and prior knowledge. Three empirical studies provide detailed analyses of video-recorded collaborative work in System Dynamics education. The case studies show how individual cognitive abilities together with language, gesture and the visual representations are used as integrated resources to express understanding of a problem and its solution. (shrink)

Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating (...) theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. (shrink)

Arguments which in their premises or warrants touch basic norms and values of a cultural community can be defined as culture sensitive. The paper will demonstrate how insensitivity to the cultural backgrounds of audiences may spoil an argument, and identify which kinds of arguments prove particularly open to cultural sensitivity. It will define the areas on which cultural communities may differ and determine how this bears on problems of globalization and political correctness.