This article remedies the divide in the theory of cultural performance between contingent strategy and cultural structure by bringing scene back in. Scene fuses components of performance and links local performance to macrolevel cultural structures and historical events. I theorize two conceptual elements: scene-act ratio and event-scene link. A scene creates an emotive context that demands consistent and timely performance; features of macrolevel events shape the emotive context of the scene. The two concepts can be deployed to explain variation in (...) performance effectiveness. The theory is illustrated in a comparative study of Chinese leaders' empathetic performance in disasters. (shrink)

This article groups the rhetoric of hate on the Internet into five generic categories. Although continuous with its ancestral form, we argue that in its discontinuity this cyberspace variant is uniquely harmful to children because of its diffuse textuality, anonymity, and potential for immersive, user-interactivity. This unique postmodern grammar compels us to confront the sacrosanct premises of our paradoxical ethic of tolerance. We conclude that a postmodern ethic that features accountability can be derived by augmenting our conception of critical praxis.

The purpose of this paper is to apply theEntrenchment-and-Conventionalization Model(EC-Model hereafter; seeSchmid 2014,2015,2016,2017,2018;Schmid & Mantlik 2015) of language knowledge to genre, with the aim of showing how a unified theory of the relation between usage and linguistic knowledge and convention can shed light on the way genre knowledge becomes entrenched in the individual and shared conventional behavior in communities. The EC-Model is a usage-based and emergentist model of language knowledge and convention rooted in cognitive linguistics and usage-based approaches. It sees (...) knowledge as emerging from language usage, and explains the processes underlying the intertwining of social practice and cognition. However, so far, no suggestion has been advanced on how to extend the model to account for entrenchment and conventionalization at the supra-sentential level. In the area of genre studies various attempts have been made by scholars to develop or apply theories belonging to different scientific domains to understand the nature of genre. However, so far, there has been no research that applies a unified model in the attempt to link entrenchment of genres in individuals to their conventionalization at the societal level. I largely focus on the long tradition of rhetorical studies of genre, one among the different approaches that, over time, have regarded genre as their main topic of investigation. I concentrate on this tradition as it opens up the entire field of enquiry that defines contemporary genre research. To these I add by showing how the explanations provided so far can be cognitively clarified and unified under the EC-Model. The paper, then, argues that the EC-Model is theoretically apt to address questions about the nature of genre, capturing in an elegant way the interplay between cognition and social interaction in genre emergence, evolution, stabilization and variation. (shrink)

ABSTRACTPolitical rhetoric is underpinned by its relationship to context. Scholars have struggled to articulate this relationship by relying upon an ontological perspective of rhetoric and situation. This paper utilizes a new, problematological philosophy of rhetoric in context that overcomes these limitations. This approach employs a logic of question and answer which articulates the contingency of rhetoric as well as the structuring effects of context, conceived as social distance. This paper makes three conceptual innovations; philosophically redefining the rhetorical situation via a (...) social problematology; developing a relational conception of situation; and originating a rhetorical theory of situatedness. (shrink)

I introduce the two principal concepts of this special issue through a discussion of some of the main roles place and time play in argumentation and some of the meanings involved in those roles. Some of the definitions of kairos are explored leading to suggestions for how this concept and that of ‘place’ can operate in argumentation.

ABSTRACTThe most publicised rebellion during the so-called ‘Shareholder Spring’ of 2012 was at Barclays PLC. Using multi-modal and critical discourse analysis, this paper examines how three UK television channels with different public service obligations covered this story on 27 April 2012. It finds that broadcasters’ regulatory obligations do not obviously impact content and that, for example, simple reporting routines contain judgemental phrases. Generally, the multi-dimensional nature of executive pay is simplified and the real balance between private and individual shareholders is (...) obscured. Analysis also reveals that editing and the use of images can subtly construct discourses that may not reflect the reality of the dissent. The paper concludes that established criticisms that business journalism is indolent and that corporate discourses are privileged are not supported, but also that the coverage contributes little to promote wider understanding of executive pay debates. (shrink)

Alexander has made a major contribution to the development of a neo-Durkheimian cultural sociology. Two central elements have been: the semiotic analysis of sacred symbols and rituals that evoke the solidarity attached to the idealized nation; analysis of structures and processes that constitute a civil society. Some questions can be raised. The first concerns the tensions between ethnic-nationalisms and the kind of culture of civil society that is said to be congruent with the liberal-democratic state. Secondly, not all groups share (...) the binary constructions of the civil code of liberal democracy. Thirdly, more attention needs to be given to the relationship between the rational public sphere and the spheres of entertainment and popular culture. Cultural studies of popular genre, such as television talk shows, reveal that, rather than exhibiting universal characteristics of liberal-democratic society, these public cultural performances reproduce the particularities of national differences. (shrink)

In mid-imperial Asia Minor, visually unified cityscapes played a critical role in the strategies local elites used to bolster their corporate authority. The construction of formalized public spaces facilitated the display of wealth and status in the traditionally isonomic world of civic politics. The rhetorical practice of describing cities as physical and socio-cultural unities demonstrated a community's – and especially its leading citizens' – possession of qualities instrumental in competition with local rivals. As presented in the context of public ritual, (...) finally, harmonious urban landscapes were used to convince travelling imperial officials that cities and their elites conformed to Roman expectations. (shrink)

Schemas contribute to adaptation, filtering novelty though knowledge-expectancy structures, the residue of past contingencies and their consequences. Adaptation requires a balance between flexible, dynamic context-sensitivity and the cognitive efficiency that schemas afford in promoting persistent goal pursuit despite distraction. Affects can form and disrupt schemas. Transient affective experiences systematically alter selectivity of attentiveness to the directly experienced present environment, the internal environment, and to the stored experiences of memory. Enduring personal stylistic predispositions, like implicit motives and affective schemas, influence how (...) experience is perceived, responded to, and integrated; they shape memory and influence present experiential patterns, individually and intersubjectively. Such systematic influences are potential sources of error in the study of memory if not mapped; so far, individual personality differences have just been a source of complication in the literature on emotion-congruent perception and memory. I synthesize what findings there are about how personality differences, emotions, and affects contribute to the structuring and integration of perceptions and memories both directly and by way of hot, affectively-anchored schemas. Case studies from experimental and personality psychology highlight a conception of personality and affective experience relevant to memory research and cognitive science. (shrink)

ABSTRACTIn this paper, we utilize a rhetorically grounded textual analysis to study the Open Letter, the first publicized text sent out from the Central government to all the Party and Communist Youth League members on 25 September 1980. By reading through the text, we identify three individual figures – the ‘people’ as ‘the origin of problems,’ the people as ‘reasonable and considerate,’ and those charged with advocating compliance as ‘active propagandists and responsible educators’ – that have been crafted in the (...) text. We argue that by constructing three subject positions that served to identify the people via both language and social practices, the Central government in China after Mao Zedong’s death constructed the discourses of urgency and necessity of adhering to the one-child policy to both convince and compel people to exercise responsibility in having only one child. (shrink)

Scientific inquiry is both theoretical and empirical. It succeeds by bringing thought into productive harmony with the observable universe, and thus, students can attain a robust understanding of the nature of science only by developing a balanced appreciation of both these dimensions. In this article, I examine naïve empiricism, a teaching pattern that deters understanding of NOS by attributing to observation scientific achievements that have been wrought by a partnership of thought and empirical experience. My more specific concern is the (...) naïve empiricism promoted when teachers illustrate NOS through historical anecdotes about conflict between science and religion. Since the religious actors depicted in such accounts appear to reject evidence, these narratives lead readers to suppose that scientists draw their conclusions in exactly the opposite way, from empiricism alone. I illustrate this pattern by examining two representative treatments of the Copernican revolution. My methods are historical and critical. (shrink)

The case study discussed in this article focuses on two communicative events unfolding in connection with trials in Angola of a genetically modified plant designed to detect landmines. The case is based on an independent observer's report and a documentary, The Red Gold, which was broadcast on Danish TV during 2004. I use a nexus analysis approach combined with critical discourse analysis to suggest that intertextuality and discourse interaction across genres influence ideological representations. This point is brought to the fore (...) through analysis of the commonly accepted intertextuality markers of attribution, assumption, denial, hedging, and metaphor. However, the main contribution of this article is to demonstrate a point that has so far been largely ignored in critical discourse analysis – that intertextuality has a temporal dimension which may be subtly loaded with ideology through the intertextuality markers of time and tense. The primary purpose of this study is to throw light on the representation of ideological stances in a debate characterized by polarization and contestation, which I try to achieve by exposing a nexus of practices to critical discourse analysis. This may have wider implications for the formation of attitudes in general and the ‘disciplinary becoming’ of biotechnology, students in particular. (shrink)

Based on the argumentation theory of new rhetoric, this paper offers an analytical framework to facilitate empirical investigations on how managers in organizations handle unfairness claims. The proposed framework advocates a rhetorical approach that seeks to understand whether managers absolve themselves of unfairness accusations by pseudo-legitimations. Pseudo-legitimation is defined as an attempt to legitimate an action without any genuine reasoning. While the precision of formal deductive reasoning tends not to apply to moral disputes, rhetoric enables rational argumentation and the use (...) of practical reasoning to achieve resolution. Therefore, if managerial judgments are genuine products of reasoning, managers' use of rhetoric to legitimate their actions should be respected in acknowledging value plurality within their boundaries of authority. By contrast, managerial legitimations that are based on irrational grounds should be disrespected, as they can lead to arbitrariness and abuse of power. Institutional dynamics may either permit or inhibit such uses of irrationality. Thus, the proposed framework should be considered alongside the perspective of rhetorical institutionalism. (shrink)

Was Durkheim an apologist for the authoritarianism? Is the sociology founded upon his work incapable of critical perspective; and must it operate under the presumption that social agents, including sociologists themselves, are incapable of reflexivity? Certainly some have said so, but they may be wrong. In this essay, I address these questions in the light of Durkheim's revisionary sociology of morals. I elaborate on unfinished elements in Durkheim's abruptly concluded (because of his early and unexpected death) scholarship, pointing out Durkheim's (...) recognition that co-present moral spheres always exist in an organically complex society, and explaining how these co-present spheres obligate social agents to untether from any absolute moral affiliations. Ultimately, then, the argument shows how the solidarity/social-order relationship is transcended within Durkheim's sociology, even by Durkheim himself. (shrink)

Martin Luther King, Jr.’s anti-war speech, “Beyond Vietnam,” is a noteworthy example of deliberation by dissent from the margins. Attention is given to the formation of his moral argument from similitude, its foundation in metaphor and archetypal imagery, and how it shifted perspective to enable the introduction of alternative lines of argument. King’s argumentation, as it worked rhetorically toward making the war debatable, exhibited key features of deliberative dissent, including catachresis, contingency, perspective, and incommensurability.

In recent years Duncan Kennedy has turned to the question, what is Contemporary Legal Thought? For the most part, his answers have focused on the modes of legal argument he believes are indigenous to Contemporary Legal Thought in the United States, and possibly, at a transnational or global level as well. In this article, I bracket the question of content and ask instead, if we are interested in exploring the category of a legal ‘contemporary’, how do we do so? What (...) historiographic methods are well-suited to the task of constituting ‘Contemporary Legal Thought’? My focus here is entirely on legal structuralism, the historical method I associate with Kennedy’s work beginning in the 1970s. By the mid-1980s, legal structuralism was under assault and quickly fading from the repertoire of available styles of doing history on the left. By the turn of the century, legal structuralism appeared to have vanished. I think that this was regrettable and unnecessary, and in this article I argue for a return to structuralist historiography. I do not pretend, however, that this return entails a second coming of the totalizing, originary center. Rather, I encourage thinking about legal structuralism in the way that I understand Roland Barthes, Hayden White, and to a large extent Duncan Kennedy himself to have thought about it: as a style. And as a style, legal structuralism is worth reawakening, a style back in style once more. (shrink)

The rhetorical tradition has long been concerned with how to negotiate the discursive juncture between mass and elite audiences. Such a concern has contributed to what might be characterized as the rhetorical tradition's anxiety with regard to its own status. In this article I suggest that this anxiety parallels an ontological conception of the elite as second-order in relation to the first-order mass. I use the standoff between novelist Jonathan Franzen and Oprah Winfrey in 2001 as a running example of (...) status tensions in the public sphere, arguing for a theory of vernacular as language that talks and of specialized language as language that talks about. Finally, I suggest that the separate claims to status of vernacular and specialized language might be resolved by thinking further about Bakhtin's theory of heteroglossia. (shrink)

Of the theologians and philosophers now writing on biblical narrative, Hans Frei and Paul Ricoeur are probably the most prominent. It is significant that their views converge on important issues. Both are uncomfortable with hermeneutic theories that convert the text into an abstract philosophical system, an ideal typological structure, or a mere occasion for existential decision. Frei and Ricoeur seem knit together in a common enterprise; they appear to be building a single narrative theology. I argue that the appearance of (...) symmetry is an illusion. There is a fundamental conflict between the ‘pure narrativism’ of Frei and the ‘impure narrativism’ of Ricoeur. I give reasons for thinking that Ricoeur’s is the stronger position. (shrink)

The relationship between 'subjective' and 'objective' features of social reality (and between 'subjectivist' and 'objectivist' sociological approaches) remains problematic within social thought. Phenomenology is often taken as a paradigmatic example of subjectivist sociology, since it supposedly places exclusive emphasis on actors' 'subjective' interpretations, thereby neglecting 'objective' social structures. In this article, we question whether phenomenology is usefully understood as falling on either side of the standard divides, arguing that phenomenology's conception of 'subjective' experience of social reality includes many features taken (...) to be 'objective' elements of it. We illustrate our argument by a critical examination of Jean Lave's attempt to differentiate social practice theory from phenomenology. We show that many theoretical positions that want to overcome the subjective—objective dualism retain an objectivist conception of the 'subjective' features of social reality. (shrink)

ABSTRACTI compare M.A.K. Halliday’s metafunctional system with Jay Lemke’s for the purposes of doing Critical Discourse Analysis. The differences I foreground turn specifically on notions of context and the distinction that Kenneth Burke makes between scientistic and dramatistic approaches to the analysis of meaning. I use a corpus of political and journalistic texts on ‘austerity’ discourses, and two examples from creative arts research projects, to demonstrate differences in the contextual potentials of the two systems that have implications for critical analysis. (...) The analysis highlights differences in what Burke describes as analytic range and circumference, and differences in directionality between the two systems. Halliday’s metafunctions provide a gateway into deeper and more detailed analysis of language, directing analysis into aspects of the text below the level of the clause. Lemke’s is an action focused, two-way semiotic interface between cultural groups and the meanings they make, whether by means of language alone or by multimodal means, and demands that analysis begin with culture. (shrink)

ABSTRACTThis paper analyses influential approaches to CDA using an ethical lens that employs a synthesis underpinned by Kenneth Burke’s theoretical perspectives on language as action. It argues that CDA is an unavoidably moralistic pursuit with explicit aims of beneficially transforming social and political systems to make them more equal and democratic. The paper briefly addresses well aired criticisms of CDA based on its moralistic core and conclude that they miss the point by having made a Scientistic assessment of a Dramatistic (...) pursuit. I have analysed pieces by Theo van Leeuwen and Ruth Wodak, Norman Fairclough, Ruth Wodak, Teun van Dijk, Jay Lemke, and Isabela and Norman Fairclough. (shrink)

The ArgumentThis paper contains two main sections. In the first I suggest a mechanism of interpretation, based on a distinction between two aspects of meaning, analyzed using two kinds of rhetorical-poetical constructions:tropesto explore the linguistic relations—metaphors, metonyms, synecdoches, etc.—that endow terms with content, andtopicsto account for the structuring function of key expressions, which enables the recognition and adjudication of phrases, arguments, texts, genres, etc. In the second section I substantiate my claims by demonstrating how new light is shed on Galileo (...) Galilei's neglected and obscureDe Motuif these two aspects of the meaning of its central theoretical terms are taken into consideration; interpreted through this approach it is revealed as a text revolutionary in its ideas, while the communicative efficacy of its continuous use of the traditional terminology is unveiled. (shrink)