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  1. Social Value Creation in Institutional Voids: A Business Model Perspective.Lukas Muche, Rob van Tulder & Addisu A. Lashitew - 2022 - Business and Society 61 (8):1992-2037.
    The literature on Base of the Pyramid strategies emphasizes that creating social value requires collaborative, multi-stakeholder business approaches. However, there is limited understanding of how businesses can successfully coordinate such value creation processes in the developing economies that face significant institutional voids. This study adopts a business model perspective for analyzing social value creation processes that span organizational boundaries. We introduce a novel, theoretically grounded business model framework that helps conceptualize social value by locating the various loci of value creation, (...)
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  • Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda.Addisu A. Lashitew, Somendra Narayan, Eugenia Rosca & Lydia Bals - 2022 - Journal of Business Ethics 178 (2):445-466.
    A growing body of research looks into business-led efforts to create social value by improving the socio-economic well-being of Base of the Pyramid (BoP) communities. Research shows that businesses that pursue these strategies—or BoP businesses—face distinct sets of challenges that require unique capabilities. There is, however, limited effort to synthesize current evidence on the mechanisms through which these businesses create social value. We systematically review the literature on BoP businesses, covering 110 studies published in business and management journals. We start (...)
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  • The Grand Challenge of Human Health: A Review and an Urgent Call for Business–Health Research.Remy Balarezo, Bryan W. Husted, Ivan Montiel & Junghoon Park - 2022 - Business and Society 61 (5):1353-1415.
    Considering the urgency of addressing grand challenges that affect human health and achieving the ambitious health targets set by the United Nations’ Sustainable Development Goals, the role of business in improving health has become critical. Yet, our systematic review of the business–health literature reveals that business research focuses primarily on occupational health and safety, health care organizations, and health regulations. To embrace the health externalities generated by business activities, we propose that future research should investigate the conditions under which business (...)
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  • Capabilities of Bottom of the Pyramid Organizations.Rodrigo L. Morais-da-Silva & Farley Simon Nobre - 2022 - Business and Society 61 (8):2115-2155.
    Bottom of the Pyramid organizations are the ones that develop a set of capabilities that contribute to create short- and long-term sustainability values inside and outside the boundaries of BoP ecosystems. Capabilities have an important role in BoP organizations’ strategies that aim to solve BoP issues. Notwithstanding its developments, BoP research still lacks theoretical contributions for the analysis of organizations. We suggest special attention to the need of advancing knowledge on capabilities of BoP organizations because this field is scattered and (...)
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  • Applying a Sustainable Business Model Lens to Mutual Value Creation With Base of the Pyramid Suppliers.Jodi York & Krzysztof Dembek - 2022 - Business and Society 61 (8):2156-2191.
    Base of the pyramid ventures seek to create “mutual value” for themselves and poor communities, but often use business models unadapted for the BoP context, and have been less successful than hoped. Sustainable business models’ multi-stakeholder lens offers a promising alternative path to mutual value, but BoP-based SBM studies are scarce. This single case study explores whether and how SBM characteristics manifest in the business model and value outcomes of Habi, a Manila footwear company successfully creating mutual value with BoP (...)
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  • New Perspectives on Base of the Pyramid Strategies.Jenny Hillemann, Jeremy Hall, Alain Verbeke, Laura Michelini & Nikolay A. Dentchev - 2022 - Business and Society 61 (8):1977-1991.
    The early literature on base of the pyramid strategies argued that multinational enterprises can contribute significantly to poverty alleviation of the poorest population in the world. An emergent perspective suggests that the solution to poverty lies within the BOP itself. Here, entrepreneurship within the BOP population is seen as the more credible solution to poverty. In this Special Issue introduction, we briefly present how the literature has further shifted the discussion of BOP strategies toward issues such as innovation, networks, business (...)
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  • Frugal Innovation Hijacked: The Co-optive Power of Co-creation.Linda Annala Tesfaye & Martin Fougère - 2022 - Journal of Business Ethics 180 (2):439-454.
    In this paper we investigate how different discourses on frugal innovation are articulated, and how the dynamics between these different discourses have led to a certain dominant understanding of frugal innovation today. We analyse the dynamic interactions between three discourses on frugal innovation: innovations for the poor, grassroots innovations by the poor, and more recently co-creating frugal innovations with the poor. We argue that this latter discourse is articulated as a hegemonic project as it is designed to accommodate demands from (...)
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  • Protecting Environment or People? Pitfalls and Merits of Informal Labour in the Congolese Recycling Industry.Clément Longondjo Etambakonga & Julia Roloff - 2020 - Journal of Business Ethics 161 (4):815-834.
    Despite the fact that informal labour is a widespread phenomenon, the business ethics literature tends to describe it as a problem that needs to be overcome, rather than contemplating its merits. Informal labour is linked to poor working conditions, low-income and insufficient protection. However, it is also a survival strategy and upholds essential services, such as waste collection and recycling. Through the lens of postmodern ethics, we analyse 45 interviews with formal and informal waste management workers in Kinshasa. The study (...)
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  • Cognitive Frames of Poverty and Tension Handling in Base-of-the-Pyramid Business Models.Jordis Grimm - 2022 - Business and Society 61 (8):2070-2114.
    Base-of-the-pyramid business models aim to achieve profitability and poverty reduction by including poor people into corporate value chains. This goal duality creates tensions. Actors’ responses to these tensions are influenced by their cognitive frames of the phenomena building the tension. Applying a cognitive perspective, I investigate how corporate actors with different frames of poverty respond proactively or defensively to the poverty–profitability tension by adapting business model elements. I find that proactive and defensive responses differ for actors holding different cognitive frames (...)
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  • On Ethical Violations in Microfinance Backed Small Businesses: Family and Household Welfare.Rahul Nilakantan, Deepak Iyengar, Samar K. Datta & Shashank Rao - 2020 - Journal of Business Ethics 172 (4):785-802.
    The microfinance business model focuses largely on lending to the woman in the household, rather than the man. The belief is that women are more trustworthy borrowers than men, and that lending to women may have increased social impact. Yet in several cases, women do not have control over the loan backed business despite being the borrower of record. Such takeover of the business by the man constitutes an ethical violation. We find that high dependency ratios in the family are (...)
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  • Business Model Involvement, Adaptive Capacity, and the Triple Bottom Line at the Base of the Pyramid.Jefferson La Falce, Martin Klein & Ernst Verwaal - 2021 - Journal of Business Ethics 181 (3):607-621.
    Almost two decades ago, Prahalad and Hammond [Harv Bus Rev, 80(9):48–59, 2002] introduced the base/bottom of the pyramid (BOP) approach to profitably serving the poor with business models adapted from developed markets while alleviating poverty. In response to disappointing results and ethical criticism, the BOP approach evolved from a just-for-profit approach with a passive role of the poor to an inclusive development approach that integrates the principles of the triple bottom line. A recent review of the BOP literature [Dembek et (...)
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  • Taking the Time to Understand Time at the Bottom/base of the Pyramid.Krzysztof Dembek, Danielle A. Chmielewski & Jennifer R. Beckett - 2022 - Business and Society 61 (8):2038-2069.
    This article examines the question: How do local organizations deal with competing temporal dynamics when building and implementing base/bottom of the pyramid initiatives? Time has been neglected in the BoP literature to date, yet, addressing poverty in a developing country requires a complex perspective of time. An analysis of 21 semi-structured interviews with locally based organizations implementing BoP initiatives in the Philippines revealed that the organizations had an ambitemporal perspective. In particular, we discover that they harmonize multiple temporal pacers by (...)
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  • ‘Freedom Through Marketing’ Is Not Doublespeak.Haseeb Shabbir, Michael R. Hyman, Dianne Dean & Stephan Dahl - 2020 - Journal of Business Ethics 164 (2):227-241.
    The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation (...)
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