In this paper, I argue that adventurous approaches to physical activity can contribute more to well-being than approaches that have been shaped by fitness ideology. To defend this claim, I draw on work in philosophy and psychology concerning internal goods and intrinsic motivation, respectively. This work shows that motivating ourselves intrinsically and cultivating the internal goods of physical activity can contribute significantly to well-being. Unfortunately, the discourse and images associated with fitness culture tend to undermine intrinsic motivation and the cultivation (...) of internal goods. Consequently, approaches to physical activity shaped by fitness ideology often fail to support well-being. In contrast, I argue that an adventurous approach to physical activity better fosters intrinsic motivation and the pursuit of internal goods. To show this, I consider three examples of internal goods strongly associated with adventure – character development, enlivening kinesthetic and psychological e... (shrink)