This paper attempts to show the real nature of Universal Grammar. Universal grammar is separate part of human mind which makes language learning possible and generative. Universal grammar is the symbolic and systematic rules inside our mind. These rules help us to classify, analyze, differentiate, assimilate, understand and recognize human language. This paper determines the real nature of philosophical grammar and discusses the modular and non-modular approach of it. I shall examine the critical approaches of Wittgenstein and Chomsky and their (...) comparison to investigate the philosophical grammar. (shrink)

The problem of the status of metaphysics -- what it is and what it is for, what use it is - has been with us for millennia, at least since Plato took issue with the Sophists, and continues to the present day. Here I attempt an intervention in this perennial dispute, with the aim of providing some kind of rapprochement between the factions. This intervention is based on how Charles Sanders Peirce (1839-1914) understood metaphysics and the position presented here is (...) thus called `Peircean realism'. The basic idea is that everyone has a metaphysics and has to have one, just to get by in everyday life, and this is no different for scientific inquirers in their professional work. The subject matter of metaphysics is thus presuppositions, whether it is what we rely on to go shopping or to discover the Higgs boson. We rely on these in our activities and expect them to have an effect on outcomes, so when our expectations are frustrated, doubt may be thrown on our presuppositions. We would thus like the ability to inquire into our presuppositions so as not to repeat mistakes, but our instinctive, evolved capacity for reasoning may not be up the job, since it is entwined with what we take for granted. Instead, Peirce develops a science of good reasoning that includes a theory of inquiry, which would allow us to scrutinise our presuppositions, to perform metaphysical inquiry. The starting point for this science of good reasoning is basic principles of combination and organisation, because these are involved in all activity, and these are Peirce's categories of Firstness, Secondness and Thirdness. This is also where I start in the exposition of and argument for Peircean realism as a scientific -- that is, truth-directed -- metaphysics that provides the best possible general presuppositions to the natural and human sciences, the special sciences that deal with matters in their particularity; that Peircean realism is a viable metaphysics for those sciences. This exposition and argument comprises the first part of this thesis. In the second part, the case for Peircean realism is further bolstered by turning a critical eye on positions that are deficient from the Peircean point of view, in that they lack one or other category and thus starve the special sciences of the resources they need, or that they try to ignore metaphysics entirely. All this is meant to demonstrate that metaphysics is unavoidable, that we need all three of Peirce's categories for a viable metaphysics for the special sciences, and that Peircean realism is just such a metaphysics. (shrink)

This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. Subsequently, the brand’s personality is analyzed as a narrative place brand. The narrative model that is put forward aims at outlining the main episodes that make up the virus’ brand personality as process and structural components (actors, settings, actions, relationships). A series of deep or ontological (...) metaphors are singled out as the core DNA of this place brand, by applying metaphorical modeling to the tropical articulation of Covid-19’s narrative. The virus’ kernel is identified with terror, as a menacing force that wipes out existing regimes of signification due to its uncertain motives, origins and operational mode. In this context, familiar urban spaces, cultural practices and intersubjective communications are redefined, repurposed and reprogrammed. This process is called terrorealization, as the desertification and metaphorical sublation of all prior territorial significations. This study contributes to the narrative sub-stream of place branding by approaching a globally relevant sociocultural phenomenon from a brand storytelling perspective. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

Both biosemiotics and evolutionary epistemology are concerned with how knowledge evolves. (Applied) Evolutionary Epistemology thereby focuses on identifying the units, levels, and mechanisms or processes that underlie the evolutionary development of knowing and knowledge, while biosemiotics places emphasis on the study of how signs underlie the development of meaning. We compare the two schools of thought and analyze how in delineating their research program, biosemiotics runs into several problems that are overcome by evolutionary epistemologists. For one, by emphasizing signs, biosemiotics (...) needs to delineate a semiotic threshold, which is a problem not encountered by evolutionary epistemologists. Instead, the latter recognizes that all organisms are knowers that evolve knowledge, which they recognize to extend toward phenomena produced by organisms such as behavior, cognition, language, culture, science, and technology. Secondly, biosemiotics attempts at continuing adaptationist notions on how organisms relate to their environment, while especially Applied Evolutionary Epistemology comes to redefine the nature of the organism–environment relationship in such a way that it recognizes the spatiotemporal boundedness of existence, which in turn makes adaptationist accounts obsolete. (shrink)

The aim of this paper is to interpret systematically M. M. Bakhtin’s views on genre. Although Aristotle was the first philosopher—and one of the first thinkers in general who focused on the issues of artistic and rhetorical genres, philosophy as such did not treat these issues for a considerably long time. One of the first philosophers who approached the genre issue within the larger context of the philosophy of language was Mikhail M. Bakhtin, a Russian philosopher and a literary scholar. (...) As early as the 1920s he founded philosophical thinking on the so-called small speech genres, which later served as the basis for a remarkable theory of primary and secondary genres. Bakhtin is a world renowned theoretician on the novel, but his genre theory is nevertheless very topical, too, since it relates to issues focused on by philosophers much later. (shrink)

The Mahāyāna Buddhist term dhāraṇī has been understood to be problematic since the mid-nineteenth century, when it was often translated as “magical phrase” or “magical formula” and was considered to be emblematic of tantric Buddhism. The situation improved in contributions by Bernhard, Lamotte and Braarvig, and the latter two suggested the translation be “memory,” but this remained difficult in many environments. This paper argues that dhāraṇī is a function term denoting “codes/coding,” so that the category dhāraṇī is polysemic and context-sensitive. (...) After reviewing Western scholarship, the article discusses dhāraṇī semantic values and issues of synonymy, the early applications of mantras, the sonic/graphic background of coding in India extended into Buddhist applications, and the soteriological ideology of dhāraṇīs along with some of its many varieties. (shrink)

Signs in the early stages of research (e.g. pathways, thoughts/ideas, and structured feedback) form a web that we call the semiotic web of the research proposal. This web is based on the unlimited semiosis of signs, the semiotic square of education, and the semiotic web of law. We start weaving this web by formulating a raw thought and a number of research ideas. Βy travelling various pathways, we develop patterns of thinking which in turn lead to several potential research proposals, (...) one of which will become the chosen research proposal. We use the concept “semiotics of education” as our theoretical base for a heuristic tool, the semiotic web of the research proposal, to explore an aspect of educational research methodologies. Recognizing that overcoming habitual dualisms is a distinguishing feature of the semiotics of education, we open up the discussion about the extent to which the research proposal should be an integral part of the main supervision process and explore some of the possibilities surrounding this goal. The study highlights the evidence arising from a lifelong distance-learning programme in research proposal development and provides illustrative examples of the way in which educational principles have been translated into practice in a Greek university. This article is based on our presentation “The semiotic web of the research proposal” delivered at the conference Semiosis in Communication – Knowing and Learning, Bucharest, June 16–18, 2016. (shrink)

The article reviews Italian semiotician and philosopher Umberto Eco’s vision of semiotics as a discipline, the aim of which is to study the ‘whole of culture’. It focuses especially on Eco’s trajectory out of structuralism and on the development of a cognitive semantics based on strong pragmatist principles, that inform his notion of interpretability as the key process of semiosis and on the encyclopedia as the format more apt to describe the cultural space. After a consideration of the interface between (...) the cognitive, the pragmatic and the cultural dimensions of semiosis, the article highlights a few open problems in contemporary, culturally-oriented sociological theory that could benefit from a deeper engagement with these concepts. (shrink)

This paper suggests that it is largely a want of notional distinctions which fosters the “explanatory gap” that has beset the study of consciousness since T. Nagel’s revival of the topic. Modifying Ned Block’s controversial claim that we should countenance a “phenomenal-consciousness” which exists in its own right, we argue that there is a way to recuperate the intuitions he appeals to without engaging in an onerous reification of the facet in question. By renewing with the full type/token/tone trichotomy developed (...) by C. S. Peirce, we think the distinctness Block calls attention to can be seen as stemming not from any separate module lurking within the mind, but rather from our ability to prescind qualities from occurrences. (shrink)

It is often thought that consciousness has a qualitative dimension that cannot be tracked by science. Recently, however, some philosophers have argued that this worry stems not from an elusive feature of the mind, but from the special nature of the concepts used to describe conscious states. Marc Champagne draws on the neglected branch of philosophy of signs or semiotics to develop a new take on this strategy. The term “semiotics” was introduced by John Locke in the modern period – (...) its etymology is ancient Greek, and its theoretical underpinnings are medieval. Charles Sanders Peirce made major advances in semiotics, so he can act as a pipeline for these forgotten ideas. Most philosophers know Peirce as the founder of American pragmatism, but few know that he also coined the term “qualia,” which is meant to capture the intrinsic feel of an experience. Since pragmatic verification and qualia are now seen as conflicting commitments, Champagne endeavors to understand how Peirce could (or thought he could) have it both ways. The key, he suggests, is to understand how humans can insert distinctions between features that are always bound. Recent attempts to take qualities seriously have resulted in versions of panpsychism, but Champagne outlines a more plausible way to achieve this. So, while semiotics has until now been the least known branch of philosophy ending in –ics, his book shows how a better understanding of that branch can move one of the liveliest debates in philosophy forward. (shrink)

This article builds on C. S. Peirce’s suggestive blueprint for an inclusive outlook that grants reality to his three categories. Moving away from the usual focus on (contentious) cosmological forces, I use a modal principle to partition various ontological layers: regular sign-action (like coded language) subsumes actual sign-action (like here-and-now events) which in turn subsumes possible sign-action (like qualities related to whatever would be similar to them). Once we realize that the triadic sign’s components are each answerable to this asymmetric (...) subsumption, we obtain the means to track at which level of complexity semiosis finds itself, in a given case. Since the bulk of such a “trinitarian” metaphysics would be devoted to countenancing uninterpreted phenomena, I argue that current misgivings about sign-based ontologies are largely misplaced. (shrink)

Many edusemiotic writers have begun to closely align edusemitoics to biosemiotics; the basic logic being that, if the life process can be defined through the criterion of semiotic engagement, so can the learning process :373–387, 2006). Thus, the ecological concept of umwelt has come to be a central area of investigation for edusemiotics; allowing theorists to address learning and living concurrently, from the perspective of meaning and significance. To address the conceptual and experiential foundations of the edusemiotic perspective, this paper (...) will focus its attention on the basic semiosic processes that sustain the learner’s primary modelling system or umwelt—the world of meaning and sensory engagement that the organism is immersed in. This focus enables us to identify and explore four basic principles that an ecologically concerned edusemiotic perspective can be said to rest upon; the Iconicity Hypothesis, the Principle of Suprasubjective Relation, the Natural Learning Flow Principle, and the Continuity Principle. The identification and elaboration of these basic philosophical orientations will help establish the importance and relevance of the edusemiotic perspective for educational philosophy and theory in general. This task requires the methodological framework of Sebeok and Danesi’s Modelling Systems Theory, which; provides a biosemiotically grounded approach to understanding the diversity of modelling phenomena across all species, and; contextualizes the specific focus of this study within the broader forms of learning and knowing encompassed by a semiotic theory of learning. Hopefully such attention to the foundational doctrina of this new perspective will encourage more educational research to take what Semetsky has called the edusemiotic turn. (shrink)

This paper revolves around the question of how we can phenomenologically interpret the application of the mirror metaphor to intersubjectivity. To answer this question, we must first clarify the phenomenon of the mirror itself, and specifically its function and how the objects it reflects appear, as well as the modes of self- and other-relations that it makes possible. We can compare these properties with the characteristics of intersubjectivity in order to find out how sound or significant the mirror metaphor is (...) here. Our goal then is not to show whether the mirror metaphor is a ‘correct’ or ‘false’ descriptive determination of intersubjectivity. Redeeming the metaphor in the phenomenological sense would require that we elucidate which aspects of the mirror phenomenon permit an analogy with the Other and which do not. If the metaphor were to conform perfectly with the analogy, and if one could transform it into a verifiable and complete description, it would no longer be a metaphor. In other words, metaphors live by the dialectic of their resolvable and irresolvable descriptive elements. We must preserve this tension in our phenomenological analysis while bracketing any overarching assessments of the metaphor. Only when we have worked out the individual aspects of the core of the matter, can we examine the adequacy of its application to the sphere of intersubjectivity. In the following, then, our task is a critique of the metaphor, in the sense of unpacking its specific phenomenal features, on the basis of which we may then discuss whether or not we can carry out a metaphorical translation of those features. Indeed, even though the metaphor is such a prominent one, the paper demonstrates its limitations when it comes to determining social relations. (shrink)

To date, little is known about when and to what degree science students begin to participate in authentic scientific graphing practices. This article presents the results of a series of studies on the production, transformation, and interpretation of graphical representation from Grade 8 to professional scientific practice both in formal testing situations and in the course of field/laboratory work. The results of these studies can be grouped into two major areas. First, there is a discontinuity in the graph-related practices that (...) marks a boundary between people who engage in work that requires them to transform data into graphical representations and people who do not have such experiences. Second, the didactic practices of high school textbooks and university lectures exhibit a marked discontinuity relative to graphing practices in scientific journals. Graphs used in didactic circumstances may be associated with students’ difficulties in interpreting “real data.” It appears that school teachers and university professors do little to put their students on trajectories of increasing participation in authentic scientific graphing practices. (shrink)

In this paper I am advocating a structuralist theory of mental representation. For a structuralist theory of mental representation to be defended satisfactorily, the naturalistic and causal constraints have to be satisfied first. The more intractable of the two, i.e., the naturalistic constraint, indicates that to account for the mental representation, we should not invoke “a full-blown interpreting mind”. So, the aim of the paper is to show how the naturalistic and causal constraints could be satisfied. It aims to offer (...) a strategy for grounding the structure of the mental representations in nature. The strategy that I offer is inspired by Marcello Barbieri’s code model of biosemiotics. (shrink)

The paper presents a biosemiotic approach to the study of the built environment, its representations and practices in social media. First, it outlines the main developments that make semiotics hold a significant position in the study of urban space and the built environment. It then goes on to overcome the limitations of the binary opposition paradigm: in particular, nature/culture is reconsidered as a category in which the two terms are in a relation of mutual participation rather than being exclusive to (...) each other. Following this, the paper explores three participatory categories that can be useful for the study of the built environment and its social media representations and practices: life/semiosis, natural environment/built environment, text/practice. Finally, it identifies five main topics representing the interplay between the natural and built environment: the interaction of nature and architecture, urban parks, urban agriculture, digital environmentalism and ecotourism. (shrink)

In the earliest phase of his logical investigations, Peirce adopts Mill's doctrine of real Kinds as discussed in the System of Logic and adapts it to the logical conceptions he was then developing. In Peirce's definition of natural class, a crucial role is played by the notion of information: a natural class is a class of which some non-analytical proposition is true. In Peirce's hands, Mill's distinction between connotative and non-connotative terms becomes a distinction between symbolic and informative and pseudo-symbolic (...) and non-informative forms of representation. A symbol is for Peirce a representation which has information. Just as for Mill all names of Kind connote their being such, so for Peirce all symbols profess to correspond to a natural class. (shrink)

A corpus made by online Canadian newspaper articles, coming from the archives of CBC News, Vice Canada and Huffington Post Canada, and related multimedia contents such us audio interviews, videos and especially links to images and comments shared on Twitter, allows us to reconstruct the debate on the seal hunt that involved Canadian media in 2014. In specific, we propose an interpretation of the pro-sealing discourse by Canadian Inuit and Newfoundlanders as an ironic and incisive answer to the serious United (...) States animal rights activists discourse, explaining how these two different points of view on animals come from a different experience of the environment and a different conception of nature. The image of the seal became the friction point between Western naturalism against Inuit animism: a multinaturalist clash in the North America post-colonial situation. A clash solved by people as Tanya Tagaq and other Inuit artists that belong to these two different semiospheres and thanks to their border placement can allow a dialog between Inuit and North American cultures traducing aesthetic forms, values and meanings. To study the structures of meaning at the base of this clash and iconoclash Iconoclash. Beyond the image-wars in science, religion and art, pp 14–37, ZKM and MIT Press, Boston, 2002) on the artic seal between opposite cultures, it has been necessary to use the socio-semiotic approach with the help of semiotics of culture tools (Lotman in Universe of the mind. A semiotic theory of culture. Indiana University Press, Bloomington, 1990, Culture and explosion. Mouton de Gruyter, Berlin, 2009]. (shrink)

This article argues for a different outlook on the concept of extension, especially for the reference of general terms in scientific practice. Scientific realist interpretations of the two predominant theories of meaning, namely Descriptivism and Causal Theory, contend that a stable cluster of descriptions or an initial baptism fixes the extension of a general term such as a natural kind term. This view in which the meaning of general terms is presented as monosemantic and the referents as stable, homogeneous, and (...) unchangeable, however, does not reflect the various practices involved in the investigation of research materials and the related application of general terms in scientific practice. By drawing on the taxonomic diversity, particularly of structure-based classifications in chemical databases, this article illustrates the limited utility of such a concept of extension. Research materials often exhibit a plurality of material dimensions that, within different research contexts, allow for various and often equally significant taxonomic demarcations. In light of this, the extension of a general term cannot be uniquely determined by a supposedly independent nature of the referent but is relative to the model context under which the materials are investigated. This significance and plurality of the model context, I claim, needs to be mirrored in an account of meaning that is supposed to reflect scientific reality. On this account, the aim of this article is to present an alternative perspective on the concept of extension to accommodate the diverse material practices that determine the application of general terms in science. (shrink)

Philosophy strives to give us a firmer hold on our concepts. But what about their hold on us? Why place ourselves under the sway of a concept and grant it the authority to shape our thought and conduct? Another conceptualization would carry different implications. What makes one way of thinking better than another? This book develops a framework for concept appraisal. Its guiding idea is that to question the authority of concepts is to ask for reasons of a special kind: (...) reasons for concept use, which tell us which concepts to adopt, adhere to, or abandon, thereby shoring up—or undercutting—the reasons for action and belief that guide our deliberations. Traditionally, reasons for concept use have been sought either in timeless rational foundations or in concepts’ inherent virtues, such as precision and consistency. Against this, the book advances two main claims: that we find reasons for concept use in the conceptual needs we discover when we critically distance ourselves from a concept by viewing it from the autoethnographic stance; and that sometimes, concepts that conflict, or exhibit other vices such as vagueness or superficiality, are just what we need. By considering not what concepts are absolutely best, but what concepts we now need, we can reconcile ourselves to the contingency of our concepts, determine the proper place of efforts to tidy up thought, and adjudicate between competing conceptions of things,—even things as contested as liberty or free will. A needs-based approach separates helpful clarification from hobbling tidy-mindedness, and authoritative definition from conceptual gerrymandering. (shrink)

Brain functions are stochastic processes without intentionality whereas mind emerges from brain functions as a Hegelian “change from quantity”, that is, on the order of 1012 profusely interconnected neurons, “into a new quality”: the collective phenomenon of the brain's self-experience. This self-referential and self-observing quality we have in mind is capable of (recursively) observing its self-observations, i.e., interpreting change that is meaningful in relation to itself. The notion of self-interpretation embodies the idea of a “hermeneutic circle”, that is, (in interpretation (...) theory) the treatment of the whole in relation to its parts. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

We critically address current theories of figurative language, focusing on the role of literal or compositional meaning in the interpretation of non-literal expressions, including idioms and metaphors. Specifically, we formulate and discuss the processing hypothesis that compositional meaning may either facilitate or impede the recovery or construction of the intended figurative meaning depending on multiple factors, and in particular, on the expression’s decomposability and on the “strength” of semantic relations between the compositional and figurative meanings. As a case study, we (...) consider research on processing and acquisition of figurative expressions in highly verbal individuals with autism spectrum disorder in comparison to neuro-typical individuals, and examine the factors that may account for the observed comprehension deficits in the ASD group. Based on this evidence, we discuss some of the strategies employed by language users in processing non-compositional or non-literal expressions, and we highlight implications for research on natural language comprehension and processing systems in the domain of figurative meaning. (shrink)

This paper starts with an examination of the terms use d to designate the face in different languages, in particular in Italian, comparing these with the definitions provided by some authoritative dictionaries as well as with their etymology. This exploration yields some remarkable results: firstly, it appears that the face is indeed a term that has a material meaning, but at the same time it is a social object; secondly, the importance of the communicative function emerges, which makes the face (...) similar to the mask and in some ways to the arbitrariness of language. All this suggests that the philosophical status of the face is that of ‘transcendence’ which is a condition of that state of freedom that we attribute to ourselves and that can be defined as ‘human exception’. (shrink)

This study reviews research about the recognition of one’s own face and discusses scientific techniques to investigate differences in brain activation when looking at familiar faces compared to unfamiliar ones. Our analysis highlights how people do not possess a perception of their own face that corresponds precisely to reality, and how the awareness of one’s face can also be modulated by means of the enfacement illusion. This illusion allows one to maintain a sense of self at the expense of a (...) precise discrimination of self-face. The internal dynamics of different brain processes, associated with the construction of bodily identity and the sense of self and capable of integrating signals from different sensory channels, particularly visual and tactile, create a mirror-mask effect. According to this effect, the self-face reflected by a mirror becomes a mask for the self, which has the features of the subject’s face, but nonetheless does not correspond perfectly to its characteristics. This poses interesting questions about the nature and construction of one’s self, as self-face reflections allow the mind to mediate between analogue and virtual reality, between past and future events, between memories and plans of action and, most importantly, between beliefs about our identities. (shrink)

How does a picture teach a viewer to look at it, understand it, and make meaning?. “Cross-mediality and narrative textual form: A semiotic snalysis of the lexical and visual signs and codes of the picture bnook.” Semiotica, 118 : 1–70 and Peter Pericles Trifonas.. “Texts and images.” In International handbook of semiotics, Vols. 1&2, edited by Peter Pericles Trifonas. The Netherlands: Springer. Pp. 1139–1154.) The suggestion for a pictorial grammar has been derived from the fact that pictures have no unique (...) visual metalanguage and therefore require recourse to language as an instrument for pictorial analysis. The lexical-visual relationship in a text is more complex than is suggested in the question. Proponents for the semiotic autonomy of pictures have objected that the commentaries of crossmedial contexts have not asserted the semiotic priority of the lexical over the visual message. ‘Is an autonomous semiotics of visual perception possible, or does the semiotic analysis of pictorial text always require recourse to the model of language?’. (shrink)

In The Name of the Rose, Umberto Eco essentially presents an educative vision of some basic semiotic principles that infuse the textual form of a popular fictional genre—the detective story. In effect, it characterizes the postmodernization of the traditional “whodunnit” moving the genre from the realm of “the real” or the plausible into the realm of “the metaphysical” or the unthinkable. The Name of the Rose is a practical application in semiotics. Or, how the aesthetics of textual production as generated (...) through the lexical signs and codes manifest the discursive text of a novel work. The semiotic twists and turns of the detective story facilitate this educational function and the purposeful transformation of the reader into an individual capable of appreciating and grasping the conflicting ideological viewpoints expressed through its dialogical structure. The detective genre enables the Umberto Eco to produce an educational narrative via the intricacies of plot in the detective story while teaching main aspects of semiotic theory. (shrink)

In this article, I attempt to set out and discuss the main trajectories of Umberto Eco’s thinking on the media and mass communication, based on a review of the author’s writings on these subjects. What emerges from the study is Eco’s attention to the public and to forms of reception; his attention to the relationship between media communication and reality, which involves investigating the concept of “truth” in an area such as that of mass communication; his cross-media view of information, (...) seen from a pluralistic and polyphonic viewpoint; the ethical tension that is always present in Eco’s work; his unfailing propensity for teaching. What emerges above all is the way in which the theoretical and practical tools used by Eco were developed in the context of reflections on the media and mass communication: an indication that alongside its “philosophical vocation,” Eco’s semiotics was always characterized also by an essential “empirical vocation.”. (shrink)

This contribution to design methodology reflects upon the barriers to effectiveness imposed by our tendency to gravitate towards the over-formal in human affairs. We see a correspondingly cleaned-up description of the process of design, a failure to consider its jagged elements and to take proper account of the non-formal in knowledge (e.g. tacit knowledge) and communication. Discipline in methodology is accordingly wrongly equated with formality. The failure of design to be effective is more likely for innovative design rather than routine (...) design.It is suggested by way of explanation that design methodology especially in the field of information technology is infused with the ghost of positivism, manifest in an unconditional belief in the value of rationality and an implied naive realist conviction about the fixed, singular and transparent nature of the environment for which design is undertaken.We need to be able to work with uncertainty rather than try for its entire elimination. A breadth of approach in carrying out the activity of design is threatened by lack of attention to the variety of forms which knowledge and corresponding forms of discourse can take.We undertake the disciplined reduction from the messy real work to metaphors tidy enough to work with, or models as they are usually misnamed.The notion of “language of struggle” is invoked as a suitable metaphor for the non-formal discourse particularly relevant to innovative design. A complementary exploration is offered of socio-linguistic space which is the common context for design.In view of the concern with social space necessary to effective design, it may be enlightening to consider the designer as applied anthropologist. (shrink)

John Searle identified in Speech Acts the following questions as forming the subject matter of the philosophy of language: “How do words relate to the world? How do words stand for things? What is the difference between a meaningful string of words and a meaningless one? What is it for something to be true? or false?” [...].

Illuminating innovatively the dialectic by which “sign” is induced “to signify” requires an analysis of the inferrer-entailed symbolics constituting “signified,” a process particularly observable during relative, purposeful re-signification, particularly at high-visibility sites. Because Nathaniel Hawthorne focused intently his romantic-dramatic oeuvre on cynosural women, because of his affinity for allegorical signification, and especially for his tangibility to feminist themes and axiologies of virtue transcending even the highly reformist nineteenth century, he is here chosen an interpretation-open “carrier wave” for that research. Climactically (...) and consonant thematically, also instructive is Umberto Eco’s unnamed, eponymous “Rose” for being an antiphrastic sign with a truth of its own signifying at least (like Hawthorne’s Puritan-oblique Hester Prynne) divergence from male/hieratic hermeneutics; at most (like Apuleius’s metaphysical Psyche, Hawthorne’s lodestar) ineffable, philosophical Good. As if to the generating premise, Eco wrote in The Name of the Rose, “Without an eye to read them[,] signs produce no concepts”; socially consequential signification-conditioned transformation, in that eye and toward those signifieds, symptomatic both historical and rhetorical, is here assayed. (shrink)

A metaphor within the framework of semiotics can be embodied in various semiotic systems, which is a prerequisite for a multilateral, in-depth analysis of its generation and interpretation. The purpose of the article is the conceptualisation of metaphor in the framework of semiotics and analysis using methods of analogy and transference. One of the main problems of metaphor theory is to provide means to represent the process of metaphor generation for understanding the nature of the phenomenon. The use of the (...) offered methods in metaphor generation and interpretation opens up a multifaceted understanding of the object under study. (shrink)

In this study, we analyse the notion of “differential heterogenesis” proposed by Deleuze and Guattari on a morphogenetic perspective. We propose a mathematical framework to envisage the emergence of singular forms from the assemblages of heterogeneous operators. In opposition to the kind of differential calculus that is usually adopted in mathematical-physical modelling, which tends to assume a homogeneous differential equation applied to an entire homogeneous region, heterogenesis allows differential constraints of qualitatively different kinds in different points of space and time. (...) These constraints can then change in time, opening the possibility for new kinds of differential dynamics and the emergence of distinct entities and forms. Formally, we show that operators with different phase spaces can be assembled on the basis of a result of Rothschild & Stein (1976. Hypoelliptic differential operators and nilpotent groups. Acta Mathematica 137. 247–320). Furthermore, operators with different dynamics can be assembled by means of a partition of the unit.After stating the concept of differential heterogenesis in terms of contemporary mathematics, we show that this construction sheds light on the constitution of the semiotic function. In fact, both the Merleau-Pontian and the Deleuzian approaches share a common conceptualisation of the semiotic function and its emergence in terms of amorphodynamics of heterogeneous assemblages with a divergent actualisation. This divergent actualisation allows the co-constitution of various expression and content planes. Finally, we show that the divergent actualisation can be interpreted as the directions of principal eigenvectors of the actualized flow. (shrink)

In the multidisciplinary field of memory studies, remembering and forgetting have mainly been analyzed following two ideal-typical models: memory-as-containment (exemplified by the notions of framework and site of memory) and memory-as-flow (epitomized by the notions of afterlife and mnemohistory). These two models are often presented as mutually exclusive and counterposed. Yet, in linking past with present, and when connecting different spaces and generations, memory is always the result of circulation (flow) as well as of local semiotic conditions of production and (...) use (containment). By investigating memory-making and oblivion-making in processes of interpretation, the semiotic perspective elaborated by Umberto Eco allows us to envision memory-as-containment and memory-as-flow in a combined analysis, where the twofold conception of memory – either as movement or as form – merges. The aim of this article is, then, to provide an interpretative theory of memory, and to identify and describe the methodological tools capable of implementing such an approach. The memory of the former Italian concentration camp of Fossoli will serve as an exemplary and illustrative case study. (shrink)

In this article, we propose that gestures play an important role in the connection between sensorimotor experience and language. Gestures may be the link between bodily experience and verbal expression that advocates of embodied cognition have postulated. In a developmental sequence of communicative action, gestures, which are initially similar to action sequences, substantially shorten and represent actions in metonymic form. In another process, action sequences are based on kinesthetic schemata that themselves find their metaphoric expression in language. Again, gestures enact (...) kinesthetic schemata that are correlated with verbal expressions. Examples from a large database are used to illustrate the various processes by means of which language arises when students conduct school science investigations. (shrink)

ABSTRACT Abduction as a method for sociological explanation is increasingly gaining interest, but questions remain as to what exactly it is and how it differs from other methods of inquiry. This paper compares abduction as conceived in Peircean pragmatism with the critical realist concept of retroduction. I argue that abduction in the Peircean sense and retroduction in the critical realist sense refer to different, but complementary, modes of inference. Abductive conclusions provide the starting point for retroductive inferences; the latter inform (...) the tenability of the former. Together, abduction and retroduction contribute to theoretical explanation. (shrink)

Playing fields are “spaces where the communitas suspends its everyday life and structures” and “The internal logic of sporting games is connected to values from the social context”, Playing fields: Power, practice, and passion in sport, 127–144. Reno: University of Nevada Press). But what about the space in between? What kind of semiotics organisation can be detected in the membrane between player and liminal space where spectators are not allowed yet specific characters needed to carry out an event? We can (...) therefore identify a liminality that can be connected either to the controlled or the wild playing field and depending on which of the two is the case can be analysed according to the degree of regulated system of signs which they produce. This implies different pathways and rituals: as matches are played, a variety of bodily activities may be taking place concurrently. Furthermore, it is inevitable that these activities attract the attention of the audience or alternately lead a player to interact with a non-player. In this article, I will first try to identify certain semiotics features, especially connected to Eco’s Peircian concept of Encyclopedia, that characterize the status of liminal space around the playing field. Then I will focus on liminality in soccer, investigating what kinds of interaction exist outside the playing area. (shrink)

The contribution that may come from the general science of signs, semiotics, to the planning and development of education and learning at all levels, from early schooling through to university education and learning should not be neglected. As Umberto Eco claims in the “Introduction” to the Italian edition of his book Semiotica and Philosophy of Language (1984: xii, my trans.), “[general semiotics] is philosophical in nature, because it does not study a particular system, but posits the general categories in light (...) of which different systems can be compared. And for general semiotics philosophical discourse is neither advisable nor urgent: it is simply constitutive.” To the title of their book Semiotic Theory of Learning, at the centre of our attention in the present text, Andrew Stables, Winfried Nöth, Alin Olteanu, Sébastien Pesce, and Eetu Pikkarainen, rightly add the subtitle New Perspectives in the Philosophy of Education. This multivoiced contribution to research in learning and education in a semiotic framework has a unifying reference in the semiotics of Charles S. Peirce, but without disregarding an array of other distinguished exponents of the teaching and education sciences from different disciplines, semioticians and philosophers alike. This book, a polyphonic effort, with its appeal to “act otherwise,” and to do so investing in learning and education, no doubt makes a significant contribution in such a direction: education for transformation, for humanizing social change. Beyond evidencing what to us are particularly interesting aspects of the topics under discussion in Semiotic Theory of Learning, we also propose to continue and amplify this multivoiced dialogue. While highlighting still other aspects and contributions made by the same semioticians and philosophers presented by the authors of this book, involving such figures as Charles Peirce, Charles Morris, Thomas Sebeok, John Deely, etc., we have further introduced other voices made to resound throughout, whether directly or indirectly, like that of Victoria Welby, Mikhail Bakhtin, Emmanuel Levinas, Adam Schaff, Ferruccio Rossi-Landi, Marcel Danesi, Augusto Ponzio, and Genevieve Vaughan. (shrink)

In this paper we review some problems with traditional approaches for acquiring and representing knowledge in the context of developing user interfaces. Methodological implications for knowledge engineering and for human-computer interaction are studied. It turns out that in order to achieve the goal of developing human-oriented (in contrast to technology-oriented) human-computer interfaces developers have to develop sound knowledge of the structure and the representational dynamics of the cognitive system which is interacting with the computer.We show that in a first step (...) it is necessary to study and investigate the different levels and forms of representation that are involved in the interaction processes between computers and human cognitive systems. Only if designers have achieved some understanding about these representational mechanisms, user interfaces enabling individual experiences and skill development can be designed. In this paper we review mechanisms and processes for knowledge representation on a conceptual, epistemological, and methodologieal level, and sketch some ways out of the identified dilemmas for cognitive modeling in the domain of human-computer interaction. (shrink)

My aim in this paper is to show the relevance of an ‘effective semiotics’; that is, a field study based upon Peirce's semiotics. The general context of this investigation is educational semiotics rather than semiotics of teaching: I am concerned with a general approach of educational processes, not with skills and curricula. My paper is grounded in a field study that I carried out in a school, L'Ecole de la Neuville, implementing Institutional Pedagogy in France. I first investigate the relevance (...) of Peirce's semiotics in such a context. I then propose several definitions for the word ‘institution’, referring to the core concepts of this particular pedagogy, before describing the concept of ‘institution-sign’, which is considered a useful tool for making effective connections between several aspects of semiotics. I finally assert that an institution constitutes a tool that allows teachers to favour semiosis in educational contexts. (shrink)