Philosophy strives to give us a firmer hold on our concepts. But what about their hold on us? Why place ourselves under the sway of a concept and grant it the authority to shape our thought and conduct? Another conceptualization would carry different implications. What makes one way of thinking better than another? This book develops a framework for concept appraisal. Its guiding idea is that to question the authority of concepts is to ask for reasons of a special kind: (...) reasons for concept use, which tell us which concepts to adopt, adhere to, or abandon, thereby shoring up—or undercutting—the reasons for action and belief that guide our deliberations. Traditionally, reasons for concept use have been sought either in timeless rational foundations or in concepts’ inherent virtues, such as precision and consistency. Against this, the book advances two main claims: that we find reasons for concept use in the conceptual needs we discover when we critically distance ourselves from a concept by viewing it from the autoethnographic stance; and that sometimes, concepts that conflict, or exhibit other vices such as vagueness or superficiality, are just what we need. By considering not what concepts are absolutely best, but what concepts we now need, we can reconcile ourselves to the contingency of our concepts, determine the proper place of efforts to tidy up thought, and adjudicate between competing conceptions of things—even things as contested as liberty or free will. A needs-based approach separates helpful clarification from hobbling tidy-mindedness, and authoritative definition from conceptual gerrymandering. (shrink)

The paper presents a biosemiotic approach to the study of the built environment, its representations and practices in social media. First, it outlines the main developments that make semiotics hold a significant position in the study of urban space and the built environment. It then goes on to overcome the limitations of the binary opposition paradigm: in particular, nature/culture is reconsidered as a category in which the two terms are in a relation of mutual participation rather than being exclusive to (...) each other. Following this, the paper explores three participatory categories that can be useful for the study of the built environment and its social media representations and practices: life/semiosis, natural environment/built environment, text/practice. Finally, it identifies five main topics representing the interplay between the natural and built environment: the interaction of nature and architecture, urban parks, urban agriculture, digital environmentalism and ecotourism. (shrink)

Both biosemiotics and evolutionary epistemology are concerned with how knowledge evolves. (Applied) Evolutionary Epistemology thereby focuses on identifying the units, levels, and mechanisms or processes that underlie the evolutionary development of knowing and knowledge, while biosemiotics places emphasis on the study of how signs underlie the development of meaning. We compare the two schools of thought and analyze how in delineating their research program, biosemiotics runs into several problems that are overcome by evolutionary epistemologists. For one, by emphasizing signs, biosemiotics (...) needs to delineate a semiotic threshold, which is a problem not encountered by evolutionary epistemologists. Instead, the latter recognizes that all organisms are knowers that evolve knowledge, which they recognize to extend toward phenomena produced by organisms such as behavior, cognition, language, culture, science, and technology. Secondly, biosemiotics attempts at continuing adaptationist notions on how organisms relate to their environment, while especially Applied Evolutionary Epistemology comes to redefine the nature of the organism–environment relationship in such a way that it recognizes the spatiotemporal boundedness of existence, which in turn makes adaptationist accounts obsolete. (shrink)

In the multidisciplinary field of memory studies, remembering and forgetting have mainly been analyzed following two ideal-typical models: memory-as-containment (exemplified by the notions of framework and site of memory) and memory-as-flow (epitomized by the notions of afterlife and mnemohistory). These two models are often presented as mutually exclusive and counterposed. Yet, in linking past with present, and when connecting different spaces and generations, memory is always the result of circulation (flow) as well as of local semiotic conditions of production and (...) use (containment). By investigating memory-making and oblivion-making in processes of interpretation, the semiotic perspective elaborated by Umberto Eco allows us to envision memory-as-containment and memory-as-flow in a combined analysis, where the twofold conception of memory – either as movement or as form – merges. The aim of this article is, then, to provide an interpretative theory of memory, and to identify and describe the methodological tools capable of implementing such an approach. The memory of the former Italian concentration camp of Fossoli will serve as an exemplary and illustrative case study. (shrink)

In recent years, the advancements made in the field of neuroscience have been echoed in criminal law, reigniting the discussion on culpability from the viewpoint of if it actually exists, considering the echoes of determinism on the re-found non-existence of free will. This discussion has triggered, once again, the issue of the boundaries and inter-relations between law and science, namely on whether normative or legal concepts and categories should acknowledge scientific breakthroughs. Bringing forth the theme of the limits of the (...) law, this discussion is able to provide insight, with reference to a specific problem, as to whether there are plausible legal answers in the context of the ascription of liability if the subject of law ceases to be a responsible—and thus free—person. Taking into consideration evolution both of science and criminal law dogmatic, we aim to argue that in the particular case of culpability, the desired autonomy of law has its limitations, and that without such limitations the ascription of liability would not have a correct answer. For this argument we will firstly approach the meaning of culpability as a milestone of subjective responsibility in criminal law, so that we can then analyse some arguments made regarding the impact of neuroscience on the maintenance of a concept of culpability with the meaning given above, so that lastly we can proceed to the rebuttal of the overarching impact of science on the law and advocate the autonomy of culpability within the necessary limits imposed by the needs of a plausible legal answer. (shrink)

This paper attempts to show the real nature of Universal Grammar. Universal grammar is separate part of human mind which makes language learning possible and generative. Universal grammar is the symbolic and systematic rules inside our mind. These rules help us to classify, analyze, differentiate, assimilate, understand and recognize human language. This paper determines the real nature of philosophical grammar and discusses the modular and non-modular approach of it. I shall examine the critical approaches of Wittgenstein and Chomsky and their (...) comparison to investigate the philosophical grammar. (shrink)

This study was designed to find out what scientists and science students actually do when they are reading familiar and unfamiliar graphs. This study provides rich details of the subtle changes in the ontologies of scientists and science students as they engage in the reading tasks assigned to them. In the course of the readers’ interpretation work, initially unspecified marks on paper are turned into objects with particular topologies that are said to correspond to specific features in the world. We (...) theorize this interpretive work as a transition of graphs from things to signs that come to stand for natural objects. Especially among physicists and theoretical ecologists, graphs enter new relations and become natural objects in their own right. (shrink)

Illuminating innovatively the dialectic by which “sign” is induced “to signify” requires an analysis of the inferrer-entailed symbolics constituting “signified,” a process particularly observable during relative, purposeful re-signification, particularly at high-visibility sites. Because Nathaniel Hawthorne focused intently his romantic-dramatic oeuvre on cynosural women, because of his affinity for allegorical signification, and especially for his tangibility to feminist themes and axiologies of virtue transcending even the highly reformist nineteenth century, he is here chosen an interpretation-open “carrier wave” for that research. Climactically (...) and consonant thematically, also instructive is Umberto Eco’s unnamed, eponymous “Rose” for being an antiphrastic sign with a truth of its own signifying at least (like Hawthorne’s Puritan-oblique Hester Prynne) divergence from male/hieratic hermeneutics; at most (like Apuleius’s metaphysical Psyche, Hawthorne’s lodestar) ineffable, philosophical Good. As if to the generating premise, Eco wrote in The Name of the Rose, “Without an eye to read them[,] signs produce no concepts”; socially consequential signification-conditioned transformation, in that eye and toward those signifieds, symptomatic both historical and rhetorical, is here assayed. (shrink)

ABSTRACT Abduction as a method for sociological explanation is increasingly gaining interest, but questions remain as to what exactly it is and how it differs from other methods of inquiry. This paper compares abduction as conceived in Peircean pragmatism with the critical realist concept of retroduction. I argue that abduction in the Peircean sense and retroduction in the critical realist sense refer to different, but complementary, modes of inference. Abductive conclusions provide the starting point for retroductive inferences; the latter inform (...) the tenability of the former. Together, abduction and retroduction contribute to theoretical explanation. (shrink)

The contribution that may come from the general science of signs, semiotics, to the planning and development of education and learning at all levels, from early schooling through to university education and learning should not be neglected. As Umberto Eco claims in the “Introduction” to the Italian edition of his book Semiotica and Philosophy of Language (1984: xii, my trans.), “[general semiotics] is philosophical in nature, because it does not study a particular system, but posits the general categories in light (...) of which different systems can be compared. And for general semiotics philosophical discourse is neither advisable nor urgent: it is simply constitutive.” To the title of their book Semiotic Theory of Learning, at the centre of our attention in the present text, Andrew Stables, Winfried Nöth, Alin Olteanu, Sébastien Pesce, and Eetu Pikkarainen, rightly add the subtitle New Perspectives in the Philosophy of Education. This multivoiced contribution to research in learning and education in a semiotic framework has a unifying reference in the semiotics of Charles S. Peirce, but without disregarding an array of other distinguished exponents of the teaching and education sciences from different disciplines, semioticians and philosophers alike. This book, a polyphonic effort, with its appeal to “act otherwise,” and to do so investing in learning and education, no doubt makes a significant contribution in such a direction: education for transformation, for humanizing social change. Beyond evidencing what to us are particularly interesting aspects of the topics under discussion in Semiotic Theory of Learning, we also propose to continue and amplify this multivoiced dialogue. While highlighting still other aspects and contributions made by the same semioticians and philosophers presented by the authors of this book, involving such figures as Charles Peirce, Charles Morris, Thomas Sebeok, John Deely, etc., we have further introduced other voices made to resound throughout, whether directly or indirectly, like that of Victoria Welby, Mikhail Bakhtin, Emmanuel Levinas, Adam Schaff, Ferruccio Rossi-Landi, Marcel Danesi, Augusto Ponzio, and Genevieve Vaughan. (shrink)

We critically address current theories of figurative language, focusing on the role of literal or compositional meaning in the interpretation of non-literal expressions, including idioms and metaphors. Specifically, we formulate and discuss the processing hypothesis that compositional meaning may either facilitate or impede the recovery or construction of the intended figurative meaning depending on multiple factors, and in particular, on the expression’s decomposability and on the “strength” of semantic relations between the compositional and figurative meanings. As a case study, we (...) consider research on processing and acquisition of figurative expressions in highly verbal individuals with autism spectrum disorder in comparison to neuro-typical individuals, and examine the factors that may account for the observed comprehension deficits in the ASD group. Based on this evidence, we discuss some of the strategies employed by language users in processing non-compositional or non-literal expressions, and we highlight implications for research on natural language comprehension and processing systems in the domain of figurative meaning. (shrink)

Many edusemiotic writers have begun to closely align edusemitoics to biosemiotics; the basic logic being that, if the life process can be defined through the criterion of semiotic engagement, so can the learning process :373–387, 2006). Thus, the ecological concept of umwelt has come to be a central area of investigation for edusemiotics; allowing theorists to address learning and living concurrently, from the perspective of meaning and significance. To address the conceptual and experiential foundations of the edusemiotic perspective, this paper (...) will focus its attention on the basic semiosic processes that sustain the learner’s primary modelling system or umwelt—the world of meaning and sensory engagement that the organism is immersed in. This focus enables us to identify and explore four basic principles that an ecologically concerned edusemiotic perspective can be said to rest upon; the Iconicity Hypothesis, the Principle of Suprasubjective Relation, the Natural Learning Flow Principle, and the Continuity Principle. The identification and elaboration of these basic philosophical orientations will help establish the importance and relevance of the edusemiotic perspective for educational philosophy and theory in general. This task requires the methodological framework of Sebeok and Danesi’s Modelling Systems Theory, which; provides a biosemiotically grounded approach to understanding the diversity of modelling phenomena across all species, and; contextualizes the specific focus of this study within the broader forms of learning and knowing encompassed by a semiotic theory of learning. Hopefully such attention to the foundational doctrina of this new perspective will encourage more educational research to take what Semetsky has called the edusemiotic turn. (shrink)

It is often thought that consciousness has a qualitative dimension that cannot be tracked by science. Recently, however, some philosophers have argued that this worry stems not from an elusive feature of the mind, but from the special nature of the concepts used to describe conscious states. Marc Champagne draws on the neglected branch of philosophy of signs or semiotics to develop a new take on this strategy. The term “semiotics” was introduced by John Locke in the modern period – (...) its etymology is ancient Greek, and its theoretical underpinnings are medieval. Charles Sanders Peirce made major advances in semiotics, so he can act as a pipeline for these forgotten ideas. Most philosophers know Peirce as the founder of American pragmatism, but few know that he also coined the term “qualia,” which is meant to capture the intrinsic feel of an experience. Since pragmatic verification and qualia are now seen as conflicting commitments, Champagne endeavors to understand how Peirce could (or thought he could) have it both ways. The key, he suggests, is to understand how humans can insert distinctions between features that are always bound. Recent attempts to take qualities seriously have resulted in versions of panpsychism, but Champagne outlines a more plausible way to achieve this. So, while semiotics has until now been the least known branch of philosophy ending in –ics, his book shows how a better understanding of that branch can move one of the liveliest debates in philosophy forward. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

The article reviews Italian semiotician and philosopher Umberto Eco’s vision of semiotics as a discipline, the aim of which is to study the ‘whole of culture’. It focuses especially on Eco’s trajectory out of structuralism and on the development of a cognitive semantics based on strong pragmatist principles, that inform his notion of interpretability as the key process of semiosis and on the encyclopedia as the format more apt to describe the cultural space. After a consideration of the interface between (...) the cognitive, the pragmatic and the cultural dimensions of semiosis, the article highlights a few open problems in contemporary, culturally-oriented sociological theory that could benefit from a deeper engagement with these concepts. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

This paper suggests that it is largely a want of notional distinctions which fosters the “explanatory gap” that has beset the study of consciousness since T. Nagel’s revival of the topic. Modifying Ned Block’s controversial claim that we should countenance a “phenomenal-consciousness” which exists in its own right, we argue that there is a way to recuperate the intuitions he appeals to without engaging in an onerous reification of the facet in question. By renewing with the full type/token/tone trichotomy developed (...) by C. S. Peirce, we think the distinctness Block calls attention to can be seen as stemming not from any separate module lurking within the mind, but rather from our ability to prescind qualities from occurrences. (shrink)

Is the Dionysian God, or an experience of the Dionysian God, absolutely ineffable? Does the Dionysian corpus assert or perform such ineffability? This paper will argue that the answer to each of these questions is no. The Dionysian God is known hyper-nous as the hyper-ousia cause of all. And the Dionysian corpus unambiguously refers to, asserts of, and metaphorizes about this God just so. In arguing these points, this paper will call upon both the speech act theory of John Searle (...) and the metaphor theory of George Lakoff and Mark Johnson. More particularly, it will look to Searle’s rules of reference and predication and conditions of illocutionary acts, as well as Lakoff and Johnson’s schematization of metaphor gestalt and entailment to show how Dionysian expressions of inexpressibility are rule-governed and the Dionysian God is thereby effable. (shrink)

In this paper I am advocating a structuralist theory of mental representation. For a structuralist theory of mental representation to be defended satisfactorily, the naturalistic and causal constraints have to be satisfied first. The more intractable of the two, i.e., the naturalistic constraint, indicates that to account for the mental representation, we should not invoke “a full-blown interpreting mind”. So, the aim of the paper is to show how the naturalistic and causal constraints could be satisfied. It aims to offer (...) a strategy for grounding the structure of the mental representations in nature. The strategy that I offer is inspired by Marcello Barbieri’s code model of biosemiotics. (shrink)

This article builds on C. S. Peirce’s suggestive blueprint for an inclusive outlook that grants reality to his three categories. Moving away from the usual focus on (contentious) cosmological forces, I use a modal principle to partition various ontological layers: regular sign-action (like coded language) subsumes actual sign-action (like here-and-now events) which in turn subsumes possible sign-action (like qualities related to whatever would be similar to them). Once we realize that the triadic sign’s components are each answerable to this asymmetric (...) subsumption, we obtain the means to track at which level of complexity semiosis finds itself, in a given case. Since the bulk of such a “trinitarian” metaphysics would be devoted to countenancing uninterpreted phenomena, I argue that current misgivings about sign-based ontologies are largely misplaced. (shrink)

In the earliest phase of his logical investigations, Peirce adopts Mill's doctrine of real Kinds as discussed in the System of Logic and adapts it to the logical conceptions he was then developing. In Peirce's definition of natural class, a crucial role is played by the notion of information: a natural class is a class of which some non-analytical proposition is true. In Peirce's hands, Mill's distinction between connotative and non-connotative terms becomes a distinction between symbolic and informative and pseudo-symbolic (...) and non-informative forms of representation. A symbol is for Peirce a representation which has information. Just as for Mill all names of Kind connote their being such, so for Peirce all symbols profess to correspond to a natural class. (shrink)

This account of civil liability for animals in a range of ancient, mediaeval and modern legal systems (based on a series of studies conducted early in my career: (s.1)) uses semiotic analysis to supplement the insights of conventional legal history, thus balancing diachronic and synchronic approaches. It reinforces the conventional historical sensitivity to anachronism in two respects: (1) (logical) inference of underlying values from concrete rules (rather than attending to literary features of the text) manifests cognitive anachronism, an issue manifest (...) in biblical scholarship’s discussion of the stoning of the homicidal ox in Exod. 21:28 (s.2); (2) the application of modern notions of literal (rather than narrative) meaning not only manifests a semiotic anachronism but here also obscures the institutional origins of many of the rules in a system heavily reliant on self-help and informal settlement. (shrink)

This article explores a German philosophy of metaphor, which proposed a close link between the body and the mind as the basis for metaphor, debunked the view that metaphor is just a decorative rhetorical device and questioned the distinction between the literal and the figurative. This philosophy of metaphor developed at the intersection between a reflection on language and thought and a reflection on the nature of beauty in aesthetics. Thinkers such as Giambattista Vico, Johann Wolfgang von Goethe, Jean Paul (...) and others laid the foundations for this philosophy and it was successively refined by Gustav Gerber, Alfred Biese and Friedrich Nietzsche. It influenced in its turn in various ways the linguistic study of metaphor and the psychology of metaphor as elaborated, for instance, by a lesser-known American scholar, Gertrude Buck. All these thinkers contributed to a philosophy and psychology of the metaphoric according to which metaphors are not only nice, but necessary for the structure and growth of human thought and language. Obvious parallels between this 19th-century philosophy of metaphor and the 20th-century theory of metaphor developed by Lakoff and his followers are examined throughout. (shrink)

My aim in this paper is to show the relevance of an ‘effective semiotics’; that is, a field study based upon Peirce's semiotics. The general context of this investigation is educational semiotics rather than semiotics of teaching: I am concerned with a general approach of educational processes, not with skills and curricula. My paper is grounded in a field study that I carried out in a school, L'Ecole de la Neuville, implementing Institutional Pedagogy in France. I first investigate the relevance (...) of Peirce's semiotics in such a context. I then propose several definitions for the word ‘institution’, referring to the core concepts of this particular pedagogy, before describing the concept of ‘institution-sign’, which is considered a useful tool for making effective connections between several aspects of semiotics. I finally assert that an institution constitutes a tool that allows teachers to favour semiosis in educational contexts. (shrink)

In this paper we review some problems with traditional approaches for acquiring and representing knowledge in the context of developing user interfaces. Methodological implications for knowledge engineering and for human-computer interaction are studied. It turns out that in order to achieve the goal of developing human-oriented (in contrast to technology-oriented) human-computer interfaces developers have to develop sound knowledge of the structure and the representational dynamics of the cognitive system which is interacting with the computer.We show that in a first step (...) it is necessary to study and investigate the different levels and forms of representation that are involved in the interaction processes between computers and human cognitive systems. Only if designers have achieved some understanding about these representational mechanisms, user interfaces enabling individual experiences and skill development can be designed. In this paper we review mechanisms and processes for knowledge representation on a conceptual, epistemological, and methodologieal level, and sketch some ways out of the identified dilemmas for cognitive modeling in the domain of human-computer interaction. (shrink)

The following paper draws upon a formerly published paper of mine (Krátky, 2021) where text perception was analysed from the perspective of the recipient. As its logical continuation and completion, this paper deals with the author’s viewpoint in the process. Various related aspects are identified, observed and studied, such as the ‘author’s strategy’, the evaluation of the recipient, the intended goals, as well as other important factors that influence the final text. Special attention is paid to all such aspects of (...) communication pragmatism that are reflected by the author’s (more or less controlled) deviations from the norm, aptly made to achieve communication goals. Within this framework, the study strives to show the different roles that the factor termed ‘expectation violation’ takes on when strategically applied by the author in the process of text creation. To support this description, numerous observations by authors such as Grice, Burgoon, Gombrich, Iser etc. are employed. By tackling the author’s viewpoint on text creation, a claim is advanced concerning the plausibility of certain conclusions, theories and, possibly, laws, by virtue of the identification and observation of selected multi-domain principles, phenomena and tendencies. (shrink)

Money is a symbol. Beginning with this simple notion, we have completed a qualitative study of how money exists in people’s everyday lives and how it is used symbolically. A review of the financial, economic, psychological, and semiotic literature shows that even though money is written and talked about exhaustively, little symbol theory appears in economic writing, and we rarely found money mentioned in semiotic texts. We used a qualitative, phenomenological approach to identify critical thematic elements and underlying structures of (...) participants’ experience. We also incorporated an accepted symbol-structure template in our analysis of the functions, emotions, actions, and reactions in the transactions our participants described. Participants refer to money both as wealth in the abstract and as concrete amounts about to be used. Our analysis of money in the abstract describes a structure of experience involving belonging, privacy and secrecy, unequal distribution, quantitative uncertainty, reflections of life history, and values. Our analysis of money in the concrete reveals a symbolic intention and a variety of “Others” engaged in the symbolic action. (shrink)

One of the leading concerns animating current philosophy of mind is that, no matter how good a scientific account is, it will leave out what its like to be conscious. The challenge has thus been to study or at least explain away that qualitative dimension. Pursuant with that aim, I investigate how philosophy of signs in the Peircean tradition can positively reshape ongoing debates. Specifically, I think the account of iconic or similarity-based reference we find in semiotic theory offers a (...) more promising variant of the phenomenal concept strategy. Philosophers who endorse this strategy think that the difficulties we have fitting conscious qualia into a scientific picture may owe to the peculiar nature of indexical concepts. They point to the fact that, when we try to convey the feel of our experiences, we employ context-dependent gestures and/or utterances that are indexed to perspectives unique to each person. However, according to the theory I defend, there are three ways signs can refer, namely by convention, causal contact, and similarity. Since similarity is not reducible to proximity, I argue that a theory of reference that turns on shared quality can bypass some of the implausible consequences that plague indexical accounts. In the first chapter, I describe the apparatus needed to make sense of this claim. In the second chapter, I present my account of iconic reference. In the third chapter, I justify my reliance on a distinction that is less than real yet more than nominal. In the fourth chapter, I sketch a trinitarian metaphysics well-suited to house the foregoing account of qualia. (shrink)

This contribution to design methodology reflects upon the barriers to effectiveness imposed by our tendency to gravitate towards the over-formal in human affairs. We see a correspondingly cleaned-up description of the process of design, a failure to consider its jagged elements and to take proper account of the non-formal in knowledge (e.g. tacit knowledge) and communication. Discipline in methodology is accordingly wrongly equated with formality. The failure of design to be effective is more likely for innovative design rather than routine (...) design.It is suggested by way of explanation that design methodology especially in the field of information technology is infused with the ghost of positivism, manifest in an unconditional belief in the value of rationality and an implied naive realist conviction about the fixed, singular and transparent nature of the environment for which design is undertaken.We need to be able to work with uncertainty rather than try for its entire elimination. A breadth of approach in carrying out the activity of design is threatened by lack of attention to the variety of forms which knowledge and corresponding forms of discourse can take.We undertake the disciplined reduction from the messy real work to metaphors tidy enough to work with, or models as they are usually misnamed.The notion of “language of struggle” is invoked as a suitable metaphor for the non-formal discourse particularly relevant to innovative design. A complementary exploration is offered of socio-linguistic space which is the common context for design.In view of the concern with social space necessary to effective design, it may be enlightening to consider the designer as applied anthropologist. (shrink)

Advances in the neurosciences have many implications for a collective understanding of what it means to be human, in particular, notions of the self, the concept of volition or agency, questions of individual responsibility, and the phenomenology of consciousness. As the ability to peer directly into the brain is scientifically honed, and conscious states can be correlated with patterns of neural processing, an easy—but premature—leap is to postulate a one-way, brain-based determinism. That leap is problematic, however, and emerging findings in (...) neuroscience can even be seen as compatible with some of the basic tenets of existentialism. Given the compelling authority of modern “science,” it is especially important to question how the findings of neuroscience are framed, and how the articulation of research results challenge or change individuals’ perceptions of themselves. Context plays an essential role in the emergence of human identity and in the sculpting of the human brain; for example, even a lack of stimuli (“nothing”) can lead to substantial consequences for brain, behavior, and experience. Conversely, advances in understanding the brain might contribute to more precise definitions of what it means to be human, including definitions of appropriate social and moral behavior. Put another way, the issue is not simply the ethics involved in framing neurotechnology, but also the incorporation of neuroscientific findings into a richer understanding of human ethical (and existential) functioning. (shrink)

Like so many sciences, linguistics originated from philosophy's rib. It reached maturity and attained full independence only in the twentieth century (for example, it is a well-known fact that the first linguistics department in the UK was founded in 1944); though research which we would now classify as linguistic (especially leading to generalizations from comparing different languages) was certainly carried out much earlier. The relationship between philosophy and linguistics is perhaps reminiscent of that between an old-fashioned mother and her emancipated (...) daughter, and is certainly asymmetric. And though from philosophy's rib, empirical investigation methods have ensured that linguistics has evolved (just as in the case of the more famous rib) into something far from resembling the original piece of bone. Another side of the same asymmetry is that while linguistics focuses exclusively on language (or languages), for philosophy language seems less pervasive - philosophy of language being merely one branch among many. However, during the twentieth century this asymmetry was substantially diminished by the so called linguistic turn1, undergone by numerous philosophers – this turn was due to the realization that as language is the universal medium for our grasping and coping with the world, its study may provide the very key for all other philosophical disciplines. As for the working methods, we could perhaps picture the difference between a philosopher of language and a linguist by means of the following simile. Imagine two researchers both asked to investigate an unknown landscape. One hires a helicopter, acquires a birds-eye view of the whole landscape and draws a rough, but comprehensive map. The other takes a camera, a writing pad and various instruments, and walks around, taking pictures and making notes of the kinds of rocks, plants and animals which he finds. Whose way is the more reasonable? Well, one wants to say, neither, for they seem to be complementary.. (shrink)

By comparing the insights of Jean-Francois Lyotard on various manifestations of the science question with feminists such as Luce Irigaray and Donna Haraway certain compromising contradictions in Lyotard's overall discourse are revealed.

This study reviews research about the recognition of one’s own face and discusses scientific techniques to investigate differences in brain activation when looking at familiar faces compared to unfamiliar ones. Our analysis highlights how people do not possess a perception of their own face that corresponds precisely to reality, and how the awareness of one’s face can also be modulated by means of the enfacement illusion. This illusion allows one to maintain a sense of self at the expense of a (...) precise discrimination of self-face. The internal dynamics of different brain processes, associated with the construction of bodily identity and the sense of self and capable of integrating signals from different sensory channels, particularly visual and tactile, create a mirror-mask effect. According to this effect, the self-face reflected by a mirror becomes a mask for the self, which has the features of the subject’s face, but nonetheless does not correspond perfectly to its characteristics. This poses interesting questions about the nature and construction of one’s self, as self-face reflections allow the mind to mediate between analogue and virtual reality, between past and future events, between memories and plans of action and, most importantly, between beliefs about our identities. (shrink)

This article takes up, but in a different key, an argument of postmodernists that the over-rationalized conception of society tends to ignore important phenomena such as those belonging to the symbolic domain. It is suggested that the emerging programme of symbolic sociology may contribute toward a new synthetic and interdisciplinary thinking in social sciences. The concept of symbolism as a social phenomenon rather than as an autonomous linguistic or semiotic system is presented; and the argument is made that if social (...) knowledge is constitutive of society, similarly collective sentiments, temporality and collective memory are also symbolically produced. They are created from and create discursive symbolism, symbolic objects and symbolic behaviours. Finally, the article focuses on collective actions where the sociology of symbolic processes is most promising. (shrink)

This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. Subsequently, the brand’s personality is analyzed as a narrative place brand. The narrative model that is put forward aims at outlining the main episodes that make up the virus’ brand personality as process and structural components (actors, settings, actions, relationships). A series of deep or ontological (...) metaphors are singled out as the core DNA of this place brand, by applying metaphorical modeling to the tropical articulation of Covid-19’s narrative. The virus’ kernel is identified with terror, as a menacing force that wipes out existing regimes of signification due to its uncertain motives, origins and operational mode. In this context, familiar urban spaces, cultural practices and intersubjective communications are redefined, repurposed and reprogrammed. This process is called terrorealization, as the desertification and metaphorical sublation of all prior territorial significations. This study contributes to the narrative sub-stream of place branding by approaching a globally relevant sociocultural phenomenon from a brand storytelling perspective. (shrink)

A corpus made by online Canadian newspaper articles, coming from the archives of CBC News, Vice Canada and Huffington Post Canada, and related multimedia contents such us audio interviews, videos and especially links to images and comments shared on Twitter, allows us to reconstruct the debate on the seal hunt that involved Canadian media in 2014. In specific, we propose an interpretation of the pro-sealing discourse by Canadian Inuit and Newfoundlanders as an ironic and incisive answer to the serious United (...) States animal rights activists discourse, explaining how these two different points of view on animals come from a different experience of the environment and a different conception of nature. The image of the seal became the friction point between Western naturalism against Inuit animism: a multinaturalist clash in the North America post-colonial situation. A clash solved by people as Tanya Tagaq and other Inuit artists that belong to these two different semiospheres and thanks to their border placement can allow a dialog between Inuit and North American cultures traducing aesthetic forms, values and meanings. To study the structures of meaning at the base of this clash and iconoclash Iconoclash. Beyond the image-wars in science, religion and art, pp 14–37, ZKM and MIT Press, Boston, 2002) on the artic seal between opposite cultures, it has been necessary to use the socio-semiotic approach with the help of semiotics of culture tools (Lotman in Universe of the mind. A semiotic theory of culture. Indiana University Press, Bloomington, 1990, Culture and explosion. Mouton de Gruyter, Berlin, 2009]. (shrink)

From 1940 to 1945, Kruno Krstić published a series of articles on language in various newspapers and magazines. He approaches the language phenomenonfrom different points of view. In some of the articles he discusses the Croatian literary language and its relation to the Croatian dialects, while in others he considers the relation between the Croatian and Serbian language. At certain times he presents his views on the development of language, whereas at other he explores the relation between language and thought. (...) Krstiæ, regardless of the topic he deals with, is considered to be a predecessor in this field in Croatia: from sociolinguistics and theory of standard to philosophy of language in its narrower sense. On the other hand, Krstić also pays special attention to language and the analysis of meaning when he considers other philosophical problems. Thus he becomes closely associated with a particular approach to philosophy, sometimes also called linguistic philosophy. (shrink)

In The Name of the Rose, Umberto Eco essentially presents an educative vision of some basic semiotic principles that infuse the textual form of a popular fictional genre—the detective story. In effect, it characterizes the postmodernization of the traditional “whodunnit” moving the genre from the realm of “the real” or the plausible into the realm of “the metaphysical” or the unthinkable. The Name of the Rose is a practical application in semiotics. Or, how the aesthetics of textual production as generated (...) through the lexical signs and codes manifest the discursive text of a novel work. The semiotic twists and turns of the detective story facilitate this educational function and the purposeful transformation of the reader into an individual capable of appreciating and grasping the conflicting ideological viewpoints expressed through its dialogical structure. The detective genre enables the Umberto Eco to produce an educational narrative via the intricacies of plot in the detective story while teaching main aspects of semiotic theory. (shrink)

This article draws on analysis of a variety of problems emerging from practical applications of Group Decision Support Systems (GDSS) to propose a fundamental evolution of decision support models from the traditional single decision-spine model to the decision-hedgehog. It positions decision making through the construction of narratives making the rhizome that constitutes the body of the hedgehog with the fundamental aim of enriching understanding of the contexts of decision making. Localized processes constructing and exploring prescriptions for action within a plethora (...) of decision spines are rooted in this rhizome. It identifies a synthesis of theories that influence decision making within organizations and proposes a comprehensive system of Group Decision Authoring and Communication Support (GDACS). In doing so it proposes that the iterative development of collective narrative within an organizing system engaged with complex decision making leads to active engagement with implementation - a process we call Collaborative Authoring of Outcomes. Throughout, the article outlines the implications for the organization of GDACS and proposes a comprehensive architecture that enables this approach. (shrink)

This paper starts with an examination of the terms use d to designate the face in different languages, in particular in Italian, comparing these with the definitions provided by some authoritative dictionaries as well as with their etymology. This exploration yields some remarkable results: firstly, it appears that the face is indeed a term that has a material meaning, but at the same time it is a social object; secondly, the importance of the communicative function emerges, which makes the face (...) similar to the mask and in some ways to the arbitrariness of language. All this suggests that the philosophical status of the face is that of ‘transcendence’ which is a condition of that state of freedom that we attribute to ourselves and that can be defined as ‘human exception’. (shrink)

In “How Molecules Became Signs”, Prof. Deacon outlines a plausible mechanism whereby biochemical systems could be understood to fulfill the conditions of being “alive” in the context of the two broad families of requirements, namely the energetics of metabolism and the informatics of coding. In so doing, he addresses head-on how to account for the origin and the action of coding in physical systems, and thereby the necessary and sufficient conditions for life. I review some of the relevant issues around (...) the interlocking potential necessary and sufficient conditions whereby these two phenomena are included within systems of interpretation in organisms. (shrink)