The article reviews Italian semiotician and philosopher Umberto Eco’s vision of semiotics as a discipline, the aim of which is to study the ‘whole of culture’. It focuses especially on Eco’s trajectory out of structuralism and on the development of a cognitive semantics based on strong pragmatist principles, that inform his notion of interpretability as the key process of semiosis and on the encyclopedia as the format more apt to describe the cultural space. After a consideration of the interface between (...) the cognitive, the pragmatic and the cultural dimensions of semiosis, the article highlights a few open problems in contemporary, culturally-oriented sociological theory that could benefit from a deeper engagement with these concepts. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

Situated semantics can be regarded as an attempt at placing situational context (context of situation) at the center of all discussions of meaning. Situation theory is a theory of information content that takes context very seriously. Individuals, properties, relations, and spatiotemporal locations are basic constructs of situation theory. Individuals are conceived as invariants; having properties and standing in relations, they tend to persist in time and space. An anchoring function binds the location parameters to appropriate objects present in the grounding (...) situation. Anchoring plays a major role in the working of constraints that include nomic constraints, conventional constraints and conditional constraints. Situation semantics develops a theory of meaning that is based on relations between situations. Situation semantics provides a fundamental framework for realistic semantics. The ideas emerging from research into situation semantics have been combined with linguistic work and have led to numerous useful proposals. (shrink)

Strawson proposed in the early seventies an attractive threefold distinction regarding how context bears on the meaning of 'what is said' when a sentence is uttered. The proposed scheme is somewhat crude and, being aware of this aspect, Strawson himself raised various points to make it more adequate. In this paper, we review the scheme of Strawson, note his concerns, and add some of our own. However, our main point is to defend the essence of Strawson's approach and to recommend (...) it as a starting point for research into intended meaning and context. (shrink)

Here, S is a sentence—or possibly a smaller or larger unit of meaningful expression for a language—that's written by an author and c is the circumstance in which S is used. R is defined as the language conventions holding between an author and a reader (or better yet, his readership). P, probably the most important part of the equation, is the content of S or, the intended meaning of the author. We assume that the communication between an author and a (...) reader is limited only to written text. Consequently, it is not possible to ask the author about his intention for writing S; that will have to be discovered by a reader. (shrink)

The idea that fictions may educate us is an old one, as is the view that they distort the truth and mislead us. While there is a long tradition of passionate assertion in this debate, systematic arguments are a recent development, and the idea of empirically testing is particularly novel. Our aim in this chapter is to provide clarity about what is at stake in this debate, what the options are, and how empirical work does or might bear on its (...) resolution. We distinguish between merely influencing people’s opinions and providing genuine learning, where the latter requires that the source of the change in opinion should be reliable. Other important ideas here are the extent to which authors of fiction may be considered to provide testimony, or something like it, and the possibility of recognizing an unstated purpose in the project of the fictional work. We ask whether fictions can furnish us not merely with ideas but with reasons for believing them, perhaps by constituting thought experiments. We consider whether the focus should be on understanding rather than on knowledge, and whether fictions can inform us about the qualities of another’s experiences. We briefly describe some experimental work of recent decades and suggest that the evidence for learning from fiction is currently meagre. (shrink)

The thesis introduces and criticizes the discourse on technology, with a specific reference to the concept of AI. The discourse on AI is particularly saturated with reified metaphors which drive connotations and delimit understandings of technology in society. To better analyse the discourse on AI, the thesis proposes the concept of “Expected AI”, a composite signifier filled with historical and sociocultural connotations, and numerous referent objects. Relying on cultural semiotics, science and technology studies, and a diverse selection of heuristic concepts, (...) the thesis delves beneath the surface of AI discourse and demonstrates the hidden political, social, cultural, and ecological dangers of AI. The entanglement of the discourse(s) with (science) fiction, folklore, myth, and religion impacts how AI is perceived and received, as well as the expectations to AI-enabled technologies now and in the future. The thesis also proposes a more ethical and comprehensive ontological model for AI systems. The model describes AI systems as complex figurations, considering their socio-material organisation, global economic-material becoming, and impact on the environment, social institutions, and the semiosphere. The dissertation argues that AI should be understood not just as an object or sociotechnical system, but as its entire product chain encompassing people and cultures, as well as the used resources and impact (both material-ecological and semiotic) on a planetary scale. (shrink)

This paper presents a comprehensive analysis of the significance and meanings of faces within monuments and memorials. The presence of faces in monuments and memorials transcends cultures and spans throughout history. Faces serve as vital components of public statues, conveying the emotions of depicted characters and establishing communicative connections with observers. Moreover, they are employed within memorials to commemorate the deceased. Memorial museums frequently feature corridors adorned with portraits of those who perished in wars, terrorist attacks or natural disasters. The (...) aim of this paper is twofold: firstly, to develop a theoretical and methodological framework for the analysis of faces in monuments and memorials, drawing upon the cultural semiotics of Juri Lotman as well as theories proposed by Algirdas J. Greimas and Umberto Eco. Secondly, to construct a typology that elucidates the various ways faces are utilized within monuments, memorials, and commemorative practices. A historical roadmap of the facial presence in monuments and memorials is then presented. By achieving these aims, this paper contributes to a deeper understanding of the meanings of faces within monuments and memorials in particular and memory politics in general. (shrink)

In this essay I will suggest that part of what makes the young Jamaican poet Ishion Hutchinson so remarkable is the fact that much of his work – in this age of “anything goes” post-postmodernism – is clearly modernist poetry, in both structure and effect. This structure will be that explained in my expanded version of Michael Riffaterre’s semiotic theory of poetry, which deals with modernist work. I will suggest that one of the distinctive features of the latter is that (...) a modern poetic text is distinguished by two underlying “matricial” propositions, each of which generates a set of variant images having the same underlying semantic structure. This paradigmatic method of signifying is unique to poetry. Each matrix is reassembled by the reader from a comparison of the images of each set. The matrices are linked syntagmatically in a variety of relations such as negation or difference of scale. This bimatricial relation (subject-sign) has an intertextual counterpart (object-sign) of similar structure but different lexicon. The interpretant of these two complex signs has a sociolectic counterpart of similar lexicon but different structure. The semantic contrast thus established produces innovation, which is the other distinctive feature of modern poetry. It turns out that much of Hutchinson’s innovative work is structured in this way. (shrink)

Autocommunication, communication with oneself, may become distinct from communication with an “other” both in form and function. Autocommunication has a special role in the development of thinking in small children, as differentiation of speech for oneself, known as “private speech,” from communication for social purposes entails the child’s organization of her or his own cognition and behavior with the aid of symbols. Recent studies have suggested that speech distinctly for the child him or herself is particularly observable during what is (...) called “crib speech” and thus it appears to support already early language acquisition. The purpose and functions of crib speech in child development have been topics of interest until recently, but they are still debated. In autocommunication, instead of transfer of signs from one mind to another as when in communication with an “other,” there is transfer of signs from one state of mind to another, as in the case of recalling something with the help of signs. Next to this mnemonic type autocommunication, Juri Lotman was interested in the type in which textual devices within a text guide the communicative interpretation in relation to the text itself, particularly characteristic to poetry. The paper provides a semiotic analysis of crib speech in terms of Lotman’s concept of autocommunication explaining its particular appearance both in form and content, as well as what initiates and inspires it for the small child and why does it bring such joy. From the point of view of semiotics, crib speech presents as an exceptionally rich phenomenon. In addition to being small children’s language practice, crib speech appears as language play, if not poetry, serving as a modelling system for enacting and representing the world as it appears for the small child. (shrink)

In Strawson’s Entity and Identity, there are two essays (Chapters 11 and 12), which study the notion of context. In these essays, Strawson advances a threefold distinction regarding how context bears on the meaning of 'what is said' when a sentence is uttered. -/- In this paper, we'll (i) review the original scheme of Strawson and summarize his improvements to his own scheme, and (ii) add our own improvements to make it even more thoroughgoing. We'll also show that unless it (...) is elaborated with several considerations (mostly based on our work regarding context as a social construct and contextualizing as a form of social action) it cannot function as a realistic initiative towards building common sense models of how intended meaning is achieved. (shrink)

This article analyses the relationship of human faces with trauma and death, in particular focalizing on the use of snap shot and ID kinds of photos in site of memory, memorials an public art.

The following paper draws upon a formerly published paper of mine (Krátky, 2021) where text perception was analysed from the perspective of the recipient. As its logical continuation and completion, this paper deals with the author’s viewpoint in the process. Various related aspects are identified, observed and studied, such as the ‘author’s strategy’, the evaluation of the recipient, the intended goals, as well as other important factors that influence the final text. Special attention is paid to all such aspects of (...) communication pragmatism that are reflected by the author’s (more or less controlled) deviations from the norm, aptly made to achieve communication goals. Within this framework, the study strives to show the different roles that the factor termed ‘expectation violation’ takes on when strategically applied by the author in the process of text creation. To support this description, numerous observations by authors such as Grice, Burgoon, Gombrich, Iser etc. are employed. By tackling the author’s viewpoint on text creation, a claim is advanced concerning the plausibility of certain conclusions, theories and, possibly, laws, by virtue of the identification and observation of selected multi-domain principles, phenomena and tendencies. (shrink)

In this article, I attempt to set out and discuss the main trajectories of Umberto Eco’s thinking on the media and mass communication, based on a review of the author’s writings on these subjects. What emerges from the study is Eco’s attention to the public and to forms of reception; his attention to the relationship between media communication and reality, which involves investigating the concept of “truth” in an area such as that of mass communication; his cross-media view of information, (...) seen from a pluralistic and polyphonic viewpoint; the ethical tension that is always present in Eco’s work; his unfailing propensity for teaching. What emerges above all is the way in which the theoretical and practical tools used by Eco were developed in the context of reflections on the media and mass communication: an indication that alongside its “philosophical vocation,” Eco’s semiotics was always characterized also by an essential “empirical vocation.”. (shrink)

After the cultural explosion of Web 2.0, digital culture reveals an apparently semiotic paradox associated with the incredibly widespread use of images of faces, while at the same time the reason to trust in the authenticity of these faces is constantly declining. This is because graphic technology has made the sophisticated manipulation of images both possible and easy. After a review of the existing semiotic models and considerations of trust, I am proposing a new approach which emphasizes the value-generating properties (...) of trust by analogy with the money sign, seen as “trust inscribed”. Research from the neurosciences supports the hypothesis that the trustworthiness of the face is judged pre-reflexively and primordially. This, therefore, means that a trustworthy face is a premise for more successful communication than an untrustworthy one, notwithstanding the object of discussion and the cultural context. An example concerning social media influencers serves to show that in the internet-dominated globalizing culture, trustworthy faces are a multipurpose communicative asset that makes a difference. (shrink)

As a result of technological innovations and new cultural practices, the contemporary mediasphere is increasingly populated by digital(ized) faces. The phenomenon is not limited to human faces, but includes a vast universe of fictional animated faces, variously called ‘characters’, ‘mascots’ or ‘kyara’. In Japan, while certainly not new, kyara have been spreading thanks to globalization, digitalization and media-mix strategies. Through the connection between visual design, fictional narratives and socio-cultural consumption, kyara can be considered semiotic figures of in-betweenness, key symbolic mediators (...) in the Japanese mediascape. Their anthropomorphic face design mediates the cultural boundaries between the human and the non-human, the animate and the inanimate, nature and culture. Furthermore, their post-modern narratives mix inspiration from the past and the present, from myths to science fiction. Lastly, they involve an encyclopedic reworking between fiction and reality, mythical references and secularization, between the domains of seriousness and playful make-believe. The article aims to explore the semiotic dimensions of kyara in contemporary Japan, with emphasis on their logic of representation and cultural outcomes. These will be investigated through the analysis of the Pokemon franchise, which will make it possible to describe the emergence of new semiotic patterns of ‘playful visual animism’ in the process of media facialization of everyday life. (shrink)

Both biosemiotics and evolutionary epistemology are concerned with how knowledge evolves. (Applied) Evolutionary Epistemology thereby focuses on identifying the units, levels, and mechanisms or processes that underlie the evolutionary development of knowing and knowledge, while biosemiotics places emphasis on the study of how signs underlie the development of meaning. We compare the two schools of thought and analyze how in delineating their research program, biosemiotics runs into several problems that are overcome by evolutionary epistemologists. For one, by emphasizing signs, biosemiotics (...) needs to delineate a semiotic threshold, which is a problem not encountered by evolutionary epistemologists. Instead, the latter recognizes that all organisms are knowers that evolve knowledge, which they recognize to extend toward phenomena produced by organisms such as behavior, cognition, language, culture, science, and technology. Secondly, biosemiotics attempts at continuing adaptationist notions on how organisms relate to their environment, while especially Applied Evolutionary Epistemology comes to redefine the nature of the organism–environment relationship in such a way that it recognizes the spatiotemporal boundedness of existence, which in turn makes adaptationist accounts obsolete. (shrink)

In the multidisciplinary field of memory studies, remembering and forgetting have mainly been analyzed following two ideal-typical models: memory-as-containment (exemplified by the notions of framework and site of memory) and memory-as-flow (epitomized by the notions of afterlife and mnemohistory). These two models are often presented as mutually exclusive and counterposed. Yet, in linking past with present, and when connecting different spaces and generations, memory is always the result of circulation (flow) as well as of local semiotic conditions of production and (...) use (containment). By investigating memory-making and oblivion-making in processes of interpretation, the semiotic perspective elaborated by Umberto Eco allows us to envision memory-as-containment and memory-as-flow in a combined analysis, where the twofold conception of memory – either as movement or as form – merges. The aim of this article is, then, to provide an interpretative theory of memory, and to identify and describe the methodological tools capable of implementing such an approach. The memory of the former Italian concentration camp of Fossoli will serve as an exemplary and illustrative case study. (shrink)

This article offers an analysis of the cognitive role of diagrammatic movements in the theater. Based on the recognition of a theatrical work’s inherent ability to provide new insights concerning reality, the article concentrates on the way by which actors’ movements on stage create spatial diagrams that can provide new insights into the spectators’ world. The suggested model of theater’s epistemology results from a combination of Charles S. Peirce’s doctrine of diagrammatic reasoning and David Lewis’s theoretical account of the truth (...) value of counterfactual conditionals. I argue that in several theatrical works – in particular those whose central image is dominated by movements – the relation of what Lewis names “comparative overall similarity” between the fictional and the actual world is based on diagrammatic homology. The cognitive process involved in deciphering them is, hence, based on diagrammatic reasoning. The main emphasis of the analysis is on the previously unnoticed but important cognitive role of observation in the theater: the idea that observation takes an active role in the reasoning process that enables the spectators to form new knowledge about their actual world. Samuel Beckett’s plays Quad and Come and Go serve here as case studies. (shrink)

Reading experience is viewed as ‘interactive and negotiable’ for different reading positions are created in readers’ responses to the same news report. To understand the differences between ‘preferred reading’ and actual readings, this article, drawing on the context models and the Appraisal framework, analyzes 785 readers’ comments attached to 23 hard news stories sourced from the China Daily mobile application and the People’s Daily Online website. The study combines corpus semantic tagging analysis for readers’ choices of evaluative lexis with a (...) manual analysis of Appraisal resources for reading position construction based on a whole text perspective. The results show that readers are likely to use Appraisal resources strategically to defend their own opinions against other commenters or affiliate with large numbers of potential readers without commenting. Furthermore, comments were found to be directed either at the text or at other commenters, and through this a number of different reading positions were revealed. The readers’ context models are the cognitive link between discourse properties and social strategies in the process of news understanding. (shrink)

A number of recently published studies by reformist-minded Muslim scholars have both questioned the normative nature of and emphasized the need to rethink some of the fundamental assumptions and interpretational models governing traditional Islamic legal theories and ethics. As part of this process they have emphasized the need to develop novel Islamic hermeneutics. One major element in this emergence of novel Islamic hermeneutics is the production of an increased number of what I term ‘gender equality affirmative scholarship on Islam’. What (...) is particularly interesting, if not intriguing, from the perspective of the author of this article is that the scholarship on gender equality affirmative interpretations of Islam is theorized by reformist-minded Muslim male scholars at historically unprecedented levels which is what this study seeks to highlight. This article examines the arguments employed by three prominent contemporary Muslim male reformist scholars, both Shī’ī and Sunnī, in developing gender equality affirmative interpretations of Islam – Nasr Abu Zayd, Mohsen Kadivar, and Khaled Abou El Fadl. The focus on male scholars in this article is intentional and seeks to highlight the most fundamental point and indeed the raison d’être behind it, namely to underscore the historically unprecedented support Muslim male scholars are providing to the development of feminist interpretations of Islam. (shrink)

It is widely believed, among philosophers of literature, that imagining contradictions is as easy as telling or reading a story with contradictory content. Italo Calvino’s The Nonexistent Knight, for instance, concerns a knight who performs many brave deeds, but who does not exist. Anything at all, they argue, can be true in a story, including contradictions and other impossibilia. While most will readily concede that we cannot objectually imagine contradictions, they nevertheless insist that we can propositionally imagine them, and regularly (...) do, simply by entertaining a text which prompts us to do so. I argue that this narrative does not bear scrutiny for two main reasons. First, because propositional imagining is beside the point, where truth in fiction is concerned; evaluating truth in fiction engages the cognitive architecture in ways that prohibit the mobilization of merely propositional imagination to that end. And second, because it is not obvious, given the strategies usually suggested, that we ever propositionally imagine contradictions in the first place—in fact, it seems we go out of our way to avoid directly imagining them. (shrink)

Orwell, as he himself remarked, came from a lower, professional-service fraction of the English and imperial ruling class that was ‘simultaneously dominator and dominated’ (Raymond Williams), so that a combination of state and monopoly power became his abiding nightmare. His horizon was, as of the Spanish Civil War in 1936, a revolutionary socialism committed to freedom and equality, opposed both to Labourite social democracy and to Stalinist pseudo-communism. In this article, I concentrate on Nineteen Eighty-Four, drawing on narratology (its agential (...) system, spacetime descriptions, and composition – ‘the Winston story’, the ‘Goldstein excerpts’, and the Appendix on Newspeak) and history. I conclude that Nineteen Eighty-Four has an interesting, but limited, ‘Tory anarchist’ stance and horizon: in revolt against the rulers, but not believing that the revolt can succeed (in direct polemic with the Communist Manifesto). In Orwell’s view there are ‘three kinds of people in the world, the High, the Middle and the Low’, but the mindless and passive Low reduce this to the Middle against the High, or intellect and impotence versus cynical power. ‘No economics’ entails here ‘no class struggle’, and a fair amount of misogyny. Orwell’s textural skill was penetrating, but his thematics very limited. Still, he was one of the first to notice the long-duration slide of politics toward fascism, even if he drew a mistaken consequence from it, as evident in his early conflation of Stalinism and Nazism into an untenable ‘totalitarianism’. Nineteen Eighty-Four remains a concerned, appealing, and in some ways useful text, albeit one that ultimately lacks wisdom. (shrink)

The following paper is based on a broad understanding of communication that considers as text basically anything that has been created within the framework of a cultural interaction by an author and that is perceived by a recipient. The first part of the paper introduces, explains and follows mostly cases in which the author’s violations of the recipient’s expectations have a communication value, i.e. provoke, in the recipient, a communication effect that matches the author’s intentions. In such cases, this effect (...) results as a consequence of an violation of the communication „cooperative“ principles. This, at the recipient’s end, translates into an event of expectancy violation. Each of such violations provokes an arousal in the recipient, which further motivates him/her to search for its cause. Finding this cause, and being “confronted” with the related violation pertaining to it with the norm equals, for the recipient, getting to the meaning of the text, or identifying its communication value etc. As part of the conclusion, a commented scheme is presented which offers a spectrum of possible communication outcomes “positioned” between the predictability of each textual element and the stochasticity of choice. The effort to illustrate all the explained facts results, in the paper, in a rich set of examples stemming from miscellaneous spheres of human activity – from “high styles” to rather day-to-day activities, to pop-culture. The objective is to show that the described principles, if not valid in general, permeate at least all forms of interaction. (shrink)

The article aims at showing how far the technologies of audiovisual registration affect not only the ontology of images but also our sense of realism in politics and history. As argue Jacques Derrida and Bernard Stiegler, historical events have become “tele-events” after the birth of these technologies. Our handling with images has changed accordingly. As argues Pietro Montani, we no longer consider them as “copies” of real objects but rather as “occasions” for initiating processes of “validation” of history. Hannah Arendt’s (...) opposition between the ancient concept of history being based on praxis and the modern concept of history as “fabrication” (poiesis) of the humankind must be therefore reconsidered. History is rather the negotiation between these two attitudes (praxis and poiesis): cinema might be one of the exemplary sources of this negotiation, as epitomized by the documentary work in the audiovisual archives conducted by Esfir Shub (1927) and Harun Farocki (1992). Representation (Louis Martin) becomes thus a dynamical power of imagination dealing with historical and political reality; consequently, the “ideal spectator”, just as the “ideal reader” for novels (Umberto Eco), is charged with a new task of actualizing the sense of images with regard to their historical and political references. (shrink)

How does a picture teach a viewer to look at it, understand it, and make meaning?. “Cross-mediality and narrative textual form: A semiotic snalysis of the lexical and visual signs and codes of the picture bnook.” Semiotica, 118 : 1–70 and Peter Pericles Trifonas.. “Texts and images.” In International handbook of semiotics, Vols. 1&2, edited by Peter Pericles Trifonas. The Netherlands: Springer. Pp. 1139–1154.) The suggestion for a pictorial grammar has been derived from the fact that pictures have no unique (...) visual metalanguage and therefore require recourse to language as an instrument for pictorial analysis. The lexical-visual relationship in a text is more complex than is suggested in the question. Proponents for the semiotic autonomy of pictures have objected that the commentaries of crossmedial contexts have not asserted the semiotic priority of the lexical over the visual message. ‘Is an autonomous semiotics of visual perception possible, or does the semiotic analysis of pictorial text always require recourse to the model of language?’. (shrink)

Corporate social responsibility (CSR) has repeatedly been described as an “essentially contested concept,” which means that its signification is subject to continuous struggle. We argue that the “CSR institution” (CSRI; i.e., the set of standards and rules regulating corporate conduct under the banner of CSR) is legitimized by narratives which “decontest” the underlying concept of CSR in a manner that safeguards the CSRI from calls for alternative institutional arrangements. Examining several such narratives from a structuralist perspective, we find them to (...) be permeated with six recurrent ambiguities that we show to be reflective of three deep-set taboos: the taboo of the noncongruency between corporate profit objectives and societal needs, the taboo of multinational firms’ continued contribution to the emergence of global socioenvironmental issues, and the taboo of the CSRI’s moderate results in solving these problems. We contend that the perpetuation of these taboos contributes to inhibiting substantial change in the way of doing business, and we sketch out possibilities for initiating a “recontestation” of CSR’s meaning. (shrink)

The article offers a review and analysis of the discussion on the principle of universalizability at its initial stage. The author determines the theoretical roots and key points of the discussion and reveals the directions of controversy and the position of researchers. In particular, the problem field depends on the divergence of the ethical and logical aspects of the principle of universalizability. As a result, two areas of discussion are formed: 1) the search for an ethical interpretation of the principle (...) of universalizability, 2) an analysis of the principle of universalizability in its relation to the ethical idea of the action. The author proposes the semantic models of the principle of universalizability designed to turn it into a substantive moral principle. These models are based on ideas: a) impartiality, b) justice, c) equality. The models of harmonization of universal normativity and moral experience, law and action are designed to protect the idea of universalizability from accusations of formalism and dogmatism. The grounds and vulnerabilities of the proposed semantic models of the principle of universalizability are examined and the possibility of harmonizing law and action is analyzed. The understanding of universalizability in analytic philosophy is metaphysical. Within the limits of the metaphysical understanding of universality, the problem of harmonizing the universal law and the idea of individuality cannot be solved. A possible way of solving the problem is an appeal to such a concept of universality in which the idea of universality can be reconciled with the idea of the individual freedom. (shrink)

Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating (...) theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. (shrink)

This article is about weaponisation of emotions through visual culture. It interrogates how geopolitics trickles down to everyday life and becomes personal through the embodiment of screen actors....

How can providing less textual information about a fictional character make his or her mind more transparent and accessible to the reader? This is the question that emerges from an empirical study of reader response conducted by Kotovych et al. Taking my cue from this study, I discuss the role of implied information in readers’ interactions with characters in prose fiction. This is the textual strategy I call ‘character-centered implicature.’ I argue that the inferential work cued by implicature creates an (...) intersubjective dynamic analogous to what philosophers Zahavi and Rochat discuss under the heading of ‘experiential sharing.’ Effectively, readers complement the textual evocation of mind by drawing on their own past experiences, which leads to a distinctive first-person plural perspective—a sharing of cognitive resources that is responsible for the perceived transparency of the character’s mind. While this experiential sharing may result in empathetic perspective-taking, not all instances of empathy for fictional characters involve sharing. (shrink)

ABSTRACTThis paper explores specific forms that neoliberal discourse and culture in academia today take in the field of Israeli Middle Eastern and Islamic studies. The article applies various textual and contextual interrogation strategies to the language, narratives and the unsaid in interviews with leading scholars in the field, in order to construe what Fredric Jameson calls the ‘political unconscious,’ particularly that arising from the use of market as a conceptual metaphor. Contextualising this field of discourse within neoliberal academia, I deconstruct (...) the work ‘demand’ and ‘interest’ do, and highlight the dialectical dynamics of experts’ dependence on audience. I argue that, in this field, the economic discourse shelters Zionist logics, presuppositions and praxis, such as recruitment logics and fundraising practices that effectively address Jewish and Zionist students and donors. (shrink)

Many edusemiotic writers have begun to closely align edusemitoics to biosemiotics; the basic logic being that, if the life process can be defined through the criterion of semiotic engagement, so can the learning process :373–387, 2006). Thus, the ecological concept of umwelt has come to be a central area of investigation for edusemiotics; allowing theorists to address learning and living concurrently, from the perspective of meaning and significance. To address the conceptual and experiential foundations of the edusemiotic perspective, this paper (...) will focus its attention on the basic semiosic processes that sustain the learner’s primary modelling system or umwelt—the world of meaning and sensory engagement that the organism is immersed in. This focus enables us to identify and explore four basic principles that an ecologically concerned edusemiotic perspective can be said to rest upon; the Iconicity Hypothesis, the Principle of Suprasubjective Relation, the Natural Learning Flow Principle, and the Continuity Principle. The identification and elaboration of these basic philosophical orientations will help establish the importance and relevance of the edusemiotic perspective for educational philosophy and theory in general. This task requires the methodological framework of Sebeok and Danesi’s Modelling Systems Theory, which; provides a biosemiotically grounded approach to understanding the diversity of modelling phenomena across all species, and; contextualizes the specific focus of this study within the broader forms of learning and knowing encompassed by a semiotic theory of learning. Hopefully such attention to the foundational doctrina of this new perspective will encourage more educational research to take what Semetsky has called the edusemiotic turn. (shrink)

A corpus made by online Canadian newspaper articles, coming from the archives of CBC News, Vice Canada and Huffington Post Canada, and related multimedia contents such us audio interviews, videos and especially links to images and comments shared on Twitter, allows us to reconstruct the debate on the seal hunt that involved Canadian media in 2014. In specific, we propose an interpretation of the pro-sealing discourse by Canadian Inuit and Newfoundlanders as an ironic and incisive answer to the serious United (...) States animal rights activists discourse, explaining how these two different points of view on animals come from a different experience of the environment and a different conception of nature. The image of the seal became the friction point between Western naturalism against Inuit animism: a multinaturalist clash in the North America post-colonial situation. A clash solved by people as Tanya Tagaq and other Inuit artists that belong to these two different semiospheres and thanks to their border placement can allow a dialog between Inuit and North American cultures traducing aesthetic forms, values and meanings. To study the structures of meaning at the base of this clash and iconoclash Iconoclash. Beyond the image-wars in science, religion and art, pp 14–37, ZKM and MIT Press, Boston, 2002) on the artic seal between opposite cultures, it has been necessary to use the socio-semiotic approach with the help of semiotics of culture tools (Lotman in Universe of the mind. A semiotic theory of culture. Indiana University Press, Bloomington, 1990, Culture and explosion. Mouton de Gruyter, Berlin, 2009]. (shrink)

Roman writing of the late Republic and early Empire, especially historiography, is filled with exempla, stories of the past meant to serve as models for contemporary and future behavior. This period also witnessed the rise of an encyclopedic mode of composition among Latin authors, which purported to collect and organize the totality of knowledge in a given field. The following essay proposes that exemplarity and encyclopedism were not just literary devices, but deep organizational principles throughout Roman culture. It seeks to (...) show how they were operative in the visual arts in the first century BCE, focusing especially on a frieze depicting the baking process on the tomb of Marcus Vergilius Eurysaces in Rome. By approaching a monument like the frieze of Eurysaces through such principles we may better articulate both visual and thematic relationships across a variety of genres within the broader Roman image world. (shrink)

This article aims to analyse one specific type of memorial site that furnishes an indexical link to past traumatic events which took place in precisely these places. Such memorials will be defined here as trauma sites. It will be shown how the semiotic trait of indexicality produces unique meaning effects, forcing a reframing of the issue of representation, with all its aesthetic and ethical dimensions. In contrast to other forms of memorial site, trauma sites exist factually as material testimonies of (...) the violence and horror that took place there. The fact they still exist, more or less as they were, implies a precise choice on the part of post-conflict societies regarding which traces of the past ought to be preserved and in which ways. In other words, a decision is made about what politics of memory to adopt in each case. Trauma sites thus become unique, privileged observatories that allow us to understand better the emergence of post-conflict societies. The various forms of conservation, transformation, memorialization of places where slaughter, torture and horror have been carried out are key clues to better understandings of the relationship between memory and history in each post-conflict society studied. This article presents a close reading of three very different trauma sites: the Tuol Sleng Museum of the Crimes of Genocide in Phnom Penh, Cambodia; Villa Grimaldi in Santiago, Chile; and a third, more recent, museum: The Ustica Memorial Museum (Museo per la Memoria di Ustica) in Bologna, Italy. These memorials represent instances of three very different traumatic memory politics: in Tuol Sleng, visitors are relocated in the trauma space, in a sort of ‘frozen past’; in Villa Grimaldi, a process of attenuation is at work, the traces of the past are less evident, and their emotional effects weaker. The Ustica Museum represents yet another option, a movement towards an artistic and creative reinterpretation of the traumatic event itself. (shrink)

The emergence of the term ‘Plebanski’ as a topic trend in the scientific literature is studied as a significant communication event resulting from its use by authors to refer to the relevant aspects of Jerzy Plebanski scientific work in the area of mathematical physics. We searched the ‘Plebanski’ topic included in the titles, abstracts and key words of the papers registered in five databases: ADS/NASA, MathSciNet, SCOPUS, SPIRES and Web of Science. Our results clearly show the evolution of the JP’s (...) scientific work from a cited reference to a recognized term in the indexes of the published literature, then to a nodal concept in the scientific communication process and finally as an eponym in the Latin American scholar literature. (shrink)

Semiotics provides the tools for studying the process of decoding law, one of the most important tasks in the daily work of courts. The semiotic review of juridical interpretation and gap filling concludes that in juridical and semiotic methodology the same question—how a norm is interpreted—is answered from different perspectives. According to the semiotic model proposed in the current paper, juridical interpretation can be structured into three levels: intra-, inter- and supranormative sign-process. For legal theory semiotics can highlight the similarities (...) in the interpretation of norms and gaps. In gap filling the iconic, indexical and symbolic relations compensate for the missing of intranormative semiosis. The applicability of the proposed model is tested on an example of case law. Semiotic investigation of the judgements of Supreme Court of Estonia and European Court of Human Rights shows that semiotics gives a well structured picture of the juridical interpretation process. (shrink)

People tell stories. In stories, the narrator and the receiver can perceive meanings. These meanings can be analyzed again through larger interpretative framings. In this article, different ethical uses of the golem story are analyzed by making use of some of Jörn Rüsen’s ideas concerning historical thinking and narration and with a focus on the uses of the golem myth in studies and discussions on new and emerging science and technology.

Semiotics applied to translation studies produces an original approach that is generating scientific texts of high interest. On the other side, the notion of “translation” in a broad sense appears very important within semiotics itself, as in Ch. Peirce’s and J. Lotman’s thought. Distinguishing between translation studies’ influences on semiotics and semiotics’ influence on translation studies becomes increasingly difficult. In this article a synthesis is tried: the Soviet film ‘Strogij Yunosha’ is analyzed using the tools of both disciplines. At first (...) the concept of “strange” is analyzed from a semiotic point of view, looking also for etymological reasons to classify strangeness as simple difference or as inimicality. Then cultural implicit is considered as the problem of mediation between Self and Other, both in a collective and in an individual (psychological) sense. The ways of relating to the Other are then considered in the light of a systemic approach to the cultural polysystem, in which the least unit or subsystem is the individual. The film is then decomposed in many “worlds”, and their borders and relations are viewed in the light of the aforementioned approaches. Such translatological analysis of the film allows to hypothesize why it was banned from the Soviet regime. (shrink)