The present study examined participants’ performance on a temporal judgment task while holding language constant but varying their lifetime and immediate reading experience of horizontal and vertical texts. Chinese participants from Taiwan and China were randomly assigned to a reading task involving horizontally or vertically arranged texts. A temporal judgment task followed the reading task, asking the participants to judge if the event depicted in a second picture occurred earlier or later than that in a first picture. Responses were faster (...) when the left keys represented the ‘earlier’ responses than when the right keys did. Half of the participants responded with horizontally oriented keys while the rest with vertically oriented keys. For the Taiwan participants, the overall starc effect was greater when the response keys were vertical than horizontal, but no difference was observed for the China participants. A questionnaire indicates that the two groups of participants had similar lifetime experiences of reading horizontal texts, but the Taiwan participants read vertical texts in their life far more frequently than the China participants. Immediate reading experiences interacted with lifetime experiences in modulating the vertical bias. For the Taiwan participants, the vertical bias was strong following the vertical prime, but disappeared following the horizontal prime. For the China participants, the horizontal prime led to no vertical bias whereas the vertical prime brought about a horizontal bias. We conclude that the directionality of orthography and speakers’ immediate and lifetime reading experiences can better explain the vertical bias in the Chinese speakers’ temporal thinking. The findings, however, may be interpreted as constituting a different manifestation of linguistic relativity and recast under a broader framework of the extended-mind hypothesis of human cognition. (shrink)

The use of power to infer null hypotheses from negative results has recently come under severe attack. In this article, I show that the power of a test can justify accepting the null hypothesis. This argument also gives us a new powerful reason for not treating p-values and power as measures of the strength of evidence.

In this paper we examine how English and Mandarin speakers think about time, and we test how the patterns of thinking in the two groups relate to patterns in linguistic and cultural experience. In Mandarin, vertical spatial metaphors are used more frequently to talk about time than they are in English; English relies primarily on horizontal terms. We present results from two tasks comparing English and Mandarin speakers’ temporal reasoning. The tasks measure how people spatialize time in three-dimensional space, including (...) the sagittal (front/back), transverse (left/right), and vertical (up/down) axes. Results of Experiment 1 show that people automatically create spatial representations in the course of temporal reasoning, and these implicit spatializations differ in accordance with patterns in language, even in a non-linguistic task. Both groups showed evidence of a left-to-right representation of time, in accordance with writing direction, but only Mandarin speakers showed a vertical top-to-bottom pattern for time (congruent with vertical spatiotemporal metaphors in Mandarin). Results of Experiment 2 confirm and extend these findings, showing that bilinguals’ representations of time depend on both long-term and proximal aspects of language experience. Participants who were more proficient in Mandarin were more likely to arrange time vertically (an effect of previous language experience). Further, bilinguals were more likely to arrange time vertically when they were tested in Mandarin than when they were tested in English (an effect of immediate linguistic context). (shrink)

The purpose of this article is to study the use of “UP–DOWN” metaphors in Russian and French material. A list of 10 conceptual metaphors expressing up–down movement was proposed by CitationLakoff and Johnson (1980), and this list has been reproduced many times since. However, this analysis shows that the list is not fully accurate. In addition to the conceptual metaphors proposed by Lakoff and Johnson, the authors find it important to include 5 more metaphorical models expressing vertical movement. On the (...) other hand, 5 of the conceptual metaphors in Lakoff and Johnson's list turned out not to be relevant to this analysis. The authors also attempt to describe the connections between different metaphoric models and observe that not all metaphoric models are equally important in their evidential and conceptual power. (shrink)

Starting from the overwhelming view that time is metaphorically conceptualized in terms of space, this study will, on the one hand, take the time interval words into minute analysis to confirm our view of event conceptualization of time at a more basic level along with space–time metaphoric conceptualization of time at a relational level. In alignment with the epistemology of the time–space conflation of the Chinese ancestors, our view is supported by the systematic examination of evidence related to the cultural (...) origins of the conceptualization of time, through a scrutiny of the original meanings and construction of words related to intervals of time in Mandarin Chinese. This study offers a new explanation of how: the conceptualization of time in Chinese is realized through metonymic cognition and words related to specific intervals of time are coined based on the metonymic conceptualization of related events or a corresponding event schema. Five major types of event-based metonymies are identified, and their interactive functions are illustrated. Based on this evidence, we argue that the double nature of both metaphoric and metonymic time conceptualization in Mandarin Chinese lies in the fact that time interval words can be used in its time categorial sense or as a time entity which suggests the etymological origins of Chinese as ideograph. It is concluded therefore that the event-based metonymy conceptualization of time can provide better insights into the characteristics of Chinese modes of thinking and its influences on the perception of and interaction with the world. This study can also serve as good evidence for the shaping effect of language on cognition. (shrink)

Time is a fundamental domain of experience. In this paper we ask whether aspects of language and culture affect how people think about this domain. Specifically, we consider whether English and Mandarin speakers think about time differently. We review all of the available evidence both for and against this hypothesis, and report new data that further support and refine it. The results demonstrate that English and Mandarin speakers do think about time differently. As predicted by patterns in language, Mandarin speakers (...) are more likely than English speakers to think about time vertically (with earlier time-points above and later time-points below). (shrink)

According to the Temporal Focus Hypothesis (TFH), people’s implicit spatial conceptions are shaped by their temporal focus. Whereas previous studies have demonstrated that people’s cultural or individual differences related to certain temporal focus may influence their spatializations of time, we focus on temporal landmarks as potential additional influences on people’s space-time mappings. In Experiment 1, we investigated how personally-related events influence students’ conceptions of time. The results showed that student examinees were more likely to think about time according to the (...) past-in-front mapping, and student registrants, future-in-front mapping. Experiment 2 explored the influence of calendar markers and found that participants tested on the Chinese Spring Festival, a symbol of a fresh start, tended to conceptualize the future as in front of them, while those tested on the Tomb Sweeping Day, an opportunity to remember the ancestors, showed the reversed pattern. In Experiment 3, two scenarios representing past or future landmarks correspondingly were presented to participants. We found that past-focused/future -focused scenarios caused an increase in the rate of past-in-front/future-in-front responses respectively. Taken together, the results from these three studies suggest that people’s conceptions of time may vary according to temporal landmarks, which can be explained by the TFH. (shrink)

To talk about time, English speakers often use horizontal spatial metaphors whereas Chinese speakers use both vertical and horizontal spatial metaphors. Boroditsky showed that while Chinese-English bilinguals were faster to verify a temporal target like June comes earlier than August after they had seen a vertical spatial prime rather than a horizontal spatial prime, English monolinguals showed the reverse pattern, thus supporting the linguistic relativity hypothesis. This finding was not conceptually replicated in January and Kako's six experiments for English monolinguals. (...) In the current experiment, we failed to conceptually replicate her English monolinguals' findings: both Chinese-English bilinguals and English monolinguals were faster to verify the sentences after seeing a vertical spatial prime than a horizontal spatial prime. While we replicated Boroditsky's findings, in part, for our Chinese-English bilinguals, the similarity in the pattern of findings for both Chinese-English bilinguals and English monolinguals argues against the linguistic relativity hypothesis. (shrink)