semantic minimalism and moderte contextualism.

Understanding spirituality may serve as a foundation for developing new approaches to managerial action, organizational learning, social change and leadership. This article explores this phenomenon by hermeneutically tracing the demise and reawakening of spiritual entrepreneurship in Western life over the past 200 years. Spiritual aspects of entrepreneurial organizations are also framed via the lens of critical management theory as reflected in literature spanning four social epochs: federalist reality, the Industrial Revolution, disciplinary society, and the post-industrial milieu. The resulting themes highlight (...) the interconnectedness and reciprocal influences between social reality and spiritual leadership in Western entrepreneurial enterprises. Drawn from the author's doctoral research (Jue 2004), the article suggests a need for reintegrating spiritual leadership among post-modern organizations and entrepreneurial firms in the achievement of more sustainable futures. (shrink)

We use Homer and Sun Tzu as a background to better understand and reformulate confrontation, anger and violence in medicine, contrasting an unproductive ‘love of war’ with a productive ‘art of war’ or ‘art of strategy’. At first glance, it is a paradox that the healing art is not pacific, but riddled with militaristic language and practices. On closer inspection, we find good reasons for this cultural paradox yet regret its presence. Drawing on insights from Homer's The Iliad and The (...) Odyssey, we argue for better understanding of confrontation, anger, bullying, intimidation and violence in medicine in order to change the culture. For example, equating medicine with war is not a given condition of medicine but a convenient metaphor with historical origins and a historical trajectory. Other, non-martial metaphors, such as medicine as collaboration, may be more appropriate in an age of team-based care. Taking lessons from Homer, we suggest three key ways in which cold-hearted confrontation and anger in medicine can be transformed into productive, warm-hearted engagement: the transformation of angry impulse into reflection, moral courage and empathy. Thinking with Homer can offer an aesthetically and morally charged alternative to the current body of literature on topics, such as anger in doctors, and how this may be ‘managed’, without recourse to an instrumental economy where emotions are viewed as commodities, and emotional responses can be ‘trained’ through communication skills courses. (shrink)

Ova teorija pokušava rasvijetliti kako razumijevamo i rabimo pojam istine. Teorija se nadovezuje na neka gledišta Putnama i Goodmana, no razvija ta gledišta tvrdeći kako se istina sastoji u tome da se iskaz podudara s jednim od sljedećih parametara ili s više njih: kriterij interne konsistentnosti; osjetilni podaci; podaci iz pamćenja; ne-verbalizirana vjerovanja; drugi dijelovi diskursa. Opća kognitivna struktura, koja, prema Rayu Jackendoffu, služi kao točka konvergencije za značenje preneseno jezikom, pozadinsko znanje, opažanje, zaključivanje, itd., identificira se kao medij podudaranja (...) koje rezultira kognitivnim učinkom: »to je istina«. Teorija također tvrdi kako je istina pojam-obitelj, obuhvaćajući različite vrste istine. Ukazuje se na to da istina ima normativnu dimenziju, koja se obrazlaže kao mogućnost izazova tvrdnjama koje pretendiraju na istinitost, što pak pretpostavlja regulativni ideal univerzalne ljudske racionalnosti. (shrink)

In the past, pigs were kept near their guardians' homes, ate leftovers from their guardians' kitchens and enjoyed a generally close relationship with humans. The closeness of the relationship, combined with its ultimate end in the killing of the pig, led to a sense of shame . This shame manifested itself in negative expressions about pigs within the English language, which remain to this day. However, the relationship between humans and pigs is becoming increasingly distant, with decisions affecting pigs' lives (...) made in the offices of agricultural industry executives far from the intensive farms on which the pigs live. The new relationship has led to the evolution of a new discourse about pigs, that of the modern pork industry. Because of its technical and scientific nature, this new discourse does not contain the explicit insults of mainstream discourse.Yet, embedded within it are a series of implicit ideological assumptions designed to justify the confinement and exploitation of pigs in high intensity farms. This paper investigates the discourses surrounding pigs in both mainstream culture and the pork industry and discusses attempts to challenge these discourses. (shrink)

A growing, interdisciplinary field of cognitive linguistics has developed in recent decades, bringing together research from many fields to explore the ways that metaphors provide structure and semantic content to thought and language. In this article, the American public school disability emotional/behavioral disorder (E/BD) is examined in regard to the primary metaphors that frame the basic concepts of the disorder. The metaphors of 2 versions of E/BD, psychodynamic and behavioral, are investigated. A series of critical questions about the E/BD construct (...) are posed, and possibilities for new metaphors are proposed. (shrink)

This article applies some ofthe insights from framing studies in policyresearch, metaphor analysis, and the history ofmedicine to a cultural understanding ofagriculture, using the 2001 outbreak of footand mouth disease in the UK as a case study.The article will show how metaphors of war wereused as a “rhetorical frame” by the media andas an implicit “action frame” by policy makers.It will be argued that although the war framemight initially have been useful in rallyingsupport for the slaughter policy, the metaphorlater backfired, (...) when a metaphorical war turnedinto a literal holocaust. This might haveencouraged the public to perceive the policy asmedieval, brutal, and misguided, thuspotentially undermining the willingness ofsections of the public to support the slaughterpolicy in future outbreaks. If, on the otherhand, a vaccination policy were adopted in thefuture, care would need to be taken to avoidmetaphorical linkages with other controversiesover vaccination in other domains. (shrink)

There has been a heated debate within psychotherapeutic counseling of the role that can be afforded to spirituality within the counseling setting. If one single factor can be accorded primacy, then it might be reckoned the late Carl Rogers turned to spirituality in the last decade of his life. The following examines this debate in relation to the supposed, and, it might be argued, demonstrated, ineffable nature of alterity in relation to intersubjectivity in general. Many of the protagonists in this (...) debate have highlighted the inadequacy of discursive language in conveying the essential moment of connectedness in Rogerian therapy between two individuals. This gap, perceived or real, has been filled by rendering the relationship between therapist and client as spiritual. It is argued that this move has already been rehearsed in at least two classical texts, G. W. F. Hegel's Phenomenology of Spirit and Dostoyevsky's Crime and Punishment. Both authors at quite crucial junctures in these texts turn to spirituality within the context of a very specific self—other relation. There is very little discernible difference between these described relationships, in either substance or form, and those described by Rogers and others as being their most successful therapeutic encounters. All of them can be regarded as a therapeutic relationship between two specific individuals that derives benefits for both irreducible to, and irreplaceable by, the psycho-social benefits of wider group membership. (shrink)

Climate scepticism in the sense of climate denialism or contrarianism is not a new phenomenon, but it has recently been very much in the media spotlight. When, in November 2009, emails by climate scientists were published on the internet without their authors' consent, a debate began in which climate sceptic bloggers used an extended network of metaphors to contest science. This article follows the so-called 'climategate' debate on the web and shows how a paradoxical mixture of religious metaphors and demands (...) for 'better science' allowed those disagreeing with the theory of anthropogenic climate change to undermine the authority of science and call for political inaction with regard to climate change. (shrink)

A number of areas of biology raise questions about what is of value in the natural environment and how we ought to behave towards it: conservation biology, environmental science, and ecology, to name a few. Based on my experience teaching students from these and similar majors, I argue that the field of environmental ethics has much to teach these students. They come to me with pent-up questions and a feeling that more is needed to fully engage in their subjects, and (...) I believe some exposure to environmental ethics can help focus their interests and goals. I identify three primary areas in which environmental ethics can con- tribute to their education. The first is an examination of who (or what) should be considered to be part of our moral community (i.e., the community to whom we owe direct duties). Is it humans only? Or does it include all sentient life? Or all life? Or ecosystems considered holistically? Often, readings implicitly assume one or more of these answers; the goal is to make the student more sensitive to these implicit claims and to get them to think about the different reasons that support them. The second area, related to the first, is the application of the different answers concerning the extent of the ethical community to real environmental issues and problems. Students need to be aware of how the different answers concerning the moral community can imply conflicting answers for how we should act in certain cases and to think about ways to move toward conflict resolution. The third area in which environmental ethics can contribute is a more conceptual one, focusing on central concepts such as biodiversity, sustainability, species, and ecosystems. Exploring and evaluating various meanings of these terms will make students more reflective and thoughtful citizens and biologists, sensitive to the implications that different conceptual choices make. (shrink)

Between June 2-4, 2011 Sabancı University School of Languages welcomed colleagues from 21 different countries to a collaborative exploration of the challenging and inspiring journey of learners and educators in the field of language education. The conference provided an opportunity for all stakeholders to share their views on language education. Colleagues met with world-renowned experts and authors in the fields of education and psychology, faculty and administrators from various universities and institutions, teachers from secondary educational backgrounds and higher education, as (...) well as learners whose voices are often not directly shared but usually reported. The conference name, Eclipsing Expectations, was inspired by two natural phenomena, a solar eclipse directly before the conference, and a lunar eclipse, immediately after. Learners and educators were hereby invited to join a journey to observe, learn and exchange ideas in order. (shrink)

Technology explosion induced by information explosion will eventually change artifacts into intelligent autonomous agents consisting of surrogates and mediators from which humans can receive services without special training. Four potential problems might arise as a result of the paradigm shift: technology abuse, responsibility flaw, moral in crisis, and overdependence on artifacts. Although the first and second might be resolved in principle by introduction of public mediators, the rest seems beyond technical solution. Under the circumstances, a reasonable goal might be to (...) create a mutual dependency between empathy and technology: Using technology to help people cultivate empathy among people, so empathy in the society may allow people to help each other to recover from disasters beyond the scope of the assumption underlying the society of mediators. I highlight an immersive collaborative interaction environment for helping people share first-person view and its application to building empathic agents. (shrink)

Purpose With the increasing sophistication of neuroimaging technologies in medicine, new language is being sought to make sense of the findings. The aim of this paper is to explore whether the brain-reading metaphor used to convey current medical or neurobiological findings imports unintended significations that do not necessarily reflect the genuine findings made by physicians and neuroscientists. Methods First, the paper surveys the ambiguities of the readability metaphor, drawing from the history of science and medicine, paying special attention to the (...) sixteenth through nineteenth centuries. Next, the paper addresses more closely the issue of how metaphors may be confusing when used in medicine in general, and neuroscience in particular. The paper then explores the possible misleading effects associated with the contemporary use of the brain-reading metaphor in neuroimaging research. Results Rather than breaking new ground, what we see in current scientific language is a persistence of both a constraining and expansive set of language practices forming a relatively continuous tradition linking current neuroimaging to past scientific investigations into the brain. Conclusions The use of the readability metaphor thus carries with it both positive and negative effects. Physicians and neuroscientists must resort to the use of terms already laden with abstracted meanings, and often burdened by tradition, at the risk of importing through these words connotations that do not tally with the sought-after objectivity of empirical science. (shrink)

I respond to Ned Block’s claim that it is ridiculous to suppose that consciousness is a cultural construction based on language and learned in childhood. Block is wrong to dismiss social constructivist theories of consciousness on account of it being ludicrous that conscious experience is anything but a biological feature of our animal heritage, characterized by sensory experience, evolved over millions of years. By defending social constructivism in terms of both Julian Jaynes’ behaviorism and J.J. Gibson’s ecological psychology, I draw (...) a distinction between the experience or what-it-is-like of nonhuman animals engaging with the environment and the secret theater of speechless monologue that is familiar to a linguistically competent human adult. This distinction grounds the argument that consciousness proper should be seen as learned rather than innate and shared with nonhuman animals. Upon establishing this claim, I defend the Jaynesian definition of consciousness as a social–linguistic construct learned in childhood, structured in terms of lexical metaphors and narrative practice. Finally, I employ the Jaynesian distinction between cognition and consciousness to bridge the explanatory gap and deflate the supposed hard problem of consciousness. (shrink)

Time–space synesthetes report that they experience the months of the year as having a spatial layout. In Study 1, we characterize the phenomenology of calendar sequences produced by synesthetes and non-synesthetes, and show a conservative estimate of time–space synesthesia at 2.2% of the population. We demonstrate that synesthetes most commonly experience the months in a circular path, while non-synesthetes default to linear rows or rectangles. Study 2 compared synesthetes’ and non-synesthetes’ ability to memorize a novel spatial calendar, and revealed better (...) performance in synesthetes. The capacity to learn mappings between arbitrary spatial forms and temporal sequences is present in all individuals, and time–space synesthetes’ enhanced visuo-spatial memory abilities may underlie their creation of idiosyncratic spatial calendar forms. (shrink)

Since the terms of the health policy debate in the United States and Canada are largely supplied by biomedicine, the current “crisis” in health care is, in part, a product of biomedical rhetoric. In this essay, three metaphors widely identified as being associated with biomedicine—the body is a machine, medicine is war,and medicine is a business—are examined with a view to the ways in which they influence the health policy debate, not only with respect to outcomes, but also with respect (...) to what can be argued at all. The essay proposes that biomedical language itself be foregrounded as the constitutive material of public discourse on health policy. (shrink)

In this paper, we explore some characteristics of the Information Superhighway and the World Wide Web metaphors in the light of the current developments in information technology. We propose that these characteristics constitute a form of conceptual slippage (often in the form of ‘lexical leakage’), which helps us detect and predict the tacit impact that the currently available information delivery systems are having on human cognition. We argue that the particular language associated with these systems evolves as a direct result (...) of human cognitive adaptation to the demands, resources, and constraints of highly technological environments. It reflects a growing alienation of the users of computerized systems from the physical aspects of the natural environment in which the disseminated information was originally grounded. We believe that a careful investigation of the pragmatic phenomena which are operative when the information media jargon is used is appropriate to the aims of Cognitive Technology. The role of metaphor as a vehicle for self-expression, as mediated by criteria of relevance, is discussed from this perspective. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Caught Between History and ImaginationVico's Ingenium for a Rhetorical Renovation of CitizenshipAlessandra Beasley Von BurgCitizenship is usually thought of as synonymous with nationality and the rights and duties associated with the people who live, work, and participate politically, socially, and economically within the borders of their nation-state. In this conception, the main criterion used to decide who is and who is not a citizen is nationality. As the nature (...) of nation-state governance evolves and the acceleration of citizen mobility hastens interdependence, pressures for new definitions and paradigms of citizenship build. As Joseph Weiler argues, this pressure produces cognitive dissonance because "the traditional, classical vocabulary of citizenship is the vocabulary of the State, the Nation and Peoplehood" (qtd. in La Torre 1998, 1).1 The classical association of citizenship with nationality blocks our ability to grasp new, nonstatist conceptions of citizenship, even as postnational political visions take shape in institutions like the European Union (EU).2 In 1992, EU citizenship was established in the Treaty of Maastricht, which granted some additional rights to citizens of the member states in the same way that single nation-states grant their inhabitants special status as nationals, rights that are not nullified when citizens leave their home country to live and work in other member states.3 [End Page 26]The relationship between nationality and citizenship in the EU context is complicated by the fact that although Maastricht guidelines set postnational membership criteria for EU citizens, they also limit the scope of EU citizenship. In trying to reach beyond the nation while anchoring its very essence to the nation, EU citizenship remains limited as it relies on the traditional language of national membership to found its postnational concept of equality and inclusion for noncitizens. The contradictory elements of EU citizenship are exemplified in its current definition, which includes all member states' citizens and excludes millions who are living in Europe as third-country nationals (TCNs), defined as "any person who is not a citizen of one of the member states" of the EU but permanently and legally resides in one.4 The current debate over the status of legal, long-term TCNs challenges the relationship between citizenship and nationality, as advocates from EU institutions, national governments, nongovernmental organizations and academia argue that TCNs should be granted EU citizenship rather than be naturalized in the member states and push for a new, postnational mode of citizenship based on residency. Advocates for the inclusion of TCNs as EU citizens have to work with the limited vocabulary of national citizenship yet articulate a case for a new kind of citizenship divorced from nationality. They suggest that the EU should be viewed as a deliberative community, in which all long-term residents like TCNs are given an equal opportunity to practice citizenship. The deliberative community rationale is based on an idea of citizenship as performance with residents enacting citizenship by living together and deliberating with each other about common interests and concerns.5This reordering of the concept of community arising out of political practice calls for a full philosophical and rhetorical reimagining of the meaning of citizenship. The act of reimagining citizenship creates a new practice of citizenship and grounds citizenship in a philosophical context as well as a practical one. There is no better philosophical and rhetorical tradition to turn to for this purpose than that of Giambattista Vico. Vico, and to a larger extent the entire tradition of Italian humanism, has been overlooked in modern Western philosophy. Yet Vico embodies a seamless marriage of philosophy and rhetoric. Vico's philosophically grounded rhetoric provides the means in an investigation of EU citizenship as an innovative rhetorical practice beyond nationality, for understanding how new practices become persuasive through imaginative language, until citizens separate citizenship from nationality and accept residence and deliberative practices as legitimate criteria for citizenship. Vico argues that "every study method [End Page 27] may be said to be made up of three things: instruments, complementary aids, and aim envisaged" and notes that "the instruments presuppose and include a systematic, orderly manner of proceeding" (1990, 6). This essay proceeds in this fashion to reveal how a new vocabulary of citizenship... (shrink)

This paper argues first that, contrary to what one would expect, metaphorical interpretations of utterances pass two of Cappelan and Lepore's Minimalist tests for semantic context-sensitivity. I then propose how, in light of that result, one might analyze metaphors on the model of indexicals and demonstratives, expressions that (even) Minimalists agree are semantically context-dependent. This analysis builds on David Kaplan's semantics for demonstratives and refines an earlier proposal in (Stern, Metaphor in context, MIT Press, Cambridge, 2000). In the course of (...) this argument, I also discuss some new examples of linguistic phenomena that motivate a semantic structure underlying metaphorical interpretation, phenomena I argue that neither Minimalists nor Contextualists can explain. (shrink)

Popular religiosity manifests itself alongside a heterogeneous continuum of beliefs, behaviours, modes of thinking and modes of living that flows between two poles: the experiential pole and the normative pole. A central theme in this paper will be that all forms of religiosity originate in a combination of innate predispositions and cultural upbringing; hence human religious experience needs to be approached by combining both cognitive and symbolic approaches. To this effect, this paper attempts to make use of an ethnographic research (...) into ordinary forms of religiosity in order to show that religious ideas are not only parasitic upon evolved human cognitive abilities, as mainstream cognitive approaches to religion have claimed, but also on human symbolic languages, which in turn should be seen as a by-product of those evolved cognitive abilities. (shrink)

This paper addresses two issues: what it is for a metaphor to be either alive or dead and what a metaphor must be in order to be either alive or dead. Both issues, in turn, bear on the contemporary debate whether metaphor is a pragmatic or semantic phenomenon and on the dispute between Contextualists and Literalists. In the first part of the paper, I survey examples of what I take to be live metaphors and dead metaphors in order to establish (...) that there is a phenomenon here to be explained. I then propose an explanation of metaphorical vitality in terms of the dependence of the interpretation of a metaphor on a family or network of expressions specific to its context of utterance. I then argue that only a Literalist account of metaphor — one that posits metaphorical expressions )—and not Contextualist and Gricean approaches can accommodate this explanation. Finally, I discuss some objections to my Literalist account and sketch an explanation of types to counter Platonistic objections to my metaphorical expression types. (shrink)

The question that motivates the central hypothesis advanced in this paper regarding the emergence of early religious thinking is the following: ‘why does religion need material culture?’ What basic functional or symbolic need renders material culture an indispensable and universal component of religion and ritual activity? A common temptation, obvious in a number of recent archaeological and anthropological studies, is to seek an answer in the field of memory (Boyer 1993; 1996; 1998; 2001; McCauley and Lawson 2002; Whitehouse 2000; 2004; (...) Mithen 1998a). This paper argues that material culture does much more than simply offer a symbolic channel for the externalization, communication, and thus successful cultural transmission, of religious ideas. Although the mnemonic significance of the ritual object is not denied, it is proposed that the argument from memory, as traditionally premised, fails to provide a cognitively adequate account of the complex affective ties and multimodal interactions that characterise the distinctive phenomenology of religious experience. Moreover, and from a long-term evolutionary perspective, it is argued that the commonly implied ontological priority of the religious idea, over its material expression, leaves us with no explanation about why,and how, religious concepts emerge in the context of human cognitive evolution. Drawing on the theoretical lines of the Material Engagement approach (Malafouris 2004; Renfrew 2004) I want to advance a different hypothesis that places material culture at the heart of the human capacity for religious thinking (cf. Day 2004). (shrink)

A transition to a sustainable future depends on mobilizing social and cultural resources associated with a re-animation of place. Taking as its basis ongoing research in Rjukan, an industrial monocultural town in Norway, the article shows how industrialized regions in a post-industrial world are in the frontline of western societies' relationship to nature and the environment. There is much potential in the restoration of human relationships to place in industrial towns, in terms of health and social and economic development, but (...) not least in terms of sustainability understood as authentic, positive and healthy self-development. (shrink)

A central aspiration of the ‘Britishness’ agenda in UK politics is to promote community through the teaching of British values in schools. The agenda’s justification depends in part on the suppositions that harmony arising from agreement on certain values is a necessary condition of social health and that conflict arising from pluralism connotes a form of dysfunction in social life. These perceptions of harmony and conflict are traceable to the ancient Greeks. Plato used the device of the soul-city analogy to (...) provide a form of independent justification for his favoured model of community according to which harmony was essential. However, the soul-city analogy involves an intellectual sleight-of-hand. The idea that conflict connotes a defect in social life, which continues to haunt contemporary debates about community and values education, is the vestige of an ancient aristocratic ideology and we must learn to see it as such. There is no more reason to accept the Platonist portrayal of the place of conflict in social life than there is to accept a diametrically opposed Heraclitean account, which interprets harmony as the central threat to social flourishing. The implications of this ancient dispute for modern education are considerable: there is nothing natural or inevitable about the association of conflict with social dysfunction that partly supports the Britishness agenda; it is a political prejudice. Coming to see it as such will reveal new pathways to belonging and new ways of understanding the role of education in fostering the good society. (shrink)

Our target article argued that a genetically specified Universal Grammar (UG), capturing arbitrary properties of languages, is not tenable on evolutionary grounds, and that the close fit between language and language learners arises because language is shaped by the brain, rather than the reverse. Few commentaries defend a genetically specified UG. Some commentators argue that we underestimate the importance of processes of cultural transmission; some propose additional cognitive and brain mechanisms that may constrain language and perhaps differentiate humans from nonhuman (...) primates; and others argue that we overstate or understate the case against co-evolution of language genes. In engaging with these issues, we suggest that a new synthesis concerning the relationship between brains, genes, and language may be emerging. (shrink)

An account of analogical characterization is developed in which the following things are claimed.(1) Analogical predications are irreflexive, asymmetrical, atransitive and non-inversive. (2) Analogies A and B share role-similarity descriptions sufficiently abstract to overcome the differences between A and B. Analogies pivot on the point of limited similarity and substantial, even radical, difference. (3) The semantical theory for sentences making analogical attributions requires a distinction between (sentential) meaning as truth conditions and (sentential) meaning as a functional compound of the meanings (...) of contained lexical items. Analogical sentences possess both kinds of meaning. They are true via their truth conditions and would be false via their lexical meanings. The distinctive feature of the lexical meaning of analogical sentences is the tightness of constraints on closure. The implications of analogical sentences, given their lexical meanings, though there, aren't drawn. It is in this sense that analogies are made and not found. (shrink)

I claim that the balance of nature metaphoris shorthand for a paradigmatic view of natureas a beneficent force. I trace the historicalorigins of this concept and demonstrate that itoperates today in the discipline of populationecology. Although it might be suspected thatthis metaphor is a pre-theoretic description ofthe more precisely defined notion ofequilibrium, I demonstrate that balance ofnature has constricted the meaning ofmathematical equilibrium in population ecology.As well as influencing the meaning ofequilibrium, the metaphor has also loaded themathematical term with values.Environmentalists (...) and critics use thisconflation of meaning and value to theiradvantage. This interplay between the balanceof nature and equilibrium fits aninteractionist interpretation of the role ofmetaphor in science. However, it seems theinteraction is asymmetric, and the balance ofnature metaphor has had a larger influence onmathematical equilibrium than vice versa. Thisdisproportionate influence suggests that themetaphor was and continues to be a constitutivepart of ecological theories. (shrink)

In 2000, US Secretary of Health and Human Services Secretary Tommy Thompson mobilized the US public health infrastructure to deal with escalating trends of excess body weight. A cornerstone of this effort was a report entitled The Surgeon General's Call to Action to Prevent and Decrease Overweight and Obesity. The report stimulated a great deal of public discussion by utilizing the distinctive public health terminology of an epidemic to describe the growing prevalence of obesity in the US population. We suggest (...) that the ensuing controversy was fueled in part by the report's ambiguous usage of the evocative term “epidemic.” In some passages, the report seems to use “epidemic” in a literal sense, suggesting that rising prevalence of excess body weight should be defined technically as a disease outbreak. Other passages of the report present the same key term metaphorically, leaving readers with the impression that the epidemic language is invoked primarily for rhetorical effect. Here, we explore dynamics and implications of both interpretations. This analysis sheds light on the ongoing public argument about the appropriate societal response to steadily increasing body sizes in the US population; likewise, it capitalizes on the accumulated knowledge that the field of public health has garnered from combating diverse historic epidemics. Our interdisciplinary approach deploys critical tools from the fields of rhetoric, sociology and epidemiology. In particular, we draw from metaphor theory and public address scholarship to elucidate how the Call to Action frames public deliberation on obesity. We turn to the applied public health literature to develop a reading of the report that suggests a novel approach to the problem—application of the Epidemic Investigation protocol to streamline the public health response and reframe the public argument about obesity. (shrink)

This article supplements our earlier paper on synaesthesia published in JCS (Ramachandran & Hubbard, 2001a). We discuss the phenomenology of synaesthesia in greater detail, raise several new questions that have emerged from recent studies, and suggest some tentative answers to these questions.

The proper treatment of computationalism, as the thesis that cognition is computable, is presented and defended. Some arguments of James H. Fetzer against computationalism are examined and found wanting, and his positive theory of minds as semiotic systems is shown to be consistent with computationalism. An objection is raised to an argument of Selmer Bringsjord against one strand of computationalism, namely, that Turing-Test± passing artifacts are persons, it is argued that, whether or not this objection holds, such artifacts will inevitably (...) be persons. (shrink)

Organization emerges as reality only through language. Transformation is such an emergence and it must get over the present context. A descriptive or implicative language fails to transcend the context. Linguistic suggestion of imageries and linguistic communion through imagination take departure from the present context and emerge as the new pleasurable transformed reality of organization. Linguistic holds the key to organizational transformation.

Philosophy of aesthetics and beauty has traditionally prioritized the sense of vision while deprioritizing the more basic-bodily and thus less “noble” sense of touch. This paper examines bodily aspects of how beauty appears in the experience of visual art and motivates the view that touch is fundamental to such experiences. We appeal to Merleau-Ponty to show the relevance given to touch in his phenomenology of aesthetics, to unfold the meaning of touch as “reversible,” and to understand how vision can be (...) conceptualized as a form of touch. Further, we present four cases of feeling touched by beauty in experiences of visual art collected through interviews with art museum visitors. The descriptions of these experiences show that when people open themselves to an artwork they also open themselves to themselves. Based on the qualitative descriptions, we discuss how Merleau-Ponty’s phenomenology of touch is revelatory of the meaning of feeling “touched” in experiences of beauty. (shrink)

Many metaphor theorists argue that our mental experience of time is grounded in our understanding of space, including motion through space. Results from recent experiments – in which people think about motion, which in turn influences their thinking about time – support this position. Still, many questions remain about the nature of the metaphorical connection between time and space. Can the mere suggestion of motion influence how people reason about time, and if so, when and how? Three experiments investigated how (...) thinking about “abstract” motion through sequences of numbers or letters would influence reasoning about time. Our results extend earlier psychological work on the link between time and space by showing that even motion in non-physical domains can influence temporal reasoning. The results provide further evidence that metaphorical understanding is grounded in our everyday physical and conceptual experience. (shrink)

The present study pursues three objectives. First, to expose and discuss the contributions of the philosopher José Ortega y Gasset to the phenomenological study of gestures and emotive gesture. Secondly, to critically review one of the central theses defended by Ortega, according to which “every expressive phenomenon”—including, therefore, the emotive gesture—involves “a transposition, that is to say, an essential metaphor.” This thesis invites us, in the third objective, to establish a dialogue between phenomenology and cognitive linguistics (as developed by Lakoff, (...) Langacker and Talmy), assuming an experientialist position vis‐à‐vis human reason and language, in opposition to the objectivist and formalist position of Chomsky's generative linguistics. In this interdisciplinary context, we will study the phenomenon of emotive gesture, in particular the expression of the emotion of anger, as analyzed phenomenologically by Ortega y Gasset. (shrink)

According to the theory of internal organs in traditional Chinese medicine, the gallbladder has the function of making judgments and decisions in mental processes and activities, and it also determines one's degree of courage. This culturally constructed medical characterization of the gallbladder forms the base of the cultural model for the concept of courage. In the core of this cultural model is a pair of conceptual metaphors: (a) "GALLBLADDER IS CONTAINTER OF COURAGE," and (b) "COURAGE IS QI (GASEOUS VITAL ENERGY) (...) IN GALLBLADDER," which partly constitutive of the understanding of the gallbladder and courage in Chinese culture. A description and analysis of the data from the Chinese language show that numerous conventional expressions are systematically tied to each other and contributive to the underlying conceptual metaphors. The study presents a case in which an abstract concept (courage) is understood in part via a conceptual metaphor grounded in the body, but shaped by a culture-specific metaphorical understanding of an internal organ (gallbladder) inside the body. Although the human body is a potentially universal source domain for metaphors structuring abstract concepts, cultural models set up specific perspectives from which certain aspects of bodily experience or certain parts of the body are viewed as especially salient and meaningful in the understanding of those abstract concepts. (shrink)

This article describes the Metaphorical Source Domain Identification Procedure (MSDIP), which can be used to code source domains in metaphor identification. In the first part of the article, we describe the complexity of source-domain coding in corpus analysis. We argue that, in many cases, discourse is underspecified and multiple source-domain candidates may be relevant for a specific metaphorical expression. For instance, if a word like “fight” or “target” is used metaphorically, it could refer to either the source domain of war (...) or sports. To make these issues explicit for analysts, we developed MSDIP, which builds on and extends the Metaphor Identification Procedure Vrije Universiteit (MIPVU). In the second part of the article, we explain the coding steps of MSDIP and subsequently report on a reliability analysis, demonstrating the reproducibility of the procedure. We end with a number of detailed sample analyses, demonstrating the role of co-text and context in selecting the likeliest source-domain candidate through MSDIP. These analyses show that MSDIP is both reliable and flexible in dealing with the complexities of real-life discourse during source-domain coding. (shrink)

Robert Saudek, a Czech graphologist, journalist, diplomat, playwright, and novelist, was heavily influenced in his youth by Fritz Mauthner’s critique of language. Saudek later became a pioneer in the field of psychological graphology. In this article, I examine the impact of Mauthner’s critique on Saudek’s work and evaluate whether Saudek’s approach to graphology aligns with Mauthner’s ideas. I argue that, although Saudek’s graphology is rooted in Mauthner’s critique of experimental psychology, there remains room for further development in the field of (...) psychological graphology, centering on the analysis of language. With this in mind, I compare Saudek’s method and contemporary conceptual metaphor theory. I further suggest that Saudek’s extensive use of the autographs of well-known figures follows a method of working from examples, or specimens, which is not uncommon in the philosophy of science. Based on these findings, I propose a way of understanding Saudek’s graphology that challenges its characterization as a pseudoscience. (shrink)

Once we perceive a situation as a danger, threat, or shock, the information about a fearful stimulus is immediately sent to the amygdala, which, being a component of the limbic system, is responsible for fear and anxiety processing, and plays an important role in emotion and behaviour. As the research suggests, the message about a potentially frightening situation can reach the amygdala long before we are even consciously aware of it. Then, the amygdala is to trigger a fight-or-flight reaction, marked (...) by our increased heart rate and respiration to prepare for action (cf. LeDoux 2007). The aim of the research is, first, to account for the most prototypical cognitive scenario of fear through the prism of Cognitive Linguistics (cf. Kövecses 1986, 2015) and supply it with this neuroscientific and psychological knowledge of fear. We learn that in addition to the most common human reactions to fear, i.e. the one of a fighter or the one of a runaway, a modern man reacts to fear by denying it as well as by displacing fear from their subconscious mind. Second, by investigating the novel metaphor FEAR IS AN ILLNESS OF THE BRAIN, we aim to propose a novel constructive cognitive scenario of fear, which helps us deal with this unwanted emotion in contemporary situations that generate fear, e.g. in the era of (post)Covid-19 pandemic (WHO 2021, July 15). (shrink)

This article discusses some of the claims of the earlier and later versions of the Contemporary Theory of Metaphor (CTM) and addresses some of the criticism that has been leveled against it. It is argued that much of this criticism arises from common misconceptions as to the real claims made by the theory. However, CTM is still in need of further exploration and empirical support. In this connection, we identify some areas where research is still needed and supply our own (...) developments. We argue for a more complex classification of metaphor types, which takes into account various complementary taxonomic perspectives, including the nature of source and target and the genericity and complexity of the metaphoric operation. We also explore metaphor in relation to cognitive prominence and conceptual interaction issues. Finally, we deal with the problem of constraints on metaphor and make a proposal for three complementary kinds of constraint. (shrink)