The constructions of ‘religion’ in general language are seldom themselves in the focus of empirical research. Aiming to retrieve the inherent knowledge that lies within these constructions, this article suggests a term-based textual analysis to focus on the linguistic use of ‘religion’. This method invites us to question the unity of texts through an analysis of textual semantics. It offers the chance to ask about the formation of the concept. The article initially shows how this approach differs from comparative and (...) policy-oriented studies by differentiating between criticism and critique. It then develops the idea of a term-based textual analysis. Using examples from the policy field of foreign aid, the text illustrates how much inherent knowledge there is in the usage of ‘religion’ in political communication and calls for a general reconsideration of the way ‘religion’ is approached in empirical research. (shrink)

Summary In the epistemic frame of the biocultural turn and of the neuroaesthetics, we have developed neurohermeneutics as an approach to literature that aims at contributing to the current debate about the linkage between literary, cognitive and neuroscientific studies, focusing on the relationship between mindbrain processes mirrored in the formal features of the text and the strategies activated by the author in a text in order to guide the reader in imagining, emotionally feeling and cognitively getting meanings out of the (...) literary experience. The aim of the neurohermeneutical approach is to grasp and describe phenomenologically the mirroring process between the two extremes of the literary experience, i.e. the writer’s creative process as it is mirrored in the formal features of the literary work and the reader’s imaginative reconfiguration of the text, and what they share in common. The reader revives the mental imaginative processes of the author by creating his/her unrepeatable individual experiences of the text and subjectively redesigning it in an endless loop of features that trigger the imagination and its creative potential both while writing and by reading literature. (shrink)

This paper explores the relationship between crisis and experience, concentrating on ‘excentric positionality’ in relation to the shared world, as presented in the work of Helmuth Plessner. A by-product of the 1920s Weimar Germany, Plessner’s philosophical anthropology, it is argued, presents us with a forgotten blueprint for transitive and compositional approaches to the social world. Instead of the familiar ‘crisis of experience’ used to diagnose ‘what has gone wrong’, it allows us to re-learn how to work with ‘the experience of (...) crisis’ itself. The latter holds the key to a different type of approach based on ‘xeno-communication’. This type of communication utilizes the productive potential of crisis in its uncertainty and hesitation before a decision, showing a way to extend and enlarge experience itself. Cultivation of these ‘excentric’ dynamics in turn suggests new ‘excentric methodologies’ based on a more flexible fit between concepts and the worlds they are meant to describe. ‘Excentric methodologies’ constitute a type of experience-based, analytical response to the shared world. They work with phenomena across spaces and problems, analytically utilizing their joint emergence from the fundamental imbalance and discontinuity characteristic of the human environment. (shrink)

In this paper, we examine the use of the term ‘life’ in the debates within and about synthetic biology. We review different positions within these debates, focusing on the historical background, the constructive epistemology of laboratory research and the pros and cons of metaphorical speech. We argue that ‘life’ is used as buzzword, as folk concept, and as theoretical concept in inhomogeneous ways. Extending beyond the review of the significant literature, we also argue that ‘life’ can be understood as aBurstwordin (...) two concrete senses. Firstly, terms such as life easily turn into fuzzy, foggy and buzzy clouds of nonsense, if their use is not appropriately reflected. In these cases, the semantic orientation is detonated. This is theBurstword Icharacteristic of the concept of ‘life’ that we reveal for its unclear terminological use. Secondly, and in contrast toBurstword I, we show that the concept of ‘life’ can be used in a methodologically controlled way. We call this kind of useBurstword II. Here the concept of ‘life’ fulfils the function of expanding an inadequately narrow disciplinary or conceptual focus in different discursive contexts. In this second sense, ‘life’ receives an important operational function, for instance as a transdisciplinary research principle. It turns out that the innovative function and paradigm-changing power of metaphorical speech belong here as well. Finally, we illustrate three ethically relevant examples that show how ‘life’ can be applied asBurstword IIin the context of synthetic biology. (shrink)

There has been a long-standing controversy in the context of language evolution on whether the original function of human language was internal thought or external communication. However, given the fact that language clearly serves both functions, internalization and externalization must have been co-evolutionarily acted in the emergence of human language. This article proposes a theoretical hypothesis about this co-evolutionary relationship of internalization and externalization, which especially explains the emergence of the human lexicon. To discuss the evolution of language from a (...) comprehensive perspective, this article proposes a promising model that integrates two approaches with different standpoints: generative grammar and cognitive linguistics. This paper also examines the definition and nature of the lexicon and lexical items based on this integrated model. The hypothesis presented here demonstrates that the co-evolutionary work of internalization and externalization has been involved in two processes in the development of the lexicon: the establishment of syntactic objects (lexical items) and the improvement of creativity responsible for the expansion of lexicon size. The main conclusion is that these processes have formed a positive feedback loop and provided our lexicon with complex and unique properties. (shrink)

Not only our conscious expectations, wishes and intentions are directed towards the future, but also pre- or unconscious tendencies, hunches and anticipations. Using a term of Ernst Bloch, they can be summarized as thenot-yet-conscious. This not-yet-conscious mostly unfolds spontaneously and without plan; it is not directly anticipated or aimed at, but rather comes to awareness in such a way that the subject is, as it were, surprised by itself. Thus it gives rise to phenomena such as the striking, the coincidental, (...) the new, and the improvised, which are particularly important for understanding creative and therapeutic processes. The paper aims at providing a general phenomenological framework for the understanding of not-yet-conscious dynamics and their unfolding in different contexts. To this end, the structure of the not-yet-conscious is examined in light ofprotention, in which the phenomenon is fundamentally to be located. I propose to describe the general structure of protention as a future-directed horizon of graded probabilities, i.e., as a “protentional cone”. This cone is fed by current experiences and bodily tendencies and is focused to varying degrees by attention. This results in either more focused or rather defocused states of anticipation, the latter giving space to the not-yet-conscious as a meaning “in statu nascendi”. On this basis, selected manifestations of the not-yet-conscious are analyzed, including extemporaneous speech, artistic improvisation and creativity, bodily meaning implicates, decision-making, and meaningful coincidence. (shrink)

Augustine’s autobiographical Confessions contains one of the first accounts of a child learning to speak. This account, in turn, is central to Klaus Mollenhauer’s Forgotten Connections: On Culture and Upbringing, a book internationally regarded as one of the most important German contributions to philosophy of education and curriculum theory in the 20th century. This book’s interpretation of Augustine’s description, as well as its divergence from an earlier interpretation by Wittgenstein in his Philosophical Investigations form the initial focus of this paper, (...) which undertakes close readings of both approaches to Augustine. We argue that Wittgenstein’s account, while quite similar to that of Mollenhauer, arrives at an impasse, particularly insofar as training, education and upbringing is concerned. In his subsequent attempt to “rescue” Augustine from Wittgenstein’s critique, Mollenhauer develops three highly original notions that are central to his own understanding of upbringing: presentation, representation and Bildsamkeit. Significantly, the divergence of Mollenhauer’s and Wittgenstein’s interpretations also throws into sharp relief Mollenhauer’s particular, dialogical and pedagogical interpretation of “the call,” as it is originally articulated in Augustine. (shrink)

Recent experiments have shown that when individuals with a substance use disorder are confronted with drug-related cues, they exhibit an automatically activated tendency to approach these cues. The strength of the drug approach bias has been associated with clinically relevant measures, such as increased drug craving and relapse, and activations in brain reward areas. Retraining the approach bias by means of cognitive bias modification has been demonstrated to decrease relapse rates in patients with an alcohol use disorder and to reduce (...) alcohol cue-evoked limbic activity. Here, we review empirical and theoretical literature on the drug approach bias and explore two distinct models of how the drug approach bias may be embodied. First, we consider the “biological meaning” hypothesis, which grounds the automatic approach bias in the natural meaning of the body. Second, we consider the “sensorimotor hypothesis,” which appeals to the specific sensorimotor loops involved in the instantiation of addictive behaviors as the basis of the automatic approach bias. In order to differentiate between the adequacies of these competing explanations, we present specific, predictions that each model should make. (shrink)

Koopman’s book revolves around the notion of transition, which he proposes is one of the central ideas of the pragmatist tradition but one which had not previously been fully articulated yet nevertheless shapes the pragmatist attitude in philosophy. Transition, according to Koopman, denotes “those temporal structures and historical shapes in virtue of which we get from here to there”. One of the consequences of transitionalism is the understanding of critique and inquiry as historical pro...

Quality! Virtue! Dharma! That is what the Sophists were teaching! Not ethical relativism. Not pristine “virtue.” But aretê. Excellence. Dharma! Before the Church of Reason. Before substance. Before form. Before mind and matter. Before dialectic itself. Quality had been absolute. Those first teachers of the Western world were teaching Quality, and the medium they had chosen was that of rhetoric. It’s been slightly less than a half century since Robert M. Pirsig’s Zen and the Art of Motorcycle Maintenance exploded on (...) an unsuspecting American public. Ostensibly the story about a father and son’s motorcycle trip across the American Northwest, as their journey unfolds, that story becomes only the narrative... (shrink)

The analysis of the status of the constitutive metaphor in science is considered along with the examination of some principal models of metaphors among biology, medicine and neurosciences. This allows to highlight the two ages of the scientific metaphor, the crossover between metaphors and models, and some open questions about the hidden ideologies concealed in the scientific theoretical terms that come from the use of metaphors.

In this work, I argue that creative metaphors are formed when some persistent problem, caused by an inadequacy in preexisting knowledge, descends into the collective unconscious, is reconfigured unconsciously in novel ways, and then reemerges back into consciousness where the impasse is resolved by the metaphorical expression of new knowledge. To develop this position, I (1) review and critique some well-known language-based studies of metaphor, (2) summarize psychoanalytic and depth psychological approaches to the psyche as one way to overcome the (...) shortcomings of the language-based scholarship, (3) relate C. G. Jung's account of the psyche and his related notion of synchronicity to creative metaphors, (4) graft a quantum physics approach to material reality back onto Jung's work as a provisional structure of the collective unconscious, and finally, (5) offer some suggestions about how creative metaphors might work psychologically. (shrink)

Mark Johnson's new monograph pursues the research line of the earlier books he published, together with George Lakoff and on his own (Lakoff & Johnson, 1980, 1999; Johnson, 1987, 1993), but breaks...

In the cognitivist paradigm, metaphor's conceptual nature is investigated almost exclusively in its verbal manifestations. Research on nonverbal expressions of conceptual metaphors is still surprisingly scarce. Although some pioneering work has been done in the area of pictorial metaphor, the work has hitherto focused on specific instances of isolated metaphors. For better insight into the nature of conceptual metaphors, it is necessary to examine if they can be rendered pictorially and mixed-medially, and if so, what forms they could take. In (...) this case study, a structural metaphor from Ian McEwan's novel The Comfort of Strangers is analyzed and compared to its counterpart in the film that Paul Schrader based on the book. The article ends with suggestions for generalizations across different media, including a distinction between explicitly and implicitly signaled metaphors. (shrink)

Analogy and similarity are central phenomena in human cognition, involved in processes ranging from visual perception to conceptual change. To capture this centrality requires that a model of comparison must be able to integrate with other processes and handle the size and complexity of the representations required by the tasks being modeled. This paper describes extensions to Structure-Mapping Engine since its inception in 1986 that have increased its scope of operation. We first review the basic SME algorithm, describe psychological evidence (...) for SME as a process model, and summarize its role in simulating similarity-based retrieval and generalization. Then we describe five techniques now incorporated into the SME that have enabled it to tackle large-scale modeling tasks: Greedy merging rapidly constructs one or more best interpretations of a match in polynomial time: O); Incremental operation enables mappings to be extended as new information is retrieved or derived about the base or target, to model situations where information in a task is updated over time; Ubiquitous predicates model the varying degrees to which items may suggest alignment; Structural evaluation of analogical inferences models aspects of plausibility judgments; Match filters enable large-scale task models to communicate constraints to SME to influence the mapping process. We illustrate via examples from published studies how these enable it to capture a broader range of psychological phenomena than before. (shrink)

The Way We Think: Conceptual Blending and the Mind's Hidden Complexities. Gilles Fauconnier and Mark Turner, New York: Basic Books, 2002, xvii + 440 pages, $35.00 (hardback), $20.00 (paperback).

We introduce a novel experimental paradigm for eliciting metaphoric expressions in spontaneous speech, under controlled conditions. Participants were presented with a pair of words on a PC monitor and were asked to provide a verbal response describing a conceptual relation between the stimuli. The proportion of metaphoric responses depended on the stimuli in a predictable manner. A large proportion of metaphoric responses was obtained for stimuli that were derived from existing metaphors. The chronometric study of metaphor production in this paradigm (...) produced 3 major findings: (a) a figurative-literal difference: responses that included metaphorical expressions showed greater reaction times (RTs) than responses with only literal expressions; (b) familiarity effect: responses that included more-familiar metaphorical expressions showed smaller RTs than responses that included less-familiar metaphorical expressions; (c) degree of metaphoricity effect: responses that included highly metaphorical expressions showed greater RTs than responses that included less metaphorical expressions. We discuss the processing implications of these results. (shrink)

This article examines the post-Ryle developments in philosophy of mind and psychology, in particular tracing the emergence of the concept of a mental state. The climate immediately following the large-scale rejection of Descartes seems rather hostile to the idea of mental properties as internal states that cause behaviour. In this context, the emergence of the reificatory view of mental states is quite surprising, and it appears to stem from Putnam's adoption of the Turing machine as a model for human psychology. (...) I conclude that the success of the “mental state” is down to the fact that it neatly conforms to the picture painted by the metaphorical expressions we use when talking about minds and mental things, and that its success is more accidental than inevitable. (shrink)

While there are overt philosophies of the person in both dualistic and non-dualistic Śaivism that developed their doctrines explicitly in relation to each other and to non-Śaiva traditions, especially Buddhism, many Śaiva texts exemplify what might be called a pre-philosophical discourse. Such works contain philosophical ideas but do not present systematic arguments and are often regarded as divine revelation. It is this layer of the articulation of concepts linked to practices that the paper exposes, which the arguments of the later (...) philosophers reflect upon and from which they develop. The claim here is that through an analysis of pre-philosophical literature, texts such as the Netra-tantra, we can build a picture of the conceptual universe of the early medieval period that forms the basis for the development of thinking by the later philosophers. One way of doing this is through the micro-study of particular textual passages and from that to build a larger picture of pre-philosophical discourse. (shrink)

This article takes a historical look at abortion in Norway, especially the parliamentary debates and the legislation on selective abortion. By using metaphor theory and discourse analysis we disclose that mental health issues came into practice as a legitimate cause for selective abortion for women in Norway from the 1960s and recur in more recent debates about important amendments in 1996 and 2003. In order to abort, women must simultaneously adopt a psychological means of self-representation. The history of the discourse (...) on selective abortion in Norway thus illustrates the often ambiguous relationship between reproductive policy and ‘psy’. The analysis also shows that a therapeutic discourse today creates a framework of meaning for all political parties in Norway in the questions regarding abortion, including the Christian Democratic Party traditionally committed to religious motifs. This particular part of the history of abortion in Norway suggests that the psy-sciences and a therapeutic outlook on the self and society came into being in Norway from the 1960s, marking a defining moral shift from the previous religious and moral reasoning to a therapeutic ethos. (shrink)

The later Wittgenstein advanced a revolutionary but puzzling conception of how philosophy ought to be practised: Philosophical problems are not to be coped with by establishing substantive claims or devising explanations or theories. Instead, philosophical questions ought to be treated ‘like an illness’. Even though this ‘non-cognitivism’ about philosophy has become a focus of debate, the specifically ‘therapeutic’ aims and ‘non-theoretical’ methods constitutive of it remain ill understood. They are motivated by Wittgenstein’s view that the problems he addresses result from (...) misinterpretation, driven by ‘urges to misunderstand’. The present paper clarifies this neglected concept and analyses how such ‘urges’ give rise to pseudo-problems of one particular, hitherto little understood, kind. This will reveal ‘therapeutic’ aims reasonable and ‘non-theoretical’ methods necessary, in one clearly delineated and important part of philosophy. I.e.: By developing a novel account of nature and genesis of one important class of philosophical problems, the paper explains and vindicates a revolutionary reorientation of philosophical work, at the level of both aims and methods. (shrink)

The paper presents a novel account of nature and genesis of some philosophical problems, which vindicates a new approach to an arguably central and extensive class of such problems: The paper develops the Wittgensteinian notion of ‘philosophical pictures’ with the help of some notions adapted from metaphor research in cognitive linguistics and from work on unintentional analogical reasoning in cognitive psychology. The paper shows that adherence to such pictures systematically leads to the formulation of unwarranted claims, ill-motivated problems, and pointless (...) theories. To do so, the paper proceeds from a case-study on a lastingly influential development in early modern philosophy: the adoption of the doctrine of secondary qualities, and its principal consequences. The findings motivate a new approach to an arguably extensive and important class of philosophical problems: to the problems we raise in the grip of philosophical pictures. (shrink)

This paper investigates the ways English speakers employ the predicates like, similar, and resemble to express similarity in natural speech. A corpus of 450 instances was created and manually coded, and an acceptability rating experiment was conducted. Converging evidence from the corpus analysis and the experiment shows that the three predicates occur with the same range of uses, but differ in their propensities to occur with particular dimensions of similarity. Specifically, like is associated with metaphorical comparisons, and resemble is associated (...) with visual comparisons. A synchronic account of these findings is developed, based on a distinction between conventionally encoded meaning and prototypical usage. A diachronic account is also proposed, highlighting the commonality in the predicates’ conceptual origins and the differences in their historical usage. This work has theoretical and methodological implications for the study of similarity. In particular, it raises the possibility that previous findings may be distorted due to a reliance on certain similarity predicates in the phrasing of experimental instructions and stimuli. It also ties into debates on synonymy, suggesting a shift in attention from a distinction between denotational and associative meaning, to the aforementioned distinction between conventional and prototypical meaning. (shrink)

In this paper, I introduce a quantifier-pluralist theory of time, temporal quantifier relativism. Temporal quantifier relativism includes a restricted quantifier for every instantaneous moment of time. Though it flies in the face of orthodoxy, it compares favorably to rival theories of time. To demonstrate this, I first develop the basic syntax and semantics of temporal quantifier relativism. I then compare the theory to its rivals on three issues: the passage of time, the analysis of change, and temporal ontology.

This article intends to build bridges between two recent trends within Critical Discourse Studies as exemplified by cognitive linguistics and multimodality. Thus, the postulates of spatial cognition will be followed to do an analysis of the musical re-contextualization of Barack Obama's New Hampshire 2008 speech. In Will.i.am's music video ‘Yes, we can’, uploaded on YouTube under the username WeCan08, we can listen to a song whose lyrics are made of different extracts from Obama's speech. This type of communicative strategy results (...) in a multiple re-contextualization of the political speech. The effectiveness of the musical video can be explained by identifying it as a blended mental space incorporating elements of the text-world, the music-world and visual-world. (shrink)

In this review, I briefly explain some of the key concepts of the book in order to offer a panoramic view of the theory of linguistic bodies. Following the book's structure, I first describe the authors’ notion of body, then refer to their notion of dialectics, after that, I expose the steps of the model and, finally, get to their conception of languaging.

The metaphor is used in the construction process of scientific knowledge. There are, however, metaphors that do not suit the objects they should represent, which thus impacts the accuracy of the knowledge which derives from these objects. It is the case of the machine metaphor, when resorted to in the study of living organisms. Canguilhem has tackled problems it created in twentieth-century life sciences head on. In his criticism, he links the analysis of Descartes’ work to his own philosophical thesis (...) on “biological normativity”. By doing so, he so sheds a light on the pitfalls, both historical and biological, over which the machine metaphor stumbles. He thereby orders sciences to periodically make sure of the relevance of their metaphors and explanatory models to their objects. (shrink)

La metáfora conceptual es utilizada con frecuencia como estrategia divulgativa para acercar el conocimiento especializado a un público lego, pero su eficacia comunicativa para la transmisión de contenido especializado no se ha comprobado empíricamente. El objetivo de este trabajo es explorar la incidencia de las metáforas en la comprensión de textos escritos divulgativos del área de Biología. Se diseñó una prueba de comprensión lectora con 4 fragmentos de textos de divulgación con expresiones metafóricas y sin expresiones metafóricas, acompañados de 16 (...) preguntas de selección múltiple. La prueba se aplicó a 30 estudiantes de segundo año medio de un colegio chileno, y se complementó con una entrevista semiestructurada a tres de los estudiantes. Los resultados obtenidos demostraron que, a nivel local, las metáforas estructurales de una correspondencia y las de imagen posibilitan una mejor comprensión. Sin embargo, a nivel global, no se evidenció un mejor desempeño en la lectura de textos con presencia de expresiones metafóricas. Estos hallazgos permiten caracterizar el nivel de eficacia de la metáfora conceptual en el proceso de comprensión de contenido especializado, así como informar sobre el diseño de textos divulgativos con propósitos didácticos. (shrink)

Distinct from nominal metaphors, predicate metaphors entail metaphorical abstraction from concrete verbs, which generally involve more action and stronger motor simulation than nouns. It remains unclear whether and how the concrete, embodied aspects of verbs are connected with abstract, disembodied thinking in the brains of L2 learners. Since English predicate metaphors are unfamiliar to Chinese L2 learners, the study of embodiment effect on English predicate metaphor processing may provide new evidence for embodied cognition and categorization models that remain controversial, and (...) offer practical insights into L2 metaphor processing and pedagogy. Hence, we aim to investigate whether the embodiment of verbs, via the activation of sensorimotor information, influences two groups of L2 learners during their comprehension of conventional and novel predicate metaphors. The results show a significant effect of embodiment: a stronger facilitation for novel predicate metaphors in both higher-level and lower-level groups, and a weaker facilitation for conventional predicate metaphors in the lower-level group. The findings demonstrate preliminary evidence for a graded effect of embodiment on predicate metaphors processing, modulated by L2 proficiency and metaphor novelty. The study supports a hybrid view of embodied cognition and reveals that sensorimotor aspects of verbs may be the intermediate entity involved in the indirect categorization. (shrink)

Lee and Schwarz suggest that separation is the grounded procedure underlying cleansing effects in different psychological domains. Here, we interpret L&S's account from a hierarchical view of cognition that considers the influence of physical properties and sensorimotor constraints on mental representations. This approach allows theoretical integration and generalization of L&S's account to the domain of formal quantitative reasoning.

This paper discusses the nature and limits of player embodiment within digital games. We identify a convergence between everyday bodily actions and activity within digital environments, and a trend towards incorporating natural forms of movement into gaming worlds through mimetic control devices. We examine recent literature in the area of immersion and presence in digital gaming; Calleja’s (2011) recent Player Involvement Model of gaming is discussed and found to rely on a probematic notion of embodiment as 'incorporation'. We go on (...) to further reflect on the nature of player involvement in digital gaming environments by applying insights from Maurice Merleau-Ponty's Phenomenology of Perception. It is argued that digital embodiment differs so significantly from primordial embodiment that any idea of total immersion is simply fantasy. We subsequently argue that digital game media nonetheless provide us with unique opportunities for exploring the nature of distinctively human forms of embodiment, and so we need more complete and more reliable phenomenological descriptions of the experiences associated with computer games. (shrink)

Although most aspects of world and self-consciousness are inherently subjective, neuroscience studies in humans and non-human animals provide correlational and causative indices of specific links between brain activity and representation of the self and the world. In this article we review neuroanatomic, neurophysiological and neuropsychological data supporting the hypothesis that different levels of self and world representation in vertebrates rely upon i) a 'basal' subcortical system that includes brainstem, hypothalamus and central thalamic nuclei and that may underpin the primary (or (...) anoetic) consciousness likely present in all vertebrates; and ii) a forebrain system that include the medial and lateral structures of the cerebral hemispheres and may sustain the most sophisticated forms of consciousness (e.g. noetic (knowledge based) and autonoetic, reflective knowledge). We posit a mutual, bidirectional functional influence between these two major brain circuits. We conclude that basic aspects of consciousness like primary self and core self (based on anoetic and noetic consciousness) are present in many species of vertebrates and that, even self-consciousness (autonoetic consciousness) does not seem to be a prerogative of humans and of some non-human primates but may, to a certain extent, be present in some other mammals and birds. (shrink)

Two well-recognised, but inherently reductionist, relations between medicine and music are the attempted neuro-scientific understanding of responses to music and interest in music’s contributions to clinical therapy. This paper proposes a third relation whereby music is seen as an organising metaphor for clinical medicine as a practice. Both music and clinical medicine affirm human well-being, and both do this inter alia through varieties of skilful, crafted yet spontaneous mutual engagement between a ‘performer’ and an ‘audience’. I argue that this organising (...) metaphor offers a corrective to the reductionist influences of the first two relations, illuminates a number of medicine’s important features, and reaffirms the existential as being at the core of medicine’s telos. (shrink)

The teaching of an `imperialist' language like English in a postcolonial era presents not only unprecedented difficulties to the teacher, it also raises disconcerting questions about the paradigms underlying the concepts of language, language teaching, and culture. This new perspective makes inadequate, on the one hand, the pedalinguistic categories of EFL (English as a Foreign Language) and ESL (English as a Second Language), and, on the other, the postcolonial critique in general of hegemonic languages. Another category needs to be recognized, (...) to which the author gives the acronym TUE (Teaching Unbroken English). For the purposes of analysis, the author focuses on his experience teaching English in Hong Kong before and after 1997, during the end of the colonial and the beginning of the postcolonial era. (shrink)

This article analyzes the phrase "corporate rule" and related expressions as they occur in the discourse of globalization. It argues that the cognitive dimension of conceptual figures depends substantially on the figures' rhetoricity. The analysis has three parts: conceptual metaphor analysis that considers metonymy, primary metaphors, and rhetoricity; rhetorical analysis that considers intensity, responsiveness, and the role of the utterer; and analysis of "licensing stories" that are formed through conceptual blending of The Developed World and The Developing World. This article (...) claims that rhetorical analysis is an important method for metaphor studies because it allows us to see connections between metaphoric expressions and relevant discourse and to recognize the patterns of variation that attend figurative expressions. (shrink)

Introduction: The paper investigates the impact of the use of metaphors in reasoning tasks concerning vaccination, especially for defeasible reasoning cases. We assumed that both metaphor and defeasible reasoning can be relevant to let people understand vaccination as an important collective health phenomenon, by anticipating possible defeating conditions. -/- Methods: We hypothesized that extended metaphor could improve both the argumentative and the communicative effects of the message. We designed an empirical study to test our main hypotheses: participants (N = 196, (...) 78% females; Meanage = 27.97 years, SDage = 10.40) were presented with a text about vaccination, described in either literal or metaphorical terms, based on uncertain vs. safe reasoning scenarios. -/- Results: The results of the study confirmed that defeasible reasoning is relevant for the communicative impact of a text and that an extended metaphor enhances the overall communicative effects of the message, in terms of understandability, persuasion, perceived safety, and feeling of control over the health situation, collective trust in expertise and uptake of experts' advice. However, the results show that this effect is significantly nuanced by the type of defeasible reasoning, especially in the case of participants' trust in expertise and commitment to experts' advice. -/- Conclusion: Both communicative and defeasible reasoning competences are needed to enhance trust in immunization, with possible different outcomes at an individual and collective level. (shrink)

Metaphor has been considered as a cognitive process, independent of the verbal versus visual mode, through which an unknown conceptual domain is understood in terms of another known conceptual domain. Metaphor might instead be viewed as a cognitive process, dependent on the mode, which leads to genuinely new knowledge via ignorance. First, I argue that there are two main senses of ignorance at stake when we understand a metaphor: we ignore some existing properties of the known domain in the sense (...) that we disregard or neglect them; we ignore some “non-existing” properties of the known domain in the sense that they are not a piece of information belonging to the known domain, but emerge in metaphor interpretation. Secondly, I consider a metaphor as a reasoning device, guiding the interpreters along a path of inferences to a conclusion, which attributes to the target some properties of the source. In this path, interpreters might discover the ignored existing properties of the known domain and/or recover the “non-existing” properties, inferring or imagining the missing piece of information. Finally, I argue that, especially in visual metaphors, this process is guided by a “sentiment of rationality”, tracking a disruption of existing familiar conceptualisations of objects and/or actions and a recovery of ignored properties. (shrink)

The aims of this study were to present themes in nursing motifs as depicted in tattoos and to describe how it reflects upon nursing in popular culture as well as within professional nursing culture. An archival and cross‐sectional observational study was conducted online to search for images of nursing tattoos that were freely available, by utilizing the netnographic methodology. The 400 images were analyzed in a process that consisted of four analytical steps focusing on metaphors and meanings in the tattoos. (...) The findings present four themes: angels of mercy and domination; hegemonic nursing technology; embodying the corps; and nurses within the belly of the monster. The tattoos serve as a mirror of popular culture and the professional culture of nurses and nursing practice within the context of body art. Body art policy statements have been included in nursing personnel dress code policies. Usually these policies prohibit tattoos that are sexist, symbolize sex or could contribute and reproduce racial oppression. The results show that the tattoos can be interpreted according to several layers of meanings in relation to such policies. We therefore stress that this is an area highly relevant for further analyses in nursing research. (shrink)