The emerging epistemic community of ecosemioticians and the multidisciplinary field of inquiry known as ecosemiotics offer a radical and relevant approach to so-called global environmental crisis. There are no environmental fixes within the dominant code, since that code overdetermines the future, thereby perpetuating ecologically untenable cultural forms. The possibility of a sustainability transition (the attempt to overcome destitution and avoid ecocatastrophe) becomes real when mediated by and through ecosemiotics. In short, reflexive awareness of humankind's linguisticality is a necessary condition for (...) transforming ecologically maladaptive cultural forms. As a multidisciplinary, interdisciplinary research program integrating the human and natural sciences, ecosemiotic inquiry closes the gap between biophysical ecology and human ecology. A provisional outline of a pragmatic theory of ecoserniotics attempts to describe the processes by which adaptive cultural changes might be facilitated and points toward substantive content areas that constitute sites for further research. Ecosemiotic inquiry frames cultural codes as these shape and reproduce the ongoing stream of individual and societal choices that shape distinctively human existence in a larger context of biophysical realities that drive natural selection. However, while ecosemiotics is a necessary condition for the sustainability transition, it is not a sufficient condition. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so-called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three-step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo-liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

Version 4.4 October, 1994 Introduction When explaining human behavior, anthropologists frequently distinguish the things that people do of their own free will from the things they do because they have to. In much of anthropology, and most American archaeology, this is the difference between style and function. Functional behaviors are the things people are constrained to do; stylistic behaviors are the things people do when unconstrained. Where necessity stops and free choice begins is, of course, a classic problem of social (...) science theory, but wherever the boundary is placed, it is generally implied that the domains thus divided are not of equal importance (Bettinger 1991:49-50). Few straddle this fence: Materialists emphasize function and downplay style; structuralists and postmodernists do the opposite. Recent attempts to apply neo- Darwinian concepts to the archaeological record predictably side with materialist tradition, repeating the premise that it is most important to explain functional behavior; stylistic behavior is interesting only for localizing social units in time and space. (shrink)

From its very beginnings economic anthropology had to tackle a major obstacle: the very nature of its object of study. What in fact is meant by the use of the term ‘economics’ or its corresponding adjective? Does ‘economics’ refer to a specific relationship between ends and means, as some think, or is it defined, more prosaically, as the satisfaction of material needs? Is it a category of specific facts or a praxeology of goal-oriented action? Some interesting debates on the matter, (...) which have brought formalist, substantivist, and Marxist writers into conflict, have revealed marked ideological distortions, some reductionism, and finally epistemological positions that were difficult to reconcile. (shrink)

This article disputes the common view that social science explanations depend on discovery of lawlike generalizations from which descriptions of social outcomes can be derived. It distinguishes between governing and phenomenal regularities, and argues that social regularities are phenomenal rather than governing. In place of nomological deductive arguments, the article maintains that social explanations depend on the discovery of causal mechanisms underlying various social processes. The metaphysical correlate of this argument is that there are no social kinds: types of social (...) entities that share a common casual constitution giving rise to strong regularities of behavior. The article turns next to a consideration of the character of social causation and argues for a microfoundational interpretation of social causation: social causal powers are embodied in the constraints and opportunities that institutions present to individual agents. Finally, it is noted that these arguments have consequences for the credibility of social predictions: it is argued that predictions in social science are generally unreliable. (shrink)

Ludwig Wittgenstein imagines a variety of eccentric social practices—like a tribe trained “to give no expression of feeling of any kind”. But he also speaks of “the common behavior of mankind” that is rooted in “natural/primitive reactions”. This emphasis on the uniformities of human behavior raises questions about the plausibility of some of his imagined language games. Indeed, it suggests the claim of evolutionary psychologists that there are biologically based human universals that shape social practices. But in contrast to E.O. (...) Wilson's belief that “genes hold culture on a leash”, Wittgenstein sees culture as a mediator—rather than a conduit—of “natural reactions”. This suggests that social science can incorporate the claims of evolutionary psychology without scanting the centrality of culture in action and allows that nature can be overwhelmed by culture. (shrink)

This paper explores the sense in which modern societies can be said to be rational. Social rationality cannot be understood on the model of an idealized image of scientific method. Neither science nor society conforms to this image. Nevertheless, critique is routinely silenced by neo-liberal and technocratic arguments that appeal to social simulacra of science. This paper develops a critical strategy for addressing the resistance of rationality to rational critique. Romantic rejection of reason has proven less effective than strategies that (...) conceptualize modern artefacts, systems, and organizations as rationally underdetermined. This approach first appears in Marx's analysis of capitalist economics. Although he lacks the concept of underdetermination, Marx gets around the silencing effect of social rationality with something very much like it in his discussion of the length of the working day. Frankfurt School Critical Theory later blended romantic elements with Marxian ones in a suggestive but ambiguous mixture. The concept of underdetermination reappears in contemporary science and technology studies, now clearly articulated and philosophically and sociologically elaborated. But somewhere along the way the critical thrust was diluted. Critical theory of technology attempts to recover that thrust. Here its approach is generalized to cover the three main forms of social rationality. (shrink)

La historia del desarrollo está estrechamente ligada a la de la necesidad en el mundo contemporáneo. La crítica a esta articulación ha ganado fuerza en los últimos años, pero quizás la más profunda se encuentre en Ivan Illich y su epílogo a la sociedad postindustrial. La propuesta de Illich, diseminada a lo largo de toda su obra, implica tomar el concepto de necesidad desde un punto de vista humanístico o filosófico: ni la economía ni la psicología pueden agotar el significado (...) de la necesidad. Este artículo trata de recontextualizar el pensamiento illicheano, de amplia repercusión en la actualidad porque sirve de base para movimientos sociales y políticos en contra del consumo (satisfacción de necesidades) y del desarrollo (teorías decrecentistas). En definitiva, se puede considerar a Illich como un hereje frente al evangelio desarrollista. (shrink)

By comparing some founding concepts underlying developing interest in the role of signs and symbols in social life, such as the nature of the sign in Charles Peirce and Ferdinand de Saussure and in Emile Durkheim and George Herbert Mead, and then exploring recent developments in structuralism and symbolic interactionism, a critical appraisal of their theories of meaning is made in the context of an emerging semiotic sociology.

This article offers an anthropological perspective on autism, a condition at once neurological and social, which complements existing psychological accounts of the disorder, expanding the scope of inquiry from the interpersonal domain, in which autism has been predominantly examined, to the socio-cultural one. Persons with autism need to be viewed not only as individuals in relation to other individuals, but as members of social groups and communities who act, displaying both social competencies and difficulties, in relation to socially and culturally (...) ordered expectations of behavior. The article articulates a socio-cultural approach to perspective-taking in autism in three social domains: participating in conversational turn-taking and sequences; formulating situational scenarios; and interpreting socio-cultural meanings of indexical forms and behavior. Providing ethnographic data on the everyday lives of high-functioning children with autism and Asperger syndrome, the article outlines a cline of competence across the three domains, from most success in conversational turn-taking to least in inferring indexical meanings. Implications of these abilities and limitations are considered for theoretical approaches to society and culture, illuminating how members of social groups are at once shaped by, and are agents of, social life and cultural understanding. (shrink)

In the age of the `return to the empirical' in which the theoretical disputes of an earlier era seem to have fallen silent, we seek to excavate the intellectual conditions for reviving theoretical debate, for it is upon this recovery that deeper understanding of the nature and purpose of empirical social science depends. We argue against the all too frequent turn to ontology, whereby critical realists have sought an epistemological guarantor of sociological validity. We seek, to the contrary, to crystallize (...) a culturally-based, hermeneutic account of a rational social science. Derived from disputes within the sociology of culture, on the one hand, and the long-standing concerns of interpretive philosophy, on the other, we offer a cultural-sociological approach to epistemology. We view the production of truth in social science as a reading of a meaningful social world, and as a performance of truth-claims that is constrained by evidence, but whose success depends on other contextual factors. We conclude that the rationality of social science can be achieved only by forgoing ontology. Theories are abstractions of investigators' meanings that allow the interpretation of social meanings in turn, whether those are actions, relations, or structures. Successful explanations are those that intertwine these meaning structures of investigators and actors in an effective way. (shrink)

Evolution and learning are two analytically distinct concepts. People learn yet evolution (`change') does not necessarily take place. To clarify this problem the concept of learning is explicated. The first problem addressed is the question of who is learning. Here a shift from the single actor perspective to an interaction perspective is proposed (using Habermas and Luhmann as theoretical arguments for such a shift). Both, however, idealize the preconditions that interactants share while learning collectively. Against rationalist assumptions it is argued (...) that in order to learn people need a narratively based shared world. What do they learn? They acquire knowledge and they learn how to learn. This still does not solve the problem why they learn. Learning, it is argued, does not guarantee evolution but provides the mutations for evolutionary processes to take place. (shrink)

This article has two objectives. In the first part, I present a critical overview of the extensive anthropological literature that may be deemed “phenomenological.” Following this critique, which is built up around a classification into four different varieties of phenomenological anthropology, I discuss the relationship between phenomenological anthropology and the ontological turn (OT). Contrary to received wisdom within the anthropological discipline, I suggest that OT has several things in common with the phenomenological project. For the same reason, I argue, it (...) is not accurate to posit OT and phenomenology as opposing or antagonistic projects, as they are often depicted among critics and advocates of OT alike. On the contrary, I go as far as suggesting, OT may be understood as one of the most concerted attempts anthropology has produced to realize a distinctly anthropological version of Husserl’s method of phenomenological bracketing, namely what could be called the ontological epoché. (shrink)

Cultural anthropologists and sociobiologists developed initially incommensurable approaches to explaining cooperation and altruism in human societies. When understood as complex cultural adaptations, however, scientific research programs are subject to piecemeal changes in the research programs driving scientific research. The emergence of new research programs in cultural evolution and group selection resulted. This transformation is examined with a focus on explanations for the origin and maintenance of human inequality. The transmission, modification, and selection of the complex cultural packages underlying egalitarianism and (...) hereditary inequality challenge both the focus on biological roots of hierarchy and the autonomous construction of cultures. (shrink)

When I heard that a laboratory in China had cloned two long‐tailed macaques, I thought of Mary Shelley's novel Frankenstein. When academics write about the novel, many point out that the reason the creature becomes a “monster” is not that he has any inherently evil qualities but that Victor Frankenstein, the creature's “mother,” immediately rejects him. All later problems can be traced to the fact that Frankenstein does not take responsibility for his creation. While I do not disagree with this, (...) we need to think beyond (or before) Frankenstein's rejection to the reason he rejects it. I would like to suggest that this reason reveals something about how bioethics judges new biological technologies. I suggest that what causes Frankenstein to feel revulsion toward his creation is its unsettling mix of the beautiful and the ugly. (shrink)

Buddhism has always produced epistemological systems, and those of the Mahāyāna, in particular, always showed knowledge and perception to be inherently delusive. “Higher” forms of Buddhism have a degenerative philosophy of history according to which a sort of Golden Age was disrupted by the rise and gradual development of knowledge and the delusion inherent in it, which have reached their apex in our time – the final phase of the “Era of Darkness.” From this standpoint, this paper intends to show (...) science, in which Marcuse saw an inherent instrumental/technological interest, to have been developed by delusion and to have simultaneously furthered the development of delusion, to the point at which they begot the deadly ecological crisis proper to this concluding phase of the Era of Darkness – which reveals as such the delusion at its root, achieving the latter’s empirical reductio ad absurdum and offering us the possibility of eradicating it and thus healing our minds and, hopefully, our world. (shrink)

Subjective reasoning and chemical composition are not the sole arbiters of our systems of alimentary taste; consumption of food is also defined by cultural orientation and other complex value systems. There are those who choose to consume only plant matter to respect the rights of animals, equally there are those who consume pets without a second thought. What informs these choices depends on how we understand our own place in the world, the values we attribute to the things that surrounds (...) us, the relationships we maintain with our fellow beings and those with living things in general. It is in the space between those variable definitions that we find food taboos and the complex stories which entwine around them. Above all else comes cannibalism, present today not only as a hypothetical act in which only the wildest savages could take part but also as the basis of varying forms of current communication. Cannibalism is at work in advertising and in television programs, in modern rituals and in unconventional marketing campaigns. In this paper we will attempt to explain its meaning in connection with the more general way of how to catalogue and understand the consumption of food. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

The way in which folklorists study their “scientific subject”, that is the creativity and the rich ways people attach meanings to their existence, has often been considered to be static and decontextualized. An interest in popular culture for propaganda purposes is associated with past regimes. Therefore, the notion of “folklore” still carries contradictory meanings and connotations. The author starts from a debate prompted in Italy by Alberto M. Cirese: in recent decades, Italian “native” ethnology has focused on endangered village traditions (...) rather than opening itself up to new instances of cultural change. The main risk was misrepresenting the methodology proposed by Antonio Gramsci in 1929. Today Italian research into folklore places the subject of “folklore” in its broadest context, investigating developments in society associated with the shift from a peasant to an industrial society, and embarking on additional research domains through transnational cultures. This research draws on the growing interest in cultural heritage in the public sphere, and, simultaneously, draws on recent advances in the study of uses of culture and memory. The paper studies two aspects of daily life: pure yarn handmade clothes and ornaments, and long-life tomato sauce. The study concludes that contemporary everyday folklore takes on many free and unofficial forms that call for a renewed approach. To evaluate the multiplicity of folklore meanings and their capacity to integrate interactions between the traditional and the contemporary in specific contexts, the author explores the practicality of a new idea of folklore as sustainable, popular, domestic creativity using material and immaterial goods. This idea implies a rethink of the concept of heritage and of the complexity of its increasingly official, bombastic and rhetorical manifestations. (shrink)

Widespread reliance on representationalist understandings commit social scientists to either partially or totally decouple belief from reality, limiting the domain of phenomena that can be treated by belief as an analytic concept. Developing the contrastive notion of practical belief, we introduce the hysteresis effect as a situational phenomenon involving the systematic production of agent-environment mismatches and argue for its placement as a central problem for the theory of action. Revealing the dynamic, embodied conservation of belief in the temporality of practice, (...) hysteresis appears when environmental contexts change in a way that leaves actors without an ontologically complicit relationship to institutions as scaffolds of action. Under these circumstances, a past-inflected reflexiveness replaces a forward-inflecting practical belief in the actor's temporal relation to the world. Drawing from a variety of historical case studies, we locate hysteresis in routine disjunctures between the temporality of practice and the temporality of environments. Our analysis reveals four distinct types of reflexiveness produced the hysteresis effect, each with a unique dispositional impact on actors and extensions to group-level phenomena. We conclude the article by emphasizing the non-eliminativist relationship between belief as disposition and belief as representation. (shrink)

Creatively operationalizing Claude Lévi-Strauss’ predicament that food is good to think with, I initiate a methodological conceptualization of food by exploring the ways in which it is apt to study Sri Lankan domestic and collective village life. Food is approached as an assemblage that is an emergent resultant of heterogeneous aspects with which it is deeply entangled and by way of which it turns into a potent agent shaping life. More specifically, I explore the vibrancy of these different components that (...) co-create the overall soundscape of food that as such becomes the conductor of Sri Lankan life. Food shapes domestic life by way of its preparation and consumption, and through its cultivation also conducts the collective rhythms at the village level. The conceptualization of food as an assemblage seeks to develop it as a methodology that opens up for a holistic integration and interdisciplinary collaboration. (shrink)

Journal Name: Semiotica Issue: Ahead of print.

The theriosphere refers to a site of exchange, interaction, and hybridization where the forms and behaviors of the θήρ, the wild animal or living creature, deeply form the being and becoming of the particular animal human. In a dynamic, vibrant, and multifaceted context of interactions and influences between different animals, humans as a primate with a prolonged period of care for their young are dependent on social engagement and open to the world in an ongoing way that makes them permanently (...) dependent on animal interactions and references. Plurispecific maternal communities account for interspecific social and domestic units found throughout human societies and among many accounts and videos of interspecies friendship. Human observation and imitation of animals is a key source of the development of human behaviors and a means of extending the capabilities of the human body. Animal forms influence human art and inquiry from music to painting and engineering. Nonhuman animals are kn.. (shrink)

To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective. In this paper, we aim to address this gap by critically engaging with marketing campaigns of so‐called ‘ethical’ bottled water. We especially focus on a major CSR strategy of a range of different companies that promise to provide drinking water for (...) (what they name as) ‘poor African people’ by way of Western consumers purchasing bottled water. Following Fairclough's approach, we unfold a three‐step critical discourse analysis of the marketing campaigns of 10 such ‘ethical’ brands. Our results show that bottled water companies try to influence consumers' tastes through the management of the cultural meaning of bottled water, producing a more ‘ethical’ and ‘socially responsible’ perception of their products/brands. Theoretically, we base our analysis on McCracken's model of the cultural meaning of consumer goods, which, we argue, offers a critical perspective of the recent emergence of CSR and business ethics initiatives. We discuss how these marketing campaigns can be framed as historical struggles associated with neo‐liberal ideology and hegemony. Our analysis demonstrates how such CSR strategies are part of a general process of the reproduction of capitalist modes of accumulation and legitimation through the usage of cultural categories. (shrink)

This paper is presented as a sociological account of social action and as part of the “cognitive and cultural turn” in sociology. It retains Weber’s definition of social action as meaningful behavior directed toward another, but employs concepts developed by Noam Chomsky, Pierre Bourdieu and Ludwig Wittgenstein to refine and amplify Weber’s understanding of meaning and subjectivity. It attempts to ground symbolic interaction in innate properties of mind suggested by Chomsky and others. It attempts to enrich Bourdieu’s concept of the (...) habitus with concepts taken from cognitive psychology. Finally it attempts to further integrate Wittgenstein’s language games in to the ethnomethodolical analysis of social situations while grounding ethnomethodological analysis in Bourdieu’s concept of social fields. (shrink)

This article discusses how the way in which post-Enlightenment humans tend to relate to material objects is a fundamental aspect of modern capitalism. The difficulties that conventional academic disciplines have in grasping the societal and political aspect of ‘technology’ stem from the predominant Cartesian paradigm that distinguishes the domain of material objects from that of social relations of exchange. This Cartesian paradigm has constrained the Marxian analysis of capital accumulation from extending the concept of fetishism to the domain of technology. (...) Both Marxian and mainstream thought represent technological objects as empowered by their intrinsic properties, which derive from human ingenuity and tend to progress over time. To transcend this paradigm will be possible only through the kind of post-Cartesian perspective on material artefacts that has been championed by Bruno Latour. However, Latour’s own neglect of technological systems as social strategies of exploitation reflects his lack of concern with global inequalities. (shrink)

This article approaches the topics of invention and innovation by way of cultural theory. Building on the works of Ferdinand de Saussure and John Austin, the article offers definitions of invention and innovation in semiotic and performative terms. It conceptualizes invention as a process of resignification, and frames innovation as a felicitous performative. Structuralist theory appears to foreclose the potential for these two terms to exist in the empirical world. This article explores these barriers but also locates conceptual spaces for (...) invention and innovation, and identifies these phenomena as they occur in contemporary empirical sites. (shrink)

The emerging field of cognition and culture has had some success in explaining the spread of counterintuitive religious concepts around the world. However, researchers have been reluctant to extend its findings to explain the widespread occurrence of culturally counterintuitive ideas in general. This article develops a broader notion of social counterintuitiveness to include ideas that violate shared expectations of a group of people and argues that the notion of social counterintuitiveness is more crucial to explaining cultural success of surprising ideas (...) than the traditional notion of individual counterintuitiveness. Building on the context-based account of individual counterintuitiveness, the article also outlines how the once unorthodox cultural ideas become conventionalized over time only to be swept under the next wave of cultural innovation. By helping us peel away the layers of tradition that weave together the multilayered tapestry of culture, this account can be useful for understanding the development of cultural scaffolding that is needed to support the spread of maximally counterintuitive concepts such as widespread religious concepts of God and ghosts. (shrink)

Despite the burgeoning interest in new and more complex accounts of the organism-environment dyad by biologists and philosophers, little attention has been paid in the resulting discussions to the history of these ideas and to their deployment in disciplines outside biology—especially in the social sciences. Even in biology and philosophy, there is a lack of detailed conceptual models of the organism-environment relationship. This volume is designed to fill these lacunae by providing the first multidisciplinary discussion of the topic of organism-environment (...) interaction. It brings together scholars from history, philosophy, psychology, anthropology, medicine, and biology to discuss the common focus of their work: entangled life, or the complex interaction of organisms and environments. (shrink)

When nature's energies communicate what human beings do not want to hear and when human beings experience the pressures of this communication as reality, they confront discursive practices from nature and in nature. The Peruvian myth of Cavillaca, although a cultural artifact, nevertheless expresses what human beings cannot change or mediate in nature; nature presents grades of reality larger than human constructions of the real.

Drawing on the author’s professional experience working inside a Japanese company, the essay examines the cultural construction of managerial responsibility in Japan, and explores the tensions between Eastern and Western notions of responsibility in the Japanese workplace. The author proposes two idioms that shape local notions of responsibility as “webs of engagement.” Based on the Japanese concepts ba and kokoro , these idioms suggest significant departures from Western notions of workplace corporate social responsibility. Since much of the literature on CSR (...) focuses on Western countries and examines the more public, corporate aspects of CSR, the article is meant as a contribution to a better understanding of managerial responsibility in an Asian context, and more generally of the relationship between culture and responsibility. Theoretically, the article draws on works in interpretive and symbolic anthropology, anthropological writing on Japanese culture and society, and cross-cultural CSR research. (shrink)

Biology and the social sciences share an interest in phylogeny. Biologists know that living species are descended from past species, and use the pattern of similarities among living species to reconstruct the history of phylogenetic branching. Social scientists know that the beliefs, values, practices, and artifacts that characterize contemporary societies are descended from past societies, and some social science disciplines, linguistics and cross cultural anthropology for example, have made use of observed similarities to reconstruct cultural histories. Darwin appreciated that his (...) theory of descent with modification had many similarities of pattern and process to the already well developed field of historical linguistics. In many other areas of social science, however, phylogenetic reconstruction has not played a central role. (shrink)

Socio-spatial diversity of environmental ethics and regional-ethnic identity in northern Brazil is examined with the aim of presenting a culturally complex account of Amazonian worldviews in the making. These worldviews involve the variable merging of Amerindian, riverine peasant and new settler beliefs. Interpretative and empiricist textual strategies are juxtaposed in order to explore both broad human-environmental relations, as seen through the prism of enchanted and disenchanted worldviews, as well as the subtlety of belief and disbelief in specific elements of worldview, (...) which reflect the different social backgrounds of individuals. The first part deals with the cultural significance of what is believed while the second part treats the socio-environmental implications of who believes and why. (shrink)

One of the earliest and most influential papers applying Darwinian theory to human cultural evolution was Donald T. Campbell’s paper “Variation and Selective Retention in Sociocultural Systems.” Campbell’s programmatic essay appeared as a chapter in a book entitled Social Change in Developing Areas (Barringer et al., 1965). It sketched a very ambitious project to apply Darwinian principles to the study of the evolution of human behavior. His essential theses were four.

This article applies some conceptual tools from semiotics to better understand the disastrous impacts of the world economy on global ecology. It traces the accelerating production of material disorder and waste to the logic of the money sign, as economic production processes simultaneously increase exchange-values and entropy. The exchange of indexical and iconic signs is essential to the dynamics of ecological systems and the proliferation of biological diversity. The human species has added a third kind of sign, the symbol, and (...) more recently a fourth: all-purpose money. Money does not refer to any referent either through contiguity, similarity, or convention. It is an empty sign, capable of assuming any significance that its owner attributes to it. The article argues that the concept of symbolic reference should be restricted to cultural and linguistic phenomena. Money qualifies as a new species of sign based on its exceedingly open mode of reference. It does not refer to any object by social convention but owes its specific properties precisely to the absence of such conventions. The logic of money pivots on decontextualisation: it presupposes and encourages the detachment of exchange values, people, and concepts from the particular and the local. Selective advantage is no longer primarily about calibration within local contexts, but increasingly a matter of transcending or emancipating oneself from the specific. This drift toward decontextualisation reverses the evolution of complexity and diversity throughout the planetary biosphere. (shrink)

This article examines a key question emerging from the strong program in cultural sociology — can art provide a window into social life? An examination of Giacometti's Standing Woman shows that art attempts to express cultural structures via immersion into and through the material surfaces of aesthetic form. Through an analysis of the iconic significance of family photos, furniture and celebrities, the article goes on to suggest that such iconic experience remains at the basis of contemporary social life. It explains (...) how we feel part of our surroundings, how we experience the ties that bind us to the people we know and how we develop a feeling for cultural hierarchy. (shrink)