Google Ngram metadata reveal that the English phrase “rhetorical theory” is not that old, appearing on the scene in the latter half of the nineteenth century, and then picking up dramatically with critical and literary theory in the 1960s. How do we square this with familiar arguments that rhetorical theory is much, much older? In this forum contribution I argue that the long view applies to our contemporary rhetorical theory only if we equivocate. Much of what currently falls under the (...) heading “rhetorical theory” has little or nothing to do with the systematic conceptualization of persuasive discourse (i.e., the long view)—general, posthuman, eco-, and materialist rhetorics are the most prominent counterexamples. Instead, around 1900, Gertrude Buck develops what I call the short and sharp view that prevails to this day: rhetorical theory offers reality figured by way of its alternatives. (shrink)

The paper aims at reconstructing the fundamentals of the sophistic anthropology. Contrary to the recognized view of the humanistic shift which took place in the sophistic thought, there is evidence that the sophists were continuously concerned with the problems of philosophy of nature. The difference between the sophists and their Presocratic predecessors was that their criticism of the philosophical tradition and the transformative answers given to the old questions were the basis and the starting point of the " ethical " (...) and " rhetorical " part of their intellectual activity. This natu-ralistic perspective is reflected in their research in the field of medicine and biology, in the discussion about " the human nature " , and in their interest in the individual physiological and mental conditions, which determine the state of the human body and the behaviour of a man. The sophists pioneered in linguistic, rhetorical, and philological studies. To enhance the power of persuasion, they investigated how various mental conditions influenced cognitive processes and physiological reactions. Thus they started a thorough examination of the human psyche, initiating the field of psychology. (shrink)

Knowledge is an asset that can make or break organizations. Its importance has been duly asserted in the Western management thought as well as in the Indian classical philosophical thought. The present study takes a hermeneutical approach by reviewing the Western literature related to knowledge and then trying to find congruence with the Indian philosophy of Nyaya Sutras. Nyaya is a branch of Indian philosophical thought; these thoughts were written in the form of verses called the sutras. We draw from (...) the modern knowledge management literature and compare and contrast it with selected verses of Nyaya Sutras. We find a high level of similarity between the two and discuss offerings from Nyaya Sutras that can be adopted by the modern knowledge management domain. The key aspects of our work have been consolidated in a conceptual model for knowledge management which will provide useful insights to modern management practices. (shrink)

Traditionally, kairos has been seen as a “timely” concept, and so invention is said to emerge fromthe timeliness of a cultural and historical situation. But what if invention was thought of as thepotential to shift historical courses through the injection of something new or alien into a situation?This essay argues that kairos has not been able to free itself from its historical constraints becauseit has been bound to a human sense of temporality. By evolving along patterns different from print,the apparatus (...) of the cinema developed in a way where it was not bound to illustrating movement ortimeas it occurs in human-centered experience. Following the work of Gilles Deleuze on cinema,this article argues that the outside of a human sense of time is an untapped source of invention,already present yet dormant within kairos. (shrink)

While many "benchtop-to-bedside" research pathways have been developed in "Type I" translational medicine, vehicles to facilitate "Type II" and "Type III" translation that convert scientific data into clinical and community interventions designed to improve the health of human populations remain elusive. Further, while a high percentage of physicians endorse the principle of citizen leadership, many have difficulty practicing it. This discrepancy has been attributed, in part, to lack of training and preparation for public advocacy, time limitation, and institutional resistance. As (...) translational medicine and physician-citizenship implicate social, political, economic and cultural factors, both enterprises require "integrative" research strategies that blend insights from multiple fields of study, as well as rhetorical acumen in adapting messages to reach multiple audiences. This article considers how argumentation theory's epistemological flexibility, audience attentiveness, and heuristic qualities, combined with concepts from classical rhetoric, such as rhetorical invention, the synecdoche, and ethos, yield tools to facilitate translational medicine and enable physician-citizenship. (shrink)

Imagine the following situation: an act of violent assault has been committed. And there are only two possible suspects, of which one is a small and weak man and the other a big and strong man. The weak man will plead that he is not strong enough and therefore not likely to have committed the crime, which seems reasonable straight away. But there will also be a loophole for the strong man, as Aristotle tells us, who reports exactly that story (...) in book 2, chapter 24, of his Rhetoric. And he also has a name to assign to the inventor of that kind of argument (1402a17–20):The Art of Corax is composed of this topic. For if a man is not likely to be guilty of what he is accused of, for instance if, being weak, he is .. (shrink)

This article will contrast two portrayals of Protagoras: one in the "Theaetetus," where Socrates discusses Protagorean theory and even comes to his defense by imitating the deceased sophist; and another in the "Protagoras," where Socrates recounts his encounter with the sophist. I suggest that Plato wants listeners and readers of the dialogues to hear the dissonance between the two portraits and to wonder why Socrates so distorts Protagoras in the "Theaetetus." Protagoras in the "Protagoras" behaves and speaks in ways that (...) are incompatible with the Protagorean position presented in the "Theaetetus.". (shrink)

En el presente trabajo intentaremos poner en evidencia un singular enfoque sobre la pólis ateniense ofrecido por Protágoras en el diálogo platónico que lleva su nombre. Dicho enfoque, soslayado por los intérpretes, hace hincapié en la dimensión visual de la praxis política de los ciudadanos y es coherente con los posicionamientos ontológicos que emergen de los fragmentos del sofista.

This paper offers some clarifications about the meaning of the formula “οὐ μᾶλλον” as it is presented in one of the most controversial passages of Aristocle’s On Philosophy, where he discusses with the Pyrrhonians. My thesis is that the formula “οὐ μᾶλλον” has practical and therapeutical functions insofar as it plays the role of a purgative drug against “predication” rather than being an epistemological or metaphysical claim. In this sense, it is a philosophical tool against the vanities of dogmatism. To (...) reach this conclusion, I will analyze the passage and the possible roots of this formula in the Socratic tradition. (shrink)

Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating (...) theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. (shrink)

When architects, designers, and planners map out the physical space of our urban and regional geography, they also map out the discursive space of our everyday lives. This paper is an exploration of the rhetorical norms implicit in contemporary urban design. I examine three theories of the "good city": Jane Jacobs' The Death and Life of Great American Cities, Christopher Alexander's A Pattern Language: Towns, Buildings, Construction, and Peter Katz's The New Urbanism: Toward an Architecture of Community. I close by (...) proposing a set of civic problems shared by designers and rhetoricians. (shrink)

For the Greeks, O King, who make logical demonstrations, use words emptied of power, and this very activity is what constitutes their philosophy, a mere noise of words. But we [Egyptians] do not use words [logoi] but sounds [phōnai] which are full of effects.If I could tell you what it meant, there would be no point in dancing it.The Eleatic thinker Zeno was a friend, perhaps adopted son, and student of Parmenides. He is famous for his many paradoxes on space (...) and motion, such as Achilles and the tortoise. He was more than just an intellectual, however, having many pursuits including politics, which led to his gruesome death. Running arms to the Liparans, who were resisting the growing power of the Athenians, he .. (shrink)

In 1967 Richard Rorty edited an anthology of philosophy papers called The Linguistic Turn. This book was supposed to "provide material for reflection on the most recent philosophical revolution, that of linguistic philosophy" (2). Rorty contends in the introduction that the "history of philosophy is punctuated by revolts against the practices of previous philosophers" (1). Thus The Linguistic Turn tries to highlight the ways in which philosophical methods and problems were being rethought in terms of language throughout the middle portion (...) of the twentieth century. In 1967 Rorty was not yet the iconoclastic, star philosopher and champion of American pragmatism that he became after the publication of Philosophy and .. (shrink)

El presente artículo avanza sobre las relaciones existentes entre el pensamiento de Protágoras y del escepticismo representado por Pirrón de Elis. Analizando el concepto de antilogías y contextualizando la declaración de imposibilidad de contradecir que habría sostenido el sofista, puede verse hasta qué punto su concepción ontológica, basada en la fluctuación y la construcción constante de la realidad mundana por parte de cada hombre, conlleva la imposibilidad de llegar a contradicciones, incluso cuando dos proposiciones se niegan mutuamente. Sobre una ontología (...) muy cercana, Pirrón asume la imposibilidad de la predicación, como consecuencia, también, de la aprehensión de la realidad por parte del hombre. La suspensión del juicio, la indiferencia, la impasividad, la tranquilidad son, dentro del ámbito de la acción, lo que corresponde a la aphasía en el ámbito del discurso. El pensamiento de este escéptico antiguo recoge de este modo la línea de concepción ontológica relativista de Protágoras, profundizando incluso alguno de sus rasgos. (shrink)

Darbe analizuojama Protagoro filosofijos visuma, ypatingą dėmesį kreipiant į garsųjį homo mensura fragmentą. Pastarąjį nagrinėjant pasitelkiami svarbūs filologiniai patikslinimai, kuriais remiantis daroma išvada, jog iš homo mensura fragmento negalima išvesti etinio ar politinio reliatyvizmo: iš jo logiškai plaukia tik perceptyvinis reliatyvizmas. Taip pat parodoma, jog protagoriškąjį perceptyvinį reliatyvizmą galima suvokti tiek objektyvistiškai, tiek subjektyvistiškai. Darbe mėginama argumentuoti, jog Protagoro mąstymui didelę įtaką turėjo Hėrakleito ir Parmenido filosofijos. Nurodoma, kuriose vietose Platonas ir Aristotelis netiksliai suprato svarbiausią Protagoro ištarą, sykiu reabilituojant homo (...) mensura fragmentą nuo kaltinimų savęs paneigimu. Grindžiama mintis, jog Protagoras buvęs ne ateistas, o subjektyvus agnostikas. (shrink)

In this paper, we show that God is portrayed in the Hebrew Bible and in the Rabbinic literature—some of the very Hebrew texts that have influenced the three major world religions of Judaism, Christianity, and Islam—as One who can be argued with and even changes his mind. Contrary to fundamentalist positions, in the Hebrew Bible and other Jewish texts God is omniscient but enjoys good, playful argumentation, broadening the possibilities for reasoning and reasonability. Arguing with God has also had a (...) profound influence upon Jewish humor, demonstrating that humans can joke with God. More specifically, we find in Jewish literature that humor’s capacity to bisociate between different domains of human experience can share a symbiotic relationship with argumentation’s emphasis on producing multiple, contested perspectives. Overall, once mortals realize that figures such as God can accept many perspectives through humor, teasing, arguing, criticism, and in at least one case, even lawsuits, a critical point emerges: citizens should learn to live, laugh, and reason with others with whom they disagree. (shrink)

This essay explores a curious point of intersection in the historical pairing of becoming and negation, between two thinkers and two traditions: the Sophist Protagoras of fifth-century BCE Greece and the second-century CE South Asian Buddhist thinker Nāgārjuna. I offer a speculative account of how becoming and negation are linked in Protagoras—speculative because only so much can be deduced from the extant fragments and testimony. I compare that account to the more coherent picture offered by Nāgārjuna—more coherent because a complete (...) account of the logic that links becoming and negation is carefully preserved in the works attributed to Nāgārjuna. While no specific conclusions regarding the bridge that linked India and Greece may be reached, the similarities between these thinkers and the greater coherence of the Buddhist tradition nevertheless offer hypothetical possibilities for reconstructing the larger architecture of the world of sophistic thought that is now lost to us. (shrink)

I begin with an anecdote. While a senior at a small liberal arts college, I participated in a year-long senior seminar on evolution. The central questions were how we come to be human and, more basically, what it means to be human. Units were taught from the perspectives of biology, various traditions of philosophy, theology, education, history, and world literature. Faculty were drawn from across the curriculum, each taking units and assigning readings from their discipline that addressed our central questions (...) from an evolutionary perspective. Importantly, the faculty leading seminar discussions also attended each session, so that every meeting possessed the possibility of full-scale intellectual battle not only... (shrink)

Once upon a time, there were no academic disciplines. There were no definitions, either, at least as we understand them. Plato and Aristotle changed both of those situations in ways that continue to influence Western thought. If Plato's and Xenophon's accounts are to be trusted, Socrates and Prodicus also deserve credit for early efforts to define words, thereby helping to formulate the classic Socratic/Platonic question "What is X?" And here we are, twenty-four hundred years later, still occasionally wrestling with how (...) to describe rhetoric, philosophy, and the relationship between the two.Drawing on my thirty-five years of thinking and writing about the classical and contemporary mediation of philosophy and... (shrink)

The Stoic is often seen as the forerunner of Adam Smith’s market man of morals, but others have suggested that the sophist played a role in the formation of market morality and political economy. This article traces Smith’s treatment of ancient sophists and his use of the term sophistry in the Wealth of Nations. Smith praised ancient sophists for their effective didactic oratory and their ability to make money through teaching. Smith criticized arguments as sophistic when they promoted monetary advantage (...) for a few over and above the principle of competition. This varied reception of sophists and sophistry suggests a keen understanding of the rhetorical tradition and its capacity to influence the development of the discourse of political economy. Smith’s use of sophistry and reference to the sophists invites a deeper awareness of the essential vitality of effective argumentation for Smith’s “system of natural liberty. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Evidence, Authority, and Interpretation: A Response to Jason HelmsCarol PosterAs someone with a long-standing interest in Heraclitus, I am delighted that Philosophy and Rhetoric is providing a forum for an ongoing discussion of his work.1 Although Jason Helms and I do disagree on specific matters concerning Heraclitean interpretation, we are, I think, in full agreement concerning the importance of Heraclitus for both rhetorical and philosophical studies and intend these (...) essays as contributions to what, it is hoped, will be a fruitful ongoing discussion of Heraclitus within the interdisciplinary tradition of this journal. Rather than address many minor points of disagreement superficially, I will concentrate below on close analysis of a few specific issues that I consider paradigmatic of differences in method rather than merely in conclusions.Panta Rhei (All Things Flow)That Heraclitus was interested in establishing any sense of orthoepia plays down his insistence on the panta rhei (everything flows). To suggest any final rightness of words would suggest that everything flows but the Logos.(Helms, this issue)Actually, I do not use the phrase “final rightness of words” but, rather, describe Heraclitus as “focus[ing] on the problem of correctness of names” and as [End Page 288] “consider[ing] the possibility that one can learn something about the nature of things by examining the non-literal sense of their names” (2006, 15).2 Name is an English equivalent of the Greek onoma (Latin nomen, substantive as opposed to verb or particle), not rhêma (word, verb, phrase) or logos (word, account, speech, saying, story, ratio, reason, etc.). The phrase “correctness of names” alludes to an ongoing discussion among scholars in classics and philosophy about a specific problem in early Greek thought (normally discussed in relation to Heraclitus, Protagoras, Prodicus, Plato’s Cratylus, and Aristotle’s Categories and On Interpretation).More importantly, Helms seems to think it impossible a priori that Heraclitus might have considered some sort of doctrine of flux compatible with a belief in correctness of names. Ancient evidence, however, suggests that Heraclitus did, in fact, consider stability of logos, correctness of names, and sensible flux compatible in some manner.For logos as unchanging, dk22b1 begins, “Of the logos that exists always [eontos aiei] uncomprehending are men.”3 Although the syntax is ambiguous, eontos aiei suggests some stability of logos. Sextus Empiricus states that Heraclitus considered the “divine logos” stable and eternal and human reason grounded in its participation therein (Adv. Math. 7.126–33).4 The “commonality” of logos in dk22b2 also suggests some interpretive stability, in the sense of logos not varying with respect to the perception of the individual.The phrase panta rhei, although solidly entrenched in the reception history of Heraclitus, often as part of a “doctrine of flux,” is not actually a well-attested Heraclitean saying (included in the dk “b” fragments) but, rather, derived from early testimonia. Whether the phrase is a paraphrase, indirect quotation, or Platonic/Aristotelian recasting of Heraclitus is uncertain. The earliest sources are Platonic:Therefore you [Theaetetus] were quite right in saying that knowledge is nothing else than perception, and there is complete identity between the doctrine of Homer and Heraclitus and all their followers— that all things are in motion like streams [hoion rheumata kineisthai ta panta]—the doctrine of the great sophist Protagoras that man is the measure of all things—and the doctrine of Theaetetus that, since these things are true, perception is knowledge.(Theaet. 160d) [End Page 289]Those... would agree well enough with Heraclitus that all things move and nothing remains still [panta menein ouden].(Crat. 401d)Heraclitus says that all things move and nothing remains still [hoti panta chorei kai ouden menei], and he likens the universe to the current of a river, saying that you cannot step twice in the same stream.(Crat. 402a)Nor will he condemn himself and all things and say that there is no health in them, but that all things are flowing like leaky pots [panta hôsper keramia rhei], or believe that all things are just like people afflicted with catarrh, flowing and running all the time [rheumatos te kai katarrou panta ta chrêmata].(Crat. 440c–d... (shrink)

This volume focuses on dialogue and argumentation in contexts which are marked by truculence and discord. The contributors include well known argumentation scholars who discuss the issues this raises from the point of view of a variety of disciplines and points of view. The authors seek to address theoretically challenging issues in a way that is relevant to both the theory and the practice of argument. The collection brings together selected essays from the 2006 11th Wake Forest University Biennial Argumentation (...) Conference held at Florida Atlantic University in Boca Raton, Florida and the 2012 14th Wake Forest University Biennial Argumentation Conference held at Casa Artom in Venice, Italy. (shrink)

(1994). The rhetoric of science and the challenge of post‐liberal democracy. Social Epistemology: Vol. 8, Public Indifference to Population Issues, pp. 261-271.

In lieu of an abstract, here is a brief excerpt of the content:The Task of the Name: A Reply to Carol PosterJason HelmsIn the fields with which we are concerned, knowledge comes only in lightning flashes. The text is the long roll of thunder that follows.—Walter Benjamin, Arcades N1, 1 (1999)Logos, in whose lighting they come and go, remains concealed from them, and forgotten.—Martin Heidegger, “Aletheia” (1975, 122)One of the first things learned in the most rudimentary attempt at stargazing is (...) that the utmost effort must be paid in neglecting to gaze at stars. Instead, one must gaze near them. Owing to the physiological organization of the eye, night vision is enhanced toward the periphery of vision rather than the center. Consequently, one can actually perceive one’s own lack of perception by staring at a star, finding it disappear, and then staring near the star only to see it reappear. What follows, in this light or darkness or tension of these two extremes, is not empirical in any sense of the word, which is given to its own extremes. Rather, I hope through various a/(i)llusions and sidelong tangents to glance offthe surface of my target. As you may guess, superficial puns—like star(e)—provide one of the most reflective surfaces offof which to bounce/riff. [End Page 278]Carol Poster’s recent article, “The Task of the Bow: Heraclitus’ Rhetorical Critique of Epic Language” (2006), provides much fruitful ground for a rhetorical critique of Heraclitus and a Heraclitean critique of rhetoric—many surfaces offof which to glance. However, her analysis is often in a decidedly unharmonious tension with itself. Accordingly, this essay constitutes an attempt to tune by ear. In the course of this response I will outline at which points I diverge from her argument, offering my own listening relation to, and consequently my own reading of, Heraclitus, and propose alternative, but perhaps corrective, views of Heraclitus’s relation to the Logos and his practiced rhetorics. Let us first start at the end before proceeding through Poster’s argument.Poster’s ConclusionsAt the end of her article, Poster offers five conclusions that afford us now an ingress for her essay. For the sake of brevity (and, of course, clarity and sincerity) I have shortened them and added a sixth with which she concludes the article:1. Heraclitus focuses on the problem of correctness of names substantially before Prodicus and Protagoras.... Heraclitus thus prefigures two themes discussed more extensively by later writers. First, Heraclitus seems concerned with the art of what came to be called “orthoepeia” (the study of correctness of names) for which the sophists Prodicus and Protagoras later became famous. Second, he at least considers the possibility that one can learn something about the nature of things by examining the nonliteral senses of their names, a position that is articulated in its most extreme form by the Heraclitean Cratylus in Plato’s dialogue of that name.2. Heraclitus is an early example of logos philosopher, in the Gadamerian sense, in that he believes that investigation of language can provide information that is not exclusively or trivially linguistic. He is an early example of the “linguistic turn” in Greek thought.3. For Heraclitus, the instability of language is part of a radical instability of the world. Since things change too quickly to be examined, their stable names are all that is available for investigation. While surfaces change, hidden harmonies, which are both concealed and revealed in words, remain. And yet even names themselves, if temporally fixed, are still interpretively unstable. [End Page 279]4. Each positively attributed name or statement should be read two ways simultaneously in a sustained and irresolvable tension, literally and nonliterally, with the opposing figurative statement both contradicting and yet sustaining the literal one.5. These considerations lead Heraclitus, in his own prose, to a constant tension between rejection of epic vocabulary and ideas as inaccurate and frequent use of them; even when Homer and Hesiod are partially rejected, inquiry into them remains a valid means of investigation. Heraclitus does not simply suggest that epic should be entirely ignored in favor, for example, of direct examination of or experimentation on physical objects, nor purely internal (Cartesian... (shrink)

This essay contributes to our understanding of pre-Aristotelian concepts of argument by examining the works of the Attic rhetorician Isocrates. Isocrates employed a quasi-technical vocabulary and described conditions under which various types of arguments more or less proper. By careful abstraction we can see what he meant by these terms and conditions. Though not an original argument theorist, per se, Isocrates provides us with a window into pre-Aristotelian argumentation.

The paper's two theses are: First, that the historical and philosophical roots of argumentation are in ethics and politics, and not in any formal ideal, be it mathematical, scientific or other. Furthermore, argumentation is a human invention, deeply tied up with the emergence of democracy in ancient Greece. Second, that argumentation presupposes and advances concurrently humanistic values, especially the autonomy of the individual to think and decide in a free and uncoerced manner.

There exists an organic parallel between rhetoric and democratic governance. This parallel can best be called “generative logos”—a term used by the Stoics. This helps explain why emotional motivation can, in democratic arrangements, help create stability. In this sense, it is generative logos that unites Plato and Aristotle on the instructive potential of rhetoric in the context of direct democracy—a political arrangement both philosophers, much like they did rhetoric, viewed as being amorphous.