The present essay discusses a notorious rhetoric means familiar to all scholars in the social sciences and humanities including philosophy: name-dropping. Defined as the excessive over-use of authoritative names, I argue that it is a pernicious practice leading to collective disorientation in spoken discourse. First, I discuss name-dropping in terms of informal logic as an ad verecundiam-type fallacy. Insofar this perspective proves to lack contextual sensitivity, name-dropping is portrayed in Goffman’s terms as a more general social practice. By narrowing down (...) the focus to social science and the humanities, the essay emphasizes its function of discursive legitimation. This view, I argue, is incomplete because it overlooks the basic mechanism beneath. Names not only provide legitimation of but also orientation in discourse. Consequently, two tipping points—detour and disorientation—are proposed as benchmarks for it to become problematic. The conclusion re-widens the argument’s scope by suggesting questions for future inquiries. (shrink)

In this paper, we explore a rationalistic orientation in Western society. We suggest that this orientation is one of the predominant ways in which Western society tends to frame, understand and deal with a majority of problems and questions – namely in terms of mathematical analysis, calculation and quantification, relying on logic, numbers, and statistics. Our main goal in this paper is to uncover the affective structure of this rationalistic orientation. In doing so, we illustrate how this orientation structures the (...) way not only individuals but society as a whole frames and solves problems. We firstly point towards some exemplary instances of the rationalistic orientation, specifically regarding science, society, and lifeworld practice. Crucially, we argue that the rationalistic orientation is not merely based on a set of beliefs we could easily correct; but rather, that it is an affective condition tacitly shaping our engagement with the world in an encompassing way. Relating to the work of Martin Heidegger, we argue that what we have called an orientation in the beginning is in fact a rationalistic attunement. This attunement fundamentally shapes the pre-reflective level of how individuals approach the world. We elaborate this claim by showing how the rationalistic attunement concretely manifests in tangible socio-material affect dynamics. In the end, we motivate a critical stance towards this attunement, providing the ability to reflect upon and question instances where this way of framing and solving problems is counterproductive. (shrink)

In this paper, I develop the concept ofaffective milieusby building on the recently established notion ofaffective arrangements. Affective arrangements bring together the more analytical research of situated affectivity with affect studies informed by cultural theory. As such, this concept takes a step past the usual synchronic understanding of situatedness toward an understanding of the social, dynamic, historical, and cultural situatedness of individuals in relation to situated affectivity. However, I argue that affective arrangements remain too narrow in their scope of analysis (...) since their focus mainly lies on local, marked-off, and unique constellations of affect relations. They neglect the more mundane and day-to-day affect dynamics of social life. Hence, I introduce the notion of affective milieus, which brings to light the everyday, ubiquitous affective engagements of individuals with their socio-material surroundings. Affective milieus specifically call attention to how commonplace affect relations create territories in the social universe which form and mold individuals all the time. In that way, this paper apprehends and advances recent developments in the research on situated affectivity. (shrink)

In modern societies collective identity is both an empty signifier and a sacred center: even as its existence is taken for granted, what is or should be is subject to a host of different and often conflicting interpretations. However, the narratives and representations of collective identity are in no way undermined by these public debates; these signifiers are seen rather as a problem that is in principle amenable to solution, as something that ought to be (re)solved. In fact, the empty (...) signifiers of collective identity are constructed as solvable secrets precisely and primarily in public speech, open debate and perpetual critique. This article identifies the public and private modes of dealing with empty signifiers – through collective traumatic repressions, private resentments, public discourses adhering to argumentation ethics, and individual fabulations. (shrink)

This article examines touch and its significance from an affect studies perspective. Touch makes our bodies more-than-one in a very concrete way, yet in body and affect research it has largely remained a philosophical abstraction, with few empirical explorations. Our theoretical deliberations are based on empirical material consisting of ‘touch biographies’ written by people of various backgrounds in the 2010s in Finland. The biographies are embodied-affective data, and our analysis of them offers a novel perspective on the ways touch forms (...) a part of affective relations and communal history. Touch works in and between bodies through affects in social bonds. Moreover, the exploration of touch biographies demonstrates that people draw upon different affective repertoires, and their experiences concerning touch are highly variable. The touch biographies highlight diverse and multi-temporal ways of attuning to, registering and recognising the social as it happens. Furthermore, our discussion opens up a new perspective on the study of affective privilege and inequality. (shrink)

Relationship and sex counseling are pivotal components of the “therapeutization of society,” which has been identified and widely examined as a key transformation of 21st-century modern Western societies. The particular understandings of gender and sexuality that circulate in those practices contribute to the wider everyday conceptions of intimate life and are thus important to investigate from a feminist perspective. Combining insights from studies on therapeutic cultures, research on intimate relationships, scholarship on postfeminism, and affect theory, this article taps into the (...) often ambivalent ways in which gender equality and sexual rights are articulated in relationship and sex counseling practices. My data are derived from an ethnographic investigation of relationship enhancement events in Finland. Equality was widely supported at these events, but there was no consensus regarding what desirable equality actually looked like. My analysis identifies several contradictory patterns in the data. First, there are statements to the effect that equality has “gone too far.” Second, many experts express tokenized critiques yet remain invested in depoliticizing views. Third, there are acts of resistance that embrace diversity and expand everyday understandings of gender and sexuality. I argue that these patterns constitute a postfeminist sensibility, thus complicating the belief that Nordic countries are exceptionally supportive of equality. (shrink)

Sociologists usually conceive of emotions as individual, episodic, and categorical phenomena while emphasizing their social and cultural construction. At the same time, the term emotion refers to a wide range of conceptually and ontologically distinct components and is therefore best thought of as a relatively unspecific umbrella term. This article argues that the routes leading to the social and cultural construction of emotion, for example, norms, rules, values, and discourse, are unlikely to be applicable to each of these components in (...) the same way. This is particularly true for an element of emotion that is often portrayed as being most essential and basic and therefore to some extent avoiding the formative forces of culture and society, namely, affect. Although affect is an established notion in sociology, it has remained conceptually underdeveloped. The article therefore discusses different perspectives on affect from cultural studies that emphasize its relational and bodily character. In a second step, it contrasts and reconciles these views with existing theories of affect in sociology and social psychology and considers a number of essential characteristics that can be used to circumscribe affect and its social and cultural correlates. Finally, concepts from relational sociology are introduced and concrete examples to specify the relational character of affect and to develop an understanding of affect, that is both theoretically fruitful and conducive to empirical research, are discussed. (shrink)

This article aims to analyse the governmental rationalities that took passions as an object in the French seventeenth century, unleashing the modern transformation in emotional power. The classical question of the intertwining between emotions and rationality is approached through a cultural and historical perspective, analyzing historically situated discourses that define political rationalities that propose to govern, with specific techniques and objectives, certain “emotions”’ that are conceived in a certain way. Passions emerged as an object of government through the statement that (...) passions and not inactive reason were the true drivers of human action. Analyzing the treatises on the government of passions as “arts of government” aimed at the authorities of the period, this article explores initially how Neostoic discourses promoted an exchange between Augustinian government of the will and reason of state’s strategies of manipulation of interests. Subsequently, by scrutinizing the texts of French moralists of the second half of the century, this article shows how, under the influence of Jansenism, they invert Neostoic logic and affirm a new emotional rule for political government: enlightened self-love. The idea that the commerce of selfish passions in the market could promote social peace and material progress cleared the path for the acceptance of a concupiscent order. The article’s contribution resides firstly in the history of the shift in the West’s fundamental emotional rule, love, and secondly in the way in which emotional power could work as a condition of possibility for the emergence of modern economic rationality. (shrink)

In early 2020, many instructors and students in a university setting experienced an abrupt shift to digitally-mediated teaching and learning replacing in-person seminars due to the COVID-19 pandemi...

This study focuses on a series of videos aimed at teacher recruitment in Singapore and how they are used as an ideological tool for persuasion. By adopting a multimodal critical discourse analysis approach to focus on affect, it examines how these videos create and promulgate the ideology of an ideal teacher as one who is caring, encouraging and supportive of students. The analysis shows how affect is not only embodied in and performed by the primary protagonists in the video narratives (...) through their action, facial expression, posture and speech. It is also evoked through various secondary meaning-making modes, such as focus, angle, lighting, background music and setting, through which the narratives unfold. More importantly, it demonstrates how affect is used not only as a means to arouse and engage viewers’ sensibilities but also as a persuasive strategy to manufacture and manage particular social and economic realities in contemporary society. (shrink)