Smells seem to offer a great opportunity to restructure the reality of the individual. Yet, the olfactory dimension is rarely part of design strategies in architecture, urban planning or landscape urbanism. As designers, we learn to compose mainly with shapes, shapes whose full scale and effects on our senses we will experience only when constructed. However, we should be primarily concerned with creating spaces that not only open the imagination of the individual but also allow positive moods to thrive. In this scheme, all the senses should be called, not just our vision, as is too often the case. The fields of architecture and environmental design must evolve and train professionals capable of conceptualizing both tangible and intangible forms. In this logic, architectural structures offer a way to call upon our own mindscapes; and within the discipline of design a new field of specialization exists: smellscaping.