Abstract

[Excerpt from first lines] In answer to a friend's query about my current pursuits, I hoisted Lakoff and Johnson's six-hundred-page magnum opus into his hands. "Reviewing this." Thoughtfully weighing the imposing book in one palm, he pronounced: " Philosophy in the Flesh? It needs to go on a diet!" I laughingly agreed, then in good philosopher's form analyzed his joke. He had conceived the book metaphorically as a person, as when we speak of books "inspiring" us or being "great company" and even as being "fat" or "thin." His cleverness lay in perceiving a novel entailment of this metaphor: just as an overweight person may need to diet, a long book may need to be shortened. In addition, he used a conventional metaphor in which means are conceived as paths, thus one may "go on" a diet for the purpose of losing weight as one goes on a path toward a destination. All in the spirit of Lakoff and Johnson. "The question is clear," they say. "Do you choose empirical responsibility or a priori philosophical assumptions? Most of what you believe about philosophy and much of what you believe about life will depend on your answer". Choosing the path of empirical responsibility, we are primed to accept three central findings about the mind and language that have emerged from "second generation" cognitive science ….