Abstract
A missionary religious tradition such as Christianity is distinguished from some other traditions by a commitment to the goal of converting others. However, the very nature of this goal and the norms that govern the successful realization of this goal are not often explored. In this article, I argue that evangelization can be undertaken for several distinct reasons, including epistemic reasons, particularly in cases in which evangelizers are aiming at the multivalent goal of fellowship. I argue that this account illuminates several possible models of mission, that it can provide resources for further evaluation and modeling of evangelical efforts, and that it might signify the need for theologically informed positions in the contemporary meta-epistemological debate about epistemic reasons.