When the stored representation of the meaning of a stimulus is accessed through the processing of a sensory input it is maintained in an activated state for a certain amount of time that allows for further processing. This semantic activation is generally accompanied by conscious identification, which can be demonstrated by the ability of a person to perform discriminations on the basis of the meaning of the stimulus. The idea that a sensory input can give rise to semantic activation without (...) concomitant conscious identification was the central thesis of the controversial research in subliminal perception. Recently, new claims for the existence of such phenomena have arisen from studies in dichotic listening, parafoveal vision, and visual pattern masking. Because of the fundamental role played by these types of experiments in cognitive psychology, the new assertions have raised widespread interest. (shrink)

The selection of wanted from unwanted messages requires discriminatory mechanisms of as great a complexity as those in normal perception, as is indicated by behavioral evidence. The results of neurophysiology experiments on selective attention are compatible with this supposition. This presents a difficulty for Filter theory. Another mechanism is proposed, which assumes the existence of a shifting reference standard, which takes up the level of the most important arriving signal. The way such importance is determined in the system is further (...) described. Neurophysiological evidence relative to this postulation is discussed. (shrink)