This paper addresses the application of positioning theory, a new emerging theoretical scheme on the issue of cultural stereotyping. First, a critical conceptual analysis of the words‘cultural stereotype’is presented. Secondly, the basic tenets of positioning theory are outlined. Finally, it will be demonstrated how the framework of positioning theory can be used to analytically refine the concept of cultural stereotype. The main upshot of the article is that within social psychology, the concept of cultural stereotype is used in a conceptually (...) vague and blurred way and that, with the necessary conceptual refinements, other research-agendas on stereotypes will have to be tackled if social psychologists want to contribute anything to the societal efforts of changing stereotypes. (shrink)

Mikhail Bakhtin, and the writers associated with him, are of great importance to the traditions of literary theory and criticism. In particular, his concept of locating utterances in a "dialogical" situation has contributed immensely to theories of linguistics, language, and literature, and philosophy. In Bakhtin Thought , Simon Dentith provides a lucid and approachable introduction to the work of Bahktin and his circle, taking the reader helpfully through the many areas of their thought. Dentith indicates the points of contention, difficulty, (...) and importance. The book not only draws together together the often disparately collected writing of Bakhtin, but also that of Voloshinov and Medvedev, language theorists of commensurable importance as well. (shrink)