This book reformulates the sociological subdiscipline known as the sociology of knowledge. Knowledge is presented as more than ideology, including as well false consciousness, propaganda, science and art.

The Aims of the Book -/- 1. To improve your skill in analyzing and evaluating arguments and presentations of the kind you find in everyday discourse (news media, discussions, advertisements), textbooks, and lectures. 2. To improve your skill in presenting arguments, reports and instructions clearly and persuasively. 3. To improve your critical instincts, that is, your immediate judgments of your attitudes toward the communications and behavior of others and yourself, so that you consistently approach them with the standards of reason (...) and the attitude of reasonableness. 4. To improve your knowledge about the facts and arguments relevant to a large number of important contemporary issues in politics, education, ethics, and several practical fields. -/- These are practical aims but not narrow practical aims: the third one, in particular, is very far-reaching and requires a whole shift of values for most of us. So this is intended to be a powerful, as well as practical, book using practical, everyday examples of the kind that a citizen, especially a citizen-student, runs into all the time. -/- The text starts with a short discussion of reasoning itself, then explores the details of this approach, and then gets down to practical procedures for improving one's reasoning skills. The discussions and examples always begin at a rather elementary level, but they get into harder material fairly quickly. If you are, or are hoping to be, a teacher or a lawyer, a scientist or an executive, what you learn here will be professional skills for you—vital professional skills. But for any citizen, they are also essential skills. (shrink)

People use editorial criteria to decide whether to say or to suppress potential arguments. These criteria constitute people's standards as to what effective and appropriate arguments are like, and reflect general interaction goals. A series of empirical investigations has indicated that the standards fall into three classes: those having to do with argument effectiveness, those concerned with personal issues for arguer and target, and those centered on discourse quality. The essay also sketches the affinities certain types of people have for (...) the different criteria. (shrink)