The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to (...) enhance their consumers’ green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust, they need to decrease their consumers’ green consumer confusion and green perceived risk. (shrink)

Trong những năm gần đây, khái niệm phát triển bền vững đã trở nên phổ biến trong các ngành công nghiệp trên khắp thế giới. Người tiêu dùng ngày càng tỏ ra quan tâm đến tác động môi trường tạo ra từ các lựa chọn của họ, điều này đã thúc đẩy các công ty phải sử dụng các thông điệp và biện pháp thân thiện với môi trường. Mặc dù những nỗ lực thực sự hướng đến sự bền vững (...) là đáng khen ngợi, nhưng đã xuất hiện một xu hướng đáng báo động: hiện tượng "tẩy xanh" (greenwashing). Trong các hoạt động tẩy xanh này, các công ty thường phóng đại hoặc trình bày sai những nỗ lực về môi trường của họ để thu hút những người tiêu dùng có ý thức về môi trường. Vụ bê bối "Diesel sạch" của Volkswagen vào năm 2015 đã chỉ ra hiện hiện tượng tẩy xanh đáng báo động trong các doanh nghiệp. Tình trạng này đã lan rộng sang nhiều lĩnh vực khác nhau, bao gồm cả ngành đồ uống và thời trang nhanh. (shrink)

The ASA’s criticism serves as a reminder that organizations must align their actions with their environmental claims to contribute to environmental betterment genuinely. Otherwise, that will not be a pursuit of eco-surplus culture but a greenwashing culture that keeps distancing the business sector from achieving the environmental semiconducting principle.

In this study we examine how different organizations communicate their commitments to sustainability and corporate social responsibility on their websites, and the different ways stakeholders could interpret this communication. We do this by examining several case studies and reflecting on those cases with the help of a theoretical framework. Our main findings are that there is a growing concern amongst stakeholders regarding environmental values and that unsubstantiated sustainability claims issued in corporate publicity can be interpreted as greenwashing. We identify (...) a conflict between goals of growth versus environmental sustainability in some of the cases. We also discover that organizations appear to be more transparent with their intentions by communicating their environmental values based on firm-serving motives rather than public-serving ones. (shrink)

In this study we examine how different organizations communicate their commitments to sustainability and corporate social responsibility on their websites, and the different ways stakeholders could interpret this communication. We do this by examining several case studies and reflecting on those cases with the help of a theoretical framework. Our main findings are that there is a growing concern amongst stakeholders regarding environmental values and that unsubstantiated sustainability claims issued in corporate publicity can be interpreted as greenwashing. We identify (...) a conflict between goals of growth versus environmental sustainability in some of the cases. We also discover that organizations appear to be more transparent with their intentions by communicating their environmental values based on firm-serving motives rather than public-serving ones. (shrink)

Tourism is one of the socio-economic trends that significantly contributes to the shift of the planetary system into the Anthropocene regime. At the same time, it is also a socio-cultural practice characteristic of the imperial mode of living, or consumerism. Thus, it is a form of commodification of nature, also a way of deepening social inequalities between a privileged minority of the global population and an exploited majority providing services to those whose socio-economic status allows them to travel for fun (...) and commoditised “experience”. This is not an inevitable activity, an activity in which environmental costs (carbon footprint, water footprint, energy consumption, and waste production) are necessary to ensure the basic resources of life. Tourism is therefore a form of luxury consumption. For any tourism model to be, not only, environmentally sustainable but also socially just, or at least acceptable, it would have to be accessible to all people. Ecotourism should also have to meet the criterion of a solidarity mode of living referred to as sufficiency. This is hardly conceivable in the climatic, demographic, and political regime of the Anthropocene. The latter is likely to be characterized by, among other things, mass migration of climate or environmental refugees on the one hand and climate apartheid of the states of the global North on the other. Ecotourism, accessible to an even smaller proportion of the world`s population than the current mass tourism, will thus be more likely to accentuate the social and environmental inequalities of which it is already a significant manifestation. Therefore, the question is whether the concept of ecotourism is not just another manifestation of greenwashing, i.e. an attempt to legitimize economic, social, and cultural activities that devastate the social and environmental environment. (shrink)

This book is an edited collection of original research papers on the digital revolution of the public and governance. It covers cyber governance in Finland, and the securitization of cyber security in Finland. It investigates the cases of Brexit, the 2016 US presidential election of Donald Trump, the 2017 presidential election of Volodymyr Zelensky, and Brexit. It examines the environmental concerns of climate change and greenwashing, and the impact of digital communication giving rise to the #MeToo and Incel movements. (...) It considers how digitilization can serve to emancipate women through ride-sharing, and how it leads to the question of robot rights. It considers fake news and algorithmic governance with respect to case studies of the Chinese social credit system, the US FICO credit score, along with Facebook, Twitter, Cambridge Analytica and the European effort to regulate and protect data usage. (shrink)

The ecosocialists have broad agreements about the radical political economic changes that are called for, and have largely rejected the mysanthropic and anti-technological views of some radical ecologists. But the ecosocialists differ on what role nuclear power and emerging technologies should play under a Green New Deal. The ecomodernists broadly agree on the importance of nuclear and emerging technologies, but their impact has been muted by their association with corporate “greenwashing” and neoliberal technofix apologias for free markets and boy (...) geniuses. As in other policy domains the technoprogressive perspective represents a unique stance at the intersection of these two trends. (shrink)

Accusations of hypocrisy are a recurring theme in the public debate on climate change, but their significance remains poorly understood. Different motivations are associated with this accusation, which is leveled by proponents and opponents of climate action. In this article, I undertake a systematic assessment of climate hypocrisy, with a focus on lifestyle and political hypocrisy. I contextualize the corresponding accusation, introduce criteria for the conceptual analysis of climate hypocrisy, and develop an evaluative framework that allows us to determine its (...) moral significance. I argue that different instances of climate hypocrisy are problematic to different degrees, depending on how detrimental they are to an agent's attainment of environmental integrity. The resulting framework helps clear the confusion caused by disinformation campaigners, by distinguishing objectionable uses of the climate hypocrisy charge from constructive ones motivated by genuine concern for integrity. (shrink)

Mặc dù những nỗ lực thực sự hướng đến sự bền vững là đáng khen ngợi, nhưng đã xuất hiện một xu hướng đáng báo động: hiện tượng "tẩy xanh" (greenwashing).

The socioecological discourse has recently gained strong attention. Suddenly, most firms now try to engage quickly with precarious issues because consumers demand an attitude toward our grand challenges, not merely products anymore. Starting from neo‐institutionalist critiques, which dominate the corporate green and socialwashing discourse, this essay argues from a largely neglected perspective by drawing attention to the impacts on the longstanding pioneers of socioecologically valuable business practices. Almost no research to date has illuminated the phenomenon whereby pioneering firms lose their (...) unique selling propositions because others are ‘riding the wave’ and reaping where they have not sown. By applying a resource-based argumentation, the idea of a tragedy of intangible commons is unfolded to explain what made this phenomenon possible and why it could even occur. (shrink)