Complaining is frequently regarded as a negative act stated to attack a person who is responsible for a wrong behavior. However, the proper use of complaints can improve an offensive situation and establish solidarity between interlocutors. This study is aimed at comparing the strategies of complaints made by college- educated native speakers of English and Indonesian. Qualitative method was used to carry out this study by involving 14 English native speakers (ENSs) and 30 Indonesian native speakers (INSs) who were randomly (...) selected. Survey questions were used to collect the data. (shrink)

This research will discuss the new destination of Toraja coffee as a tourism development strategy. Questions that will be answered is what is the attraction of Toraja coffee tourism as a new tourist destination. Methods of research conducted are field observation and interviews with coffee stakeholders as an informant and foreign tourists as respondents. The results of this study concluded that the appeal of Toraja coffee as a tourism destination is Toraja coffee has characteristic (taste) differently based on the planting (...) area Toraja coffee. There are 15 names of coffee products based on the region and the name of Toraja coffee products taken from the region. E.g. coffee Toraja Sapan, derived from the Sapan area, and coffee Sesean derived from the village of Sesean. Perception of foreign tourists to Toraja coffee is that the taste of Toraja coffee is different based on the height of the coffee planting area to be a tourism identity Toraja Agritourism. (shrink)

This study discusses foreign tourists' perceptions of Toraja which is a cultural tourism site in South Sulawesi, Indonesia. Every year, tourists visit Toraja to participate in their yearly rituals of death take time to visit the graves inside the mountain cliffs (in caves) as they feel the rich cultural heritage and have a view of the traditional houses. Data were collected by interviewing these tourists through the use of questionnaires with randomly selected respondents. The results obtained showed that knowledge about (...) Toraja cultural tourism gained by foreign tourists before their visit creates curiosity and willingness to obtain experiences in Toraja ethnic culture. Foreign tourists get to experience Toraja's rich cultural heritage. According to them, Toraja is one of the most unique, special and outstanding tourism centers in the world. The uniqueness of Toraja culture creates greater curiosity among tourists so that they want to have a cultural experience by conducting a tour to Toraja and through direct communication with Toraja people. However, they also stated the importance of some objects other than those previously listed. Tourist objects that are all related to grief such as graves, however, cause some boredom. Some tourists frowned upon the mismanagement of some tourist centers such as the natural agrotourism center which is known to produce the ingredients used in Toraja products and they suggested ways to manage these areas more effectively. (shrink)

Google Translate (GT) is the most widely used translator application in the world. The function of GT is not merely as tools but has become a means in personal communication, learning and business matters. This paper aims to examine the GT accuracy in translating culinary texts. This paper used a semiotic approach to analyze the equivalence of GT from the source language to the target language. The data source as the object of study is French culinary texts retrieved from the (...) internet. It can be concluded that the accuracy of GT in culinary texts lies in words, phrases and sentences. GT does not yet have good accuracy in translating culture between source and target languages. In the semiotic perspective, the GT translation model is the translation from the source language form to the target language form (signifier) by maintaining the concept (meaning). GT does not yet have a translation feature in a cultural context. The advancement in information technology shows that GT, as a human-robot, can replace human translators. (shrink)

Social Media is a new media of information flow gateway that can be accessed by the public, easily and freely. Social Media is an interactive information technology which not only can netizens access information, but they can also make news (information, comments, etc.) and share it on the internet. Easy access to information has caused ideological effects on society. This research aims to examine the ideological effects of the myths about COVID-19 on social media. The data collection was done through (...) observation and distributing questionnaires online on social media. The data sources were from WhatsApp and Coronavirus cases reported online Indonesia. Researchers used Barthes' mythological theory to answer the research objectives. The results of this research indicated that the spread of myths related to COVID-19 by netizens on social media had caused ideological effects on society, for example, the public refused the coronavirus victims to be buried in public burial because of the corpse considered to infect the residents. This research contributes to the media effects theory development, which can be a policy for the government in fighting against Coronavirus, and netizens who use parrhesia on social media which can contain untrue myths. (shrink)

Purpose of the study: Not all languages have a universal concept of the same object, and this creates problems in translation. This paper aims to examine the semiotic model for equivalence or non-equivalence in translation which attempts to define the semiotic model, to use the model for translation, and to offer the benefits of this model to solving translation’s problem in equivalence and non-equivalence. Methodology: The data of this research are derived from the novel Lelaki Harimau, as the source language (...) and L'homme Tigre, as the target language. This model is used in the Indonesian novel which has been translated into 14 languages, one of which is in French. The authors use a semiotic approach to analyze the equivalence and non-equivalence in the translation. Main Findings: This study reveals that the concept of signified in the semiotic theory proposes two models: the first: translation using the same concept in the source text (ST) and target text (TT), which is broadly known as equivalence, the second: translation using different concept between ST and TT, this called non-equivalence. This article not only explores the issue of meaning contextually in translation, but also the use of the semiotic model in translation which shows that the language perspective depends on the relationship between the sign and the object. Applications of this study: The model for this study can be used not only in translation studies at universities but also in providing supporting data for applied linguistic studies. Novelty/Originality of this study: This study provides a novelty in translation research with a semiotic approach. The contribution of this study is that the semiotics perspective suggests that a sign in the concept level (signified) will not be universal due to different cultural backgrounds. (shrink)

All languages have unique morphemes as distinguishing features from other languages. Unique morpheme is a morpheme with typical features divergent from other morphemes or language morpheme in general. This study aims to explain the unique morphemes in Malay Language of Makassar dialect. The finding is useful for linguistic studies especially morphological studies of morphemes. This study used descriptive method data collection method used was listening method. The techniques were listening and engaged in conversation and notes-taking. The role of researcher in (...) listening and engaged in conversation technique was not only as listener but also took part in the conversation. In note-taking techniques the researcher recorded the conversations from the research objects. The results found that the The Malay language of Makassar dialect has unique morphemes, such as ka, ta, nu, ki. Na, ko-, etc. Unique morphemes in form of words are such as pale (only), sedeng (again), bela (that’s it), and so on. More unique morphemes of particles are mine-, ji-, pi-, pa-, mo-, etc. Using these unique morphemes before words would make different in sense of the words from using them after words. (shrink)

The very fast development of information technology which is characterized by an influx of industry 4.0 has changed the way of human and behavior in language. The grammar which is a phenomenon of interest to language is examined along with behavior change language in the internet world. A phenomenon in language online is the emergence of the use of visual language emoji in conducting conversations in social media. This paper aims to discuss the phenomenon of visual language emoji among internet (...) users in social media (WhatsApp. (shrink)

This research aims to analyze the term Philosophy of Local History, which is conducted using secondary sources, in addition to primary sources in the form of data from informants domiciled in Bone Regency. This research is also conducted to find out about Kajaolaliddong as a role model who are honest, intelligent, and brave. Kajaolaliddong is known as a scholar, statesman, and a reliable diplomat, whose thoughts became the concept of pangadereng, which then metamorphoses into a basic pattern of royal government (...) in Bugis and Makassar. Those three characteristics are equipped by other qualities. Lempu’E nasibawai tau’ (honesty, which is accompanied by devotion), Acca nasibawaii Ada tonging namatike (intelligence, which is accompaniedby truthfulness in speakingwith caution). (shrink)

This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of consumerism on television advertisements. This research attempts to explain how advertised products are being used, through the means of semiotic of metaphor by scrutinizing the dynamic relationship between sign and signifier. Semiotic of metaphor makes the products ‘alive’ within human society hence, this implies that the very existence of human beings is no longer determined by the presence of another human being, instead the very existence (...) is now determined by the presence of certain commercial products in possession. The society, in term of consumerism, views the products as animate or living entities within the sphere of living. Commercial advertisements use metaphorical expressions to relate and exchange in two major concepts: products are humans, and humans are products’ users. Thus, nowadays, humans tend to seek their purpose of living and existence through consumerism. The result of this research shows that television commercial advertisements mainly work by means of certain metaphorical symbolism: it shapes society’s perspective into believing that the very existence of human beings, the actualization of self, and differentiations among them are achieved by using or purchasing certain advertised products therefore, the products serve as the symbols of those achievements. (shrink)

The present research aims to describe the impact of socio-cultural factors, especially the attitude of the surrounding community, regarding the existence of a PT Semen Tonasa factory in Bungoro-Pangkep. Besides, it also aims to describe the impact of the socio-economy, especially the livelihoods and cultural background of the community, as well as provide a comparison of the past, and present types of businesses that can support the community to survive. An endogenous plant is the result of a long process combined (...) with other social phenomena. The data collection methods used included in-depth interviews with selected informants, observations, and group discussions. The findings reinforce a situation or condition of the impact of the livelihood of life, and public attitudes towards the construction of integrated plants. (shrink)