It is common to distinguish two great families of representation. Symbolic representations include logical and mathematical symbols, words, and complex linguistic expressions. Iconic representations include dials, diagrams, maps, pictures, 3-dimensional models, and depictive gestures. This essay describes and motivates a new way of distinguishing iconic from symbolic representation. It locates the difference not in the signs themselves, nor in the contents they express, but in the semantic rules by which signs are associated with contents. The two kinds of rule have (...) divergent forms, occupying opposite poles on a spectrum of naturalness. Symbolic rules are composed entirely of primitive juxtapositions of sign types with contents, while iconic rules determine contents entirely by uniform natural relations with sign types. This distinction is marked explicitly in the formal semantics of familiar sign systems, both for atomic first-order representations, like words, pixel colors, and dials, and for complex second-order representations, like sentences, diagrams, and pictures. (shrink)

This paper analyzes the role of propaganda use in cyberterrorism. The main premise is that cyberterrorists display various semiotic gestures (e.g., the use of images and Internet videos) to communicate their intents to the public at large. In doing so, they communicate themes—these themes range from hate to anger. Cyberterrorism, then, is a form of theater or spectacle in which terrorists exploit cyberspace to trigger feelings of panic and overreaction in the target population. In many cases, this form of propaganda (...) is the primary means of communication for various cyberterrorist groups to convey their intents. Internet sites also produce numerous opportunities for in-group communication and publicity. (shrink)

Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

This edited volume provides a biosemiotic analysis of the ecological relationship between food and medicine. Drawing on the origins of semiotics in medicine, this collection proposes innovative ways of considering aliments and treatments. Considering the ever-evolving character of our understanding of meaning-making in biology, and considering the keen popular interest in issues relating to food and medicines - fueled by an increasing body of interdisciplinary knowledge - the contributions here provide diverse insights and arguments into the larger ecology of organisms’ (...) engagement with and transformation through taking in matter. Bodies interpret molecules, enzymes, and alkaloids they intentionally and unintentionally come in contact with according to their pre-existing receptors. But their receptors are also changed by the experience. Once the body has identified a particular substance, it responds by initiating semiotic sequences and negotiations that fulfill vital functions for the organism at macro-, meso-, and micro-scales. -/- Human abilities to distill and extract the living world into highly refined foods and medicines, however, have created substances far more potent than their counterparts in our historical evolution. Many of these substances also lack certain accompanying proteins, enzymes, and alkaloids that otherwise aid digestion or protect against side-effects in active extracted chemicals. Human biology has yet to catch up with human inventions such as supernormal foods and medicines that may flood receptors, overwhelming the body’s normal satiation mechanisms. This volume discusses how biosemioticians can come to terms with these networks of meaning, providing a valuable and provocative compendium for semioticians, medical researchers and practitioners, sociologists, cultural theorists, bioethicists and scholars investigating the interdisciplinary questions stemming from food and medicine. (shrink)

It is often thought that consciousness has a qualitative dimension that cannot be tracked by science. Recently, however, some philosophers have argued that this worry stems not from an elusive feature of the mind, but from the special nature of the concepts used to describe conscious states. Marc Champagne draws on the neglected branch of philosophy of signs or semiotics to develop a new take on this strategy. The term “semiotics” was introduced by John Locke in the modern period – (...) its etymology is ancient Greek, and its theoretical underpinnings are medieval. Charles Sanders Peirce made major advances in semiotics, so he can act as a pipeline for these forgotten ideas. Most philosophers know Peirce as the founder of American pragmatism, but few know that he also coined the term “qualia,” which is meant to capture the intrinsic feel of an experience. Since pragmatic verification and qualia are now seen as conflicting commitments, Champagne endeavors to understand how Peirce could (or thought he could) have it both ways. The key, he suggests, is to understand how humans can insert distinctions between features that are always bound. Recent attempts to take qualities seriously have resulted in versions of panpsychism, but Champagne outlines a more plausible way to achieve this. So, while semiotics has until now been the least known branch of philosophy ending in –ics, his book shows how a better understanding of that branch can move one of the liveliest debates in philosophy forward. (shrink)

Os signos e as classes dos signos estão entre os tópicos mais importantes do sistema filosófico de Charles S. Peirce. As 10, 28, e 66 classes de signos são classificações desenvolvidas especialmente a partir de 1903 e representam um grande refinamento da divisão fundamental de signos – ícone, índice, símbolo. Nossa abordagem aqui define uma estratégia de visualização das classificações dos signos, com especial atenção para as 10 e 66 classes de signos. O livro está dividido em duas partes: (i) (...) bases teóricas, (ii) diagramas para as classes de signos. Na Parte I (bases teóricas), são apresentadas introdutoriamente as noções fundamentais das categorias fenomenológicas, classes de signos, as tricotomias e diagramas, assim como implicações gerais de nossa abordagem, metodologia e aplicações. Na Parte II (diagramas para as classes de signos), são apresentados e discutidos os modelos das classes, propostos por Peirce e seus comentadores, incluindo uma introdução detalhadamente documental de nossos modelos, 10cubes e 3N3, diagramas dinâmicos para as classes de signos. (shrink)

According to David Chalmers, the hard problem of consciousness consists of explaining how and why qualitative experience arises from physical states. Moreover, Chalmers argues that materialist and reductive explanations of mentality are incapable of addressing the hard problem. In this chapter, I suggest that Chalmers’ hard problem can be usefully distinguished into a ‘how question’ and ‘why question,’ and I argue that evolutionary biology has the resources to address the question of why qualitative experience arises from brain states. From this (...) perspective, I discuss the different kinds of evolutionary explanations (e.g., adaptationist, exaptationist, spandrel) that can explain the origins of the qualitative aspects of various conscious states. This argument is intended to clarify which parts of Chalmers’ hard problem are amenable to scientific analysis. (shrink)

The set of design features developed by Charles Hockett in the 1950s and 1960s remains probably the most influential means of juxtaposing animal communication with human language. However, the general theoretical perspective of Hockett is largely incompatible with that of modern language evolution research. Consequently, we argue that his classificatory system—while useful for some descriptive purposes—is of very limited use as a theoretical framework for evolutionary linguistics. We see this incompatibility as related to the ontology of language, i.e. deriving from (...) Hockett’s interest in language as a product rather than a suite of sensorimotor, cognitive and social abilities that enable the use but also acquisition of language by biological creatures. After a reconstruction of Hockett’s views on design features, we raise two criticisms: focus on the means at the expense of content and focus on the code itself rather than the cognitive abilities of its users. Finally, referring to empirical data, we illustrate some of the problems resulting from Hockett’s approach by addressing three specific points—namely arbitrariness and semanticity, cultural transmission, and displacement—and show how the change of perspective allows to overcome those difficulties. (shrink)

In this article, we try to trace the relationship between semiotics and theory of legal reasoning using Peirce’s idea that all reasoning must be necessarily in signs: every act of reasoning/argumentation is a sign process, leading to “the growth of knowledge. The broad scope and universal character of Peirce’s sign theory of reasoning allows us to look for new conciliatory paradigms, which must be presented in terms of possible synthesis between the traditional approaches to argumentation. These traditional approaches are strongly (...) affected by either the dialectical (logical) perspective or the rhetorical perspective on argumentation, while Peirce’s approach tends to reconcile the rhetorical and methodological aspects of reasoning. This reconcilation is best illustrated by Peircean analysis of argument’s logical and rhetorical structure; while the diagrammatic (iconic) analysis of arguments is performed in the system of Existential Graphs (which is Peirce’s major methodological system, designed for the expressions of propositions in point of their relational structure). Obviously, Peirce’s original division of argument parts offered only the characterisation of the sign activity (involved in the process of reasoning), and thus left much to be desired in terms of practical explication. (shrink)

The practice of parkour in urban spaces by young people, especially those who call themselves traceurs, illustrates how identities are formed in an ephemeral way by reinterpreting spaces in the city – briefly and without leaving a trace. However, in a sort of paradox, these interventions are registered in the socio-digital spectrum, tokenistically anchoring and incorporating them into conversations and social interactions. This work aims to explain the practice of the sport called parkour as a socio-semiotic phenomenon. We have used (...) some zones of Mexico City as a specific case for our approach. The foregoing leads to the conclusion that the meaning of parkour goes beyond its recreational role and places it as a relevant piece of identity for excluded urban social groups – even though these practices have been appropriated by marketing strategies. Our approach will use a cultural semiotics perspective, as well as direct observations and interviews as research techniques. (shrink)

In this study I compare the work of two scholars who are important for contemporary research into the history of semiotics. The main goal of the study is to describe specific rhetorical/figurative forms and structures of persuasion between two epistemological positions that determine various possibilities in the historiography of semiotics. The main question is this: how do we understand two important metatheoretical forms of descriptions in the historiography of semiotics or the history of sign relations? The first perspective is semiology (...) and its corollary, “structuralism,” as presented in Michel Foucault’sThe Order of Things. This perspective prefers to consider history as a set of ruptures (i). The second position explores the possibility of the historical development of semiotic consciousness as presented in the works of John N. Deely (ii). The main aim of this study lies in the exploration of these two different epistemological bases – divergent bases for developing specific understandings of interconnections that hold between between semiotics, semiosis and historical processes. A goal of this paper is to demonstrate the limits and advantages of these two paradigmatic positions. The positions in question are “meta-theoretical” in the following senses such that: (i) the historical episteme is taken to be ana priorideterminant of all sign-operations in a given era and is also the semiologic grid through which Foucault approaches every mode of scientific knowledge (from “science” to “economy” and beyond); (ii) the quasi-Hegelian development of semiotic consciousness based on a conception of the sign considered as a triadic ontological relation. The latter is Deely’s guiding meta-principle, through which the history of semiotics can be articulated, examined and evaluated. (shrink)

This study investigates whether there is a relation between the semantics of linguistic expressions that indicate temporal distance and the spatial properties of their co-speech gestures. To this date, research on time gestures has focused on features such as gesture axis, direction, and shape. Here we focus on a gesture property that has been overlooked so far: the distance of the gesture in relation to the body. To achieve this, we investigate two types of temporal linguistic expressions are addressed: proximal (...) (e.g., near future, near past) and distal (e.g., distant past, distant future). Data was obtained through the NewsScape library, a multimodal corpus of television news. A total of 121 co-speech gestures were collected and divided into the two categories. The gestures were later annotated in terms of gesture space and classified in three categories: (i) center, (ii) periphery, and (iii) extreme periphery. Our results suggest that gesture and language are coherent in the expression of temporal distance: when speakers locate an event far from them, they tend to gesture further from their body; similarly, when locating an event close to them, they gesture closer to their body. These results thus reveal how co-speech gestures also reflect a space-time mapping in the dimension of distance. (shrink)

This is the second article in a series of review articles addressing biosemiotic terminology. The biosemiotic glossary project is designed to integrate views of members within the biosemiotic community based on a standard survey and related publications. The methodology section describes the format of the survey conducted July–August 2014 in preparation of the current review and targeted on Jakob von Uexküll’s term ‘Umwelt’. Next, we summarize denotation, synonyms and antonyms, with special emphasis on the denotation of this term in current (...) biosemiotic usage. The survey findings include ratings of eight citations defining or making use of the term Umwelt. We provide a summary of respondents’ own definitions and suggested term usage. Further sections address etymology, relevant contexts of use, and related terms in English and other languages. A section on the notion’s Uexküllian meaning and later biosemiotic meaning is followed by attempt at synthesis and conclusion. We conclude that the Umwelt is a centerpiece phenomenon, a phenomenon that other phenomena in the living realm are organized around. To sum up Uexküll’s view, we can characterize an Umwelt as the subjective world of an organism, enveloping a perceptual world and an effector world, which is always part of the organism itself and a key component of nature, which is held together by functional cycles connecting different Umwelten. In order to pay respect to Uexküll’s work, we must move from notion to model, from mention of Uexküll’s Umwelt term to actual application of it. (shrink)

Historically the words representation and symbol have had overlapping meanings, meanings that usually disregard the role played by the interpreter. Peirce’s theory of signs accounts for these meanings and also for the role of the interpreter. His theory draws attention to the static and dynamic nature of signs. Sign interpretation can be viewed as a continuous dynamic and evolving process. The static and dynamic nature of signs helps us understand the teaching–learning activity as a process of interpretation on the part (...) of teacher and students. The paper attempts to explain the classroom interpretation process on the part of the actors involved using the Peircean theory of signs. (shrink)

Educational philosophy in English-speaking countries tends to be informed mainly by analytic philosophy common to Western thinking. A welcome alternative is provided by pragmatism in the tradition of Peirce, James and Dewey. Still, the habit of the so-called linguistic turn has a firm grip in terms of analytic philosophy based on the logic of non-contradiction as the excluded middle. A body∼mind approach pertains to the edusemiotic turn that this article elucidates. Importantly, semiotics is not illogical but is informed by the (...) paradoxical logic of the included middle. The process of reasoning is however indirect or mediated; it involves active interpretation (in a variety of forms) versus direct representation; it is analogical and connects what are otherwise doomed to remain isolated substances of body versus mind with a separation of knowledge and action. Analysing and synthesising the philosophies of Charles Sanders Peirce and Gilles Deleuze, together with a brief excursion into the cutting-edge science of coordination dynamics, this article will demonstrate how the body∼mind assemblage is created in practice, and what may be the implications of such a stance for educational philosophy and pedagogical practice. (shrink)

The author suggests that educational philosophy should benefit from addressing questions traditionally asked within discourse in the philosophy of mind, namely: the relation between the mind and world and the problems of intentionality , meaning, and representation. Peirce's semiotics and his category of creative abduction provide a novel conceptual framework for exploring these questions. A model of reasoning and learning, based on Peirce's triadic logic of relations, is analysed. This model, it is argued, is fruitful for overcoming the paradox of (...) new knowledge that was first debated by Socrates in his dialogue with Meno. (shrink)

The author suggests that educational philosophy should benefit from addressing questions traditionally asked within discourse in the philosophy of mind, namely: the relation between the mind and world and the problems of intentionality (or aboutness), meaning, and representation. Peirce's semiotics and his category of creative abduction provide a novel conceptual framework for exploring these questions. A model of reasoning and learning, based on Peirce's triadic logic of relations, is analysed. This model, it is argued, is fruitful for overcoming the paradox (...) of new knowledge that was first debated by Socrates in his dialogue with Meno. (shrink)

There are two focal points to this article. One is to address Julia Kristeva’s theoretical corpus in the context of philosophy of education. Kristeva’s notion of subject in process problematises education with its habitual emphasis on ‘product’. Another is to consider her impact from the perspective of edusemiotics. Edusemiotics is a new direction in educational philosophy and theory, and Kristeva represents one contemporary French intellectual who implicitly inspired the creation, research and development of edusemiotics. The article will briefly address the (...) distinguished features of edusemiotics, the central of which is process ontology in contrast to the old Cartesian paradigm of substance dualism that continues to haunt education. The article will also address the role of presymbolic dimension in the process of self-formation and, as a follow up, reformulate the concept of lifelong education and teacher training. (shrink)

This article demonstrates how Iranian classical music and Persian medieval poetry, taken as separate semiotic systems, form together, in certain contexts, a single hybrid semiotic system with overlapping structural features and shared aesthetic principles. Hjelmslev’s description of connotative semiotic systems serves as a theoretical framework to show the modalities of this hybridization. This phenomenon can be observed through comparative analysis of the interdependence of poetry and music in the Persianate World from a semiotic point of view. On the one hand, (...) the quantitative (chronemic) meter of the Persian classical versification, called ‘aruz, as well as its extraordinarily heavy use of rhyme display a formal structure that evokes that of a musical phrase. On the other hand, the dependence of the structure of the Iranian musical system upon the rhythmic structure of classical poetry suggests a unique character of which few examples exist. This interdependence manifests itself particularly in the mystic (Sufi) poetry of the medieval period, specifically in the work of such renowned poets as Rumi, Sa’di Shirāzi, and Hāfez, who are among the best-known in the West. Examples of their lyric works are examined here to demonstrate occurrences of the collusion between the two semiotic systems. (shrink)

Paul Ekman is an American psychologist who pioneered the study of facial behaviour. Bringing together disciplinary history, life study, and history of science, this paper focuses on Ekman’s early research during the twenty-year period between 1957 and 1978. I explicate the historical development of Ekman’s semiotic model of facial behaviour, tracing the thread of iconicity through his life and works: from the iconic coding of rapid signs; through the eventual turn from classifying modes of iconic signification using gestalt categories to (...) classifying modes of producing iconic sign-functions using minimal units; to the role and importance of iconicity for the study of the facial expression of emotion, both in terms of the similarities between iconic and analogue signs as well as the differences between facial coding and linguistic signification. In this intellectual genealogy, I argue not only that Ekman relied extensively upon conceptualizations and terminologies from semiotic thought for the creation of the Facial Action Coding System (FACS), but also that the question of iconicity is the pivotal problem across the many discoveries and innovations in what I term ‘Ekmanian faciasemiotics’. (shrink)

The analysis of legal communication has almost exclusively been the domain of discourse analysts focusing on the ways that the linguistic system is used to realise legal meanings. Multimodal discourse analysis, where visual forms in combination with traditional linguistic expressions co-occur, is now also an area of expanding interest. Taking a Systemic Functional Linguistics “social semiotic” perspective, this paper applies and critiques an analytical framework that has been used for examining intersemiotic complementarity in various types of page-based multimodal texts by (...) analysing a cartoon satirizing the demands that verdict deliberations can make on a citizen jury seated in a Crown Court. While the multimodal analysis reveals that a straightforward application of this analytical framework is useful in and of itself, it is argued that the framework needs to be extended to also account for further and more complex layers of represented meaning. The analysis is also situated in the wider legal social semiotic, and draws attention to international debates on the efficacy of the jury system itself. (shrink)

Science literacy is frequently touted as a key to good citizenship. Based on a two-year ethnographic study examining science in the community, the authors suggest that when considering the contribution of scientific activity to the greater good, science must be seen as forming a unique hybrid practice, mixed in with other mediating practices, which together constitute “scientifically literate, good citizenship.” This case study, an analysis of an open house event organized by a grassroots environmentalist group, presents some examples of activities (...) that embed science in “good citizenship.” Through a series of vignettes, the authors focus on four central aspects: the activists' use of landscape and spatial arrangements, the importance of multiple representations of the same entity, the relational aspect of knowing and becoming part of a community, and the insertion of scientific into moral discourse, resulting in what they call a “stewardship triad.”. (shrink)

A human being is the simultaneous composite of several different levels of being, from atomic and subatomic to the level of complex social interaction, and these levels are nested within the individual hierarchically (lower levels giving rise to higher levels, etc.). One of the most important and influential approaches developed in the history of science has been that of systems theory and systemic thinking, in which the different levels of the hierarchy, and the interactions between those levels, are considered simultaneously. (...) Although this model provides a comprehensive view of biological being, the transition from one level to the other is not well defined in it. Uexküll and Pauli (Advances: Journal of the Institute for 417 the Advancement of Health 3:158–174, 1986) suggested that semiosis is the translator of the events from one level to the other. From a psychological point of view, a myriad of semiotic events happen inside an individual, and it has been suggested that among other semiotic events, inner speech plays an important role in mediating personal agency. Dialogical theories of the self, Jungian psychology and hypnosis research evidence show that there is a semiotic multiplicity in human agency and consciousness, and that these multiple streams are all converge to a central semiotic singularity. I argue in this paper that by taking a biosemiotic point of view, human ‘agency’ may be defined as the ability of an individual to direct the incoming and internal streams of semioses and the ability to create an integrative and superordinate new stream of semiosis in addition to the upwardly and downwardly component ones, and how such a view might open a new door for research into the concept of human ‘personality’ and ‘agency’. (shrink)

Not only verbal signs, but any situation or semiosis is a relational process that presents different degrees of dialogism. In fact, the sign calls for a response from another sign, that is, the interpretant. Semiosis is an open dialogue among various interpreted and interpretant signs. In this sense, the sign is a dialectic unit of self-identity and otherness. All communication processes are based not only on modeling (Sebeok), but also on dialogism. Modeling and dialogism are pivotal concepts in the study (...) of semiosis. The dialogic relation between sign and interpretant has semiotic consequences from the perspective of the typology of signs, and logical consequences from the perspective of the typology of inference and argument. Logic is dia-logic. A new critique of reason is a critique of dialogic reason. (shrink)

The main approaches to semiotic inquiry today contradict the idea of the individual as a separate and self-sufficient entity. The body of an organism in the micro- and macrocosm is not an isolated biological entity, it does not belong to the individual, it is not a separate and self-sufficient sphere in itself. The body is an organism that lives in relation to other bodies, it is intercorporeal and interdependent. This concept of the body finds confirmation in cultural practices and worldviews (...) based on intercorporeity, interdependency, exposition and opening, though nowadays such practices are almost extinct. An approach to semiotics that is global and at once capable of surpassing the illusory idea of definitive and ultimate boundaries to identity presupposes dialogue and otherness. Otherness obliges identity to question the tendency to totalizing closure and to reorganize itself always anew in a process related to ‘infinity’, as Emmanuel Levinas teaches us, or to ‘infinite semiosis’, to say it with Charles Sanders Peirce. Another topic of this paper is the interrelation in anthroposemiosis between man and machine and the implications involved for the future of humanity. Our overall purpose is to develop global semiotics in the direction of “semioethics”, as proposed by S.Petrilli and A. Ponzio and their ongoing research. (shrink)

The contribution that may come from the general science of signs, semiotics, to the planning and development of education and learning at all levels, from early schooling through to university education and learning should not be neglected. As Umberto Eco claims in the “Introduction” to the Italian edition of his book Semiotica and Philosophy of Language (1984: xii, my trans.), “[general semiotics] is philosophical in nature, because it does not study a particular system, but posits the general categories in light (...) of which different systems can be compared. And for general semiotics philosophical discourse is neither advisable nor urgent: it is simply constitutive.” To the title of their book Semiotic Theory of Learning, at the centre of our attention in the present text, Andrew Stables, Winfried Nöth, Alin Olteanu, Sébastien Pesce, and Eetu Pikkarainen, rightly add the subtitle New Perspectives in the Philosophy of Education. This multivoiced contribution to research in learning and education in a semiotic framework has a unifying reference in the semiotics of Charles S. Peirce, but without disregarding an array of other distinguished exponents of the teaching and education sciences from different disciplines, semioticians and philosophers alike. This book, a polyphonic effort, with its appeal to “act otherwise,” and to do so investing in learning and education, no doubt makes a significant contribution in such a direction: education for transformation, for humanizing social change. Beyond evidencing what to us are particularly interesting aspects of the topics under discussion in Semiotic Theory of Learning, we also propose to continue and amplify this multivoiced dialogue. While highlighting still other aspects and contributions made by the same semioticians and philosophers presented by the authors of this book, involving such figures as Charles Peirce, Charles Morris, Thomas Sebeok, John Deely, etc., we have further introduced other voices made to resound throughout, whether directly or indirectly, like that of Victoria Welby, Mikhail Bakhtin, Emmanuel Levinas, Adam Schaff, Ferruccio Rossi-Landi, Marcel Danesi, Augusto Ponzio, and Genevieve Vaughan. (shrink)

Comparative modeling is necessary for semiotic inquiry. To better theorize such pursuits, a reflexive turn is in order: comparative modeling needs comparative modeling. In search of experientially grounded analogies better suited for understanding, validating, scrutinizing, and accounting for the situation of the semiotic inquirer, this paper applies insights from Peircean process semiotics and Göran Sonesson’s extended theory of cultural semiotics toward two ends: one theoretical, the other applied. First, I undertake a critical review of recent scholarly and creative works that (...) attempt to adapt concepts of “parallax” as a source domain for comparative modeling activities. I do this in order to continue laying groundwork for a more complex, systematic theory of reflexive semiotic modeling in human inquiry, building on my earlier work. Second, I explore a specific case study of comparative intercultural modeling: namely, nationalist ethnic classification strategies in China and Vietnam. While many researchers have considered the onomastic and geopolitical dimensions of state-sanctioned ethnic categorization programs in these two countries, little has been done to unpack the powerful visual and narratological strategies employed by both; and little has been done to compare the intercultural categories these strategies serve to legitimize. The Vietnamese classification program is clearly modeled on its Chinese counterpart historically, but important categorical mismatches emerge between the two that indicate the presence of hidden diversity. Comparing the two systems also leads to a number of discoveries with implications for further developing the theory of cultural semiotics. Ultimately, the function or purpose of parallax modeling is shown to both comprehend and point beyond nascent intercultural and intracultural models toward more complex blends, by holding all such relations in a comparative frame, not as irreconcilable positions but as a more developed composite sign indicating the presence of yet more deeply buried dynamic objects to be searched out through further collateral experience. (shrink)

This second of a two-part series of articles on applied semiotics and intercultural training provides a qualitative evaluation of the research initiative Tools for Cultural Development. Th e discussion will firstly centre on several theoretical and methodological challenges inherent to the qualitative research paradigmand then relate these shifting concerns to convergent findings in poststructuralist (and postcolonial) semiotics, especially with respect to pheno menology and pragmatics. Analysis of four focus group interviews in France and Australia will examine and evaluate the 2007 (...) training experience in light of the culture-specific contexts and stakeholder groups involved. Of particular concern will be the capacity of qualitative evaluative processes to account for the “local meanings”and “voices” within the trainee narratives so as to highlight their perceptions as to the use of semiotics for designing culturally significant practices in educationand praxis. (shrink)

This exploratory enquiry seeks to examine the largely unexplored potential of semiotics for intercultural training and education. The proposed three-partdiscussion describes the process by which semiotic theoretical principles were selected and progressively refined into an applied model which was then pilotedthrough a 2007 research initiative entitled Tools for Cultural Development. The case study involved six groups of French and Australian trainees from both theacademic and professional sectors, in collaboration with university, government and community partners. The first part of the article (...) summarizes a review of theliterature on approaches to cultural competence training. The study then outlines the transcoding process by which the stated objectives of intercultural educationwere reformulated in semiotic terms, particularly in reference to cultural semiotics on which the theoretical core of the applied model was subsequently based.Relevant principles from other semiotic schools as well as similar theoretical and methodological stances in the social sciences reinforced the established body of theory for the training design. The third part of the study discusses the process by which semiotic principles were further defined as skill-based outcomes and goals for workshop implementation. This pragmatic defining process facilitated development of questionnaires and surveys, thereby allowing participants to evaluate the training experience by examining their perceptions about the workshop outcomes at the beginning and end of the sessions. This article presents the quantitative results of the evaluation and, in discussing the gains and limits of data obtained, provides the context for a follow-up article on the qualitative findingsof the study. (shrink)

The paper focuses on the issue of intermedial references, the matters of conditions, necessity and relevance of their interpretation. It discusses the question of semantic value of an intermedial reference rather than of its aesthetic, pragmatic, modal or other aspects. It considers the lack of coherence between the theoretical propositions of intermedial studies, grounded in the studies of intertextuality, and the practice of analysis. In theory, every intermedial reference configures semantic dialogue between qualified media (configurations), thus requires conceptualisation. Yet, the (...) practice of analysis reveals that some of them perform exclusively aesthetic function and invite to keep reception within the limits of perception. Therefore I make an attempt to define the criteria of textual request for conceptualisation/interpretation set up in a text as such. I propose to revise the relevant insights of different intertextual and semiotic approaches, to perform their revision, modification and extension, to articulate possible solution and exemplify it by filmic references to painting. (shrink)

Property is a complex sign in semiotics. It is also the source of tension and conflict in law. This paper examines property in triadic terms consisting of what Charles S. Peirce would identify as the icon (firstness), the index (secondness), and the symbol (thirdness). From this perspective the paper explores the ideas of place, space, and time at the iconic level of the sign of property. Discussion addresses the way in which property serves as a coded system for communicating information (...) about a given community’s values and its cultural-interpretive hierarchy. Much like an aboriginal songline, property functions as a way of imprinting the land with impressions of social ordering related to place, space, and time. In the context of global trade we therefore observe property conflicts which are sometimes not so much about the technical language of property as they are about tensions among the embedded values in competing signs of property. (shrink)

This study aims to explain the form of a traditional house made of bamboo in Makassar culture; the components of the traditional houses made of bamboo and their respective functions; and socio-cultural dimensions of the shape and structure traditional house constructed of bamboo in Makassar culture. To discuss these problems, we used the Saussure’s Structural Linguistics approach and Levi Strauss’ Structural Anthropology. Both are elaborated into cultural semiotics. The data collection methods used were field surveys accompanied by technical documentation, interviews, (...) and records. Data were analyzed qualitatively. Results of the research indicate that the traditional house form made of bamboo in Makassar culture is generally divided into three parts, either vertically or horizontally. Vertically, the upper part is called pammakkang ‘attic’; the middle part is called kale ballak ‘house body’; and the bottom is called siring ‘underneath.’ Horizontally, the front is called paddaserang ri dallekang ‘vestibule’; the middle section is called paddaserang ri tangnga ‘living room’; the backside is called paddaserang ri boko ‘back room.’ The components of the upper, middle, and lower houses show opposition to each other. However, these components are logically related and related to one another so as to form a meaningful social and cultural construction. The shape and structure of traditional houses in Makassar culture is influenced by socioeconomic and socio-cultural factors. (shrink)

Human cognition affects the result of symbolic activity. Evidentiality is a linguistic concept which encodes the source of information and expresses the attitude and confidence of speaker. This paper collects 31 judgments from the Supreme People’s Court (SPC) and local people’s courts in the People’s Republic of China (P.R.C) as the research corpus, and analyzes the evidentiality in four aspects: information source, lingual form, evidential function and speaker’s attitude of the information. It is found in this study that: 1) The (...) information sources are divided into four types as cultural belief, sensory experience, verbal rumor and inferential hypothesis; 2) Lingual form consists of three categories: vocabulary, phrase and compound sentence; 3) Evidentiality in court judgments performs four functions: support with citation, induction with description, paraphrase with less responsibility and summarization with reasoning; 4) The reliability of evidentiality presents a two-tier structure based on different information sources. From the perspective of Peirce’s semiotics, the paper analyzes the judicial practice of court judgments with actual data and proposes some suggestions. (shrink)

The application of semiotics in trade mark law is an interdisciplinary endeavour in its infancy. The author traces its genesis in recent years and situates it within the context of general theoretical approaches, in particular of an interdisciplinary kind, appearing in the trade mark law literature in the past. The purposes for which such theories are applied, and questions of methodology arising from this, are examined. In particular, it is observed that semiotic theory has, by and large, been used for (...) the purpose of debating legal policy in trade mark law (especially in the United States), and that this has given rise to argument about the extent to which semiotic theory can exert any normative force of its own upon the law. This article offers a different perspective. It is sought to demonstrate the usefulness of theoretical semiotics in solving trade mark law questions in practice. The author emphasises that this involves no threat to orthodox legal problem-solving methodology (whatever one may think of the orthodoxy), and in particular does not require the normative use of semiotic theory. Taking as a starting point the concept of ‹trade mark use’, and having regard to trade mark law and literature in Europe, the United States and Australia, the author proceeds to demonstrate the proposed approach by reference to some current problems in trade mark infringement. (shrink)

The conceptualization of the lifeworld of any species includes a reformation of the matter found in the environment into concepts which make up the species-specific Umwelt. This paper argues that the human agency in conceptualising the Umwelt necessarily transforms what we usually call “nature” into so-called “culture”. Ultimatively, this human activity has two consequences which we cannot escape, but which have an influence not only on our perception of the environment, but also on our theorising about what has been called (...) the “nature-culture divide”, the “semiotic threshold” respectively: First, any environmental perception is at once conceived of in cultural terms. Second, whatever “nature” may be, our including it into the cultural discourse removes it from our immediate cognition. (shrink)

One of the largely untapped potentials of Sausserian semiotics is the ability it provides to examine shifts in the cultural meanings attached to objects and ideasacross time. To explore this potentiality, we trace the intertextual evolution of one of the most enduring mythic figures, the vampire. Our analysis begins with ancient texts and moves forward in time to contemporary cinematic and televised depictions of the vampire. We document the deployment of the vampire as a vehicle carrying oppositional meanings as it (...) moves through various eras. For example, vampires may connote both racism and racial resistance, homophobia and gay acceptance, women’s subjugation and women’s empowerment. By using the vampire to mediate contested, liminal regions of cultural discourse, storytellers have constructed increasingly complex and multivocal portraits of this figure. At present, vampire narratives have come to resemble an alternative universe of human morality and behavior, complete with family structures, emotional depth, and interpersonal conflicts. (shrink)

The present article is framed within the biosemiotic glossary project as a way to address common terminology within biosemiotic research. The glossary integrates the view of the members of the biosemiotic community through a standard survey and a literature review. The concept of ‘semiotic threshold’ was first introduced by Umberto Eco, defining it as a boundary between semiotic and non-semiotic areas. We review here the concept of ‘semiotic threshold’, first describing its denotation within semiotics via an examination on the history (...) of the concept, its synonyms, antonyms, etymology, usage in other languages and context in which it is used. Then we present a general overview of the survey among researchers, analyzing the difference in responses for the concept of ‘lower semiotic threshold’ and related concepts. From the answers we also review the difference between the general usage of ‘semiotic threshold’ versus its specific use within biosemiotics, and attempt to make a general synthesis of the concept taking into account what we have learned from the survey and the literature review. (shrink)

Studying the origin of semiosis is a task obscured by terminological and metaphysical issues which create an ambiguous set of definitions for biosemiotics when referring to the concept of emergence. The question is, how emergent can semiosis be? And what are the conditions for semiosis to be an emergent of a certain type? This paper will attempt to briefly deal with the general terminology of emergence from a philosophical point of view and will discuss the characterization of semiosis as an (...) emergent phenomenon based on the distinctions made by Bedau, Kim and Chalmers. Accordingly, we will consider the possibility of strong and weak emergence in an attempt to bring some clarity to what it means for something in biosemiotics to be an emergent and how the philosophical concepts play out when applied to biosemiotic research. In inquiring into the metaphysical status of semiosis, we change our semiotic theories to correspond to the assumptions contained in the elementary objects of our theories. This being the case, the way semiosis–the constitutive element that it is for semiotics–is taken to be with regards to its possible ontology, will conduct to different research objects for the long-term investigation of its origins and necessary conditions. (shrink)

When someone is trying to teach us mathematics, he will not begin by assuring us that he knows that a + b = b + a. —Wittgenstein Wittgenstein reminds us that the avenue toward belief isn’t through logic alone. We do not know those things that we have only reasoning to support. We feel sure of those things which by experience, and belief have come to exist within us, with an ‘absence of doubt.’ To consider the impact of knowing on (...) behavior, it could be said that we act, from what we know. The purpose of this paper is to consider how we come to know on a multi-model level, as exemplified by both a semiotic theory base and a situated example of how the notion of an individual Umwelt can house particular ‘knowledge’ and act upon it. PTSD, or Posttraumatic Stress Disorder, is a diagnosis, which can be given when individuals suffer negative and long lasting effects that stem from traumatic experience. (shrink)