_Discusses philosophers Mencius and Aristotle as socio-ecological thinkers._ Mencius (385–303/302 BCE) and Aristotle (384–322 BCE) were contemporaries, but are often understood to represent opposite ends of the philosophical spectrum. Mencius is associated with the ecological, emergent, flowing, and connected; Artistotle with the rational, static, abstract, and binary. Douglas Robinson argues that in their conceptions of rhetoric, at least, Mencius and Aristotle are much more similar than different: both are powerfully socio-ecological, espousing and exploring collectivist thinking about the circulation of energy (...) and social value through groups. The agent performing the actions of _pistis_, “persuading-and-being-persuaded,” in Aristotle and _zhi_, “governing-and-being-governed,” in Mencius is, Robinson demonstrates, not so much the rhetor as an individual as it is the whole group. Robinson tracks this collectivistic thinking through a series of comparative considerations using a theory that draws impetus from Arne Naess’s “ecosophical” deep ecology and from work on rhetoric powered by affective ecologies, but with details of the theory drawn equally from Mencius and Aristotle. (shrink)

This article develops a view of collective memory as a rhetorical practice with an intimate connection to death. Drawing on the philosophy of Jacques Derrida, I argue that memory is inhabited by death – the loss of a living presence which, nonetheless, is the very condition for recollection and communication. Memory can never retrieve presence, for time is discontinuous, disjointed rather than linear. Instead, memory is presented as an ‘impossible gift’, a form of inheritance that charges us to remember anew. (...) These motifs, I argue, are central in epideictic rhetoric which, by dwelling on the present, invites collective recognition and affirmation concerning what fundamentally is. In the genre of the eulogy, especially, the event of death is encountered by reference to the fracturing of time, the experience of the gift, and the question of inheritance. Eulogy rhetoric, I suggest, is a powerful mode of collective memory that captures much of how we remember. (shrink)

Abstract: The article presents and critically discusses Walton's (and Reed's and Macagno's) argument scheme approach to a theory of good argumentation. In particular, four characteristics of Walton's approach are presented: 1. It presents normative requirements for argumentation in the form of argument schemes, i.e. relatively concrete type descriptions. 2. These schemata are enthymematic, i.e. they omit some of the premises required by other approaches. 3. The actual argument schemes are usually supplemented by critical questions. 4. The method is inductive, bottom-up, (...) gaining the normative schemata by abstraction from empirically collected groups of similar arguments. These characteristics, among others, are then discussed on the basis of four adequacy conditions: AC1: effectiveness in achieving the epistemic goal of obtaining and communicating justified acceptable opinions; AC2: completeness in capturing the good argument types; AC3: efficiency in achieving the goals; AC4: justification of the argument schemes. The discussion then reveals a number of weaknesses in Walton's argument schemes; among other things, they are neither effective (in the defined sense) nor truly justified. Contributing factors to these problems include the schema approach, i.e. not looking at the form of arguments, and the lack of epistemological foundations in the development of good types of arguments. However, the critical analyses reveal a better alternative: an epistemological approach based on epistemological principles. The article concludes with a detailed analysis of the scheme Practical Inference, which confirms the general criticism in detail. (shrink)

J. Anthony Blair is a prominent international figure in argumentation studies. He is among the originators of informal logic, an author of textbooks on the informal logic approach to argument analysis and evaluation and on critical thinking, and a founder and editor of the journal Informal Logic. Blair is widely recognized among the leaders in the field for contributing formative ideas to the argumentation literature of the last few decades. This selection of key works provides insights into the history of (...) the field of argumentation theory and various related disciplines. It illuminates the central debates and presents core ideas in four main areas: Critical Thinking, Informal Logic, Argument Theory and Logic, Dialectic and Rhetoric. (shrink)

The article develops and justifies, on the basis of the epistemological argumentation theory, two central pieces of the theory of evaluative argumentation interpretation: 1. criteria for recognizing argument types and 2. rules for adding reasons to create ideal arguments. Ad 1: The criteria for identifying argument types are a selection of essential elements from the definitions of the respective argument types. Ad 2: After presenting the general principles for adding reasons (benevolence, authenticity, immanence, optimization), heuristics are proposed for finding missing (...) reasons, for deductive arguments, e.g., semantic tableaux are suggested. (shrink)

This paper offers a novel situational approach to study organizational justice in which the proposed unit of analysis is managerial behavior manifested in argumentation rather than employee justice perceptions. The currently dominant theoretical framework in justice research, which is built on justice perceptions, neglects the unique features of organizational order and vulnerability of procedural justice perceptions. As the procedural justice concept belongs chiefly to a spontaneous market order under which the rule of law is made possible, it is inappropriate to (...) transfer this concept to an organization in which the rule of authority is dominant. Therefore, except the limited legal domain in which managerial freedom is restrained by laws, procedural justice in organizations represents a mirage that can give rise to hypocritical managerial actions that can legitimate morally controversial outcomes via eristic tactics. In contrast, interactional justice is of great importance to organizations in that employees and organizations can ensure their rational economic exchanges without deception. However, current formulations of interactional justice often regard interactions as a palliative recipe designed to alleviate reactions to outcomes and not as a constituent of distributive justice. Perelman’s argumentation theory can offer a new conceptualization of interactional justice that addresses this gap. (shrink)

The human being is an imitative animal. This statement, or description, resonates across time and cultures. Its familiarity derives from its repetition. It has, in terms appropriate to this discussion, a memetic quality. What Aristotle says is that "imitation is natural to man from childhood, one of his advantages over the lower animals being this, that he is the most imitative creature in the world, and learns first by imitation". The proof for this, Aristotle goes on to explain, lies in (...) the pleasure derived from imitation. And if pleasurable, it is natural; we are naturally imitative creatures.Among our imitative practices is the social practice of argumentation with all its rhetorical... (shrink)

There is an extensive body of work that has previously examined the teaching of ethics in business schools whereby it is hoped that the values and behaviours of students might be provoked to show positive and enduring change. Rather than dealing with the content issues of particular business ethics courses per se, this article explores the philosophical foundations and the structural conditions for developing ethical training programs in business schools. It is informed by historical analysis, specifically, an examination of Platonic (...) and Aristotelian philosophies that inspires virtue ethics, and together provides four conditions for consideration: respect for law, dialectics, imitation and deliberation. We outline the necessary structural conditions for implementing these requirements as well as suggesting the necessary pedagogical protocol applicable to all courses. It is argued that reference to our two ancient Greek philosophers provide many valuable and insightful lessons for the implementation of ethical training today including choice of theoretical content and the approach towards learning. Further, the enactment of a pedagogical protocol requires a policy of recruiting and managing business school teachers-instructors that takes into account, and consciously encourages, intellectual, relational and spiritual pedagogical qualities. (shrink)

This volume focuses on dialogue and argumentation in contexts which are marked by truculence and discord. The contributors include well known argumentation scholars who discuss the issues this raises from the point of view of a variety of disciplines and points of view. The authors seek to address theoretically challenging issues in a way that is relevant to both the theory and the practice of argument. The collection brings together selected essays from the 2006 11th Wake Forest University Biennial Argumentation (...) Conference held at Florida Atlantic University in Boca Raton, Florida and the 2012 14th Wake Forest University Biennial Argumentation Conference held at Casa Artom in Venice, Italy. (shrink)

Reason, religion, and public culture have been of significant interest recently, with critics reevaluating modernity's conception of secularism and calling for a “postsecular” public discourse. Simultaneously, one sees rising religious fundamentalisms and a growing style of antirationalism in public debate. These conditions make a reconceptualization of public reason necessary. The main goals of this article are to establish agnostic public reason as the conceptual guide and normative ethic for public debate in liberal democracies by considering the secular/religious reason boundary explicitly (...) and to argue that this ethic of public reason requires a commitment to reason giving and a particular epistemic attitude but that it does not, nor should it, take precedence over first-order judgments. An ethics of citizenship based on the process of reason giving with the appropriate epistemic stance might be one step toward rectifying the problem of an increasing separation between enclave publics, even if, by design, it cannot solve fundamental disagreement. (shrink)

This paper explores The New Rhetoric’s concept of universal audience in the contexts of philosophical and traditional rhetorical discourse. It argues that, since Perelman’s final English-language article, published in 1984 to clarify misunderstandings among rhetorical scholars about his theory, rhetorical scholars have persisted in three primary misconceptions of the concept of universal audience: appeals to the real are made only to universal audiences, only universal audiences are qualified to establish the reasonableness of arguments, and only universal audiences prevent The New (...) Rhetoric’s rhetorical theory from degenerating into relativism. It explains why each of these misconceptions is inaccurate and provides a corrected view of universal audience that places it exclusively in the province of philosophical discourse. Finally, it questions whether constructed audiences in general add explanatory power to rhetorical analyses or are merely unnecessary constructs that should be dispensed with for the sake of theoretical parsimony. (shrink)

Feminists note an association of arguing with aggression and masculinity and question the necessity of this connection. Arguing also seems to some to identify a central method of philosophical reasoning, and gendered assumptions and standards would pose problems for the discipline. Can feminine modes of reasoning provide an alternative or supplement? Can overarching epistemological standards account for the benefits of different approaches to arguing? These are some of the prospects for argumentation inside and outside of philosophy that feminists consider. -/- (...) The further concern is that the academic study of argumentation – in philosophy and other disciplines – has failed to account for the type of reasoning needed for social justice movements. What resources for addressing these concerns can be found in informal logic and interdisciplinary argumentation theory? Since part of the perceived problem derives from assuming that arguing is a contest, are more collaborative epistemological frameworks better? Can regular politeness or civility hedge against undesirable tendencies of argumentation? Can “critical thinking” pedagogy involving argument educations answer the needs of social justice? (shrink)

I characterize the deductivist ideal of justification and, following to a great extent Toulmin’s work The Uses of Argument, I try to explain why this ideal is erroneous. Then I offer an alternative model of justification capable of making our claims to knowledge about substantial matters sound and reasonable. This model of justification will be based on a conception of justification as the result of good argumentation, and on a model of argumentation which is a pragmatic linguistic reconstruction of Toulmin’s (...) model of argument. (shrink)

Despite Vancil’s (1979) proclamation over twenty years ago that topoi have been abandoned in argument theory, this essay contends that topoi should have a vital role in contemporary argumentation theory. Four key areas are identified where topoi are (or can be) essential tools for argumentation: Locating argument, building argument, development of critical thinking, and argument pedagogy. As a result, teachers and students of argument can both benefit from a (re)discovery of topoi.

This discussion reviews the thinking of some prominent philosophers of argument to extract principles common to their thinking. It shows that a growing concern with dialogical pragmatics is better appreciated as a part of applied ethics than of applied epistemology. The discussion concludes by indicating a possible consequence for philosophy of argument and invites further discussion by asking whether argumentation philosophy has an implicit, underlying moral, or even political, posture.

The author compares two theoretical models which develop constructs of an ideal audience. Chaim Perelman's universal audience serves a methodological function within the New Rhetoric which provides for the examination of philosophical arguments on values. Implicit within the work of Isocrates is a competing image which asserts that the ideal audience is empowered by the conditions of argument to engage the advocate in discursive praxis to construct and embody a consensus on contingency-driven value debates. The author concludes that the concept (...) of an ideal audience will be most valuable where interest in adherence to theses is less central than attendance to relationships born in and borne by discourse. Such a view has purchase within a constitutive view of rhetorical relations which asserts that the most useful role for argument is as an invitation to engagement. The situation of argumentation within a deontological ethics requires the partnership and participation of individuals in a mutually constructed discursive praxis. (shrink)

This article extends our understanding of the firm–nongovernmental organization relationship by emphasizing the role of language in shaping organizational behavior. It focuses on discursive and rhetorical activity through which firms and NGOs jointly – and not always consciously – define boundaries for socially acceptable corporate behavior. It explores the discursive legitimation struggles of a leading Finnish forest industry company StoraEnso and Greenpeace during 1985–2001 and examines how these struggles participated in the definition and institutionalization of corporate social responsibility. I find (...) a mixture of rational and moral struggles as a key feature of this legitimation work and show how different manifestations of these struggles act as a central mechanism that redefines what the boundaries of corporate responsibility are in a specific setting at a given point of time. The study illustrates how the actors’ ability to sense the public’s views contribute to rhetorical difficulties of the industry and unintended societal consequences for the activists, and how the rational and moral struggles build up in time to trigger changes in the actors’ sensemaking and actions. (shrink)

Although rhetoric is not a category of ancient Indian philosophy, this paper argues that Śāntarakṣita and Kamalaśīla, 2 eighth-century Indian Buddhist philosophers, can nonetheless be seen to embrace a rhetorical conception of rationality. That is, while these thinkers are strong proponents of rational analysis and philosophical argumentation as tools for attaining certainty, they also uphold the contingent nature of all such processes. Drawing on the categories of the New Rhetoric, this paper argues that these Buddhist thinkers understand philosophical argumentation to (...) be directed at a universal audience of rational beings, where this universal audience is not an actual audience but a rhetorical one constructed through the author’s particular and historically contingent conception of what counts as rational. A reception theory of rationality is one that holds that the rationality of an argument depends upon its acceptance by a rational audience. When philosophers recognize the historically contingent nature of what counts as rational, they can embrace a reception theory of rationality that neither reduces the rational to mere opinion nor restricts it to a single, absolute, and timeless standard. (shrink)

This paper argues that ignorance, rather than being a result or representation of false beliefs or misinformation, is a compensatory epistemic adaptation of complex rhetoric systems. A rhetoric system is here defined as a set of interconnected rhetorical elements that cohere into a self-organized system that is thoroughly “about” its contexts—meaning that its own boundaries and relations are both constrained and enabled by the contexts in which it exists. Ignorance, as described here, is epistemic management that preserves the boundaries and (...) relations of a rhetoric system, and is a way of dealing with information that runs counter to one’s beliefs. Ignorance is also productive, in that it produces new knowledge that works to make rhetoric systems more resistant to potential destabilization. To elaborate these points, the paper examines discourse about the phenomenon of global climate change, which illustrates how individuals productively counter information as a way of preserving beliefs. As the paper argues, ignorance is neither a cognitive nor epistemological failure, but rather is a result of the dynamic and continuous process of enforcing epistemic and rhetorical boundaries. (shrink)

This article examines the anti-fascist rhetoric of the self-proclaimed `revolutionary liberal', Piero Gobetti, in Italy in the early 1920s. Gobetti is interesting from a rhetorical perspective for two reasons: first, for his efforts to redefine liberalism as an emancipatory ethic of struggle that extended to the revolutionary worker's movement; and second, for his rejection of fascism as essentially continuous with the anti-conflictual tendencies of the liberal parliamentary regime. An exemplary `ideological innovator', Gobetti's `paradiastolic' redescription of liberalism and his metaphorical reading (...) of fascism underscored a commitment to the value of rhetorical disputation over the meaning and form of liberty. This contrasts with contemporary approaches to fascism — and purportedly similar ideologies — which demonize or objectify in a way that forestalls such a debate. Yet, paradoxically, the cost of Gobetti's innovations was an inability to secure what Perelman calls the `universal audience', a task that preoccupied Gobetti's Marxist friend, Gramsci. (shrink)

Perelman and Olbrechts-Tyteca's practical reasoning theory has attracted a great deal of interest since its publication in 1969. Their most important assertion, however, that argument is the logical basis for practical decision-making, has been under-utilized, primarily because it was not sufficiently operationalized for research purposes. This essay presents an operationalization of practical reasoning for use in analyzing argument logics that emerge through group interaction. Particular elements of discourse and argument are identified as responding to principles put forward by Perelman and (...) Olbrechts-Tyteca, and are viewed as fitting together in a kind of logical argument structure that is well suited to the study of practical arguments in decision-making. Both the content elements and the logical argument structure are illustrated using examples from two studies examining decision logics in public participation and jury decision-making. Advantages of this approach and proposed recognition of a new `filtered' type of argument structure are discussed. (shrink)

This paper addresses the issue of the relationship between Ralph Johnson’s idea of dialectical tier and the critical scrutiny function in argument. We first give a concise articulation of the critical view of argument, and then probe into both the apparent similarities and deep discrepancies between the critical view of argument and Johnson’s views on the dialectical tier and manifest rationality. On that basis, we disprove the conjecture that the presence of a dialectical tier indicates that the thesis in argument (...) is critically established. However, we also urge to bridge together the critical view of argument and Johnson’s theory of argument, and thereby to make the dialectical tier critical in nature. We argue that this could be a promising proposal, and conclude with some remarks on exploring the critical dimension within our current study of argument. (shrink)

The development of art marketing as a new field of management occurs in a context of great confusion as to what constitutes the very definition of art, one aspect of this confusion being nothing else but the confusion between art and marketing itself. This confusion leads to conflicts between those who consider that art should be defined by a clear aesthetic criterion and those who accept the absence of such a criterion as a legitimate consequence of the principle of freedom (...) which applies both to the creation of the artist and to the taste of the public. This state of confusion does not seem to be experienced in the same way in France where it has tended to be considered as a symptom of crisis in the world of art and in the United States where it has raised as a dominant force in contemporary art. Hence the confusion of art and marketing varies as a function of time (as shown by the emergence of a new field of management) and of space (as shown by the comparison of the French and American cases). It will be proposed that it is possible to account for these historical fluctuation thanks to an institutional approach based on the notion of system of legitimacy. We shall propose the essentially dynamic institutional foundations of modernity leading to the proliferation of innovations which consequences are ever more difficult to anticipate as a reason why, in America, philosophers coming from the analytic tradition found it meaningful to address questions such as “What is art” (Arthur Danto) or “When is there art” (Nelson Goodman”) expressing the need to go beyond pragmatism as expressed by John Dewey’s Art as Experience to promote a positive attitude towards contemporary art, while, in France confusion between art and marketing has been commonly considered negatively as the sign of the triumph of the most radical form of rhetoric, i.e. sophism. (shrink)

The analysis explores the main arguments of Noam Chomsky’s short book,Media Controlthat also reprints the monograph “The Journalist from Mars: How the ‘War on Terror’ Should Be Reported.” The problematic is Aristotelian rhetoric and Enlightenment rationality (justice) in civic discourse (Lógos) as compared to the thematic of dialogic reasonableness (Eulógos). Chomsky’s assumption of, and critique of, “old rhetoric” [Aristotle’srhētorikḗ] is followed by a discussion of Chiam Perelman’s “new rhetoric” [presocraticpoiētikḗ/epideiktikos / gērys] and his “incarnate adherence” (givingvoiceto) concept of the Universal (...) Audience as a function of Epideictic argumentation. This is also a critique of Stephen Toulman’s neo-Aristotelian model of rhetorical “warrant” and its connection to Charles S. Peirce’s normative semiotic of the “argument cycle.” Heidegger’s and Lakoff’s concept of discourse framing is associated with Michel Foucault’s rhetoric concept of an ethic of social discourse for the common good (parrhesia) in the age of Umberto Eco’s hyperreality media that displays Baudrillard’s simulacra, such as Donald Trump. (shrink)

By synthesizing the argumentation theory of new rhetoric with research on heuristics and motivated reasoning, we develop a conceptual view of argumentation based on reasoning motivations that sheds new light on the morality of decision-making. Accordingly, we propose that reasoning in eristic argumentation is motivated by psychological (e.g., anxiety reduction) or material (e.g., vested interests) gains that do not depend on resolving the problem in question truthfully. Contrary to heuristic argumentation, in which disputants genuinely argue to reach a practically rational (...) solution, eristic argumentation aims to defeat the counterparty rather than seeking a reasonable solution. Eristic argumentation is susceptible to arbitrariness and power abuses; therefore, it is inappropriate for making moral judgments with the exception of judgments concerning moral taboos, which are closed to argumentation by their nature. Eristic argumentation is also problematic for strategic and entrepreneurial decision-making because it impedes the search for the right heuristic under uncertainty as an ecologically rational choice. However, our theoretical view emphasizes that under extreme uncertainty, where heuristic solutions are as fallible as any guesses, pretense reasoning by eristic argumentation may be instrumental for its adaptive benefits. Expanding the concept of eristic argumentation based on reasoning motivations opens a new path for studying the psychology of reasoning in connection to morality and decision-making under uncertainty. We discuss the implications of our theoretical view to relevant research streams, including ethical, strategic and entrepreneurial decision-making. (shrink)

Based on the argumentation theory of new rhetoric, this paper offers an analytical framework to facilitate empirical investigations on how managers in organizations handle unfairness claims. The proposed framework advocates a rhetorical approach that seeks to understand whether managers absolve themselves of unfairness accusations by pseudo-legitimations. Pseudo-legitimation is defined as an attempt to legitimate an action without any genuine reasoning. While the precision of formal deductive reasoning tends not to apply to moral disputes, rhetoric enables rational argumentation and the use (...) of practical reasoning to achieve resolution. Therefore, if managerial judgments are genuine products of reasoning, managers' use of rhetoric to legitimate their actions should be respected in acknowledging value plurality within their boundaries of authority. By contrast, managerial legitimations that are based on irrational grounds should be disrespected, as they can lead to arbitrariness and abuse of power. Institutional dynamics may either permit or inhibit such uses of irrationality. Thus, the proposed framework should be considered alongside the perspective of rhetorical institutionalism. (shrink)

Normative philosophy believes that argumentation concerning values is rational because there is a deeper value to which all are committed. Citing Ronald Dworkin’s 1977’s Taking Rights Seriously, Will Kymlicka suggests that this “ultimate value” is equality. Having a standard enables rationality because it enables competing theories to show “that one of the theories does a better job living up to the standard that they all recognize”. The measure for whether an argument weighs as much as it claims is how well (...) it accounts for treating people equally and fairly. Fair and equal treatment is measurable enough, and for the same reason values generally are: it helps form the reality of... (shrink)

Imagine the following situation: an act of violent assault has been committed. And there are only two possible suspects, of which one is a small and weak man and the other a big and strong man. The weak man will plead that he is not strong enough and therefore not likely to have committed the crime, which seems reasonable straight away. But there will also be a loophole for the strong man, as Aristotle tells us, who reports exactly that story (...) in book 2, chapter 24, of his Rhetoric. And he also has a name to assign to the inventor of that kind of argument (1402a17–20):The Art of Corax is composed of this topic. For if a man is not likely to be guilty of what he is accused of, for instance if, being weak, he is .. (shrink)

Acceptance or rejection of factual assertions is a far more important process than logical validation of arguments. Not only are assertions more persuasive than arguments; this is desirable, since we want our beliefs and actions to be reasonable and not just rational. When do we resort to argument? Real speeches heavy on arguments aim to present the speaker as calm, serious, and knowledgeable. In public life, one argues not in order to demonstrate the claim for which one is arguing, but (...) to show that one shares the common prejudices or values that appear in the presuppositions and conclusions of one’s argument, and to demonstrate mastery of the subject matter by displaying relevant knowledge in coherently organized detail. Arguing is thus a way of presenting facts and principles so as to show one’s character as worthy of trust. (shrink)

One of the distinctive features of rhetorical approaches to the study of argumentation is the emphasis placed on the role of the audience. Here one thinks immediately of the influence of Chaïm Perelman and of his and Lucie Olbrechts-Tyteca’s The New Rhetoric. There is something importantly right about an audience-centered approach to argumentation. Clearly if you wish to persuade an audience of your position (or gain the acceptance of your thesis), you must engage that audience and in some sense carry (...) them with you from your starting points to your conclusion. Still, when I read theorists who place strong emphasis on the role of audience (for example, Perelman and Olbrechts-Tyteca in The New Rhetoric .. (shrink)

Perelman’s discussion about the distinction and relation between the rational and the reason-able could be seen as an attempt to bring forward a new understanding of rationality. In light of the concep-tion of situated reason, this paper argues that Perelman’s explication of the dialectic of the rational and the reasonable highlights the balance of universality and contexuality, and could contribute a fuller conception of rationality to establishing a solid philosophical foundation for Johnson’s informal logic.

Normative pragmatics can bridge the differences between dialectical and rhetorical theories in a way that saves the central insights of both. Normative pragmatics calls attention to how the manifest strategic design of a message produces interpretive effects and interactional consequences. Argumentative analysis of messages should begin with the manifest persuasive rationale they communicate. But not all persuasive inducements should be treated as arguments. Arguments express with a special pragmatic force propositions where those propositions stand in particular inferential relations to one (...) another. Normative pragmatics provides a framework within which varieties of propositional inference and pragmatic force may be kept straight. Normative pragmatics conceptualizes argumentative effectiveness in a way that integrates notions of rhetorical strategy and rhetorical situation with dialectical norms and procedures for reasonable deliberation. Strategic effectiveness should be seen in terms of maximizing the chances that claims and arguments will be reasonably evaluated, whether or not they are accepted. Procedural rationality should be seen in terms of adjustment to the demands of concrete circumstances. Two types of adjustment are illustrated: rhetorical strategies for framing the conditions for dialectical deliberation and rhetorical strategies for making do with limitations to dialectical deliberation. (shrink)

ABSTRACT Lucie Olbrechts-Tyteca's 1974 chapter on dissociation in the comic furthers our understanding of the rhetorical possibilities of dissociation, revealing how the concept can dismantle old worldviews and create new ones through laughter. Thanks to issues with translation and the chapter's obscure examples, however, this text has been largely overlooked by scholars. This article grounds the chapter's theories in examples with more contemporary resonance as a necessary first step toward understanding the full scope of Olbrechts-Tyteca's contributions to the concept of (...) dissociation. Considering Olbrechts-Tyteca's chapter in light of other texts from the New Rhetoric Project also calls attention to the ways that translation practices have shaped scholars' reception and use of the Project's concepts. (shrink)

This essay addresses the collapse/incoherence problem for normative frameworks that contain both fundamental values and rules for promoting those values. The problem is that in some cases, we would bring about more of the fundamental value by violating the framework’s rules than by following them. In such cases, if the framework requires us to follow the rules anyway, then it appears to be incoherent; but if it allows us to make exceptions to the rules, then the framework “collapses” into one (...) that doesn’t make use of rules in the first place. The chapter begins with an examination of happiness and truth as fundamental values in Mill’s work, which lead into parallel versions of the collapse/incoherence problem in ethics and epistemology. It then sets out the collapse problem for rule-consequentialist approaches in ethics, truth-directed accounts of justification in epistemology, and epistemological approaches to argument cogency. The chapter closes with discussion of two potential solutions to the problem. (shrink)

The purpose of this paper is to investigate the nature of rhetoric and rhetorical strategies that are implicit in the standalone sustainability reporting of the top 24 companies of the Fortune 500 Global. We adopt Bormann’s :396–407, 1972) SCT framework to study the rhetorical situation and how corporate sustainability reporting messages can be communicated to the audience. The SCT concepts in the sustainability reporting’s communication are subject to different types of legitimacy strategies that are used by corporations as a validity (...) and legitimacy claim in the reports. A content analysis has been conducted and structural coding schemes have been developed based on the literature. The schemes are applied to the SCT model which recognizes the symbolic convergent processes of fantasy among communicators in a Society. The study reveals that most of the sample companies communicate fantasy type and rhetorical vision in their corporate sustainability reporting. However, the disclosure or messages are different across locations and other taxonomies of the SCT framework. This study contributes to the current CSR literature about how symbolic or fantasy understandings can be interpreted by the users. It also discusses the persuasion styles that are adopted by the companies for communication purposes. This study is the theoretical extension of the SCT. Researchers may be interested in further investigating other online communication paths, such as human rights reports and director’s reports. (shrink)

This paper examines Johann Ulrich Bilguer’s 1761 dissertation on the inutility of amputation practices, examining reasons for its influence despite its nonconformance to genre expectations. I argue that Bilguer’s narratives of patient suffering, his rhetorical likening of surgeons to soldiers, and his attention to the horrific experiences of war surgeons all contribute to the dissertation’s wide impact. Ultimately, the dissertation offers an example of affective rhetorics employed during the Enlightenment, demonstrating how bodies and environments—those “ambient rhetorics” made visible in a (...) text—can contribute to an analysis of genre deviations and widen the scope of genre studies. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric, Narrative, and the Lifeworld: The Construction of Collective IdentityAlan G. GrossAt the beginning of King Lear, at the point of ceding his throne to his three daughters, Lear asks each for a public acknowledgment of her love. Goneril and Regan flatter their father with effusive declarations, but Lear’s youngest, and his favorite, Cordelia, refuses to do so:I love your Majesty According to my bond; no more or less...................... (...) Good my lord, You have begot me, bred me, lov’d me; I Return those duties back as are right fit, Obey you, love you, and most honour you. Why have my sisters husbands, if they say They love you all? Haply, when I shall wed, That lord whose hand must take my plight shall carry Half my love with him, half my care and duty. Sure I shall never marry like my sisters, To love my father all.(1936, 1.1.94–107) [End Page 118]Furious, Lear disinherits his daughter.Cordelia’s speech is remarkable only in its articulation of what Lear should have known; its dramatic impact is a consequence of Lear’s reaction to his daughter’s argument for divided loyalty that is based on a string of commonplaces that are part of the lifeworld that Lear and his daughter—and every other person in the play—inhabit. Any part of this lifeworld may be thematized, of course; it may be brought out into the open as a topic of discussion. That is what Cordelia does; under duress, she shifts from what Jürgen Habermas calls communicative action to a level he calls discourse, a level that reveals the relationship between the personal and the social as well as their underlying cultural presuppositions. Because Lear refuses to grasp the obvious, the narrative progress of the play is temporarily interrupted and permanently veers off course. Although on occasion we can thematize aspects of our lifeworld, the lifeworld as a whole cannot be subject to scrutiny; it is the totality of certainties, skills, practices, and interpretative frames that we take for granted as we each find our way in the everyday worlds that form the changing horizons of our experience. I take it for granted that too many cooks spoil the broth; telephoning is a skill I do not puzzle over; waiting patiently in line is a social behavior I practice without thinking; with no special effort, I interpret the intimacy of a couple’s relationship by the way they publicly behave toward each other.The lifeworld, a concept initiated by Edmund Husserl and elaborated by Alfred Schütz, Martin Heidegger, and Jürgen Habermas, has been largely neglected by rhetorical theorists and critics. It is the purpose of this paper to show that remedying this neglect opens up fruitful avenues of critical practice and theory. I proceed, first, by defining the lifeworld. Next, I shift perspectives: I analyze how collectivities make sense of their lives by telling stories about themselves grounded in their lifeworld values. It is in the lifeworld’s role in storytelling that, I claim, Aristotle’s Rhetoric becomes an important part of the picture. This is because the Rhetoric is, at bottom, a theory of the way lifeworld values enter into the public sphere. This characterization of the Rhetoric permits us to reconcile two important instantiations of the lifeworld, Habermas’s and Aristotle’s, a reconciliation in which communicative action becomes a special case of rhetorical interaction. Finally, from the perspective of the lifeworld, I reflect on the significance of an exemplary case of the construction of collective identity, the Selma march. [End Page 119]Defining the LifeworldEdmund Husserl’s The Crisis of the European Sciences contains the first explicit philosophical analysis of the lifeworld as “the world that is constantly pregiven, valid constantly and in advance as existing.... Every end presupposes it; even the universal end of knowing it in scientific truth presupposes it, and in advance” (1970, 382). Because the lifeworld is presupposed in everyday communication, it can be entered only by disciplined reflection: “Contemplation is privileged to the extent that it reveals the structures of the world and has them as theme” (1973, 65). Although the lifeworld... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric, Narrative, and the Lifeworld: The Construction of Collective IdentityAlan G. GrossAt the beginning of King Lear, at the point of ceding his throne to his three daughters, Lear asks each for a public acknowledgment of her love. Goneril and Regan flatter their father with effusive declarations, but Lear’s youngest, and his favorite, Cordelia, refuses to do so:I love your Majesty According to my bond; no more or less...................... (...) Good my lord, You have begot me, bred me, lov’d me; I Return those duties back as are right fit, Obey you, love you, and most honour you. Why have my sisters husbands, if they say They love you all? Haply, when I shall wed, That lord whose hand must take my plight shall carry Half my love with him, half my care and duty. Sure I shall never marry like my sisters, To love my father all.(1936, 1.1.94–107) [End Page 118]Furious, Lear disinherits his daughter.Cordelia’s speech is remarkable only in its articulation of what Lear should have known; its dramatic impact is a consequence of Lear’s reaction to his daughter’s argument for divided loyalty that is based on a string of commonplaces that are part of the lifeworld that Lear and his daughter—and every other person in the play—inhabit. Any part of this lifeworld may be thematized, of course; it may be brought out into the open as a topic of discussion. That is what Cordelia does; under duress, she shifts from what Jürgen Habermas calls communicative action to a level he calls discourse, a level that reveals the relationship between the personal and the social as well as their underlying cultural presuppositions. Because Lear refuses to grasp the obvious, the narrative progress of the play is temporarily interrupted and permanently veers off course. Although on occasion we can thematize aspects of our lifeworld, the lifeworld as a whole cannot be subject to scrutiny; it is the totality of certainties, skills, practices, and interpretative frames that we take for granted as we each find our way in the everyday worlds that form the changing horizons of our experience. I take it for granted that too many cooks spoil the broth; telephoning is a skill I do not puzzle over; waiting patiently in line is a social behavior I practice without thinking; with no special effort, I interpret the intimacy of a couple’s relationship by the way they publicly behave toward each other.The lifeworld, a concept initiated by Edmund Husserl and elaborated by Alfred Schütz, Martin Heidegger, and Jürgen Habermas, has been largely neglected by rhetorical theorists and critics. It is the purpose of this paper to show that remedying this neglect opens up fruitful avenues of critical practice and theory. I proceed, first, by defining the lifeworld. Next, I shift perspectives: I analyze how collectivities make sense of their lives by telling stories about themselves grounded in their lifeworld values. It is in the lifeworld’s role in storytelling that, I claim, Aristotle’s Rhetoric becomes an important part of the picture. This is because the Rhetoric is, at bottom, a theory of the way lifeworld values enter into the public sphere. This characterization of the Rhetoric permits us to reconcile two important instantiations of the lifeworld, Habermas’s and Aristotle’s, a reconciliation in which communicative action becomes a special case of rhetorical interaction. Finally, from the perspective of the lifeworld, I reflect on the significance of an exemplary case of the construction of collective identity, the Selma march. [End Page 119]Defining the LifeworldEdmund Husserl’s The Crisis of the European Sciences contains the first explicit philosophical analysis of the lifeworld as “the world that is constantly pregiven, valid constantly and in advance as existing.... Every end presupposes it; even the universal end of knowing it in scientific truth presupposes it, and in advance” (1970, 382). Because the lifeworld is presupposed in everyday communication, it can be entered only by disciplined reflection: “Contemplation is privileged to the extent that it reveals the structures of the world and has them as theme” (1973, 65). Although the lifeworld... (shrink)

Polarization is a generalized feature of intellectual life. Few authors however have studied polarities as they actually occur in every day life and discourse. This paper proposes two hypotheses to account for the pervasiveness of polarities. The first relates to uncertainty. Almost everything that touches our lives is filled with irreducible uncertainty. As a rhetoric, polarization uses arguments from (future) consequences in order to manage the future. The second hypothesis relates to phenomenology: body and behavior incorporate tensions or dualistic properties (...) which are easily reproduced in language and thinking. Polarized thinking helps people to imagine extremes so that they may better anticipate the spectrum of possibilities available for action. The article concludes with remarks on the dangers of (over)generalizing and universalizing particulars (or extremes) in polarity based argumentation. (shrink)

“Morality is relative to culture” is a descriptive claim; many people in many different cultures have different moral beliefs. When one adopts moral relativism, however, the claim accrues a normative dimension, in that what follows from relativity is the flattening out of rightness, of one moral belief being better than another regardless of culture. But in practice, humans rarely, if ever, actually behave as if certain things or beliefs are not better than others, as evidenced in everything from foreign policy (...) to religion to consumption choices. This leads to a problem of consistency: either the relativist does not act in accordance with her beliefs or her beliefs are different from what she espouses. Or so a.. (shrink)

A variety of theoretical and epistemological perspectives on the notion of argument has contributed towards the development of numerous text analysis systems in contemporary argumentation research, making the selection of an analytic model for the description and evaluation of arguments in natural language contexts a complex task for researchers. Not surprisingly, Western scholars have overwhelmingly relied on Anglo- and Euro-centric models of argumentation as normative references of argument structure and quality in a variety of research contexts, disregarding plurality of practice (...) within socio-cultural contexts. I will discuss how the findings of my own research, in which I examine the rhetorical styles of Australian and Japanese students’ academic writing in English, have led me to suggest an approach towards argument analysis that accommodates the variety of rhetorical styles found in my studies of academic writing and contributes towards a useful account of the functions and structures of academic argument in contemporary tertiary texts. (shrink)

Chaim Perelman invokes the idea of “universal audience” for explaining the nature of philosophical argumentation as rational rhetoric. As opposed to this view, centuries before Perelman, Socrates argues that philosophy should be conducted as a dialogue between concrete individuals with very specific qualities. The paper presents these different views in order to claim that the philosopher addresses neither a universal audience nor a particular other, but mainly and essentially the philosopher herself/himself. This brings to light the problem of self-deception as (...) a central problem of philosophical thinking. In posing this view the paper uses Nietzsche’s definition of “the will to truth” as the will not to deceive, not even myself. (shrink)

This essay argues that Plato's “Gorgias,” a dialogue lauding dialectic over rhetoric, uses a question-and-answer format as a heuristic of argument. Specific observations are advanced to explain the implications of Plato's techniques and to provide a more sensitive understanding of the process by which sought to gain the adherence of his readers.

Computer-mediated communication (CMC) raises anew traditional questions of truth and trust. Challenges to communicating with truth and trust are exacerbated by qualities of CMC which encourage users to communicate mindlessly, particularly its capacity to evoke a sense of being present to an Other, despite different locations in time or space. Rhetorical presence and dialogic presentness are used to explore the communication dynamics of CMC and delineate some of the challenges of truthful and trustworthy CMC.

In any field, we might expect different features relevant to its understanding and development to receive attention at different times, depending on the stage of that field’s growth and the interests that occupy theorists and even the history of the theorists themselves. In the relatively young life of argumentation theory, at least as it has formed a body of issues with identified research questions, attention has almost naturally been focused on the central concern of the field—arguments. Focus is also given (...) to the nature of arguers and the position of the evaluator, who is often seen as possessing a “God’s-eye view” (Hamblin 1970). Less attention, however, has been paid in the philosophical literature to the .. (shrink)

The rhetorical theory of argument, if held as a conclusion of an argument, is self-defeating. The rhetorical theory can be refined, but these refinements either make the theory subject to a second self- defeat problem or tacitly an epistemic theory of argument.