The role dilemma raises a problem for role ethic interpretations of Confucianism. The dilemma arises from the conflict between the demands and obligations of Humaneness and the demands and obligations of roles one occupies. Favoring the demands of Humaneness undermines a role ethic because roles and role-obligations no longer ground the ethic. However, favoring social role-obligations permits immoral and unjust role-obligations and allows for uncharitable readings of Confucianism.This paper examines how Mengzi resolves the dilemma. I argue that Mengzi’s account of (...) human nature privileges the demands of Humaneness; social roles are central but defeasible in light of Humaneness. I briefly discuss a prominent articulation of Confucian role ethics as well as the role dilemma. Then, after considering the technical resources within the Mengzi, I argue that Mengzi espouses an externalism about roles. Finally, I explore the relationship between Mengzi’s externalism and role e.. (shrink)

According to the traditional philosophical definition, you lie if and only if you assert what you believe to be false with the intent to deceive. However, several philosophers (e.g., Carson 2006, Sorensen 2007, Fallis 2009) have pointed out that there are lies that are not intended to deceive and, thus, that the traditional definition fails. In 2009, I suggested an alternative definition: you lie if and only if you say what you believe to be false when you believe that one (...) of Paul Grice's conversational norms (“Do not say what you believe to be false”) is in effect. Faulkner (forthcoming), Stokke (forthcoming), and Pruss (2012) have subsequently argued that my 2009 definition fails as well because it counts some statements that are clearly not lies as being lies. In this paper, I identify some additional counter-examples of this sort. But I argue that my 2009 definition can easily be revised to deal with such counter-examples once we clarify that the relevant norm is really against communicating something false rather than against merely saying it. Nevertheless, I show that even this revised version of my 2009 definition fails because it counts some statements that are lies as not being lies. Lies told by young children – which uncontroversially count as lies on the traditional philosophical definition – suggest that lying (as well as asserting in general) does not require believing that such a norm is in effect. Even so, I claim that, since all liars intend to do something that would violate this norm if it were in effect, there is a successful definition of lying that is at least in the spirit of my 2009 definition. (shrink)

John Searle’s The Construction of Social Reality and Hernando de Soto’s The Mystery of Capital shifted the focus of current thought on capital and economic development to the cultural and conceptual ideas that underpin market economies and that are taken for granted in developed nations. This collection of essays assembles 21 philosophers, economists, and political scientists to help readers understand these exciting new theories.

This article introduces compliance disclosure regimes to business ethics research. Compliance disclosure is a relatively recent regulatory technique whereby companies are obliged to disclose the extent to which they comply with codes, ‘best practice standards’ or other extra-legal texts containing norms or prospective norms. Such ‘compliance disclosure’ obligations are often presented as flexible regulatory alternatives to substantive, command-and-control regulation. However, based on a report on experiences of existing compliance disclosure obligations, this article will identify major weaknesses that prevent them from (...) becoming effective mechanisms to discipline a certain type of behaviour. It will be argued that regulatory recourse to compliance disclosure obligations is nonetheless worthwhile if we view them as mechanisms that can initiate a dialogue about norm interpretation, application and norm desirability. From this perspective, compliance disclosure obligations serve less to discipline companies by making corporate practices transparent, and more to trigger a process of norm development, in which the law, companies and their stakeholders interact. This article provides an illustration of how mandatory disclosure, if it is restricted to a unilateral communication process, may produce no effective results (or even prove counterproductive), whilst highlighting the alternative potential of disclosure as an initiator of dialogue, supported by laws, geared towards the development and refinement of norms applicable to business in a global context and the values they promote. (shrink)

What is the relation between norms (in the sense of ?socially accepted rules?) and conventions? A number of philosophers have suggested that there is some kind of conceptual or constitutive relation between them. Some hold that conventions are or entail special kinds of norms (the ?conventions-as-norms thesis?). Others hold that at least some norms are or entail special kinds of conventions (the ?norms-as-conventions thesis?). We argue that both theses are false. Norms and conventions are crucially different conceptually and functionally in (...) ways that make it the case that it is a serious mistake to try to assimilate them. They are crucially different conceptually in that whereas conventions are not normative and are behaviour dependent and desire dependent, norms are normative, behaviour independent, and desire independent. They are crucially different functionally in that whereas conventions principally serve the function of facilitating coordination, norms principally serve the function of making us accountable to one another. (shrink)

This article characterizes politics, philosophy, and economics as a substantive research programme as a flexible and analytic debate on the relations between the individual and society that incorporates both positive and normative analyses. This, in contrast to a view of PPE as a series of interdisciplinary or multidisciplinary topics. To this end, I sketch the general shape of the research programme, it boundaries and its features, before offering a slightly more detailed account of some aspects of the PPE programme. I (...) also defend the claim that there is some value in recognizing PPE as a research programme, and after discussing the conditions required for the programme to thrive, suggest that there is some reason to be concerned for its future. (shrink)

This is a comprehensive anthology of works concerning the nature of economics as a science, including classic texts and essays exploring specific branches and schools of economics. Apart from the classics, most of the selections in the third edition are new, as are the introduction and bibliography. No other anthology spans the whole field and offers a comprehensive introduction to questions about economic methodology.

The notion of a spontaneous social order, an order in human affairs which operates without the intervention of any directly ordering mind, has a natural fascination for social and political theorists. This paper provides a taxonomy under which there are two broadly contrasting sorts of spontaneous social order. One is the familiar invisible hand; the other is an arrangement that we describe as the intangible hand. The paper is designed to serve two main purposes. First, to provide a pure account (...) of the invisible hand, with some indication of the varieties of invisible hand (and, indeed, backhand) available. Second, to develop and motivate the unfamiliar conception of the intangible backhand. We believe that a recognition of the availability of this latter sort of spontaneous organising mechanism — and the mechanism is implicitly recognised in many traditions — is of great importance in political theory; it is of particular importance nowadays when the usual focus is entirely on the invisible hand. (shrink)

opinionated survey paper to be published in the Blackwell’s Philosophy Compass.

Theories of social norms frequently define social norms in terms of individuals’ beliefs and preferences, and so afford individual beliefs and preferences conceptual priority over social norms. I argue that this treatment of social norms is unsustainable. Taking Bicchieri’s theory as an exemplar of this approach, I argue, first, that Bicchieri’s framework bears important structural similarities with the command theory of law; and second, that Hart’s arguments against the command theory of law, suitably recast, reveal the fundamental problems with Bicchieri’s (...) framework. I then draw on Hart’s critique to develop and defend an alternative approach, arguing that we should conceive of social norms as the norms internal to a “socially sanctioned representational practice.” This approach makes social norms conceptually independent of individuals’ beliefs and preferences by locating them within social practices that transcend their individual participants, structuring the social landscape even before individuals form their own beliefs and preferences. (shrink)

The paper presents a novel view of social norms that reflects the importance of different agent types, their specific motivations and roles. How one identifies with a role and behavioral options available to the agent is crucial for the sustainability of the social norms. The analysis of a simple case of social norm is suggested as a default model for analysis, and then the classification of subjects, enforcers, and audience is introduced. This triangular typology of agents is extended by introducing (...) a network of interlocking patterns underlying social behavior. Lastly, the paper describes two categories of transgressions based on misidentification. (shrink)

This article explains how social norms can help to distinguish and understand a range of different kinds of social inequality and social hierarchy. My aim is to show how the literature on social norms can provide crucial resources to relational egalitarianism, which has made social equality and inequality into a central topic of contemporary normative political theorizing. The hope is that a more discriminating and detailed picture of different kinds of social inequality will help relational egalitarians move beyond a discussion (...) of the justice or injustice of social equality as a single general category. (shrink)

I argue that although Paul Grice’s picture of conversational maxims and conversational implicature is an immensely useful theoretical tool, his view about the nature of the maxims is misguided. Grice portrays conversational maxims as tenets of rationality, but I will contend that they are best seen as social norms. I develop this proposal in connection to Philip Pettit’s account of social norms, with the result that conversational maxims are seen as grounded in practices of social approval and disapproval within a (...) given group. This shift to seeing conversational maxims as social norms has several advantages. First, it allows us to neatly accommodate possible variation with respect to the maxims across well-functioning linguistic groups. Second, it facilitates a more psychologically plausible account of flouting. And third, it generates insights about the nature of social norms themselves. (shrink)

A proper function of an entity is a beneficial effect that helps explain the persistence of the entity. Proper functions thereby arise through feedback mechanisms with beneficial effects as inputs and persistence as outputs. We continue to make assertions because they benefit speakers by benefiting speakers. Hearers benefit from true information. Speakers benefit by influencing hearer belief. If hearers do not benefit, they will not form beliefs in response to assertions. Speakers can then only maintain influence by providing true information, (...) often enough. The function of assertion is then inducing true hearer belief. When interests conflict, however, some mechanism must ensure that speakers provide true information often enough, instead of deceiving, or providing information regardless of quality. In humans, a core mechanism stabilizing true assertion involves social norms for truth telling. We tell the truth partly because we prescribe and enforce telling the truth. (shrink)

This chapter uses Uskali Mäki’s (2009) concepts of “good” and “bad” imperialism to investigate the “economics imperialism” thesis. If science expands by offering (a) consilience, and (b) epistemological and ontological unity – that is, it explains more phenomena with greater parsimony – then this is good scientific expansion. Economics imperialism is only bad if the methodology of economics expands outside its domain without increasing understanding in the above manners.

Over the last few decades, there have been intense debates concerning the effects of markets on the morality of individuals’ behaviour. On the one hand, several authors argue that markets’ ongoing expansion tends to undermine individuals’ intentions for mutual benefit and virtuous character traits and actions. On the other hand, leading economists and philosophers characterize markets as a domain of intentional cooperation for mutual benefit that promotes many of the character traits and actions that traditional virtue ethics accounts classify as (...) virtuous. In this paper, I join this debate and argue for three claims of general interest to philosophers, economists and policy makers. First, market transactions do not reliably promote individuals’ intentions for mutual benefit, and often select against such intentions. Second, the set of so-called market virtues lacks a substantial overlap with the set of character traits that traditional virtue ethics accounts classify as virtuous. And third, many seemingly virtuous actions observed in market contexts are merely actions in accordance with virtue rather than genuine actions from virtue. These three claims do not license opposition to markets, but challenge the main empirical and theoretical presuppositions of leading virtue ethics defences of markets. (shrink)

What is normativity? It is argued here that normativity is best understood as a property of certain concepts: normative thoughts are those involving these normative concepts; normative statements are statements that express normative thoughts; and normative facts are the facts (if such there be) that make such normative thoughts true. Many philosophers propose that there is a single basic normative concept—perhaps the concept of a reason for an action or attitude—in terms of which all other normative concepts can be defined. (...) It is argued here that this proposal faces grave difficulties. According to a better proposal, what these normative concepts have in common is that they have a distinctive sort of conceptual role—a reasoning-guiding conceptual role. This proposal is illustrated by a number of examples: different normative concepts differ from each other in virtue of their having different conceptual roles of this reasoning-guiding kind. (shrink)

Many philosophers have come to believe there is no single criterion by which one can distinguish between a science and a pseudoscience. But it need not follow that no distinction can be made: a multifactorial account of what constitutes a pseudoscience remains possible. On this view, knowledge-seeking activities fall on a spectrum, with the clearly scientific at one end and the clearly non-scientific at the other. When proponents claim a clearly non-scientific activity to be scientific, it can be described as (...) a pseudoscience. One feature of a scientific theory is that it forms part of a research tradition being actively pursued by a scientific community. If a theory lacks this form of epistemic warrant, this is a pro tanto reason to regard it as pseudoscientific. (shrink)

I define a social norm as a regularity in behavior whose persistence is causally explained by the existence of sanctioning attitudes of participants toward violations—without these sanctions, individuals have motive to violate the norm. I show how a universal precept "When in circumstances S, do action F" can be sustained by the conditional preference of each to conform, given that others do, of a convention, and also reinforced by the sanctions of a norm. I observe that a precept with moral (...) force can be reinforced by a social norm. I then consider constitutive norms and show by means of an example, competitive figure skating, how a type of activity or practice G can have a constitutive norm NG. An ongoing activity in a community is engagement in that practice only if NG is reinforced as a social norm by participants. I apply this to the case of assertion: the speech act type Assertion has a constitutive norm NA, and a practice of making speech acts in a community is one of making assertions only if it is controlled by NA enforced by the sanctions of a social norm. (shrink)

This thesis focuses on the evolution of human social norm psychology. More precisely, I want to show how the emergence of our distinctive capacity to follow social norms and make social normative judgments is connected to the lineage explanation of our capacity to form shared intentions, and how such capacity is related to a diverse cluster of prototypical moral judgments. I argue that in explaining the evolution of this form of normative cognition we also require an understanding of the developmental (...) trajectory of this capacity. For this purpose, the thesis is organized as follow. In the first chapter, I make some methodological remarks and provide the general overview and plan for the dissertation. In the second chapter, I explain what my explanatory target is and why it matters. On the view I am defending, shared intentional psychology gives rise to a special form of psychology that enables us to engage in social normative thinking. These norms are represented as shared intentional states. Moral psychology, in contrast, is more diverse. For moral judgments define a quite heterogeneous class of mental states—although some moral judgments may involve the representation and execution of norms, certainly not all of them do. I show that although much of our distinctive social norm psychology can be explained within the framework of shared intentionality, moral judgments cannot be unified in the same way. In the third chapter, I provide the baseline of social-cognitive capacities that serve as starting point for my lineage explanation. I argue that hominin social cognition was for a very long period of our evolutionary history essentially a matter of low-level cognitive and motivational processes. On this picture, bottom-up affective processes regulated the social lives of early hominins without requiring any special top-down mechanism of normative thinking such as a capacity for understanding and representing social norms. In the fourth chapter, I argue that human-like social norm psychology evolved as a result of the selective pressures that gave rise to shared intentionality, especially the demands that came from collective hunting. Yet collective hunting was not the whole story of the evolution of shared intentionality, for our capacity to form shared intentional mental states emerged from the interplay between the selective pressures that led to cooperative breeding in humans as well as organized, goal-oriented, collective hunting. Thus, I propose an evo-devo account of shared intentionality and its normative dimension since I argue that explaining the evolution of this particular form of normative thinking crucially depends on information about the developmental trajectory of this capacity. Finally, in the fifth chapter, I focus on how social norms are acquired and how the way we learn them gives rise to some prototypical cluster of moral judgments. Thus, this chapter returns to some of themes and arguments of the first chapter by explaining how the distinction between moral judgments and nonmoral judgments can be culturally transmitted. (shrink)

Difficult moral issues in economic life, such as evaluating the impact of hostile takeovers and plant relocations or determining the obligations of business to the environment, constitute the raison d'etre of business ethics. Yet, while the ultimate resolution of such issues clearly requires detailed, normative analysis, a shortcoming of business ethics is that to date it has failed to develop an adequate normative theory.1 The failing is especially acute when it results in an inability to provide a basis for fine-grained (...) analyses of issues. Both general moral theories and stakeholder theory seem incapable of expressing the moral complexity necessary to provide practical normative guidance for many business ethics contexts. (shrink)

This essay seeks to give a contractarian foundation to the concept of Corporate Social Responsibility, meant as an extended model of corporate governance of the firm. Whereas, justificatory issues have been discussed in a related paper, in this essay I focus on the implementation of and compliance with this normative model. The theory of reputation games, with reference to the basic game of trust, is introduced in order to make sense of self-regulation as a way to implement the social contract (...) on the multi-fiduciary model of corporate governance. This affords understanding of why self-regulation, meant as mere recourse to a long-run strategy in a repeated trust game, fails. Two basic problems for the functioning of the reputation mechanism are examined: the cognitive fragility problem, and the motivational problem. As regards the cognitive fragilities of reputation, the paper develops the logic and the structure that self-regulatory norms must satisfy if they are to serve as gap-filling tools with which to remedy cognitive limitations in the reputation mechanism. The motivation problem then arises from the possibility of sophisticated abuse by the firm. Developed in this case is an entirely new application of the theory of conformism-and-reciprocity-based preferences, the result of which is that the stakeholders refuse to acquiesce to sophisticated abuse on the part of the firm. (shrink)

If knowledge is the norm of practical reasoning, then we should be able to alter people's behavior by affecting their knowledge as well as by affecting their beliefs. Thus, as Roy Sorensen (2010) suggests, we should expect to find people telling lies that target knowledge rather than just lies that target beliefs. In this paper, however, I argue that Sorensen's discovery of “knowledge-lies” does not support the claim that knowledge is the norm of practical reasoning. First, I use a Bayesian (...) framework to show that in each of Sorensen's examples, knowledge-lies alter people's behavior by affecting their beliefs. Second, I show that while we can imagine lies that target knowledge without targeting beliefs, they cannot alter people's behavior. In other words, knowledge-lies actually work (i.e., manipulate behavior) by targeting beliefs or they do not work at all. (shrink)

People develop and deploy epistemic norms – normative sensibilities in light of which they regulate both their individual and community epistemic practice. There is a similarity to folk's epistemic normative sensibilities – and it is by virtue of this that folk commonly can rely on each other, and even work jointly to produce systems of true beliefs – a kind of epistemic common good. Agents not only regulate their belief forming practices in light of these sensitivities, but they make clear (...) to others that they approve or disapprove of practices as these accord with their sensibilities – they thus regulate the belief forming practices of others in an interdependent pursuit of a good – something on the order of a community stock of true beliefs. Such general observations suggest ways in which common epistemic norms function as social norms, as these are characterized by Cristina Bicchieri's (2006) discussion of various kinds of norms. I draw on this framework – together with an important elaboration in Bicchieri (2017) – as it affords an analysis of the various related ways in which normative sensibilities function in communities of interdependent agents. The framework allows one to probe how these normative sensibilities function in the various associated choice situations. I argue that epistemic norms are fundamentally social norms, and, at the same time, they also are widely shared sensibilities about state-of-the-art ways of pursuing projects of individual veritistic value. The two foundations suggest the analogy of an arch. (shrink)

Hart proposed that law is made possible by the practice among legal officials of observing conventional social rules, the most important being rules of recognition. This view has been dubbed the practice theory, and it has been attacked by many legal theorists. This paper argues that many criticisms of the practice theory fail because they misunderstand the nature of the organizational challenge to which rules of recognition are the solution. The challenge of constituting a legal system is essentially the challenge (...) of constituting a group agent, and when viewed through Pettit’s account of group agency, the practice theory can easily be defended. (shrink)

Many of the things that we try to explain, in both our common sense and our scientific engagement with the world, are capable of being explained more or less finely: that is, with greater or lesser attention to the detail of the producing mechanism. A natural assumption, pervasive if not always explicit, is that other things being equal, the more finegrained an explanation, the better. Thus, Jon Elster, who also thinks there are instrumental reasons for wanting a more fine-grained explanation, (...) assumes that in any case the mere fact of getting nearer the detail of production makes such an explanation intrinsically superior: “a more detailed explanation is also an end in itself”. Michael Taylor agrees: “A good explanation should be, amongst other things, as fine-grained as possible.”. (shrink)

David Lewis famously proposed to model conventions as solutions to coordination games, where equilibrium selection is driven by precedence, or the history of play. A characteristic feature of Lewis Conventions is that they are intrinsically non-normative. Some philosophers have argued that for this reason they miss a crucial aspect of our folk notion of convention. It is doubtful however that Lewis was merely analysing a folk concept. I illustrate how his theory can (and must) be assessed using empirical data, and (...) argue that it does indeed miss an important aspect of real-world conventions. (shrink)

Humans are unique in the animal world in the extent to which their day-to-day behavior is governed by a complex set of rules and principles commonly called norms. Norms delimit the bounds of proper behavior in a host of domains, providing an invisible web of normative structure embracing virtually all aspects of social life. People also find many norms to be deeply meaningful. Norms give rise to powerful subjective feelings that, in the view of many, are an important part of (...) what it is to be a human agent. Despite the vital role of norms in human lives and human behavior, and the central role they play in explanations in the social sciences, there has been very little systematic attention devoted to norms in cognitive science. Much existing research is partial and piecemeal, making it difficult to know how individual findings cohere into a comprehensive picture. Our goal in this essay is to offer an account of the psychological mechanisms and processes underlying norms that integrates what is known and can serve as a framework for future research. (shrink)

A generation of social theorists have argued that if free-rider considerations show that certain collective action predicaments are unresolvable under individual, rational choice – unresolvable under an arrangement where each is free to pursue their own relative advantage – then those considerations will equally show that the predicaments cannot be resolved by recourse to norms (Buchanan, 1975, p. 132; Heath, 1976, p. 30; Sober and Wilson, 1998, 156ff; Taylor, 1987, p. 144). If free-rider considerations explain why people do not spontaneously (...) keep the streets clean, though they would each prefer unlittered streets, then those considerations will also explain why there is no effective norm against littering the streets. (shrink)

This paper brings together two lines of thought. The first is the broadly contextualist idea that what is takes to satisfy central epistemic concepts such as the concept of knowledge or that of objectively justified belief may vary with the stakes faced in settings or contexts. Attributions of knowledge, for example, certify an agent to those who might treat them as a source on which to rely. Henderson and Horgan write of gate-keeping for an epistemic community. The second line of (...) thought turns on the idea that such central epistemic concepts are keyed to the conformity with epistemic norms for the fitting fixation of belief—and that the epistemic norms function in important ways as social norms by which folk regulate their epistemic lives as members of communities of interdependent agents. The two lines of thought are practically made for one another! I develop the connections and show how the results both vindicate and reinforce a form of contextualist epistemology, but refine and limit the range of contextual variation one should envision. (shrink)

Current explanatory frameworks for social norms pay little attention to why and how brains might carry out computational functions that generate norm compliance behavior. This paper expands on existing literature by laying out the beginnings of a neurocomputational framework for social norms and social cognition, which can be the basis for advancing our understanding of the nature and mechanisms of social norms. Two neurocomputational building blocks are identified that might constitute the core of the mechanism of norm compliance. They consist (...) of Bayesian and reinforcement learning systems. It is sketched why and how the concerted activity of these systems can generate norm compliance by minimization of three specific kinds of prediction-errors. (shrink)

How should we understand the claim that people comply with social norms because they possess the right kinds of beliefs and preferences? I answer this question by considering two approaches to what it is to believe (and prefer), namely: representationalism and dispositionalism. I argue for a variety of representationalism, viz. neural representationalism. Neural representationalism is the conjunction of two claims. First, what it is essential to have beliefs and preferences is to have certain neural representations. Second, neural representations are often (...) necessary to adequately explain behaviour. After having canvassed one promising way to understand what neural representations could be, I argue that the appeal to beliefs and preferences in explanations of paradigmatic cases of norm compliance should be understood as an appeal to neural representations. (shrink)

The actions that agents perform in social situations are often influenced by the moral justifications they are able to provide of their behaviour. Boltanski and Thévenot point out that this fact appears to be in tension with the standard models of social explanation which seek to explain behaviour in social situations in terms of self-interested motivations. In this note I consider this tension, and caution against reading too much into it.

This paper is a beginning—an initial attempt to think of the function and character of epistemic norms as a kind of social norm. We draw on social scientific thinking about social norms and the social games to which they respond. Assume that people individually follow epistemic norms for the sake of acquiring a stock of true beliefs. When they live in groups and share information with each other, they will in turn produce a shared store of true beliefs, an epistemic (...) public good. True beliefs, produced individually or in groups, constitute an epistemic good—one commonly stockpiled and distributed within a community. Epistemic norms can then be understood as a kind of socially developed and transmitted normative sensibility having to do with the production of this individual and public good. Epistemic norms should serve to regulate this practice—coordinating the practice of individuals so as to afford the benefits of life in an interdependent epistemic community—and to manage the risks of being epistemically dependent on others within such a community. Here, we provide some attempts to characterize the central aspects of "the epistemic game"—the epistemic choice situation confronted by communities of epistemic agents. (shrink)

David Lewis famously proposed to model conventions as solutions to coordination games, where equilibrium selection is driven by precedence, or the history of play. A characteristic feature of Lewis Conventions is that they are intrinsically nonnormative. Some philosophers have argued that for this reason they miss a crucial aspect of our folk notion of convention. It is doubtful however that Lewis was merely analysing a folk concept. I illustrate how his theory can (and must) be assessed using empirical data, and (...) argue that it does indeed miss some important aspects of real-world conventions. I conclude that whether Lewis Conventions exist or not depends on how closely they approximate real-world behaviour, and whether we have any alternative theory that does a better job at explaining the phenomena. (shrink)

Corporations have scrambled to bring to market products positioned and advertised as addressing the needs of the environmentally-conscious consumer. The vast majority of claims presented in support of these products are best described, however, as confused, misleading or outright illegal. Ethical considerations have not yet been integrated into environmental marketing, and as a result, long-term harm on both the individual and societal level may result. A framework for reversing this trend is presented. It identifies the sequence of actions necessary for (...) the development and communication of ethical environmental marketing claims. The sequence is based upon two aspects of ethical theory: moral style and normative behavior. Specific implications for marketers'' actions at each stage in the sequence of framework development are also discussed. (shrink)

Donald Davidson once suggested that a liar ?must intend to represent himself as believing what he does not?. In this paper I argue that, while Davidson was mistaken about lying in a few important respects, his main insight yields a very attractive definition of lying. Namely, you lie if and only if you say something that you do not believe and you intend to represent yourself as believing what you say. Moreover, I show that this Davidsonian definition can handle counter-examples (...) that undercut four prominent definitions of lying: viz., the traditional intend-to-deceive definition, Thomas Carson's definition, Don Fallis's definition, and Andreas Stokke's definition. (shrink)

Sei seduto di fronte allo schermo di un computer. Utilizzando il mouse, puoi scegliere fra due bottoni di colore (da sinistra a destra) Rosso e Blu. Nel frattempo altri due giocatori stanno affrontando la stessa decisione. Se sceglierete lo stesso colore, guadagnerete ciascuno dieci gettoni sperimentali, che saranno convertiti in denaro alla fine dell’esperimento. Purtroppo dovrete decidere simultaneamente, senza la possibilità di comunicare con gli altri membri del gruppo. Sai anche che ripe...

Nous tentons, dans cet article, de déterminer la place des comportements non conséquentialistes, notamment le respect des valeurs et des normes, dans la théorie du choix rationnel. Au départ, il n’y a pas de limites à ce qui peut constituer une préférence ou une valeur d’utilité; tout comportement non conséquentialiste peut être réduit à un comportement conséquentialiste. Un bref examen de certains modèles rationnels des normes sociales nous montre, d’une part, que la réduction conséquentialiste du conformisme laisse inexpliqués certains phénomènes (...) importants, et d’autre part, que l’emploi d’utilités autres qu’instrumentales pose de sérieux problèmes à la théorie. Pour terminer, nous discutons de deux autres approches de la théorie du choix rationnel faisant une large part aux comportements non conséquentialistes. Nous concluons que si, pour une même action, le type de motivation influence en soi les résultats de l’action collective, alors il nous faut dans ce cas sortir du cadre de la rationalité, sans toutefois complètement l’abandonner.In this paper, we attempt to find the place of non-consequentialist behavior, like respect of norms and values, in rational-choice theory. At the onset, there is no limit as to what can constitute a preference or a utility value; any non-consequentialist behavior can be reduced to a consequentialist one. A brief survey of several rational models of social norms shows us, on one hand, that consequentialist reduction of conformity leaves some important phenomena unexplained, and, on the other hand, that recourse to non-instrumental utilities generates serious problems within the theory. We end with a discussion of two alternative approaches to rational-choice theory that leave a large place for non-consequentialist behavior. We conclude by saying that if, for the same action, the type of motivation behind it has by itself an influence on the outcome of collective action, then in such cases we have to step out of rational-choice theory, without however abandoning it. (shrink)

In order to vindicate rational-choice theory as a mode of explaining social patterns in general - social patterns beyond the narrow range of economic behaviour - we have to recognize the legitimacy of explaining the resilience of certain patterns of behaviour: that is, explaining, not necessarily why they emerged or have been sustained, but why they are robust and reliable. And once we allow the legitimacy of explaining resilience, then we can see how functionalist theory may also serve us well (...) in social science; we lose the basis - the empty black box argumenton which the rational-choice critique of the theory has mostly been grounded. (shrink)