In what way were the messages conveyed in Romanian advertisements influenced by the state of emergency declared due to COVID-19 pandemic? What kind of visual and textual messages did advertisements deliver to the target audience in this unique social context? Were there any specifics regarding their narrative or visuals? Based on the aforementioned questions, our hypothesis is that some Romanian advertisements that were distributed during the state of emergency had a social responsibility message, which is rather uncommon in commercials. The (...) first part of our study will underline the theoretical framework of this problem: defining and explaining social responsibility and its implications. The second part of the study will present our research. Its aim is to conduct a qualitative analysis of the advertising discourse from pragmatic, rhetoric and semiotic perspectives. The corpus of our research consists of several advertisements and campaigns that were most visible in the public sphere during the state of emergency, both online. We will start by identifying the visual elements, narrative techniques and argumentative strategies, explaining the way they function as an instrument to increase social responsibility. We will approach the message of the advertisements from a speech acts theory point of view, then undergo a process of identifying the argumentative tactics that are being used and, finally, we will conduct a semiotic analysis. In the end, we will underline a series of conclusions regarding the narrative and the visual specifics of the analysed contents and we will highlight some ethical aspects of the advertisements. (shrink)

There may be various reasons for claiming that meaning is normative, and additionally, very different senses attached to the claim. However, all such claims have faced fierce resistance from those philosophers who insist that meaning is not normative in any nontrivial sense of the word. In this paper I sketch one particular approach to meaning claiming its normativity and defend it against the anti-normativist critique: namely the approach of Brandomian inferentialism. However, my defense is not restricted to inferentialism in any (...) narrow sense for it encompasses a much broader spectrum of approaches to meaning, connected with the Wittgensteinian and especially Sellarsian view of language as an essentially rule-governed enterprise; and indeed I refrain from claiming that the version of inferentialism I present here is in every detail the version developed by Brandom. (shrink)

There are several innocuous or trivial ways in which to explicate Aristotle’s hylomorphism. For example: objects are characterisable in terms of matter and form; or analysable into matter and form; or understood on the basis of matter and form. Serious problems arise when we seek to specify the sorts of relation holding among the different contributors to the hylomorphic picture. Here are some central general questions: a. What types of relation are most suitable for each n-tuple of contributors? b. What (...) direction and modal profile should each relation have? In addressing such questions we find that the types, directions, or modal character of the relations that we or Aristotle may favour are often in tension with each other, or clearly lead to inconsistencies. The paper focuses on the Modal Question, also known as ‘Ackrill’s problem’: is form essentially or contingently related to matter? I outline a hylomorphic model, what I label the ‘causal-explanatory’ model, and show how it can tackle M. (shrink)

Expressivism can make space for normative objectivity by treating normative stances as pro or con attitudes that can be correct or incorrect. And it can answer the logical challenges that bedevil it by treating a simple normative assertion not merely as an expression of a normative stance, but as an expression of the endorsement of a proposition that is true if and only if that normative stance is correct. Although this position has superficial similarities to normative realism, it does full (...) justice to the core expressivist thesis that, at bottom, a normative assertion expresses a normative stance rather than a factual belief. (shrink)

Xunzi’s philosophy of language was mainly unfolded through the discrimination of ming 名 (names) and shi 实 (realities) and the discrimination of yan 言 (words) and yi 意 (meanings). Particularly, the discrimination of names and realities was centered on the propositions that realities are realized when their names are heard and that names are given to point up realities, including the view on the essence of language such as names expect to indicate realities and conventions established by usage, the view (...) of development of language such as coming form the former usage and being newly established, and the view of functions of language such as discriminating superiority and inferiority and differentiating identities and differences ; while the discrimination of words and meanings mainly contained two aspects: One was that words could completely represent meanings while it could not do so on the other hand, and the other was that the Dao should be grasped through an unoccupied, concentrated and quiet mind. Xunzi’s philosophy of language stressed both language’s value attribute and its cognitive attribute, and it is the greatest achievement of pre-Qin dynasty’s philosophy of language. (shrink)

This paper shows how Peirce's semeiotic could be turned into a powerful science. The New Science of Semiotics provides not only a new paradigm and an empirical justification for all these applications, but also a rational and systematic procedure for carrying them out as well. Thus the New Science of Semiotics transforms the philosophy of law into the science of legal scholarship, the discipline that I call jurisology.

The aim of this paper is to strengthen the point made by Horty about the relationship between reason holism and moral particularism. In the literature prima facie obligations have been considered as the only source of reason holism. I strengthen Horty’s point in two ways. First, I show that contrary-to-duties provide another independent support for reason holism. Next I outline a formal theory that is able to capture these two sources of holism. While in simple settings the proposed account coincides (...) with Horty’s one, this is not true in more complicated or “realistic” settings in which more than two norms collide. My chosen formalism is so-called input/output logic. A bottom-line example is introduced. It raises the issue of whether the conventional wisdom is right in assuming that normative reasons run parallel to epistemic ones. (shrink)

An argument is usually said to be valid iff it is truth-preserving—iff it cannot be that all its premises are true and its conclusion false. But imperatives (it is normally thought) are not truth-apt. They are not in the business of saying how the world is, and therefore cannot either succeed or fail in doing so. To solve this problem, we need to find a new criterion of validity, and I aim to propose such a criterion.

Praca jest poświęcona negacji dyskursywnej (metajęzykowej). Omawiane są jej funkcje (np. sprostowanie, uwypuklenie, zaskoczenie), rodzaje (np. implikacyjna, językowa, prozodyczna) i własności (np. pozorna sprzeczność, pragmatyczne odkodowanie, przytoczenie, a nie użycie, brak konstrukcji z prefiksem „nie”, brak konstrukcji z zaimkami negatywnymi). Następnie rozpatrzona została możliwość, że negacja dyskursywna jest jedynie szczególnym przypadkiem innych rodzajów negacji, w szczególności negacji kontrastywnej lub illokucyjnej. Dalej postawiono pytanie, czy w przypadku negacji dyskursywnej mamy do czynienia ze zjawiskiem semantycznym czy pragmatycznym, jak również, czy jest możliwe (...) ujęcie negacji dyskursywnej w ramach mechanizmu konwersacyjnego nazywanego „przywołaniem echem”. (shrink)

Starting from the familiar observation that no straightforward treatment of pure quotation can be compositional in the standard (homomorphism) sense, we introduce general compositionality, which can be described as compositionality that takes linguistic context into account. A formal notion of linguistic context type is developed, allowing the context type of a complex expression to be distinct from those of its constituents. We formulate natural conditions under which an ordinary meaning assignment can be non-trivially extended to one that is sensitive to (...) context types and satisfies general compositionality. As our main example we work out a Fregean treatment of pure quotation, but we also indicate that the method applies to other kinds of context, e.g. intensional contexts. (shrink)

Discussions of green design and sustainable architecture have become common in the architectural profession, but not in philosophy. This is unfortunate, as philosophers could make important contributions to this discussion, given that these terms rife with ambiguities and that the relationships between these ideas and the traditional Vitruvian values of architecture (beauty, structure, and utility) are unclear. In a recent article, Tom Spector addresses some of these issues to assess whether the notion of sustainability could underpin an entire design philosophy. (...) He concludes that it cannot. I argue that Spector’s argumentsare flawed. After discussing the history of green design, I connect a number of theories in the new field of environmental aesthetics to the question of architectural aesthetics to show how sustainability might inform architecture. (shrink)

Two models of assertion are described and their epistemological implications considered. The assurance model draws a parallel between the ethical norms surrounding promising and the epistemic norms which facilitate the transmission of testimonial knowledge. This model is rejected in favour of the view that assertion transmits knowledge by expressing belief. I go on to compare the epistemology of testimony with the epistemology of memory.

Construction of self and group often incorporates the use of objects associated with "expression," including videos, films, and photographs. In this article, I describe four different sites for construction of groups (group portraiture, courtrooms, video-assisted group therapy, and videoconferencing). I discuss potential aspects of shifts in the way we use and talk about media on what it is like to participate in a group. The eras of video, film, and photography as "silent witnesses" to group interaction are gradually passing. For (...) example, technology that enables the digital retouching of photographs has afforded means for enhancing or dramatically altering photographic images. Those who employ these media as epistemological companions, supplementing their vision and memories of various events and interactions, are increasingly doing so from a critical (and somewhat cautious) perspective.. (shrink)

To avoid difficulties facing intention-based accounts of indexicals, Cohen () recently defends a conventionalist account that focuses on the context of tokening. On this view, a token of ‘here’ or ‘now’ refers to the place or time at which it tokens. However, although promising, such an account faces a serious problem: in many speech acts, multiple apparent tokens are produced. If I call Alaska from Paris and say ‘I'm here now’, an apparent token of my utterance will be produced in (...) both Paris and Alaska. The token-contextual account seems to imply that in such cases I will refer to both places and contradict myself. Here I argue that to resolve this and similar puzzles we must realize that not all apparent semantic tokens really are semantic tokens, and that to decide which ones count we must appeal to speaker intentions. However, because this appeal is made at the level of the metaphysics of semantic tokens rather than to determine their meaning, it does not raise the problems associated with intentionalism that the conventionalist hopes to avoid. The metaphysics of semantic tokens uncovered is surprisingly complex, showing that shapes and sounds can transition in and out of being utterances. (shrink)

Contrary to current individualistic epistemology, Classical rhetoric provides us with a pragmatical and particularly dynamic conception of ‘testimony’ as a source made available for the orator by the particular community in which she acts. In order to count as usable testimony, a testimony to which one could appeal in further communications, any discourse must comply with specific rules of social sanction. A deliberate attention to the social practices in which testimony is given and assessed may offer us a more accurate (...) view of its epistemological role. (shrink)

Bhāvanā, “bringing into being,” is one of Mīmāṃsā’s hallmark concepts. It connects text and action in a single structure of meaning. This conjunction was crucially important to Mīmāṃsā’s own interpretive enterprise, and functioned— controversially but influentially—in a broader theory of language. The goal of this paper is to outline bhāvanā’s major contours as it is developed by Kumārilabhaṭṭa and some his followers (Maṇḍanamiśra, Pārthasārathimiśra, Someśvarabhaṭṭa, Khaṇḍadeva, and Āpadeva) and to examine some of the arguments they marshaled in support of it. (...) Bhāvanā is shown to open up, for these Mīmāṃsakas, an understanding of the “deep structure” of Vedic injunctions and the vocabulary for systematically representing it; it accounts for both what people do when they perform an action that is enjoined (ārthī bhāvanā) and what the injunction itself does when it motivates people to performance (śābdī bhāvanā). Bhāvanā has resonances with, and relevance to, contemporary discussions of the nexus of language, understanding, and action, and its value as a carefully-elaborated concept of hermeneutical significance should not be overlooked. (shrink)

Quantitative comparison of human language and natural animal communication requires improved conceptualizations. We argue that an infrastructural approach to development and evolution incorporating an extended interpretation of the distinctions among illocution, perlocution, and meaning can help place the issues relevant to quantitative comparison in perspective. The approach can illuminate the controversy revolving around the notion of functional referentiality as applied to alarm calls, for example in the vervet monkey. We argue that referentiality offers a poor point of quantitative comparison across (...) language and animal communication in the wild. Evidence shows that even the newborn human cry could be deemed to show functional referentiality according to the criteria typically invoked by advocates of referentiality in animal communication. Exploring the essence of the idea of illocution, we illustrate an important realm of commonality among animal communication systems and human language, a commonality that opens the door to more productive, quantifiable comparisons. Finally, we delineate two examples of infrastructural communicative capabilities that should be particularly amenable to direct quantitative comparison across humans and our closest relatives. (shrink)

In understanding the degree of choice we have in our emotions, we benefit from the Stoics’ analysis into first and second movements: appraisals and reappraisals. The Stoics were concerned to avoid the harm that emotions can cause, but their idea of working on goals, rather than on emotions as such, generalizes beyond their concerns. For modern people, the problem of taking responsibility for our emotional life becomes less paradoxical when we consider interpersonal issues.

The form of the sentence, as it is understood in contemporary semantics and linguistics, is functional. This paper interprets the metaphors in which Frege shows what the functional sentence means, arguing that Frege's sentence is neither an adequate translation of natural language nor of use in feminist theorizing.

According to mentalism some existing things are endowed with (subjectively) conscious minds. According to physicalism all existing things consist entirely of physical particles in fields of force. Searle holds that mentalism and physicalism are compatible and true.

The work of the late Paul Grice (1913–1988) exerts a powerful influence on the way philosophers, linguists, and cognitive scientists think about meaning and communication. With respect to a particular sentence φ and an “utterer” U, Grice stressed the philosophical importance of separating (i) what φ means, (ii) what U said on a given occasion by uttering φ, and (iii) what U meant by uttering φ on that occasion. Second, he provided systematic attempts to say precisely what meaning is by (...) providing a series of more refined analyses of utterer’s meaning, sentence meaning, and what is said. Third, Grice produced an account of how it is possible for what U says and what U means to diverge. Fourth, by characterizing a philosophically important distinction between the “genuinely semantic” and “merely pragmatic” implications of a statement, Grice clarified the relationship between classical logic and the semantics of natural language. Fifth, he provided some much needed philosophical ventilation by deploying his notion of “implicature” to devastating effect against certain overzealous strains of “Ordinary Language Philosophy,” without himself abandoning the view that philosophy must pay attention to the nuances of ordinary talk. Sixth, Grice undercut some of the most influential arguments for a philosophically significant notion of “presupposition.” Today, Grice’s work lies at the center of research on the semantics-pragmatics distinction and shapes much discussion of the relationship between language and mind. In a nutshell, Grice has forced philosophers and linguists to think very carefully about the sorts of facts a semantic theory is supposed to account for and to reflect upon the most central theoretical notions, notions that otherwise might be taken for granted or employed without due care and attention. To be sure, Grice’s own positive proposals have their weaknesses; but in the light of his work any theory of meaning that is to be taken at all seriously must now draw a sharp line between genuinely semantic facts and facts pertaining to the nature of human interaction.. (shrink)

The aim of this paper is to discuss a basic assumption tacitly shared by many philosophers of mind and language: that whatever can be meant, can be said. It specifically targets John Searle's account of this idea, focusing on his Principle of Expressibility . In the first part of the paper, PE is exposed underlining its analyticity and its relevance for the philosophy of language , mind , society and action . In the critical part, the notion of Background is (...) taken into account in order to re-evaluate two basic distinctions: the one between sentence and utterance meanings , and the one between native and type speakers . PE is reconsidered in the light of the previous arguments as a methodological strategy that does not prevent uses of language from eventual semantic excesses and deficits , and a complementary Principle of Expression Fallibility is finally proposed. (shrink)

This paper is an enquiry into some commonalities between fiction and atheism. It suggests that ‘disbelief’ may be a state of mind shared by both and asks how a meaningful semantics might be derived from the mental stance of disbelief. Albert Camus’ The Plague, published in 1947 post the trauma of two successive world wars, is a key ‘existentialist’ text that focuses on this dilemma. Not only is this work of fiction especially relevant to our current times of natural, political, (...) economic and psychological distress gone ‘viral’, it is also one in which a blunt question is posed to the atheist hero of the novel, Doctor Rieux, in Oran, a small French Algerian town fighting a terrible pandemic: ‘Do you believe in God, doctor?’. Rieux’s answer is telling: ‘No, but what does that really mean? I’m fumbling in the dark, struggling to make something out.’ It is this human ‘struggle’ to discern the contours of the invisible ‘in the dark’ that could animate the thought worlds of fiction as well as of atheism. The paper seeks to draw out some of these putative similarities through the lens of ‘ordinary language philosophy’ and J.L, Austin and John Searle’s classification of basic speech-acts. It also considers the evolutionary, affective and cross-cultural appeal of the parallel narratives of science and religion. Oran’s most remarkable aspect, Camus insists, is its ‘ordinariness’; yet, it is here that the ‘extraordinariness’ of the plague strikes. Quotidian local circumstances thus paradoxically set in motion the sorts of ‘universal’ inquiries into ‘what it means to be human’ that, my paper argues, alike motivate the fiction of atheism and the atheism of fiction. (shrink)

This paper is an attempt to give a general explanation of pragmatic aspects of linguistic negation. After a brief survey of classical accounts of negation within pragmatic theories (as speech act theory, argumentation theory and polyphonic theory), the main pragmatic uses of negation (illocutionary negation, external negation, lowering and majoring negation) are discussed within relevance theory. The question of the relevance of negative utterance is raised, and a general inferential schema (based on the so-called invited inference) is proposed and tested (...) for the main uses of negation discussed in the paper. (shrink)

It is customary for institutions that organize sporting competitions and events to exercise a considerable degree of authority over the participants. That authority is often manifested in the enforcement of penalties for infringements of fair play. This paper focuses on one concrete case from soccer, although I take the discussion to extend to other sports as well. I argue that not all fair play rules should be enforced by the respective organizing institutions, and that enforcing all of them indiscriminately is (...) a cause of injustice, rather than promoting fairness in sports. I propose a principled way of making the necessary distinction between those fair play rules that are enforceable and those that are not. (shrink)

Kripke’s most important arguments in Naming and Necessity against the description theory of reference of proper names are the arguments from ignorance and error concerning names of historical figures. The aim of this paper is to put forward a reply to these arguments. The answer to them is grounded on the development of one component of the version of the description theory proposed by the authors that are regarded as the classical contemporary advocates of this theory, namely Searle and Strawson; (...) one of the targets of Kripke’s arguments is precisely the version of the description theory of reference submitted by these authors. The development of that component results in a sort of description theory of reference not affected by Kripke’s arguments from ignorance and error concerning the names of historical figures, deferential descriptivism. (shrink)

In a famous passage of Naming and Necessity Kripke summarizes the core of his criticism to the description theory of natural kind terms, taking into account the theory of general terms proposed by Mill, insofar as it is applied to natural kind terms, as a paradigm of that sort of theory. The aim of this paper is to argue that Mill’s generic theory on general terms does not coincide with his theory concerning the sort of general terms that natural kind (...) terms are and that the main thesis of the latter is not subject to Kripke’s objections put forward in the aforementioned passage. (shrink)

The notion of ‘bipolar’ or ‘second‐personal’ normativity is often illustrated by such situations as that of one person addressing a complaint to another, or asserting some right, or claiming some authority. This paper argues that the presence of speech acts of various kinds in the development of the idea of the ‘second‐personal’ is not accidental. Through development of a notion of ‘illocutionary authority’ I seek to show a role for the ‘second‐personal’ in ordinary testimony, despite Darwall's argument that the notion (...) of the ‘second‐personal’ marks a divide between practical and theoretical reason. (shrink)

We propose in this paper DIAL, a framework for inter-agents dialogue, which formalize a collective decision-making process to compose divergent interests and perspectives. This framework bounds a dialectics system in which argumentative agents play and arbitrate to reach an agreement. For this purpose, we propose an argumentation-based reasoning to manage the conflicts between arguments having different strengths for different agents. Moreover, we propose a model of argumentative agents which justify the hypothesis to which they commit and take into account the (...) commitments of their interlocutors according to their reputations. In the scope of our dialectics system, a third agent is responsible of the final decision outcome which is taken by resolving the conflict between two players according to their competences and the advanced arguments. (shrink)

I examine the radical contextualists’ two main arguments for the semantic underdeterminacy thesis, according to which all, or almost all, English sentences lack context-independent truth conditions. I show that both arguments are fallacious. The first argument, which I call the fallacy of the many understandings , mistakenly infers that a sentence S is semantically incomplete from the fact that S can be used to mean different things in different contexts. The second argument, which I call the open texture fallacy , (...) wrongly concludes that a sentence S lacks context-independent truth conditions from the fact that there are circumstances in which the truth value of S would be indeterminate. I do however defend the claim that a certain class of sentences not containing any indexicals do lack context-independent truth conditions, and put forward an argument to that effect. But this argument, as I show, does not generalize to all sentences, and thus fails to support the semantic underdeterminacy thesis. (shrink)

In this contribution we will explore some of the implications of the vision of Ambient Intelligence (AmI) for law and legal philosophy. AmI creates an environment that monitors and anticipates human behaviour with the aim of customised adaptation of the environment to a person’s inferred preferences. Such an environment depends on distributed human and non-human intelligence that raises a host of unsettling questions around causality, subjectivity, agency and (criminal) liability. After discussing the vision of AmI we will present relevant research (...) in the field of philosophy of technology, inspired by the post-phenomenological position taken by Don Ihde and the constructivist realism of Bruno Latour. We will posit the need to conceptualise technological normativity in comparison with legal normativity, claiming that this is necessary to develop democratic accountability for the implications of emerging technologies like AmI. Lastly we will investigate to what extent technological devices and infrastructures can and should be used to achieve compliance with the criminal law, and we will discuss some of the implications of non-human distributed intelligence for criminal liability. (shrink)

There are countless occasions when we find people’s thought or action intelligible, or anticipate what they will think or do, or are at least unsurprised by what they think or do, despite our having little if any information about their attitudes other than what we can gather from their situation and non-verbal behaviour. This article explores the role of practices, conceived as essentially rule-governed activities, is making this possible. Consideration is given to practicies for the use of words.