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  1. The Foundational Standpoint of Mādhyamika Philosophy.Gadjin Nagao, John P. Keenan & Peter Della Santina - 1992 - Philosophy East and West 42 (1):187-190.
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  • The Law of Karma.Bruce R. Reichenbach - 1990 - International Journal for Philosophy of Religion 35 (1):59-61.
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  • Ethical Outcomes and Business Ethics: Toward Improving Business Ethics Education.Larry A. Floyd, Feng Xu, Ryan Atkins & Cam Caldwell - 2013 - Journal of Business Ethics 117 (4):753-776.
    Unethical conduct has reached crisis proportions in business :A1–A10, 2011) and on today’s college campuses :58–65, 2007). Despite the evidence that suggests that more than half of business students admit to dishonest practices, only about 5 % of business school deans surveyed believe that dishonesty is a problem at their schools :299–308, 2010). In addition, the AACSB which establishes standards for accredited business schools has resisted the urging of deans and business experts to require business schools to teach an ethics (...)
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  • Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self.Stefano Pace - 2013 - Journal of Business Ethics 112 (1):25-46.
    This paper investigates the effects of Buddhist ethics on consumers’ materialism, that is, the propensity to attach a fundamental role to possessions. The literature shows that religion and religiosity influence various attitudes and behaviors of consumers, including their ethical beliefs and ethical decisions. However, most studies focus on general religiosity rather than on the specific doctrinal ethical tenets of religions. The current research focuses on Buddhism and argues that it can tame materialism directly, similar to other religions, and through the (...)
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  • The Emotional Dog and Its Rational Tail: A Social Intuitionist Approach to Moral Judgment.Jonathan Haidt - 2001 - Psychological Review 108 (4):814-834.
    Research on moral judgment has been dominated by rationalist models, in which moral judgment is thought to be caused by moral reasoning. The author gives 4 reasons for considering the hypothesis that moral reasoning does not cause moral judgment; rather, moral reasoning is usually a post hoc construction, generated after a judgment has been reached. The social intuitionist model is presented as an alternative to rationalist models. The model is a social model in that it deemphasizes the private reasoning done (...)
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  • Beyond Moral Reasoning: A Review of Moral Identity Research and Its Implications for Business Ethics. [REVIEW]Dan Freeman - 2008 - Business Ethics Quarterly 18 (4):513-540.
    Moral identity has been touted as a foundation for understanding moral agency in organizations. The purpose of this article is to review the current state of knowledge regarding moral identity and highlight several promising avenues for advancing current understandings of moral actions in organizational contexts. The article begins with a brief overview of two distinct conceptual perspectives on moral identity—the character perspective and the social-cognitive perspective—that dominate extant literature. It then discusses varying approaches that have been taken in attempting to (...)
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  • Moral Contextualism and Moral Relativism.Berit Brogaard - 2008 - Philosophical Quarterly 58 (232):385 - 409.
    Moral relativism provides a compelling explanation of linguistic data involving ordinary moral expressions like 'right' and 'wrong'. But it is a very radical view. Because relativism relativizes sentence truth to contexts of assessment it forces us to revise standard linguistic theory. If, however, no competing theory explains all of the evidence, perhaps it is time for a paradigm shift. However, I argue that a version of moral contextualism can account for the same data as relativism without relativizing sentence truth to (...)
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  • (2 other versions)Moral courage in the workplace: Moving to and from the desire and decision to act.Leslie E. Sekerka & Richard P. Bagozzi - 2007 - Business Ethics, the Environment and Responsibility 16 (2):132–149.
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  • Moral reasoning as a determinant of organizational citizenship behaviors: A study in the public accounting profession. [REVIEW]John J. Ryan - 2001 - Journal of Business Ethics 33 (3):233 - 244.
    This study examines the relationship between an employee's level of moral reasoning and a form of work performance known as organizational citizenship behaviors (OCB). Prior research in the public accounting profession has found higher levels of moral reasoning to be positively related to various types of ethical behavior. This study extends the ethical domain of accounting behaviors to include OCB. Analysis of respondents from a public accounting firm in the northeast region of the United States (n = 107) support a (...)
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  • Selfhood and identity in confucianism, taoism, buddhism, and hinduism: Contrasts with the west.David Y. F. Ho - 1995 - Journal for the Theory of Social Behaviour 25 (2):115–139.
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  • Persons, situations, and virtue ethics.John M. Doris - 1998 - Noûs 32 (4):504-530.
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  • A Theory of Justice: Revised Edition.John Rawls - 1999 - Harvard University Press.
    Previous edition, 1st, published in 1971.
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  • The Influence of Spiritual Traditions on the Interplay of Subjective and Normative Interpretations of Meaningful Work.Mai Chi Vu & Nicholas Burton - 2022 - Journal of Business Ethics 180 (2):543-566.
    This paper argues that the principles of spiritual traditions provide normative ‘standards of goodness’ within which practitioners evaluate meaningful work. Our comparative study of practitioners in the Buddhist and Quaker traditions provide a fine-grained analysis to illuminate, that meaningfulness is deeply connected to particular tradition-specific philosophical and theological ideas. In the Buddhist tradition, meaningfulness is temporal and rooted in Buddhist principles of non-attachment, impermanence and depending-arising, whereas in the Quaker tradition, the Quaker testimonies and theological ideas frame meaningfulness as eternal. (...)
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  • Micro-processes of Moral Normative Engagement with CSR Tensions: The Role of Spirituality in Justification Work.Hyemi Shin, Mai Chi Vu & Nicholas Burton - 2021 - Journal of Business Ethics 179 (2):597-615.
    Although CSR scholarship has highlighted how tensions in CSR implementation are negotiated, little is known about its normative and moral dimension at a micro-level. Drawing upon the economies of worth framework, we explore how spirituality influences the negotiation of CSR tensions at an individual level, and what types of justification work they engage in when experiencing tensions. Our analysis of semi-structured interview data from individuals who described themselves as Buddhist and were in charge of CSR implementations for their organizations shows (...)
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  • The Nature of the Self, Self-regulation and Moral Action: Implications from the Confucian Relational Self and Buddhist Non-self.Irene Chu & Mai Chi Vu - 2022 - Journal of Business Ethics 180 (1):245-262.
    The concept of the self and its relation to moral action is complex and subject to varying interpretations, not only between different academic disciplines but also across time and space. This paper presents empirical evidence from a cross-cultural study on the Buddhist and Confucian notions of self in SMEs in Vietnam and Taiwan. The study employs Hwang’s Mandala Model of the Self, and its extension into Shiah’s non-self-model, to interpret how these two Eastern philosophical representations of the self, the Confucian (...)
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  • The Effects of Spirituality and Religiosity on the Ethical Judgment in Organizations.Faisal Alshehri, Marianna Fotaki & Saleema Kauser - 2020 - Journal of Business Ethics 174 (3):567-593.
    Despite the obvious link between spirituality, religiosity and ethical judgment, a definition for the nature of this relationship remains elusive due to conceptual and methodological limitations. To address these, we propose an integrative Spiritual-based model derived from categories presumed to be universal across religions and cultural contexts, to guide future business ethics research on religiosity. This article aims to empirically test in the context of Islam. It examines how different Muslims' views of God influence their ethical judgments in organizations, and (...)
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  • Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling.Kirsten Cowan & Atefeh Yazdanparast - 2019 - Journal of Business Ethics 170 (1):115-132.
    How can firms mitigate the impact of moral violations on consumer evaluations? This question has pervaded the business ethics literature. Though prior research has identified decoupling as a moral reasoning strategy where consumers separate moral judgments from evaluations, it is unclear what motivates individuals to decouple. It is the objective of this research to explore regulatory focus theory as a motivating factor for moral decoupling. Three experiments are undertaken. Study one demonstrates that with a prevention mindset as opposed to promotion (...)
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  • Mindfulness, Moral Reasoning and Responsibility: Towards Virtue in Ethical Decision-Making.Cherise Small & Charlene Lew - 2019 - Journal of Business Ethics 169 (1):103-117.
    Ethical decision-making is a multi-faceted phenomenon, and our understanding of ethics rests on diverse perspectives. While considering how leaders ought to act, scholars have created integrated models of moral reasoning processes that encompass diverse influences on ethical choice. With this, there has been a call to continually develop an understanding of the micro-level factors that determine moral decisions. Both rationalist, such as moral processing, and non-rationalist factors, such as virtue and humanity, shape ethical decision-making. Focusing on the role of moral (...)
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  • Trust Issues and Engaged Buddhism: The Triggers for Skillful Managerial Approaches.Mai Chi Vu & Trang Tran - 2019 - Journal of Business Ethics 169 (1):77-102.
    As a transitional economy, Vietnam has undergone tremendous changes over recent decades within a ‘fusion’ context that blends both traditional and modern values from its complex history. However, few studies have explored how contemporary issues in the context of Vietnam have brought both obstacles and skillful initiatives to managerial approaches to doing business. We draw on the concepts of social trust and institutional theory to explore how informal institutions such as religious forces can contribute to the development of individual trust (...)
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  • Tensions and Struggles in Tackling Bribery at the Firm Level: Perspectives from Buddhist-Enacted Organizational Leaders.Mai Chi Vu - 2019 - Journal of Business Ethics 168 (3):517-537.
    This study explores the role of an informal institution—engaged Buddhism—in leadership responses to issues of bribery at the firm level in the context of Vietnam. In-depth interviews were carried out in Vietnam with 26 organizational leaders who were Buddhist practitioners. The leaders expressed a Buddhist-enacted utilitarian approach based on three context-associated mechanisms: karmic consequences, community and social well-being, and total detachment. These mechanisms manifest in leadership approaches based on the Middle Way, Skillful Means, and Emptiness. They are involved in forming (...)
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  • Will Creative Employees Always Make Trouble? Investigating the Roles of Moral Identity and Moral Disengagement.Xiaoming Zheng, Xin Qin, Xin Liu & Hui Liao - 2019 - Journal of Business Ethics 157 (3):653-672.
    Recent research has uncovered the dark side of creativity by finding that creative individuals are more likely to engage in unethical behavior. However, we argue that not all creative individuals make trouble. Using moral self-regulation theory as our overarching theoretical framework, we examine individuals’ moral identity as a boundary condition and moral disengagement as a mediating mechanism to explain when and how individual creativity is associated with workplace deviant behavior. We conducted two field studies using multi-source data to test our (...)
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  • The Cultivation of Virtue in Buddhist Ethics.Charles K. Fink - 2013 - Journal of Buddhist Ethics 20:667-701.
    One question pursued in Buddhist studies concerns the classification of Buddhist ethics. Damien Keown has argued that Aristotelian virtue ethics provides a useful framework for understanding Buddhist ethics, but recently other scholars have argued that character consequentialism is more suitable for this task. Although there are similarities between the two accounts, there are also important differences. In this paper, I follow Keown in defending the aretaic interpretative model, although I do not press the analogy with Aristotelian ethics. Rather, I argue (...)
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  • Common Sense Beliefs about the Central Self, Moral Character, and the Brain.Diego Fernandez-Duque & Barry Schwartz - 2015 - Frontiers in Psychology 6.
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  • Madhyamaka Ethics.Bronwyn Finnigan - 2018 - In Daniel Cozort & James Mark Shields (eds.), The Oxford Handbook of Buddhist Ethics. New York, NY: Oxford University Press. pp. 162-183.
    There are two main loci of contemporary debate about the nature of Madhyamaka ethics. The first investigates the general issue of whether the Madhyamaka philosophy of emptiness is consistent with a commitment to systematic ethical distinctions. The second queries whether the metaphysical analysis of no-self presented by Śāntideva in his Bodhicaryāvatāra entails the impartial benevolence of a bodhisattva. This article will critically examine these debates and demonstrate the ways in which they are shaped by competing understandings of Madhyamaka conventional truth (...)
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  • The Social License to Operate.Geert Demuijnck & Björn Fasterling - 2016 - Journal of Business Ethics 136 (4):675-685.
    This article proposes a way to zoom in on the concept of the social license to operate from the broader normative perspective of contractarianism. An SLO can be defined as a contractarian basis for the legitimacy of a company’s specific activity or project. “SLO”, as a fashionable expression, has its origins in business practice. From a normative viewpoint, the concept is closely related to social contract theory, and, as such, it has a political dimension. After outlining the contractarian normative background (...)
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  • Ethical Decision-Making Theory: An Integrated Approach.Mark S. Schwartz - 2016 - Journal of Business Ethics 139 (4):755-776.
    Ethical decision-making descriptive theoretical models often conflict with each other and typically lack comprehensiveness. To address this deficiency, a revised EDM model is proposed that consolidates and attempts to bridge together the varying and sometimes directly conflicting propositions and perspectives that have been advanced. To do so, the paper is organized as follows. First, a review of the various theoretical models of EDM is provided. These models can generally be divided into rationalist-based ; and non-rationalist-based. Second, the proposed model, called (...)
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  • Workplace Spirituality and Business Ethics: Insights from an Eastern Spiritual Tradition.Patricia Doyle Corner - 2009 - Journal of Business Ethics 85 (3):377-389.
    The author extends theory on the relationship between workplace spirituality and business ethics by integrating the "yamas" from yoga, a venerable Eastern spiritual tradition, with existing literature. The yamas are five practices for harmonizing and deepening social connections that can be applied in the workplace. A theoretical framework is developed and two sets of propositions are forwarded. One set emanates from the yamas and another one conjectures relationships between spirituality and business ethics surfaced by the application of these spiritual practices (...)
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  • Nurturing the Whole Person: The Ethics of Workplace Spirituality in a Society of Organizations.Mathew L. Sheep - 2006 - Journal of Business Ethics 66 (4):357-375.
    In a world which can be increasingly described as a “society of organizations,” it is incumbent upon organizational researchers to account for the role of organizations in determining the well-being of societies and the individuals that comprise them. Workplace spirituality is a young area of inquiry with potentially strong relevance to the well-being of individuals, organizations, and societies. Previous literature has not examined ethical dilemmas related to workplace spirituality that organizations might expect based upon the co-existence of multiple ethical work (...)
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  • Ethics and Religion: An Empirical Test of a Multidimensional Model.K. Praveen Parboteeah, Martin Hoegl & John B. Cullen - 2008 - Journal of Business Ethics 80 (2):387-398.
    Although it seems that ethics and religion should be related, past research suggests mixed conclusions on the relationship. We argue that such mixed results are mostly due to methodological and conceptual limitations. We develop hypotheses linking Cornwall et al.’s (1986, Review of Religious Research, 27(3): 266–244) religious components to individuals’ willingness to justify ethically suspect behaviors. Using data on 63,087 individuals from 44 countries, we find support for three hypotheses: the cognitive, one affective, and the behavioral component of religion are (...)
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  • In Search of Virtue: The Role of Virtues, Values and Character Strengths in Ethical Decision Making.Mary Crossan, Daina Mazutis & Gerard Seijts - 2013 - Journal of Business Ethics 113 (4):567-581.
    We present a comprehensive model that integrates virtues, values, character strengths and ethical decision making (EDM). We describe how a largely consequentialist ethical framework has dominated most EDM scholarship to date. We suggest that reintroducing a virtue ethical perspective to existing EDM theories can help to illustrate deficiencies in existing decision-making models, and suggest that character strengths and motivational values can serve as natural bridges that link a virtue framework to EDM in organizations. In conjunction with the more fully formulated (...)
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  • A Review of the Empirical Ethical Decision-Making Literature: 2004–2011. [REVIEW]Jana L. Craft - 2013 - Journal of Business Ethics 117 (2):221-259.
    This review summarizes the research on ethical decision-making from 2004 to 2011. Eighty-four articles were published during this period, resulting in 357 findings. Individual findings are categorized by their application to individual variables, organizational variables, or the concept of moral intensity as developed by Jones :366–395, 1991). Rest’s four-step model for ethical decision-making is used to summarize findings by dependent variable—awareness, intent, judgment, and behavior. A discussion of findings in each category is provided in order to uncover trends in the (...)
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  • Truth, Deception, and Skillful Means in the Lotus Sūtra.John Schroeder - 2011 - Asian Philosophy 21 (1):35-52.
    This article seeks to broaden contemporary scholarship on the Lotus Sūtra by arguing that it is a philosophically critical, self-reflective text struggling with problems of truth in Buddhist discourse. While all Lotus Sūtra scholars agree that the doctrine of skillful means is a central teaching in the text, there is a common tendency to frame skillful means as a passive vehicle (or ‘means’) for expressing truth rather than an active philosophical critique of truth. This article argues that the Lotus Sūtra (...)
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  • Moral Degradation, Business Ethics, and Corporate Social Responsibility in a Transitional Economy.Qinqin Zheng, Yadong Luo & Stephanie Lu Wang - 2014 - Journal of Business Ethics 120 (3):405-421.
    This article theoretically proposes and empirically verifies an understudied issue in the business ethics and corporate social responsibility literature—how moral degradation in a society influences the relationship between BE or CSR and firm performance. Building on strategic choice theory, we propose that both BE and CSR become more important in enhancing business success when the perceived MD is heightened. Our analysis of 300 firms operating in China statistically confirms our hypotheses: first, under high MD, firms’ engagement in CSR results in (...)
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  • Workplace Spirituality and Unethical Pro-organizational Behavior: The Mediating Effect of Job Satisfaction.Suchuan Zhang - 2018 - Journal of Business Ethics 161 (3):687-705.
    This study aims to provide a comprehensive understanding about the mechanism that underlies the detrimental effects of workplace spirituality dimensions on employee unethical pro-organizational behavior, directly as well as indirectly, through job satisfaction. Using a sample consisting of 458 employees in various organizations in China, this study reveals that two dimensions of WPS are positively associated with UPB. Also the results of this paper show that each of the three dimensions of WPS has a significant positive relationship with job satisfaction. (...)
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  • Skill-in-means and the buddhism of Tao-Sheng: A study of a chinese reaction to mahāyāna of the fifth century.David C. Yu - 1974 - Philosophy East and West 24 (4):413-427.
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  • Some cross-cultural evidence on ethical reasoning.Judy Tsui & Carolyn Windsor - 2001 - Journal of Business Ethics 31 (2):143 - 150.
    This study draws on Kohlberg''s Cognitive Moral Development Theory and Hofstede''s Culture Theory to examine whether cultural differences are associated with variations in ethical reasoning. Ethical reasoning levels for auditors from Australia and China are expected to be different since auditors from China and Australia are also different in terms of the cultural dimensions of long term orientation, power distance, uncertainty avoidance and individualism. The Defining Issues Tests measuring ethical reasoning P scores were distributed to auditors from Australia and China (...)
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  • Buddhist reductionism.Mark Siderits - 1997 - Philosophy East and West 47 (4):455-478.
    While Derek Parfit is aware that his reductionism about persons is anticipated in early Buddhism and Abhidharma, he has not explored that tradition for any clues it might yield concerning the consequences of adopting the position. In this essay, the tradition is used to construct a taxonomy of possible views about persons, and then examine the meta-physical commitments that Buddhist reductionists claim are entailed by their view. While these turn out to be significant, it is argued here that this is (...)
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  • The buddhist perspective on business ethics: Experiential exercises for exploration and practice. [REVIEW]Stephen J. Gould - 1995 - Journal of Business Ethics 14 (1):63 - 70.
    While Buddhism focuses on the same ethical concerns as Western ethical traditions, it provides a distinct perspective and method for dealing with them. This paper outlines the basic Buddhist perspective and then provides some experiential exercises which offer insight for self-understanding and ethical practices in business. Implications for business and ethics research are provided.
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  • Right from wrong: The influence of spirituality on perceptions of unethical business activities. [REVIEW]Robert A. Giacalone & Carole L. Jurkiewicz - 2003 - Journal of Business Ethics 46 (1):85 - 97.
    A network sample of 162 employees from across the U.S. was studied to assess the relationship between individual spirituality and perceptions of unethical business activities. Analyses indicate that degree of individual spirituality influences whether an individual perceives a questionable business practice as ethical or unethical. Ramifications of these findings regarding the role of spirituality in enhancing workplace ethicality, as well as directions for future research, are discussed.
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  • (1 other version)Dependent arising and the emptiness of emptiness: Why did nāgārjuna start with causation?Jay L. Garfield - 1994 - Philosophy East and West 44 (2):219-250.
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  • Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study.Scott J. Vitell, Robert Allen King, Katharine Howie, Jean-François Toti, Lumina Albert, Encarnación Ramos Hidalgo & Omneya Yacout - 2016 - Journal of Business Ethics 139 (1):147-160.
    This article presents the results of a cross-cultural study that examines the relationship between spirituality and a consumer’s ethical predisposition, and further examines the relationship between the internalization of one’s moral identity and a consumer’s ethical predisposition. Finally, the moderating impact of cultural factors on the above relationships is tested using Hofstede’s five dimensions. Data were gathered from young adult, well-educated consumers in five different countries, namely the U.S., France, Spain, India, and Egypt. The results indicate that the more spiritual (...)
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  • John Dewey and the buddhist philosophy of the middle way.Ewing Y. Chinn - 2006 - Asian Philosophy 16 (2):87 – 98.
    This paper argues that the central philosophical movement in the complex history of Buddhism that originated with Siddhartha Gautama, the Buddha and carried on by Nāgārjuna (among other later Buddhist philosophers) shares some common themes with the pragmatic philosophy of John Dewey. These themes are the rejection of traditional metaphysics as definitive of philosophy, a return to the correct understanding of the nature of experience, and a particular view about the conduct and nature of philosophy. Dewey is used to illuminate (...)
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  • (2 other versions)Moral courage in the workplace: moving to and from the desire and decision to act.Leslie E. Sekerka & Richard P. Bagozzi - 2007 - Business Ethics: A European Review 16 (2):132-149.
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  • Spirals of Spirituality: A Qualitative Study Exploring Dynamic Patterns of Spirituality in Turkish Organizations.Emine Sarigollu & Fahri Karakas - 2019 - Journal of Business Ethics 156 (3):799-821.
    This paper explores organizational spirituality, uncovers it as spiralling dynamics of both positive and negative potentialities, and proposes how leaders can shape these dynamics to improve the human conditions at the workplace. Based on case study of five Turkish organizations and drawing on the emerging discourse on spirituality in organizations literature, this study provides a deeper understanding of how dynamic patterns of spirituality operate in organizations. Insights from participant observation, organizational data, and semi-structured interviews yield three key themes of organizational (...)
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  • (2 other versions)Ethics, spirituality and self: managerial perspective and leadership implications.Cécile Rozuel & Nada Kakabadse - 2010 - Business Ethics, the Environment and Responsibility 19 (4):423-436.
    This paper argues that the self, as both the centre of our identity and the focus of our spiritual life, has not been given enough consideration with regard to the ethics of managers and leaders. Informed by models of self-realisation and the Jungian process of individuation, our discussion suggests that the way we perceive and interpret our self affects our moral behaviour. In particular, integrity of the self fully participates in enhancing servant leadership and consistent ethical practice. We illustrate the (...)
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  • (2 other versions)Ethics, spirituality and self: managerial perspective and leadership implications.Cécile Rozuel & Nada Kakabadse - 2010 - Business Ethics 19 (4):423-436.
    This paper argues that the self, as both the centre of our identity and the focus of our spiritual life, has not been given enough consideration with regard to the ethics of managers and leaders. Informed by models of self-realisation and the Jungian process of individuation, our discussion suggests that the way we perceive and interpret our self affects our moral behaviour. In particular, integrity of the self fully participates in enhancing servant leadership and consistent ethical practice. We illustrate the (...)
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  • A Multilevel Model Examining the Relationships Between Workplace Spirituality, Ethical Climate and Outcomes: A Social Cognitive Theory Perspective.Lilian Otaye-Ebede, Samah Shaffakat & Scott Foster - 2020 - Journal of Business Ethics 166 (3):611-626.
    The role and influence of workplace spirituality on individual and organisational outcomes continue to draw attention among management scholars. Despite this increased attention, extant literature has yielded limited insights particularly into the impact and influence processes of workplace spirituality on performance outcomes at both the individual and unit levels of analysis. Addressing this gap in research, we proposed and tested a multilevel model, underpinned by social cognitive theory, that examines the processes linking perceptions of workplace spirituality and performance outcomes at (...)
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  • Ecology, Policy and Politics: Human Well-Being and the Natural World.John O'Neill - 1993 - Environmental Values 4 (2):181-182.
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  • The Unwitting Accomplice: How Organizations Enable Motivated Reasoning and Self-Serving Behavior.Laura J. Noval & Morela Hernandez - 2019 - Journal of Business Ethics 157 (3):699-713.
    In this article, we demonstrate that individuals use motivated reasoning to convince themselves that their self-serving behavior is justified, which in turn affects the distribution of resources in business situations. Specifically, we explore how ambiguous contextual cues and individual beliefs can jointly form motivated reasoning. Across two experimental studies, we find that whereas individual ideologies that endorse status hierarchies can strengthen the relationship between contextual ambiguity and motivated reasoning, individual beliefs rooted in fairness and equality can weaken it. Our findings (...)
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  • Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands.Joon Sung Lee & Dae Hee Kwak - 2016 - Journal of Business Ethics 137 (1):101-113.
    Public figures’ transgressions attract considerable media attention and public interest. However, little is understood about the impact of celebrity endorsers’ transgressions on associated brands. Drawing on research on moral reasoning, we posit that consumers are not always motivated to separate judgments of performance from judgments of morality or simply excuse a wrongdoer. We propose that consumers also engage in moral coupling, a distinct moral reasoning process which allows consumers to integrate judgments of performance and judgments of morality. In three studies, (...)
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