There is a growing literature which examines the ways in which individualised responsibilisation of ' risky behaviours' also entails moralisation. In UK discourses about climate change, certain individualised behaviours are designated as responsible and/or good and correspondingly as irresponsible and/or bad. In this context, the decision to engage or not engage in these types of behaviour can be seen as becoming increasingly moralised. Drawing on focus group discussions with members of the British lay public, this paper brings together public production (...) of and negotiated responses to the moral undertones of this aspect of climate change discourse with theories of risk, morality and responsibility to develop important insights for conceptualising climate change mitigation. (shrink)

Most normative advice to individuals about what they should do to help prevent climate change focuses on reductions in personal emissions. This is consistent with an accountancy model of morality, with perpetrators held responsible for the harms they individually cause. An alternative focus receiving less popular and philosophical attention, but with greater potential to achieve substantial mitigation outcomes, is citizen activism for systemic reforms. Rather than perpetration priority moral concern can be directed to bystanding. To more effectively guide action, reformist (...) ethics need to be informed by psychosociological research on motivation and societal transformation. (shrink)

To what extent is any individual morally obligated to live environmentally sustainably? In answering this, I reject views I see as constituting two extremes. On one, it depends entirely on whether there exists a collective agreement; and if no such agreement exists, no one is obligated to reduce her/his consumption or pollution unilaterally. On the other, the lack of a collective agreement is morally irrelevant, and regardless of what others are doing, each person is obligated to limit her/his pollution and (...) consumption to a level that would be sustainable if everyone were to act in this way. I argue that the truth is somewhere between these, but that a very precise specification of the extent of one's responsibility is impossible. Roughly, what can be said is that each individual ought constantly to strive to do more than she/he does currently and to push her/himself into new, uncomfortable territory, though no one is obligated to martyr her/himself for an environmental cause. (shrink)

Social scientists are often interested in understanding how the dynamics of social systems are driven by the behavior of individuals that make up those systems. However, this process is hindered by the difficulty of experimentally studying how individual behavioral tendencies lead to collective social dynamics in large groups of people interacting over time. In this study, we investigate the role of social influence, a process well studied at the individual level, on the puzzling nature of success for cultural products such (...) as books, movies, and music. Using a “multiple‐worlds” experimental design, we are able to isolate the causal effect of an individual‐level mechanism on collective social outcomes. We employ this design in a Web‐based experiment in which 2,930 participants listened to, rated, and downloaded 48 songs by up‐and‐coming bands. Surprisingly, despite relatively large differences in the demographics, behavior, and preferences of participants, the experimental results at both the individual and collective levels were similar to those found in Salganik, Dodds, and Watts (2006). Further, by comparing results from two distinct pools of participants, we are able to gain new insights into the role of individual behavior on collective outcomes. We conclude with a discussion of the strengths and weaknesses of Web‐based experiments to address questions of collective social dynamics. (shrink)

While structural approaches to sustainability have remained unable to muster wider political support, green political theory has for some time taken a voluntarist turn, arguing that deep changes in attitudes and behaviour are necessary to reduce the ecological debt of the rich countries. Within environmental citizenship theory it is believed that justice requires each individual to start living within his or her 'ecological space'. Firmly rooted in the pollution paradigm, environmental citizenship theory holds that the path to sustainability goes through (...) a dramatic reduction in economic activity and international trade. Since such cuts in material welfare run counter to the preferences of many, doubts can be had about their political plausibility. More seriously, with a world population of more than seven billions, it is doubtful that even such harsh sacrifices would suffice to ensure environmental sustainability. This article challenges environmental citizenship theory by arguing that it is tied to a conception of sustainability which is both theoretically misleading and strategically unfortunate in a rapidly industrialising world. Instead of further individual guilt, there is an urgent need to define new collective progressive projects aimed at universal affluence and natural restoration. Fashionable as a sense of individual guilt may be, it fails to recognise the responsibility of the rich world to provide new technologies capable of securing global environmental sustainability. (shrink)

In this paper we explore material simplicity, defined as the virtue disposing us to act appropriately within the sphere of our consumer decisions. Simplicity is a conscientious and restrained attitude toward material goods that typically includes (1) decreased consumption and (2) a more conscious consumption; hence (3) greater deliberation regarding our consumer decisions; (4) a more focused life in general; and (5) a greater and more nuanced appreciation for other things besides material goods, and also for (6) material goods themselves. (...) It is to be distinguished from simple-mindedness, a return to nature, or poverty. Simplicity overlaps with traditional virtues such as temperance, frugality, and wisdom, and sustains and enables traditional virtues such as justice and generosity. Simplicity is a virtue because it furthers human flourishing, both individual and social, and sustains nature’s ecological flourishing. For analytic purposes, we consider six areas in which simplicity can make important contributions: (1) basic individual flourishing, (2) basic societal flourishing, (3) individual freedom or autonomy, (4) the acquisition of knowledge, (5) living meaningfully, and (6) preserving and protecting nonhuman beings. The proven failure of materialism to secure subjective happiness or objective flourishing argues for the practice of voluntary simplicity and for the radical reform of modern consumer societies. (shrink)