The object of this paper is to explore the intersection of two issues – both of them of considerable interest in their own right. The first concerns the role that feasibility considerations play in constraining normative claims – claims, say, about what we (individually and collectively) ought to do and to be. This issue has particular relevance for the confrontation of moral philosophy with economics (and social science more generally). The second issue concerns whether normative claims are to be understood (...) as applying only to actions in their own right or (also) non-derivatively to attitudes. Both these issues are ones on which different theorists have taken quite different stands, though we think there is more to be said about them. The point of juxtaposing them lies in the thought that actions and attitudes may be subject to different feasibility constraints – and hence that how we conceive of the role of feasibility in an account of normativity will depend in part on how we conceive of the role of actions and attitudes in normative theorising. (shrink)