'It is great to see the re-publication of the classic Consumer Culture and Postmodernism. The extensive new material is erudite, informative and important, particularly locating consumer culture in the context of global climate change and postmodernism within a framing that seriously displaces the 'west' from centre-stage' - John Urry, Lancaster University The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: - A fully (...) revised preface that explores the developments in consumer culture since the first edition - A major new chapter on 'Modernity and the Cultural Question' - An update on postmodernism and the development of contemporary theory after postmodernism - An account of multiple and alternative modernities - The challenges of consumer culture in Japan and China The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day. (shrink)

This article focuses on the philosophy underpinning the non-mainstream body modification practices of `Modern Primitives'. This subculture seeks inspiration in the body modification techniques and bodily rituals of so-called `primitive societies'. Establishing their prioritization of body, sexuality, community and spirituality as analytical links, the author shows that these self-perceived radical opponents of Western modernity nonetheless remain captured in its foundational discursive assumptions. The author argues that the movement's enthusiastic turn towards `primitivism' represents a particular identity strategy within the late modern (...) condition. Drawing on colonial discourse analysis, the author argues that the primitivist discourse originated as an ideology within colonialism and has informed the construction of the Western self-image. Modern Primitives' notion of `primitivism' is seen as a postcolonial legacy of this tradition of `othering', which inevitably reproduces stereotypes of racialized people. (shrink)

Recent years have seen a considerable resurgence in the popularity of tattooing and piercing, a development that some have dismissed as a fashionable trend. Others have argued that the relative permanence of such forms of body modification militates against their full absorption into the fashion system. Drawing on interviews with a variety of body modifiers, the article examines this debate, and notes that certain tattooees and piercees appear, in some respects, to regard their tattoos and piercings as decorative accessories. At (...) the same time, however, such corporeal artifacts are approached and experienced as distinct from other, more free-floating products in the `supermarket of style'. Whether or not their meaning is fixed in these terms, tattoos and piercings are employed by some as a form of anti-fashion and as a way of fixing or anchoring the reflexively constructed self. In this sense they share both affinities and differences with other forms of contemporary body project. (shrink)

Explanations of how identity is constructed are fundamental to contemporary debates in feminism and social theory. In this important addition to the literature, Beverley Skeggs demonstrates that class needs to be featured more prominently in theoretical accounts of gender, identity, and power. Class has been marginalized in feminist and cultural theory and it has become increasingly difficult to teach, research, or speak about class. Formations of Class and Gender identifies the neglect of class issues in favor of gender issues, and (...) shows how class and gender must be fused together to produce an accurate representation of power relations in modern society. In a sustained examination of the production of knowledge, detailed ethnographic research is used to explain how ôrealö women modify and reformulate our understanding of class, subjectivity, and sexuality. A critical examination of cultural representationùinformed by recent feminist theory and the work of Pierre BourdieuùFormations of Class and Gender is an articulate demonstration of how to translate theory into practice. Engaged with theoretical and methodological issues, this will be the standard referenced ethnography on class and gender. It will be required reading for students and researchers in womenÆs studies and sociology. (shrink)

This book focuses on the significance of the body in contemporary feminist scholarship. Whether the body is treated as biological bedrock or subversive metaphor, it is implicated in the cultural and historical construction of sexual difference as well as asymmetrical power relations. The contributors to this volume examine the role of the body as socially shaped and historically colonized territory and as the focus of individual womenÆs struggles for autonomy and self-determination. They also analyze its centrality to the feminist critique (...) of male-stream science as dualistic, distanced, and decontextualized. While the body has become a "hot item" in contemporary social theory and research, the renewed interest has received a mixed reaction from feminists. The body may be back, but the "new" body theory often proves to be just as disembodied as it ever was. The body revival seems to be less an attempt to re-embody masculinist science than just another expression of the same condition that evoked the feminist critique in the first place: a flight from femininity and everything that is associated with it in Western culture. Drawing on insights from contemporary feminist theories of gender and power, this book offers a timely critical appraisal of the recent "body revival." Embodied Practices not only sets an agenda for research about the body, but for an embodied perspective on the body as well. It will be a valuable and thought-provoking resource for students of womenÆs studies, social theory, cultural studies, and medical sociology. (shrink)

A major contribution to the social scientific understanding of how people make sense of their lives, Ideological Dilemmas presents an illuminating new approach to the study of everyday thinking. Contradictory strands abound within both ideology and common sense. In contrast to many modern theorists, the authors see these dilemmas of ideology as enabling, rather than inhibiting: thinking about them helps people to think meaningfully about themselves and the world. The dilemmas within ideology and their effects on thinking are explored through (...) the analysis of what people say in specific key situations: education, medical care, race and gender. The authors identify common ideological themes running through the common-sense discourses they analyse. They highlight the tensions between themes of equality and authority, freedom and necessity, individuality and collectivity. Time and again, the contradictions between these ideological themes crop up as respondents argue and puzzle over their social worlds. Written with refreshing clarity, the discussion cuts across the boundary which often separates sociology from social psychology. Sociologists are reminded that the reproduction of ideology involves individual processes of thinking; social psychologists are urged to recognize the ideological nature of thought. (shrink)

This article argues that tattooing and body piercing in modern societies cannot be naively innocent acts; such activities cannot recapture primitiveness, because they take place within a social context, where social membership is not expressed through hot loyalties and thick commitments. Body marks in primitive society were obligatory signatures of social membership in solidaristic groups, wherein life-cycle changes were necessarily marked by tattooing and scarification. Modern societies are metaphorically like airport departure lounges where passengers are encouraged to be cool and (...) distant, orderly and regulated. The article is thus critical of recent attempts to discover and unearth Dionysian moments of creative tribalism in modern youth groups or working-class communities. Body marks are commercial objects in a leisure marketplace and have become optional aspects of a body aesthetic, which playfully and ironically indicate social membership. They cannot serve as charismatic entrance points to the primitive. (shrink)

One of the most talked-about scholarly works of the past fifty years, Judith Butler’s _Gender Trouble_ is as celebrated as it is controversial. Arguing that traditional feminism is wrong to look to a natural, 'essential' notion of the female, or indeed of sex or gender, Butler starts by questioning the category 'woman' and continues in this vein with examinations of 'the masculine' and 'the feminine'. Best known however, but also most often misinterpreted, is Butler's concept of gender as a reiterated (...) social _performance _rather than the expression of a prior reality. Thrilling and provocative, few other academic works have roused passions to the same extent. (shrink)

First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

In this provocative book, Susan Bordo untangles the myths, ideologies, and pathologies of the modern female body. Bordo explores our tortured fascination with food, hunger, desire, and control, and its effects on women's lives.