The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve (...) the greatest adherence according to an ideal audience. This ideal, Perelman explains, can be embodied, for example, "in God, in all reasonable and competent men, in the man deliberating or in an elite.” Like particular audiences, then, the universal audience is never fixed or absolute but depends on the orator, the content and goals of the argument, and the particular audience to whom the argument is addressed. These considerations determine what information constitutes "facts" and "reasonableness" and thus help to determine the universal audience that, in turn, shapes the orator's approach. /// The adherence of an audience is also determined by the orator's use of values, a further key concept of the New Rhetoric. Perelman's treatment of value and his view of epideictic rhetoric sets his approach apart from that of the ancients and of Aristotle in particular. Aristotle's division of rhetoric into three genres–forensic, deliberative, and epideictic–is largely motivated by the judgments required for each: forensic or legal arguments require verdicts on past action, deliberative or political rhetoric seeks judgment on future action, and epideictic or ceremonial rhetoric concerns values associated with praise or blame and seeks no specific decisions. For Aristotle, the epideictic genre was of limited importance in the civic realm since it did not concern facts or policies. Perelman, in contrast, believes not only that epideictic rhetoric warrants more attention, but that the values normally limited to that genre are in fact central to all argumentation. "Epideictic oratory," Perelman argues, "has significant and important argumentation for strengthening the disposition toward action by increasing adherence to the values it lauds.” These values are central to the persuasiveness of arguments in all rhetorical genres since the orator always attempts to "establish a sense of communion centered around particular values recognized by the audience.”. (shrink)

This is an introductory guidebook to the basic principles of how to construct good arguments and how to criticeze bad ones. It is non-technical in its approach and is based on 150 key examples, each discussed and evaluated in clear, illustrative detail. Professor Walton, a leading authority in the field of informal logic, explains how errors, fallacies, and other key failures of argument occur. He shows how correct uses of argument are based on sound strategies for reasoned persuasion and critical (...) responses. Among the many subjects covered are: forms of valid argument, relevance, appeals to emotion, personal attack, uses and abuses of expert opinion, problems in deploying statistics, loading terms, equivocation, arguments from analogy, and techniques of posing, replying to, and criticizing questions. The book will be ideally suited to courses in informal logic and in the introduction to philosophy. It will also prove valuable to studetns of pragmatics, rhetoric, and speech communication. (shrink)

Author Max Black argues that language should conform to the discovered regularities of experience it is radically mistaken to assume that the conception of language is a mirror of reality.

The Aims of the Book -/- 1. To improve your skill in analyzing and evaluating arguments and presentations of the kind you find in everyday discourse (news media, discussions, advertisements), textbooks, and lectures. 2. To improve your skill in presenting arguments, reports and instructions clearly and persuasively. 3. To improve your critical instincts, that is, your immediate judgments of your attitudes toward the communications and behavior of others and yourself, so that you consistently approach them with the standards of reason (...) and the attitude of reasonableness. 4. To improve your knowledge about the facts and arguments relevant to a large number of important contemporary issues in politics, education, ethics, and several practical fields. -/- These are practical aims but not narrow practical aims: the third one, in particular, is very far-reaching and requires a whole shift of values for most of us. So this is intended to be a powerful, as well as practical, book using practical, everyday examples of the kind that a citizen, especially a citizen-student, runs into all the time. -/- The text starts with a short discussion of reasoning itself, then explores the details of this approach, and then gets down to practical procedures for improving one's reasoning skills. The discussions and examples always begin at a rather elementary level, but they get into harder material fairly quickly. If you are, or are hoping to be, a teacher or a lawyer, a scientist or an executive, what you learn here will be professional skills for you—vital professional skills. But for any citizen, they are also essential skills. (shrink)

The authors contend that most contemporary logic textbooks fail the average student because they emphasize the evaluation of arguments over their clarification, assuming that the student already understands what motivations underlie logic.

Chapter The Need for a Theory of Argument Structure. THE STANDARD APPROACH The approach to argument diagramming which we call standard was originated, ...

The book also comes with an exhaustive array of study aids that enable the reader to monitor and enhance the learning process.

In this book, Newell makes the case for unified theories by setting forth a candidate.

This is an introductory guide to the basic principles of constructing good arguments and criticizing bad ones. It is nontechnical in its approach, and is based on 150 key examples, each discussed and evaluated in clear, illustrative detail. The author explains how errors, fallacies, and other key failures of argument occur. He shows how correct uses of argument are based on sound argument strategies for reasoned persuasion and critical questions for responding. Among the many subjects covered are: techniques of posing, (...) replying to, and criticizing questions, forms of valid argument, relevance, appeals to emotion, personal attack, uses and abuses of expert opinion, problems in deploying statistics, loaded terms, equivocation, and arguments from analogy. (shrink)

In his new foreword to this edition, Hilary Putnam forcefully rejects these nativist claims.

Needed for such dialogue games as dialectic are appropriate standards of fairness and rationality. The rules of procedure of dialectic must describe a game playable by actual human participants. The present paper centers on certain idealizations of the dialectician that are not allowable.

This paper suggests that the flaw in the enthymeme approach to argument analysis is in the requirement, as I come to formulate it, that an argument be restated as a premises-and-conclusion sequence. The paper begins by investigating how logicians show that there are problems with the enthymeme approach. That investigation reveals a failure on the part of logicians to appreciate the importance of the rhetorical context of an argument. This failure, it is argued, is a consequence of what I refer (...) to as the Premise-Conclusion Requirement. (shrink)

Originally published in 1968. This is a critical study of the concept of 'rule' featuring in law, ethics and much philosophical analysis which the author uses to investigate the concept of 'rationality'. The author indicates in what manner the modes of reasoning involved in reliance upon rules are unique and in what fashion they provide an alternative both to the modes of logico-mathematical reasoning and to the modes of scientific reasoning. This prepares the groundwork for a methodology meeting the requirements (...) of the fields using rules such as law and ethics which could be significant for communications theory and the use of computers in normative fields. Other substantive issues related to the mainstream of legal philosophy are discussed - theories of interpretation, the notion of purpose and the requirements of principled decision-making. The book utilizes examples drawn from English and American legal decisions to suggest how the positions of legal positivism and of natural law are equally artificial and misleading. (shrink)