"This is the most systematic discussion of semiotics yet published." --Choice -/- "A bravura performance." --Thomas Sebeok -/- "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." --Social Sciences in General.

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature... this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement.