The selection of wanted from unwanted messages requires discriminatory mechanisms of as great a complexity as those in normal perception, as is indicated by behavioral evidence. The results of neurophysiology experiments on selective attention are compatible with this supposition. This presents a difficulty for Filter theory. Another mechanism is proposed, which assumes the existence of a shifting reference standard, which takes up the level of the most important arriving signal. The way such importance is determined in the system is further (...) described. Neurophysiological evidence relative to this postulation is discussed. (shrink)

This book discusses principles and theories regarding perception and communication. Relevant research data is presented which support these theories. 2004 APA, all rights reserved).