Results for 'Fabiana Vernero'

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  1. Influencing the Others’ Minds: An Experimental Evaluation of the Use and Efficacy of Fallacious-Reducible Arguments in Web and Mobile Technologies.Antonio Lieto & Fabiana Vernero - 2014 - PsychNology Journa 12 (3):87-105.
    The research in Human Computer Interaction (HCI) has nowadays extended its attention to the study of persuasive technologies. Following this line of research, in this paper we focus on websites and mobile applications in the e-commerce domain. In particular, we take them as an evident example of persuasive technologies. Starting from the hypothesis that there is a strong connection between logical fallacies, i.e., forms of reasoning which are logically invalid but psychologically persuasive, and some common persuasion strategies adopted within these (...)
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  2. Unveiling the Link Between Logical Fallacies and Web Persuasion.Antonio Lieto & Fabiana Vernero - 2013 - In ACM Proceedings of the 5th Web Science Conference, Paris. ACM.
    In the last decade Human-Computer Interaction (HCI) has started to focus attention on forms of persuasive interaction where computer technologies have the goal of changing users behavior and attitudes according to a predefined direction. In this work, we hypothesize a strong connection between logical fallacies (forms of reasoning which are logically invalid but cognitively effective) and some common persuasion strategies adopted within web technologies. With the aim of empirically evaluating our hypothesis, we carried out a pilot study on a sample (...)
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