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  1. Language, speech and writing: Merleau-ponty and Derrida on saussure. [REVIEW]George Free - 1990 - Human Studies 13 (4):293 - 307.
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  • Realität und Wirklichkeit. Zur Ontologie geteilter Welten.Tom Poljansek - 2022 - Transcript Verlag.
    Dass wir alle in einer gemeinsamen Wirklichkeit leben, setzen wir meist unhinterfragt voraus. Sehen Andere die Welt dann doch einmal anders, mag es uns scheinen, als sähen sie diese einfach nicht so, wie sie wirklich ist. Schwerer fällt uns anzuerkennen, dass andere zuweilen in ganz anderen Wirklichkeiten unterwegs sind als wir selbst. - Tom Poljansek zeigt, wie sich die Vorstellung einer Pluralität menschlicher Wirklichkeiten mit der Annahme einer wahrnehmungsunabhängigen Realität vereinbaren lässt, ohne sich in einen Relativismus der vielen Wirklichkeiten zu (...)
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  • Rhythm and Signification: temporalities of musical and social meaning.Iain Campbell & Peter Nelson - 2022 - Angelaki 27 (5):56-78.
    Rhythm is generally taken to refer to a temporal pattern of events. Yet in recent years, across diverse fields in the arts, humanities, and social sciences, it has come to serve as the conceptual marker for a wide range of new approaches to understanding relations and relationality, following most explicitly from the late work of Henri Lefebvre. This article explores the temporal aspect of such relational thinking, in particular asking how time is implicated in relations, and how it can be (...)
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  • Biosemiotics and Applied Evolutionary Epistemology: A Comparison.Nathalie Gontier & M. Facoetti - 2021 - In Nathalie Gontier & M. Facoetti (eds.), In: Pagni E., Theisen Simanke R. (eds) Biosemiotics and Evolution. Interdisciplinary Evolution Research, vol 6. Springer, Cham. Cham: pp. 175-199.
    Both biosemiotics and evolutionary epistemology are concerned with how knowledge evolves. (Applied) Evolutionary Epistemology thereby focuses on identifying the units, levels, and mechanisms or processes that underlie the evolutionary development of knowing and knowledge, while biosemiotics places emphasis on the study of how signs underlie the development of meaning. We compare the two schools of thought and analyze how in delineating their research program, biosemiotics runs into several problems that are overcome by evolutionary epistemologists. For one, by emphasizing signs, biosemiotics (...)
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  • The Variety of Language Signs in Legal Terminology: Linguistic and Extra-Linguistic Background.Sergey P. Khizhnyak & Viktoria G. Annenkova - 2022 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 35 (5):1995-2012.
    The article deals with diversity of language signs in legal terminology. The aim of the article is to show the influence of both linguistic and extra-linguistic factors on the specificity of various linguistic units in the legal terminology. Though all terminological systems possess some similar features, there may be certain traits characteristic only for some of them. As specific systems of signs, legal terminologies show some peculiarities that are discussed in the article from the point of view of oppositions to (...)
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  • Gazali'nin Bilgi Anlayışı.Aysel Tan - 2020 - 1.Palandöken Bilimsel Araştırmalar Kongresi.
    12th century scholar al-Ghazali wrote about a variety of topics and his distinctive points of view of them allowed him to make his marks on a civilization. The first topics that come to mind with regards to al-Ghazali are suspicion, knowledge and experience. He went through an era of crisis of suspicion at one point of his life and he managed to make it out of that crisis of depression thanks to ‘a divine light Allah put in his heart”. This (...)
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  • Computer vision, human senses, and language of art.Lev Manovich - 2021 - AI and Society 36 (4):1145-1152.
    What is the most important reason for using Computer Vision methods in humanities research? In this article, I argue that the use of numerical representation and data analysis methods offers a new language for describing cultural artifacts, experiences and dynamics. The human languages such as English or Russian that developed rather recently in human evolution are not good at capturing analog properties of human sensorial and cultural experiences. These limitations become particularly worrying if we want to compare thousands, millions or (...)
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  • Proper Names in the Legal Terminology of the English Language.Sergey P. Khizhnyak & Alexander A. Zaraiskiy - 2020 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 33 (3):543-558.
    The article deals with the problem of coining terms and nomenclature signs with proper names illustrated by the example of the English language legal terminology. The article begins with the discussion of the problems of intersection of two linguistic areas and differentiation between terms and nomenclature signs. It is observed that linguistic units with proper names possess a cultural specificity in the legal English as compared to the Russian terminological system of law. Linguistic and extra-linguistic factors influencing language units’ formation (...)
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  • (2 other versions)Some Challenges to the Evolutionary Status of Semiosis.Claudio Julio Rodríguez Higuera - 2019 - Biosemiotics 12 (3):405-421.
    The prevalent idea that semiosis is evolutionary is a driving point for biosemiotic research, starting from the Peircean premises of continuity and including a large number of views on how signs evolve. In this paper I wish to add a small pinch of skepticism to an otherwise productive point of view. Briefly, the question to be asked is: Is there any proper and fair connection between the logical abstraction of signs, genetic expressions interpreted as signs and the animal usage of (...)
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  • (2 other versions)Some Challenges to the Evolutionary Status of Semiosis.Claudio Julio Rodríguez Higuera - 2019 - Biosemiotics 12 (3):405-421.
    The prevalent idea that semiosis is evolutionary is a driving point for biosemiotic research, starting from the Peircean premises of continuity and including a large number of views on how signs evolve. In this paper I wish to add a small pinch of skepticism to an otherwise productive point of view. Briefly, the question to be asked is: Is there any proper and fair connection between the logical abstraction of signs, genetic expressions interpreted as signs and the animal usage of (...)
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  • (2 other versions)Some Challenges to the Evolutionary Status of Semiosis.Claudio Julio Rodríguez Higuera - 2019 - Biosemiotics 12 (3):405-421.
    The prevalent idea that semiosis is evolutionary is a driving point for biosemiotic research, starting from the Peircean premises of continuity and including a large number of views on how signs evolve. In this paper I wish to add a small pinch of skepticism to an otherwise productive point of view. Briefly, the question to be asked is: Is there any proper and fair connection between the logical abstraction of signs, genetic expressions interpreted as signs and the animal usage of (...)
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  • The Semiolinguistic Theory of Narrative Structures.William Hendricks - 1980 - In Eduardo Forastieri-Braschi, Gerald Guinness & Humberto López Morales (eds.), On Text and Context: Methodological Approaches to the Contexts of Literature. Puerto Rico, USA: University of Puerto Rico Press. pp. 35-52.
    This article argues for basic similarities between folkloric and literary narratives. It deals with the relation between narrative structure and the constituent sentences of the narrative text and proposes an adaptation of Hjelmslev's notion of connotative semiotics to account for this. It also draws upon philosophy of action and Austin's 'A Plea for Excuses'.
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  • (1 other version)Literature as Discourse.Roger Fowler - 1976 - Royal Institute of Philosophy Supplement 10:174-194.
    I would say that syntax is a significant, if shifty, index of a writer's perspective on his subject-matter. In this light, please consider the syntax of my title. It is two nouns connected by a logical term, ‘as’. On one version of the programme for this lecture series, the word ‘as’ is misprinted as ‘and’; this makes a big difference. A simple conjunction of two nouns, ‘Literature and Discourse’, would suggest that I accept the meanings of the two words as (...)
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  • Consciousness and the Philosophy of Signs: How Peircean Semiotics Combines Phenomenal Qualia and Practical Effects.Marc Champagne - 2018 - Cham: Springer.
    It is often thought that consciousness has a qualitative dimension that cannot be tracked by science. Recently, however, some philosophers have argued that this worry stems not from an elusive feature of the mind, but from the special nature of the concepts used to describe conscious states. Marc Champagne draws on the neglected branch of philosophy of signs or semiotics to develop a new take on this strategy. The term “semiotics” was introduced by John Locke in the modern period – (...)
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  • C. S. Peirce and Intersemiotic Translation.Joao Queiroz & Daniella Aguiar - 2015 - In Peter Pericles Trifonas (ed.), International Handbook of Semiotics. Dordrecht: Springer. pp. 201-215.
    Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...)
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  • The Metaphor of Consumerism.Muhammad Hasyim - 2017 - Journal of Language Teaching and Research 8 (3):523.
    This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of consumerism on television advertisements. This research attempts to explain how advertised products are being used, through the means of semiotic of metaphor by scrutinizing the dynamic relationship between sign and signifier. Semiotic of metaphor makes the products ‘alive’ within human society hence, this implies that the very existence of human beings is no longer determined by the presence of another human being, instead the very existence (...)
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  • Interrelations of codes in human semiotic systems.Georgij Yu Somov - 2016 - Semiotica 2016 (213):557-599.
    Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 213 Seiten: 557-599.
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  • Patterns of Tao : The Birth of Chinese Writing and Aesthetics.Ming Dong Gu - 2016 - Journal of Aesthetics and Art Criticism 74 (2):151-163.
    In the Chinese tradition, the relationship between art and philosophy is conceptually explored in terms of the relationship between dao and wen, which may respectively be viewed as representing philosophy and art. Over history, discourses on dao 道 and wen 文 are central to studies of Chinese literature, art, culture, and civilization. But just as dao holds a range of ideas in Chinese philosophy, wen is also one of the most complex terms in Chinese tradition, whose denotations and connotations are (...)
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  • Do We Really Know What the Term “Talent” in Talent Management Means? – And What Could Be the Consequences of Not Knowing?Billy Adamsen - 2014 - Philosophy of Management 13 (3):3-20.
    Over the centuries the term “talent” has changed semantically and slowly transformed itself into a floating signifier or become an accidental designator. The term “talent” no longer has one single meaning and a “referent” in real life, but instead a multiplicity of meaning and references to something beyond real life, something indefinite and indefinable. In other words, today we do not know specifically what the term “talent” in talent management really means or refers to. Indeed, this is problematical, because in (...)
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  • The Fate of Structuralism.Edith Kurzweil - 1986 - Theory, Culture and Society 3 (3):113-124.
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  • `The Sixties' Trope.Eleanor Townsley - 2001 - Theory, Culture and Society 18 (6):99-123.
    Combining insights from narrative analysis in sociology and trope theory in anthropology, this article develops a theory of tropes that emphasizes their historical production and political effects. Tropes function politically to enable some narratives, identities and resolutions while foreclosing others. As a powerful tool for socio-historical analysis, a consideration of tropes is crucial for deconstructing the taken-for-granted predicates and the `dangerous' consequences of political narratives. To illustrate the argument, the trope of `the Sixties' is analyzed as a case study.
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  • Imagining ‘human Bodhisattva’ via televisual discourse: media platform of the Tzu-Chi organisation.Pei-Ru Liao - 2013 - Contemporary Buddhism 14 (2):284-297.
    Seeing the limitation of the thesis of ‘mediatisation of religion’ (Hjarvard 2008; 2011), I would like to present a case study of Buddhist organisational usage of televisual discourse in Taiwan in this article. The example of one of the most watched prime-time docudramas—Da-Ai Drama (produced by an iconic Taiwanese Buddhist organisation, Tzu-Chi)—challenges the limited scope of ‘mediatisation of religion’ and encourages a critical review of the terms ‘religions’ and ‘secularisation’. The article also explicates the way in which Tzu-Chi utilizes multimedia (...)
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  • Thoughtful Brutes.Tomas Hribek - 2012 - Organon F: Medzinárodný Časopis Pre Analytickú Filozofiu 19:70-82.
    Donald Davidson and John Searle famously differ, among other things, on the issue of animal thoughts. Davidson seems to be a latter-day Cartesian, denying any propositional thought to subhuman animals, while Searle seems to follow Hume in claiming that if we have thoughts, then animals do, too. Davidson’s argument centers on the idea that language is necessary for thought, which Searle rejects. The paper argues two things. Firstly, Searle eventually argues that much of a more complex thought does depend on (...)
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  • The academic brand of aphasia: Where postmodernism and the science wars came from. [REVIEW]James Drake - 2002 - Knowledge, Technology & Policy 15 (1):13-187.
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  • French Urban Space Management: A Visual Semiotic Approach Behind Power and Control. [REVIEW]Anne Wagner - 2011 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 24 (2):227-241.
    The paper will discuss the role of the visual in French urban space. It will reveal the close connections between visual and semiotics where the visual dimension is central rather than marginal. We will evaluate altogether the psychological, legal and social impacts of the new shapes of our own environment. Rethinking our public space shapes our identities, unveils the ‘hidden’ powerful discourse behind these new urban models.
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  • On Meaning: A Biosemiotic Approach. [REVIEW]Maria Isabel Aldinhas Ferreira - 2010 - Biosemiotics 3 (1):107-130.
    A life form and its environment constitute an essential unit, a microcosm. This microcosm is sustained by a privileged dialectic relationship in which the embedded agent- an entity endowed with a particular physical architecture- and its specific environment, coupled, mutually influence each other. Identical principles rule both the basic forms of semiotic organisation and the upper forms. When we distinguish these two levels of semiotic structuring we are distinguishing the semiotic relations that involve a stimulus-response relationship, which is dyadic in (...)
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  • Language, exception, messianism: The thematics of Agamben on Derrida.David Fiorovanti - 2010 - The Bible and Critical Theory 6 (1):5.1-5.12.
    This paper revisits Giorgio Agamben’s text The Time That Remains and through a comparative analysis contrasts the author’s reading of St Paul’s Romans to relevant Derridean thematics prevalent in the text. Specific themes include language, the law, and the subject. I illustrate how Agamben attempts to revitalise the idea of philosophical anthropology by breaking away from the deconstructive approach. Agamben argues that language is an experience but is currently in a state of nihilism. Consequently, the subject has become lost; or, (...)
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  • Situation, Structure, and the Context of Meaning.Eugene Halton - 1982 - The Sociological Quarterly 23 (Autumn):455-476.
    By comparing some founding concepts underlying developing interest in the role of signs and symbols in social life, such as the nature of the sign in Charles Peirce and Ferdinand de Saussure and in Emile Durkheim and George Herbert Mead, and then exploring recent developments in structuralism and symbolic interactionism, a critical appraisal of their theories of meaning is made in the context of an emerging semiotic sociology.
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  • Textocracy, or, the cybernetic logic of French theory.Bernard Dionysius Geoghegan - 2020 - History of the Human Sciences 33 (1):52-79.
    This article situates the emergence of cybernetic concepts in postwar French thought within a longer history of struggles surrounding the technocratic reform of French universities, including Marcel Mauss’s failed efforts to establish a large-scale centre for social-scientific research with support from the Rockefeller Foundation, the intellectual and administrative endeavours of Claude Lévi-Strauss during the 1940s and 1950s, and the rise of communications research in connection with the Centre d’Études des Communications de Masse (CECMAS). Although semioticians and poststructuralists used cybernetic discourse (...)
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  • The Splendors and Miseries of Constitutional Reasoning in Times of Global Crisis: A Critical Look from the Realist Perspectives of Semiotics.Vadim Verenich - 2014 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 27 (4):687-711.
    The European Stability Mechanism is the rescue fund that may grant loans to struggling euro zone governments by issuing bonds, collectively by the euro zone members. The implementation of the ESM spawned a lot of legal challenges brought to higher judicial authority in Ireland, Austria, Estonia, Germany and Poland. In the fall of 2012 the ESM was subject to legal analysis in the Estonian National Court, the German Constitutional Court, and in the European Court of Justice. Delivering much anticipated rulings (...)
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  • Liminal space : towards new paradigm of urban computing.Jan Rod, ヤン ロッド, 昌彦 稲見, マサヒコ イナミ & Masahiko Inami - unknown
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  • Naming animals in Chinese writing.Han-Liang Chang - 2001 - Sign Systems Studies 29 (2):647-656.
    Naming, according to Sebeok, constihttes the first stage of zoosemiotics. This special but common use of language acrually inaugurates more complicated procedures of human discourse on non-human kingdom, including classification of its members. Because of language's double articulation in sound and sense, as well as the grapheme's pleremic (meaning-full) rather than cenemic (meaning-empty) characteristic (according to Hjelmslev). Chinese script is capable of naming and grouping animals randomly but effectively. This paper attempts to describe the said scriptorial "necessity of naming" (Kripke) (...)
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  • Modelling Femininity.Patrícia Soley-Beltran - 2004 - European Journal of Women's Studies 11 (3):309-326.
    This article examines fashion models as gender myths and cultural iconsthrough a cultural history of modelling. It reveals the construction of models’ personas by the successive addition of meaningful signs:physique, manner, attitude, nationality, class, race, salary, chameleonism, slenderness and so on. On the basis of empirical material on models’ experiences gathered from interviews, secondary oral sources and autobiographical material, the author approaches models’ bodies, identities and public personas as artefacts performed through the reiteration of collectively defined gender standards and practices. (...)
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  • Thin is the Feminist Issue.Nicky Diamond - 1985 - Feminist Review 19 (1):45-64.
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  • Visual and Verbal color: chaos or cognitive and cultural fugue? ‎.Mony Almalech - 2019 - In Evangelos Kourdis, Maria Papadopoulou & Loukia Kostopoulou (eds.), The Fugue of the Five Senses and the Semiotics of the Shifting Sensorium: Selected ‎Proceedings from the 11th International Conference of the Hellenic Semiotics Society.
    Fugue and chaos are used in their contemporary meaning. Elements of the fugue, albeit a ‎small number of universals, will be demonstrated in the area of visual and verbal colors. ‎Chaos dominates the internet, fashion, and everyday life. The visual and verbal colors are ‎differentiated and their communicative potential is indicated alongside the diachronic changes. The prototypes of colors are the interface between visual and verbal colors.‎.
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  • A multimodal contrastive analysis of regulations and instructions during the COVID-19 lockdown in the context of the Island of Madeira and the United Kingdom.Leandro da Silva & Svetlana Kurteš - 2024 - Lodz Papers in Pragmatics 20 (1):67-101.
    The paper analyses aspects of multilingual and multimodal narratives employed during the COVID-19 lockdown, attempting to identify how they were used in professional and public environments. More specifically, the paper looks at editing choices, photography, design, drawing, colour, and writing to get a better understanding of multimodal communication, semiotics, image analysis, and their correlation with the written text and the way it has been perceived and interpreted, be it in online or print-based contexts. Methodologically, this is a contrastively inspired research (...)
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  • The man becomes Adam‎.Mony Almalech - 2018 - In Audroné Daubariené, Simona Stano & Ulrika Varankaité (eds.), Cross-Inter-Multi-Trans Proceedings of the 13th World Congress of the International Association for Semiotic Studies (IASS/AIS).
    The paper is focused on Genesis 1 – 3 where the primordial man [adàm] is created ‎and he was given the proper name Adam [adàm]. ‎ In Hebrew man and Adam are the same word, spelled the same way – [adàm]. ‎Different translations of Genesis 1-3 use for the first time the proper name Adam in ‎different places versions Gen 2:25; The German Luther ‎Bible Gen 3:8; Some English Protestant versions Gen 3:17; Bulgarian Protestant and many ‎English Protestant versions Gen (...)
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  • Understanding Widespread Misconduct in Organizations: An Institutional Theory of Moral Collapse.Masoud Shadnam & Thomas B. Lawrence - 2011 - Business Ethics Quarterly 21 (3):379-407.
    ABSTRACT:Reports of widespread misconduct in organizations have become sadly commonplace. Sexual abuse in the Catholic Church, accounting fraud in large corporations, and physical and sexual harassment in the military implicate not only the individuals involved, but the organizations and fields in which they happened. In this paper we describe such situations as instances of “moral collapse” and develop a multi-level theory of moral collapse that draws on institutional theory as its central orienting lens. We draw on institutional theory because of (...)
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  • The Tacit ‘Quantum’ of Meeting the Aesthetic Sign; Contextualize, Entangle, Superpose, Collapse or Decohere.Jan Broekaert - 2018 - Foundations of Science 23 (2):255-266.
    The semantically ambiguous nature of the sign and aspects of non-classicality of elementary matter as described by quantum theory show remarkable coherent analogy. We focus on how the ambiguous nature of the image, text and art work bears functional resemblance to the dynamics of contextuality, entanglement, superposition, collapse and decoherence as these phenomena are known in quantum theory. These quantumlike properties in linguistic signs have previously been identified in formal descritions of e.g. concept combinations and mental lexicon representations and have (...)
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  • Laclau or Mouffe? Splitting the difference.Mark Anthony Wenman - 2003 - Philosophy and Social Criticism 29 (5):581-606.
    The majority of those who comment upon the theories of Ernesto Laclau and Chantal Mouffe - both supporters and critics - treat the work of the two authors as a coherent unity. I see acute differences that demarcate the ideas of Laclau and Mouffe: differences that impede any straightforward delimitation of the authorial identity `Laclau and Mouffe'. The purpose of this paper is to bring to the fore the incommensurate political differences that separate the work of the two authors, and (...)
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  • A Biosemiotic and Ecoacoustic History of Bird-Scaring.Jacob Smith - 2022 - Biosemiotics 15 (1):67-83.
    Timo Maran has defined “biosemiotic criticism” as the study of human culture with an emphasis on the recognition that all forms of life are organized by sign processes. That approach guides this investigation of the sonic devices and practices that have been used in encounters between birds and humans in agricultural spaces. “Bird-scaring” has been a long-standing component of the semiotic relationship between humans and birds in what I am calling the agricultural semiosphere. The struggle between humans and “pest” species (...)
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  • Rethinking educational theory and practice in times of visual media: Learning as image-concept integration.Nataša Lacković & Alin Olteanu - 2020 - Educational Philosophy and Theory 53 (6):597-612.
    We propose a new relational direction in higher education that acknowledges external and internal images as integrated in thinking and learning. We expand educational theory and practice that commonly rely on discrete conceptual developments that exclude images. Our argument epistemologically relies on certain semiotic views that consider the role of iconic signs and iconicity (meaning making by the virtue of similarity) as significant in relation to knowledge and learning. The analogical and imaginative work required to discover similarity between external pictures (...)
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  • Semiotics to die for: Review of Laurent Binet’s La sèptieme fonction du langage. [REVIEW]Claudio Julio Rodríguez Higuera - 2020 - Semiotica 2020 (233):205-210.
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  • A Conceptual Framework for Studying Evolutionary Origins of Life-Genres.Sigmund Ongstad - 2019 - Biosemiotics 12 (2):245-266.
    The introduction claims that there might exist an evolutionary bridge from possible genres in nature to human cultural genres. A sub-hypothesis is that basic life-conditions, partly common for animals and humans, in the long run can generate so-called life-genres. To investigate such hypotheses a framework of interrelated key communicational concepts is outlined in the second, main part. Four levels are suggested. Signs are seen as elements in utterances. Further, sufficiently similar utterances can be perceived as kinds of utterances or genres. (...)
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  • Representing teachers’ professional culture through cartoons.Terry Warburton & Murray Saunders - 1996 - British Journal of Educational Studies 44 (3):307-325.
    By reflecting on a variety of cartoon representations of teachers and their work, this paper outlines a semiotic approach to undertaking research on teachers' professional cultures.
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  • Sports utility semiotics: A semantic differential study of symbolic potential in automobile design.Andrew Wilson & Małgorzata Haładewicz-Grzelak - 2015 - Semiotica 2015 (207):1-29.
    Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 207 Seiten: 1-29.
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  • Towards a semiotics of multilingualism.Dejan Ivković - 2015 - Semiotica 2015 (207):89-126.
    Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 207 Seiten: 89-126.
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  • The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis.Laura R. Oswald - 2015 - Semiotica 2015 (205):115-148.
    Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 205 Seiten: 115-148.
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  • What Is Visual in Visual Argumentation?Georges Roque - unknown
    Is visual argumentation possible? My personal opinion is that it is, despite of the burden of verbal argumentation and the numerous critiques made against visual arguments. Insofar as most of these critiques are related to the difference between words and images, I will focus my paper on this issue, which is a theoretical one, as it seems to me that taking these critiques seriously is a first step before analyzing concretely how visual arguments work.
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  • Trademarks as a System of Signs: A Semiotic Look at Trademark Law.Meghann L. Garrett - 2010 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 23 (1):61-75.
    This essay attempts to explore trademark law and the marks themselves from a semiotic viewpoint to provide a deeper understanding to (trademark) law as a system of signs. Although the language of trademark law may suggest slightly different meanings, for the purpose of this essay “trademark” will refer to an area of law (unless otherwise indicated) and “mark” will refer to the individual sign. The first part of this essay will provide a brief overview of semiotics. Second, it will outline (...)
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