Intersemiotic translation (IT) was defined by Roman Jakobson (The Translation Studies Reader, Routledge, London, p. 114, 2000) as “transmutation of signs”—“an interpretation of verbal signs by means of signs of nonverbal sign systems.” Despite its theoretical relevance, and in spite of the frequency in which it is practiced, the phenomenon remains virtually unexplored in terms of conceptual modeling, especially from a semiotic perspective. Our approach is based on two premises: (i) IT is fundamentally a semiotic operation process (semiosis) and (ii) (...) IT is a deeply iconic-dependent process. We exemplify our approach by means of literature to dance IT and we explore some implications for the development of a general model of IT. (shrink)

This research uses semiotic of metaphor to unmask the underlying meaning beneath the semiotic of consumerism on television advertisements. This research attempts to explain how advertised products are being used, through the means of semiotic of metaphor by scrutinizing the dynamic relationship between sign and signifier. Semiotic of metaphor makes the products ‘alive’ within human society hence, this implies that the very existence of human beings is no longer determined by the presence of another human being, instead the very existence (...) is now determined by the presence of certain commercial products in possession. The society, in term of consumerism, views the products as animate or living entities within the sphere of living. Commercial advertisements use metaphorical expressions to relate and exchange in two major concepts: products are humans, and humans are products’ users. Thus, nowadays, humans tend to seek their purpose of living and existence through consumerism. The result of this research shows that television commercial advertisements mainly work by means of certain metaphorical symbolism: it shapes society’s perspective into believing that the very existence of human beings, the actualization of self, and differentiations among them are achieved by using or purchasing certain advertised products therefore, the products serve as the symbols of those achievements. (shrink)

ABSTRACT:Reports of widespread misconduct in organizations have become sadly commonplace. Sexual abuse in the Catholic Church, accounting fraud in large corporations, and physical and sexual harassment in the military implicate not only the individuals involved, but the organizations and fields in which they happened. In this paper we describe such situations as instances of “moral collapse” and develop a multi-level theory of moral collapse that draws on institutional theory as its central orienting lens. We draw on institutional theory because of (...) its explicit concern with the relationships among individual beliefs and actions, the organizations within which they occur, and the collective social structures in which norms, rules and beliefs are anchored. Our theory of moral collapse has two main elements. First, we argue that morality in organizations is embedded in nested systems of individuals, organizations and moral communities in which ideology and regulation flow “down” from moral communities through organizations to individuals, and moral ideas and influence flow “upward” from individuals through organizations to moral communities. Second, we argue that moral collapse is associated with breakdowns in these flows, and explore conditions under which such breakdowns are likely to occur. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 207 Seiten: 89-126.

Donald Davidson and John Searle famously differ, among other things, on the issue of animal thoughts. Davidson seems to be a latter-day Cartesian, denying any propositional thought to subhuman animals, while Searle seems to follow Hume in claiming that if we have thoughts, then animals do, too. Davidson’s argument centers on the idea that language is necessary for thought, which Searle rejects. The paper argues two things. Firstly, Searle eventually argues that much of a more complex thought does depend on (...) language, which reduces a distance between himself and Davidson. Secondly, some of Davidson’s suggestions are promising – in particular the idea that we may lack a vocabulary to capture the contents of animal thoughts. Based on this insight, one might, pace Davidson, grant thoughts to animals. However, this does not mean, pace Searle, that it should be possible to construe even the simplest of such thoughts as propositional. Perhaps we need to move beyond Davidson and Searle by developing a theory of nonpropositional thought for animals. (shrink)

This paper explores the thought of Hegel, Saussure and Derrida regarding the nature of the linguistic sign. It argues that Derrida is right to maintain that Hegel is an influence on Saussure. However, Derrida misrepresents both Hegel and Saussure by interpreting them as falling within the Platonic rather than the Aristotelian philosophical tradition.

This paper revisits Giorgio Agamben’s text The Time That Remains and through a comparative analysis contrasts the author’s reading of St Paul’s Romans to relevant Derridean thematics prevalent in the text. Specific themes include language, the law, and the subject. I illustrate how Agamben attempts to revitalise the idea of philosophical anthropology by breaking away from the deconstructive approach. Agamben argues that language is an experience but is currently in a state of nihilism. Consequently, the subject has become lost; or, (...) more specifically, the subject and its object have not disappeared in language but through language. The resuscitation of experience is thus required to defeat this condition: only in language does the subject have its site and origin. Unlike deconstruction, which highlights an inherent paradox within a situation unearthing a questionable foundation, Agamben argues that, by investigating the “exception,” one finds neither a norm nor an inherent truth of the situation, but the confusion which surrounds them both. (shrink)

The paper analyses aspects of multilingual and multimodal narratives employed during the COVID-19 lockdown, attempting to identify how they were used in professional and public environments. More specifically, the paper looks at editing choices, photography, design, drawing, colour, and writing to get a better understanding of multimodal communication, semiotics, image analysis, and their correlation with the written text and the way it has been perceived and interpreted, be it in online or print-based contexts. Methodologically, this is a contrastively inspired research (...) project, looking specifically at Portuguese-speaking contexts of the Island of Madeira and English-speaking contexts of the United Kingdom, taking into account instructions about the COVID-19 pandemic. These are mainly bilingual English–Portuguese and multilingual texts, multimodal manifestations, and communicative and semiotic effectiveness. (shrink)

Dass wir alle in einer gemeinsamen Wirklichkeit leben, setzen wir meist unhinterfragt voraus. Sehen Andere die Welt dann doch einmal anders, mag es uns scheinen, als sähen sie diese einfach nicht so, wie sie wirklich ist. Schwerer fällt uns anzuerkennen, dass andere zuweilen in ganz anderen Wirklichkeiten unterwegs sind als wir selbst. - Tom Poljansek zeigt, wie sich die Vorstellung einer Pluralität menschlicher Wirklichkeiten mit der Annahme einer wahrnehmungsunabhängigen Realität vereinbaren lässt, ohne sich in einen Relativismus der vielen Wirklichkeiten zu (...) verlaufen. In Auseinandersetzung mit »kontinentalen« und »analytischen« Ansätzen legt er eine elegante Theorie menschlicher Wirklichkeiten vor, die konstruktivistische und realistische, phänomenologische und naturalistische Motive unerwartet miteinander verbindet. (shrink)

By questioning the attribution of a primary role to the eyes as bearers of identity within traditional Western culture, this paper will problematize the agentivity performed by the lower mereology of the face, identified with the mouth-nose assemblage. In particular, the study will focus on the manipulation of such facial spatiality through the intervention of three “lower face” artifacts: the grill, the ball gag and the gas mask. This piece of work will examine their plastic and figurative dimensions in the (...) technological interaction with the facial organs. Furthermore, we will take into consideration the sociocultural context of wearability performed by the different bearers with the aim of grasping the identity shift that the artifacts trigger. The study, therefore, will organize the corpus as a sequence that starts inside the oral cavity where the grill is worn; then moves to a progressive exteriority with the ball gag that emerges from the mouth through the straps fastened around the head; eventually dealing with the exterior projection operated by the gas mask which by means of its filters portends beyond the anatomical face. Ultimately the three artifacts are presented as a threefold articulation of a liminal agency towards an expanded form of humanity including animality embedded within and without the space of meaning represented by the face. (shrink)

Both biosemiotics and evolutionary epistemology are concerned with how knowledge evolves. (Applied) Evolutionary Epistemology thereby focuses on identifying the units, levels, and mechanisms or processes that underlie the evolutionary development of knowing and knowledge, while biosemiotics places emphasis on the study of how signs underlie the development of meaning. We compare the two schools of thought and analyze how in delineating their research program, biosemiotics runs into several problems that are overcome by evolutionary epistemologists. For one, by emphasizing signs, biosemiotics (...) needs to delineate a semiotic threshold, which is a problem not encountered by evolutionary epistemologists. Instead, the latter recognizes that all organisms are knowers that evolve knowledge, which they recognize to extend toward phenomena produced by organisms such as behavior, cognition, language, culture, science, and technology. Secondly, biosemiotics attempts at continuing adaptationist notions on how organisms relate to their environment, while especially Applied Evolutionary Epistemology comes to redefine the nature of the organism–environment relationship in such a way that it recognizes the spatiotemporal boundedness of existence, which in turn makes adaptationist accounts obsolete. (shrink)

Timo Maran has defined “biosemiotic criticism” as the study of human culture with an emphasis on the recognition that all forms of life are organized by sign processes. That approach guides this investigation of the sonic devices and practices that have been used in encounters between birds and humans in agricultural spaces. “Bird-scaring” has been a long-standing component of the semiotic relationship between humans and birds in what I am calling the agricultural semiosphere. The struggle between humans and “pest” species (...) over the control of agricultural resources has spurred technological development, and an examination of the sonic tools that have been involved in bird-scaring practices, from wooden rattles to digital sound recordings, intersects with scholarship on sound technology and media studies. The field of ecoacoustics provides a conceptual framework for the sonic dynamics of the interspecies communication under examination. To the extent that the essay also explores the sign relations between humans and birds it has a place in the growing corpus of biosemiotic criticism. The historical account of bird-scaring practices is presented in three sections, demarcated by changes in technology as well as shifts in the mode of semiotic reference. Across the analysis, a historical approach to bird-scaring is interwoven with a discussion of biosemiotic and ecoacoustic themes and concepts. (shrink)

By comparing some founding concepts underlying developing interest in the role of signs and symbols in social life, such as the nature of the sign in Charles Peirce and Ferdinand de Saussure and in Emile Durkheim and George Herbert Mead, and then exploring recent developments in structuralism and symbolic interactionism, a critical appraisal of their theories of meaning is made in the context of an emerging semiotic sociology.

This article situates the emergence of cybernetic concepts in postwar French thought within a longer history of struggles surrounding the technocratic reform of French universities, including Marcel Mauss’s failed efforts to establish a large-scale centre for social-scientific research with support from the Rockefeller Foundation, the intellectual and administrative endeavours of Claude Lévi-Strauss during the 1940s and 1950s, and the rise of communications research in connection with the Centre d’Études des Communications de Masse (CECMAS). Although semioticians and poststructuralists used cybernetic discourse (...) critically and ironically, I argue that their embrace of a ‘textocratic’ perspective – that is, a theory of power and epistemology as tied to technical inscription – sustained elements of the technocratic reasoning dating back to these 1920s efforts to reform French universities. (shrink)

In my dissertation, I engage in a political history of waste; in particular I look at modern philosophers from the late seventeenth and early eighteenth centuries and the way that waste functions alongside narratives of civilization, progress, and perfection. I analyze the political, pedagogical, and other theories of John Locke, Jean Jacques Rousseau, and Immanuel Kant. I use Julia Kristevaâs concept of abjection to trace the legacies of these philosophers to the continued and continuing practices of wasting life their work (...) supports and maintains. Social contract theory must have its others, those wasted and abjected to limn the boundary of the âclean and properâ civilized order. Locke abjects waste in his theory of property and I link the use of his term âwastelandâ to the wastelanding of Native Americans. As Kristeva says the forgetting, repressing, or disavowal of abjection leads to the return of its repressed in the form of our âapocalypses.â I discuss Rousseauâs treatment of waste and the way it is ambivalently embraced, which I think is a more appropriate treatment of waste. I also compare Emile and Sophieâs education and argue that his education of women makes waste of their lives. Last, I discuss Kantâs theory of waste and race together, arguing that he redeems all waste and that he makes waste of all races except the white race. He assents to the use of people of color as means for the white raceâs ends, rather than treating them as ends in themselves. Thus, I conclude that social contract theories are wasteful of life and lives and that contract theory should be garbaged for a new political principle: to not make waste of life or lives. (shrink)

In the Chinese tradition, the relationship between art and philosophy is conceptually explored in terms of the relationship between dao and wen, which may respectively be viewed as representing philosophy and art. Over history, discourses on dao 道 and wen 文 are central to studies of Chinese literature, art, culture, and civilization. But just as dao holds a range of ideas in Chinese philosophy, wen is also one of the most complex terms in Chinese tradition, whose denotations and connotations are (...) multifaceted and open to interpretations. This article argues that the elusive nature of wen can be understood adequately from the perspective of language philosophy and aesthetics via its relationship to the metaphysical principle of the Dao. By examining the discourses on wen and dao, this article advances a thesis with three interrelated ideas: wen as manifestations of the Tao is an instance of “humanized nature”; the birth of wen marked the beginning of reflections on literature and art, hence inaugurating aesthetics in the Chinese tradition; and the early discourses on wen have determined the distinctiveness of Chinese aesthetic consciousness. (shrink)

A life form and its environment constitute an essential unit, a microcosm. This microcosm is sustained by a privileged dialectic relationship in which the embedded agent- an entity endowed with a particular physical architecture- and its specific environment, coupled, mutually influence each other. Identical principles rule both the basic forms of semiotic organisation and the upper forms. When we distinguish these two levels of semiotic structuring we are distinguishing the semiotic relations that involve a stimulus-response relationship, which is dyadic in (...) nature, from those that involve a more complex relationship where the capacity of symbolically encoding allows organisms to go beyond the immediacy of sensory awareness. However in all instances of semiotic structuring, there is the presence of a living system that evolves in an environment individuating and assigning a value to typical environmental features. Acknowledging this fact is crucial: the inquiry into how elemental life forms interact with their environments leads to the identification of the fundamental role played by the physical architecture of the agent and sheds light on the semiotic process that is common to all life forms, ultimately highlighting the very nature of meaning and reality. (shrink)

12th century scholar al-Ghazali wrote about a variety of topics and his distinctive points of view of them allowed him to make his marks on a civilization. The first topics that come to mind with regards to al-Ghazali are suspicion, knowledge and experience. He went through an era of crisis of suspicion at one point of his life and he managed to make it out of that crisis of depression thanks to ‘a divine light Allah put in his heart”. This (...) paper aims to study and clarify his view about knowledge in the context of suspicion and the point he arrived at as a result. It also aims to emphasize the parts for which he was influenced by previous philosophers while constructing his views, Avicenna and Farabi in particular, and makes comparisons on some occasions. This method applies particularly to the part where his view of the inadequacy of reason in the field of metaphysics is discussed. This Study is composed of the topics of how aGhazali approaches reason, what he means by reason, how knowledge could be obtained and finally, the breakthrough he brought about in the classification of sciences. Sourcing from his understanding of knowledge. (shrink)

The article deals with the problem of coining terms and nomenclature signs with proper names illustrated by the example of the English language legal terminology. The article begins with the discussion of the problems of intersection of two linguistic areas and differentiation between terms and nomenclature signs. It is observed that linguistic units with proper names possess a cultural specificity in the legal English as compared to the Russian terminological system of law. Linguistic and extra-linguistic factors influencing language units’ formation (...) with the help of proper names in legal English, their structural and semantic specificity are revealed. The latter is considered from the point of view of the two-level semantics of language signs. The authors come to the following conclusions: structural variability of the units under consideration especially strongly manifest in formation of legal nomenclature; systemic linguistic oppositions of terms and nomenclature signs with proper names determine the semantics of these units; the basis of the meaning of a term and a nomenclature sign is a notion, its essential components being included into the definitions; differential semes of the meanings are assigned to the proper name elements of terms; all semes of nomenclature signs with proper names constitute an inseparable whole and are not assigned to any specific elements of these units; the meanings of nomenclature signs with proper names specify those of the terms in the hierarchical structure of the terminological system and in particular legal situations. (shrink)

This article argues for basic similarities between folkloric and literary narratives. It deals with the relation between narrative structure and the constituent sentences of the narrative text and proposes an adaptation of Hjelmslev's notion of connotative semiotics to account for this. It also draws upon philosophy of action and Austin's 'A Plea for Excuses'.

In every search for knowledge one presupposes that there is more to the phenomenal field one studies than what meets the eye. A play between those phenomena thatpresentthemselves to an observer andabsententities or phenomena, and the orders, structures or laws that govern these, lies at the heart of anysearchfor empirical knowledge. On the basis of this play of presence and absence read by a particular discourse into a more or less defined phenomenal field, phenomena are constitutedquasigns for that discourse's participants.

The article deals with diversity of language signs in legal terminology. The aim of the article is to show the influence of both linguistic and extra-linguistic factors on the specificity of various linguistic units in the legal terminology. Though all terminological systems possess some similar features, there may be certain traits characteristic only for some of them. As specific systems of signs, legal terminologies show some peculiarities that are discussed in the article from the point of view of oppositions to (...) highlight the semiotic specifics of language units used by lawyers and also the organization of the terminological system under consideration. The oppositions under consideration emerge due to both linguistic and extra-linguistic factors. Extra-linguistic factors determine such oppositions as terminology of law: terminology of jurisprudence, modern terminology: historical terminology, terms: nomenclature signs. Linguistic factors stipulate the opposition of primary and derived terms. A combination of linguistic and extra-linguistic factors determines the following oppositions: native terms: borrowed terms, terms of the basic terminological system: terms attracted from other spheres of knowledge. Within these types of oppositions a number of more specific ones were elicited. The interaction of synchronic and diachronic approaches the article is based on allowed the authors to focus on the permanent semantic properties of the language signs pertaining to tribal customary and modern law, and on those emerging in the course of the evolution of law. (shrink)

I would say that syntax is a significant, if shifty, index of a writer's perspective on his subject-matter. In this light, please consider the syntax of my title. It is two nouns connected by a logical term, ‘as’. On one version of the programme for this lecture series, the word ‘as’ is misprinted as ‘and’; this makes a big difference. A simple conjunction of two nouns, ‘Literature and Discourse’, would suggest that I accept the meanings of the two words as (...) stable, unanalysed. The connective ‘as’, however, is intended to announce that this juxtaposition of the two noun terms is an analysis of the two nouns, particularly the first – an examination of the nature of the first term in the light of the meaning of the second. (shrink)

Naming, according to Sebeok, constihttes the first stage of zoosemiotics. This special but common use of language acrually inaugurates more complicated procedures of human discourse on non-human kingdom, including classification of its members. Because of language's double articulation in sound and sense, as well as the grapheme's pleremic (meaning-full) rather than cenemic (meaning-empty) characteristic (according to Hjelmslev). Chinese script is capable of naming and grouping animals randomly but effectively. This paper attempts to describe the said scriptorial "necessity of naming" (Kripke) (...) in classical Chinese by citing all the creatures, real or fabulous, with a /ma/ (horse) radical. (shrink)

The majority of those who comment upon the theories of Ernesto Laclau and Chantal Mouffe - both supporters and critics - treat the work of the two authors as a coherent unity. I see acute differences that demarcate the ideas of Laclau and Mouffe: differences that impede any straightforward delimitation of the authorial identity `Laclau and Mouffe'. The purpose of this paper is to bring to the fore the incommensurate political differences that separate the work of the two authors, and (...) to establish the superiority of Mouffe's position. At its most basic both authors view politics as described in their co-authored Hegemony and Socialist Strategy: i.e. `as a practice of creation, reproduction and transformation of social relations' (Laclau and Mouffe, 1985: 153). This agreement, however, conceals the fact that the authors describe the political articulation of social relations in distinct ways, and that those descriptions are implicated in, and reinforce, contrasting ethico-political commitments and prescriptions. These differences reflect the differences between the politics of the Marxist tradition retained by Laclau - albeit understood as a negative apparition of its former (ultimately) fully positive self - and Mouffe's radical democratic pluralism. This latter perspective - in its more recent formulations - represents a political compound of civic-republicanism with a defense of liberalism; this is a political imaginary that retains little if anything from the Marxist tradition. (shrink)

The quasi-ubiquity of ICT is transforming contemporary politics and seems to deteriorate democracy, for the technologies undermine debates, contest the grounds of reason and truth, and influence people’s votes. Donald Trump’s election and Brexit are good examples of their effects on public opinion. More fundamentally, these technologies cause theoretical problems to the way we traditionally conceive public opinion. Thus, I seek to rethink public opinion beyond conventional approaches. Departing from Deleuze and Guattari’s work, I develop the first steps of a (...) post-representational theory of public opinion as a regime of political truths that has new dimensions of truth production with information and communications technologies. (shrink)

The Macarthur-Wilson equilibrium theory of island biogeography has had a contradictory role in ecology. As a lasting contribution, the theory has created a new way of viewing insular environments as dynamical systems. On the other hand, many of the applications of the theory have reduced to mere unimaginative curve-fitting. I analyze this paradox in semiotic terms: the theory was mainly equated with the simple species-area relationship which became a signifier of interesting island ecology. The theory is, however, better viewed as (...) a theoretical framework that suggests specific hypotheses on the ecology of colonization of insular environments. This paradox is inherent in the use of simplifying analytic models. Analytic models are necessary and fruitful in the work of ecologists, but they ought to be supplemented with a broader, pluralistic appreciation of the role of theories in general. (shrink)

Rhythm is generally taken to refer to a temporal pattern of events. Yet in recent years, across diverse fields in the arts, humanities, and social sciences, it has come to serve as the conceptual marker for a wide range of new approaches to understanding relations and relationality, following most explicitly from the late work of Henri Lefebvre. This article explores the temporal aspect of such relational thinking, in particular asking how time is implicated in relations, and how it can be (...) meaningful in those relations. The sense of time is surveyed from the perspectives of both cognition and metaphysics as well as with reference to music scholarship and social theory, and key threads are drawn, from the writings of Gaston Bachelard and Charles Sanders Peirce in particular, in order to suggest that time can be a sign, and that the signifying properties of rhythm have critical social consequences. (shrink)

We examine the processes involved in the escalation of a plant closure from a local concern to a perceived organizational moral failure that commands national attention. Our empirical case covers the controversy over the decision of telecommunications giant Nokia to close a plant in Germany, despite having received significant state subsidies, and the relocation of production to Hungary and Romania. We conducted an inductive study that utilizes a semiotic analysis to identify how various actors framed the controversial plant closure and (...) sought to cast it as moral failure. Our analysis uncovered two distinctive moral framings of the plant closure and revealed how key actors used evocative labels to frame these events in moral terms. These moral framings drew in additional stakeholders, generated more widespread media coverage, and turned the case into an organizational moral failure in the eyes of the national public. We contribute to the literature on organizational moral failure by theorizing its escalating process and elaborating why and how local events may become moral issues of interest to broader stakeholder groups. (shrink)

The paper is focused on Genesis 1 – 3 where the primordial man [adàm] is created ‎and he was given the proper name Adam [adàm]. ‎ In Hebrew man and Adam are the same word, spelled the same way – [adàm]. ‎Different translations of Genesis 1-3 use for the first time the proper name Adam in ‎different places versions Gen 2:25; The German Luther ‎Bible Gen 3:8; Some English Protestant versions Gen 3:17; Bulgarian Protestant and many ‎English Protestant versions Gen (...) 3:20-21). The paper decodes the phenomenon by ‎studying the Hebrew original and several semiotic views on common and proper names ‎‎. Through these opinions the ‎important question “Who wrote the Bible?” is discussed. The analysis interfaces the new ‎linguistic relativity theory.‎ Four layers of symbolism are decoded: 1. The man became Adam; 2. The two men in ‎Gen 1:27 and in Gen 2:7 man [adàm] ‎is made by earth, ground [adamà]; 3. The two men in the New Testament ; 4. Edom, Adam and cultural discourses in both Testaments.‎. (shrink)

Terrorist organisations have increased and widened in Iraq in particular and the world in general in recent years. People have suffered a lot from these terrorist organisations due to their thirst for killing innocent civilians. The study aims to convey the suffering of innocent Iraqis caused by terrorist acts to the world. In order to achieve the aim, the research adopted Barthes’s framework to analyse the selected photographs. The researchers have selected iconic photographs for the analysis. The photographs are taken (...) from the main websites of the local, Arabic, and foreign media. The study found out that terrorism is the brutal enemy of all Iraqi societies including Sunnis, Shia, Kurds, Christians, and Yazidis. This research is a clear example that shows the world the extent of the suffering, pain, and fear Iraqi people are facing because of terrorism. (shrink)

This research examines wearable, fashionable interaction design to mediate the narrative and semiotic concepts found in technology and fashion. We discuss the principles of design anthropology using Taiwan proverbs to transmit the “people-situation-reason-object” method and analyze five case studies that provide new approaches for designers engaged in future industry. Design anthropology attempts to engage physiological and psychological design through technological function, meaning formation, and fashion aesthetics to achieve cognition between people and the environment. The wearable, fashionable interaction displays characteristics of (...) narrative and semantics transmitted through craft culture as well as collective, cheerful, and creative performance. It is a confident and innovative attempt, which bears a joyful and fundamental interface. This study takes two directions, with cultural thinking serving as the basis to establish a set of traditional craft designs and interactive objects that assist designers in using the senses to inform and initiate new lifestyle values. (shrink)

I would say that syntax is a significant, if shifty, index of a writer's perspective on his subject-matter. In this light, please consider the syntax of my title. It is two nouns connected by a logical term, ‘as’. On one version of the programme for this lecture series, the word ‘as’ is misprinted as ‘and’; this makes a big difference. A simple conjunction of two nouns, ‘Literature and Discourse’, would suggest that I accept the meanings of the two words as (...) stable, unanalysed. The connective ‘as’, however, is intended to announce that this juxtaposition of the two noun terms is an analysis of the two nouns, particularly the first – an examination of the nature of the first term in the light of the meaning of the second. (shrink)

We propose a new relational direction in higher education that acknowledges external and internal images as integrated in thinking and learning. We expand educational theory and practice that commonly rely on discrete conceptual developments that exclude images. Our argument epistemologically relies on certain semiotic views that consider the role of iconic signs and iconicity (meaning making by the virtue of similarity) as significant in relation to knowledge and learning. The analogical and imaginative work required to discover similarity between external pictures (...) and any educational concept is a form of iconic mind work that opens a space for transformational thinking and creative solutions. The novelty of our argument lies in the schematic philosophy of mind by C.S. Peirce, and specifically, an adaptation of Peirce’s triadic sign diagram for learning, exemplified via an ‘inquiry graphic’ sign and reflective method. This outlook seeks connections in diversity, arguing for an education that acknowledges and teaches intrinsic human relatedness to other humans, beings and things in the environment, thus challenging any notions of anthropocentrism and superiority. It calls for a reaction in international higher education to acknowledge the iconicity of concepts and thinking and embrace integrated image-concept signs for deep and critical teaching-learning, towards a modest educational contribution to counteracting social and environmental crises. (shrink)

Over the centuries the term “talent” has changed semantically and slowly transformed itself into a floating signifier or become an accidental designator. The term “talent” no longer has one single meaning and a “referent” in real life, but instead a multiplicity of meaning and references to something beyond real life, something indefinite and indefinable. In other words, today we do not know specifically what the term “talent” in talent management really means or refers to. Indeed, this is problematical, because in (...) late modernity the term “talent” has become a popular and frequently used key term among business consultants and, within the science of human resource management, a cornerstone in the discipline of “talent management”, and not knowing what the term really means will turn any talent discussion, talent identification and talent recruitment into a question of subjectivity and belief in talent rather than objectivity and knowledge of talent. (shrink)

Fugue and chaos are used in their contemporary meaning. Elements of the fugue, albeit a ‎small number of universals, will be demonstrated in the area of visual and verbal colors. ‎Chaos dominates the internet, fashion, and everyday life. The visual and verbal colors are ‎differentiated and their communicative potential is indicated alongside the diachronic changes. The prototypes of colors are the interface between visual and verbal colors.‎.

In this essay I examine three different indexical processes that inform meaning during a mbira performance in Zimbabwe in order to clarify the nature of meaning in musical practice. I continue others’ efforts to provincialize language and correct the damage done by “symbolocentrism’s” continued reliance on post-Saussurian models of signification and structure by addressing processes of purpose, effect, and agency in meaning. Emphases on language and/or structure mislead explanations of musical meaning and compromise the understanding of meaning itself. By foregrounding (...) the unique properties of indexicality in musical practice, and highlighting three distinct indexical processes that drive music’s meaning (deictic, metonym, and replica), I help free meaning from language and offer an ethnomusicological counterpoint to multidisciplinary efforts that define meaning within linguistic and physiological paradigms. Indexical meaning is direct but unpredictable, rooted in experience, embodied habits, and the here and now. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 205 Seiten: 115-148.

As the issues of cultural identity (a hidden code that shapes cultural identity of states or supranational organisations) in the context of international actors’ attitudes and world politics as such are topical, it is necessary to analyze specific indicators of such codes and behavior patterns. The tensions between the real attitudes manifested in foreign policy and the values declared in official documents prevent the formation of a single cultural identity, but shed light on real policy drivers. The article deals with (...) the features of cultural identity as a phenomenon in international relations in the particular case of the European Union’s value orientations, indicated in official documents, and the EU foreign policy when mediating the Israeli-Palestinian conflict. As now the EU single cultural space faces internal crisis, it is legitimate to raise the issue of whether single European culture or common European values exist. A particular axiological analysis of EU Common Foreign and Security Policy in the Middle East, of both actions and declarations in the abovementioned peace talks shall contribute to the research. In this context, a passive role of the European Union in such a complex conflict as the Palestinian-Israeli one demonstrates the peculiarities of internal processes in the EU. This allows us to conclude whether the cultural identity of the European Union is real, or whether the EU is a legal fiction, an artificial union of different national identities. (shrink)