Many experiential properties are naturally understood as dispositions such that e.g. a cake tastes good to you iff you are disposed to get gustatory pleasure when you eat it. Such dispositional analyses, however, face a challenge. It has been widely observed that one cannot properly assert “The cake tastes good to me” unless one has tried it. This acquaintance requirement is puzzling on the dispositional account because it should be possible to be disposed to like the cake even if this (...) disposition has never been manifested. We argue that familiar response strategies on behalf of the dispositionalist fail. These include appeals to conversational implicatures, expressivism, semantic presuppositions and norms of assertion. Against this background, we propose a new analysis in terms of what we call tendencies, where a tendency is a disposition that has been manifested. The acquaintance requirement comes out as an entailment. We point out a hitherto unnoticed parallel to sentences ascribing character traits such as “Hannah is brave,” and extend our tendency-based analysis to this domain. (shrink)

This chapter reviews empirical research on the rules governing assertion and retraction, with a focus on the normative role of truth. It examines whether truth is required for an assertion to be considered permissible, and whether there is an expectation that speakers retract statements that turn out to be false. Contrary to factive norms (such as the influential “knowledge norm”), empirical data suggests that there is no expectation that speakers only make true assertions. Additionally, contrary to truth-relativist accounts, there is (...) no requirement for speakers to retract statements that are false at the context of assessment. We conclude by suggesting that truth still plays a crucial role in the evaluation of assertions: as a standard for evaluating their success, rather than permissibility. (shrink)

Over the past few years, the tree model of time has been widely employed to deal with issues concerning the semantics of tensed discourse. The thought that has motivated its adoption is that the most plausible way to make sense of indeterminism is to conceive of future possibilities as branches that depart from a common trunk, constituted by the past and the present. However, the thought still needs to be further articulated and defended, and several important questions remain open, such (...) as the question of how actuality can be understood and formally represented in a branching framework. The present volume is intended to be a 360 degree reflection on the tree model. The contributions is gathers concern the model and its alternatives, both from a semantic and from a metaphysical point of view. ​. (shrink)

Generalisation, universal knowledge claims, and recommendations within disaster studies are problematic because they lead to miscommunication and the misapplication of actionable knowledge. The consequences and impacts thereof are not often considered by experts; forgone as irrelevant to the academic division of labour. There is a disconnect between expert assertions for disaster risk reduction (DRR) and their practical suitability for laypersons. Experts currently assert independently of the context within which protective action measures (PAMs) are to be used, measures unconnected to the (...) people for whom they are developed. This has knock-on effects for DRR: much expert-generated science and policy remains unused, unimplemented, and sometimes misapplied. I use philosophical accounts of assertion and epistemic blame to highlight the epistemic relationship between experts and laypersons. This relationship includes responsibilities and agreements between epistemic agents. Since multilevel DRR knowledge still transfers top-down from experts to laypersons, if experts impair the epistemic relationship, they can be held epistemically blameworthy. To address the pervasiveness of top-down systems, I analyse the epistemic framings and narratives currently shaping DRR, and more specifically PAMs and campaigns. I deconstruct universal perspectives that dominate the epistemic processes of generating, disseminating, and implementing DRR knowledge and specifically for co-seismic landslide PAMs for Nepal. I argue for more inclusive, contextual, and epistemically responsible DRR. Co-production of knowledge should begin from the standpoints of marginalised persons who may have an epistemic advantage due to their socio-politically marginalised positions. Often these epistemic contributions are left out of DRR efforts because marginalised persons are rarely afforded equal, if any, epistemic agency, which results in epistemic gaps and a large pool of relevant knowledge remaining unincorporated and unused in DRR research and policy. (shrink)

Contextualism is the view that the extension of perspectival claims (involving e.g. predicates of personal taste or epistemic modals) depends on the context of utterance. Relativism is the view that the extension of perspectival claims depends on the context of assessment. Both views make concrete, empirically testable predictions about how such claims are used by ordinary English language speakers. This chapter surveys some of the recent empirical literature on the topic and presents four new experiments (total N=724). Consistent with contextualism (...) and inconsistent with relativism, the results suggest that the extension of perspectival claims depends on the context of utterance, not the context of assessment. (shrink)

A fairly simple theory of the semantics of tense is obtained by combining three claims: (i) for any time t, a present-tense sentence `p' is either true or false at t; (ii) for any time t0 earlier than t, the future-tense sentence `It will be the case that p at t' is true at t0 if `p' is true at t, false otherwise; (iii) for any time t0 later than t, the past-tense sentence `It was the case that p at (...) t' is true at t0 if `p' is true at t, false otherwise. This theory, which has been called the theory of timeless truth, is often dismissed on the basis of its alleged incapacity to comply with indeterminism. Here, instead, it will be suggested that there is no reason to be dismissive. Section 1 provides some elucidations about the theory. Sections 2 and 3 explain how a foregone objection to it can be resisted. Sections 4 and 5 show that there is a plausible sense in which (i)-(iii) are compatible with indeterminism. Sections 6 and 7 dispel some misunderstandings that may lead to think that indeterminism is not vindicated in some important sense other than that outlined. (shrink)

Aesthetic statements of the form ‘X is beautiful’ are evaluative; they indicate the speaker’s positive affective attitude regarding X. Why is this so? Is the evaluative content part of the truth conditions, or is it a pragmatic phenomenon (i.e. presupposition, implicature)? First, I argue that semantic approaches as well as these pragmatic ones cannot satisfactorily explain the evaluativity of aesthetic statements. Second, I offer a positive proposal based on a speech-act theoretical version of hybrid expressivism, which states that, with the (...) literal utterance of ‘X is beautiful’, we perform two illocutionary acts simultaneously, an assertive and an expressive one. I will specify this theory in detail and argue that it can satisfactorily account for the evaluative content of aesthetic statements. I will also discuss the advantages of the theory over other variants of expressivism in meta-aesthetics. (shrink)

Asserting is the act of claiming that something is the case—for instance, that oranges are citruses, or that there is a traffic congestion on Brooklyn Bridge (at some time). We make assertions to share information, coordinate our actions, defend arguments, and communicate our beliefs and desires. Because of its central role in communication, assertion has been investigated in several disciplines. Linguists, philosophers of language, and logicians rely heavily on the notion of assertion in theorizing about meaning, truth and inference. -/- (...) The nature of assertion and its relation to other speech acts and linguistic phenomena (implicatures, presuppositions, etc.) have been subject to much controversy. This entry will situate assertion within speech act theory and pragmatics more generally, and then go on to present the current main accounts of assertion. (shrink)

Speech acts are a staple of everyday communicative life, but only became a topic of sustained investigation, at least in the English-speaking world, in the middle of the Twentieth Century.[1] Since that time “speech act theory” has been influential not only within philosophy, but also in linguistics, psychology, legal theory, artificial intelligence, literary theory and many other scholarly disciplines.[2] Recognition of the importance of speech acts has illuminated the ability of language to do other things than describe reality. In the (...) process the boundaries among the philosophy of language, the philosophy of action, the philosophy of mind and even ethics have become less sharp. In addition, an appreciation of speech acts has helped lay bare an implicit normative structure within linguistic practice, including even that part of this practice concerned with describing reality. Much recent research aims at an accurate characterization of this normative structure underlying linguistic practice. (shrink)

Truth is one of the central subjects in philosophy. It is also one of the largest. Truth has been a topic of discussion in its own right for thousands of years. Moreover, a huge variety of issues in philosophy relate to truth, either by relying on theses about truth, or implying theses about truth.

Normativism in the theory of meaning and content is the view that linguistic meaning and/or intentional content are essentially normative. As both normativity and its essentiality to meaning/content can be interpreted in a number of different ways, there is now a whole family of views laying claim to the slogan “meaning/content is normative”. In this essay, we discuss a number of central normativist theses, and we begin by identifying different versions of meaning normativism, presenting the arguments that have been put (...) forth for and against them. (shrink)

This is an updated version of an essay originally written for a special issue of Philosophical Topics on the links between Kant and analytic philosophy. It explores these links by focusing on: Wittgenstein’s Tractatus; the logical positivism endorsed by Ayer; and the (very different) variation on that theme endorsed by Quine. The claim defended is that in all three cases we see analytic philosophers trying to attain and express a general philosophical understanding of why the bounds of sense should be (...) drawn where they should—but thereby confronting the aporia, which Kant too confronted, that it is impossible to do this without transgressing those very bounds. The paper closes by suggesting that the problem is in trying to attain and express such an understanding; in other words, that such an understanding is attainable, but not expressible. (shrink)

The simplest story about modals—might, must, possibly, necessary, have to, can, ought to, presumably, likelier, and the rest—is also the canon: modals are context-dependent quantifiers over a domain of possibilities. Different flavors of modality correspond to quantification over different domains of possibilities. Logical modalities quantify over all the possibilities there are, physical modalities over possibilities compatible with the..

Argumentation and fiction are quite different types of communicative phenomena. However, overlaps between them happen to be very frequent. We can both fictionalize by means of argumentation and argue by means of fiction. The main goal of this paper is to analyse the different types of overlap that may arise between argumentation and fiction. In this paper, the defended hypothesis is that by considering who the “character” that is arguing is, we can get an exhaustive account of any possible overlap, (...) as well as an explanation of the different functions that such overlaps can play. (shrink)

This thesis addresses the problem of the analysis of knowledge. The persistent failure of analyses of knowledge in terms of necessary and sufficient conditions is used to motivate exploring alternative approaches to the analytical problem. In parallel to a similar development in the theory of truth, in which the persistent failure to provide a satisfactory answer to the question as to what the nature of truth is has led to the exploration of deflationary and minimalist approaches to the theory of (...) truth, the prospects for deflationary and minimalist approaches to the theory of knowledge are investigated. While it is argued that deflationary approaches are ultimately unsatisfactory, a minimalist approach to epistemology, which characterises the concept of knowledge by a set of platitudes about knowledge, is defended. The first version of a minimalist framework for the theory of knowledge is developed. Two more substantive developments of the minimalist framework are discussed. In the first development a safety condition on knowledge is derived from the minimalist framework. Problems for this development are discussed and solved. In the second development, an ability condition is derived from the minimalist framework. Reason is provided to believe that, arguably, the ability condition can avoid the problems that beset traditional analyses of knowledge. It is also shown that even if this argument fails, minimalist approaches to epistemology may serve to provide a functional definition of knowledge. Reason is thus provided to believe that minimalist approaches to epistemology can make progress towards addressing the problem of the analysis of knowledge. (shrink)

∗Thanks to J. C. Beall, Alex Byrne, Jason Decker, Tyler Doggett, Paul Elbourne, Adam Elga, Warren Goldfarb, Delia Graff, Richard Heck, Charles Parsons, Mark Richard, Susanna Siegel, Jason Stanley, Judith Thomson, Carol Voeller, Brian Weatherson, Ralph Wedgwood, Steve Yablo, Cheryl Zoll, and an anonymous referee for valuable comments and discussions. Versions of this material were presented in my seminar at MIT in the Fall of 2000, and at the University of Maryland, Baltimore County. Parts of this paper also derive from (...) my comments on a paper of Scott Soames at the ‘Liars and Heaps’ conference at the University of Connecticut in the Fall of 2002. I am grateful for the help of these audiences, and especially to Prof. Soames. (shrink)

In a series of articles (Pagin, 2004, 2009), Peter Pagin has argued that assertion is not a social speech act, introducing a method (which we baptize ‘the P-test’) designed to refute any account that defines assertion in terms of its social effects. This paper contends that Pagin's method fails to rebut the thesis that assertion is social. We show that the P-test is both unreliable (because it overgenerates counterexamples) and counterproductive (because it ultimately provides evidence in favor of some social (...) accounts). Nonetheless, we contend that assertion is not fully social. We defend an intermediate view according to which assertion is only a partly social speech act: assertions both commit the speaker to a proposition (a social component) and present their propositional content as true (a non-social component). The upshot is that assertion is in some important respect social, although it cannot be defined solely in terms of its social effects. (shrink)

Many languages grammatically mark evidentiality, i.e., the source of information. In assertions, evidentials indicate the source of information of the speaker while in questions they indicate the expected source of information of the addressee. This dissertation examines the semantics and pragmatics of evidentiality and illocutionary mood, set within formal theories of meaning and discourse. The empirical focus is the evidential system of Cheyenne (Algonquian: Montana), which is analyzed based on several years of fieldwork by the author.

This thesis addresses philosophical problems concerning improper assertions. The first part considers the issue of defining lying: here, against a standard view, I argue that a lie need not intend to deceive the hearer. I define lying as an insincere assertion, and then resort to speech act theory to develop a detailed account of what an assertion is, and what can make it insincere. Even a sincere assertion, however, can be improper (e.g., it can be false, or unwarranted): in the (...) second part of the thesis, I consider these kinds of impropriety. An influential hypothesis maintains that proper assertions must meet a precise epistemic standard, and several philosophers have tried to identify this standard. After reviewing some difficulties for this approach, I provide an innovative solution to some known puzzles concerning the permissibility of false assertions. In my view, assertions purport to aim at truth, but they are not subject to a norm that requires speakers to assert a proposition only if it is true. (shrink)

According to Millian Descriptivism, while the semantic content of a linguistically simple proper name is just its referent, we often use sentences containing such expressions “to make assertions…that are, in part, descriptive” (Soames 2008). Against this view, I show, following Ted Sider and David Braun (2006), that simple sentences containing names are never used to assert descriptively enriched propositions. In addition, I offer a diagnosis as to where the argument for Millian Descriptivism goes wrong. Once we appreciate the distinctive way (...) in which this account fails, we can better appreciate the very modest role that associated descriptive information plays in the pragmatics of proper names. (shrink)

To assert something is to perform a certain kind of act. This act is different in kind both from other speech acts, like questions, requests, commands, promises, and apologies, and from acts that are not speech acts, like toast buttering and inarticulate yodeling. My question, then is this: what features of an act qualify it as an assertion, and not one of these other kinds of act? To focus on a particular example: in uttering “Bill will close the window,” one (...) might be practicing English pronunciation, asserting that Bill will close the window, or requesting that Bill close the window. What makes it the case that one is doing one of these and not another? (shrink)

This paper examines causal theories of reference with respect to how plausible an account they give of non-physical natural kind terms such as ‘gene’ as well as of the truth of the associated theoretical claims. I first show that reference fixism for ‘gene’ fails. By this, I mean the claim that the reference of ‘gene’ was stable over longer historical periods, for example, since the classical period of transmission genetics. Second, I show that the theory of partial reference does not (...) do justice to some widely held realist intuitions about classical genetics. This result is at loggerheads with the explicit goals usually associated with partial theories of reference, which is to defend a realist semantics for scientific terms. Thirdly, I show that, contrary to received wisdom and perhaps contrary to physics and chemistry, neither reference fixism nor partial reference are necessary in order to hold on to scientific realism about biology. I pinpoint the reasons for this in the nature of biological kinds, which do not even remotely resemble natural kinds (i.e., Lockean real essences) as traditionally conceived. (shrink)

I discuss three understandings of the idea of “Knowledge First Epistemology”, i.e. Timothy Williamson’s suggestion that we should take knowledge as a starting point, rather than trying to analyze it. Some have taken this to be a suggestion about the role of the concept of knowledge, but Williamson also seems to be concerned with intuition-based metaphysics. As an alternative, I develop the idea that knowledge may be a social kind that can be understood through a functional analysis in the tradition (...) of Edward Craig. (shrink)

I believe that the sort of disagreements we encounter in philosophy—disagreements that often take the form that I have elsewhere called system- atic peer disagreements—make it unreasonable to think that there is any knowledge, or even justified belief, when the disagreements themselves are systematic. I readily acknowledge that this skeptical view is quite controversial; I suspect many are unconvinced. However, I will not be defending it here. Rather, I will be exploring a worry, or set of worries, that arise on (...) the assumption that this view is correct. For if it is unreasonable to think that there is justified belief in contexts of systematic philosophical disagreements, by what right do we continue to advance philosophical claims in such contexts? Indeed, by what right do we believe the philosophical claims we advance? And if we don’t believe them, why do we advance them in the first place? An inability to respond to these worries would leave us with the dis- tinct impression that the practice or activity of philosophy is quite suspect: what sort of practice or activity would have us believe unreasonably, assert unwarrantedly, and perhaps exhibit insincerity to boot? (shrink)

This paper reviews recent philosophical work on assertion, with a special focus on work exploring the theme of assertion's norm. It concludes with a brief section characterizing several open questions that might profitably be explored from this perspective.

pronominal clitics, pragmatics and propositional attitudes.

There is a growing consensus, long maintained by Derek Parfit, that there is an important distinction between what we have reason to do on the one hand, and what it is rational for us to do on the other. Philosophers are now realising that there is a conceptual distinction between rationality and normativity. Given this distinction, it thus becomes a substantive question whether rationality is genuinely normative; that is, whether there is any reason to do what rationality requires. While some (...) philosophers have argued that we sometimes have reason to do what rationality requires, it is notoriously difficult to show that there are always universal and categorical reasons to do what rationality requires. But if it is not the case that there are always universal and categorical reasons to do what rationality requires, then rationality is not genuinely normative.This dissertation offers a vindication of the normativity of rationality. I maintain that there is a robust relation between rational requirements and normative reasons. In arguing for this claim, I develop what I call the reasons-sensitive view of rationality, according to which rational requirements are normative verdicts: they are second-order claims about what there is conclusive reason of rationality to do. This view explains why there are always universal and categorical reasons to be rational. So while we may not always have most reason to do what it is rational for us to do, there is always some reason—reasons of rationality—to do what it is rational for us to do. I then show how this reasons-sensitive view addresses and responds to what I diagnose to be the major sources of skepticism about the normativity of rationality. (shrink)

One usually makes assertions by means of uttering indicative sentences like “It is raining”. However, not every utterance of an indicative sentence is an assertion. For example, in uttering “I will be back tomorrow”, one might be making a promise. What is to make an assertion? C.S. Peirce held the view that “to assert a proposition is to make oneself responsible for its truth” (CP 5.543). In this thesis, I interpret Peirce’s view of assertion and I evaluate Peirce’s reasons for (...) holding it. I begin by reconstructing and assessing Peirce’s case for such view as it appears in (EP 2.140, 1903), (EP 2.312-313, 1904), and (CP 5.546, 1908). Then, I continue by elaborating on three aspects of Peirce’s view of assertion, namely, assertion as an act involving a certain kind of responsibility, the proposition as what is asserted, and responsibility for truth as a responsibility to give reasons. With respect to these three aspects, I argue for the following claims: (1) Peirce construed the responsibility involved in asserting as a moral responsibility; (2) Peirce held that propositions are types; and (3) Peirce was committed to a dialogical interpretation of “responsibility to give reasons”. Finally, I end by presenting two objections to Peirce’s view of assertion and its corresponding replies. I conclude that Peirce’s account of assertion is a valuable contribution to the philosophical debate on assertion. (shrink)

In a series of papers, Robin Jeshion has forcefully criticized both Donnellan's and Evans’ claims on the contingent a priori, and she has developed an “acquaintanceless” account of singular thoughts as an alternative view. Jeshion claims that one can fully grasp a singular thought expressed by a sentence including a proper name, even if its reference has been descriptively fixed and one’s access to the referent is “mediated” by that description. But she still wants to reject “semantic instrumentalism”, the view (...) that “there are no substantive conditions of any sort on having singular thought. We can freely generate singular thoughts at will by manipulating the apparatus of direct reference.” Her account of singular thoughts is a psychological one, rejecting any epistemic requirement. Having singular thoughts is for her a matter of deploying “mental files” or “dossiers” that play a significant role in the cognitive life of the individual. This paper elaborates on an alternative descriptivist-friendly view, which has important points of contact with Jeshion’s. It differs, particularly in that it is an epistemic view; it is only a broadly understood acquaintance view, as it will transpire, but this does not make it a mere terminological variation on Jeshion’s acquaintanceless one. To argue for it, the paper discusses some relevant aspects of the semantics of fictional discourse. (shrink)

In this thesis, I propose and defend a theory according to which committing oneself to knowing the proposition expressed counts as an assertion of that proposition. A consequence of this view is the knowledge account of assertion, according to which one asserts that p correctly only if one knows that p. In support of this approach, I offer a strategy of identifying an assertion’s “normative consequences”, types of act that normally take place as a result of one’s making an assertion (...) incorrectly. I outline two such phenomena: retraction and disavowal of knowledge. In continuation, I put the theory to test and critically examine four sets of objections against it, arguing that it can convincingly defuse them. Finally, I discuss two related issues: I maintain that by performing “aesthetic assertions” one also normally performs a non-assertoric speech act of recommendation, and argue for the possibility of “non-linguistic assertions”, whose content is expressed by gestures in appropriate contexts. (shrink)

I want to discuss a puzzle about the semantics of epistemic modals, like “It might be the case that” as it occurs in “It might be the case that Goldbach’s conjecture is false.”1 I’ll argue that the puzzle cannot be adequately explained on standard accounts of the semantics of epistemic modals, and that a proper solution requires relativizing utterance truth to a context of assessment, a semantic device whose utility and coherence I have defended elsewhere for future contingents (MacFarlane..

In (1959), Carnap famously attacked Heidegger for having constructed an insane metaphysics based on a misconception of both the logical form and the semantics of ordinary language. In what follows, it will be argued that, once one appropriately (i.e., in a Russellian fashion) reads Heidegger’s famous sentence that should paradigmatically exemplify such a misconception, i.e., “the nothing nothings”, there is nothing either logically or semantically wrong with it. The real controversy as to how that sentence has to be evaluated—not as (...) to its meaning but as to its truth—lies at the metaphysico- ontological level. For in order for the sentence to be true one has to endorse an ontology of impossibilia and Leibniz’s principle of the identity of indiscernibles. (shrink)

Descriptive semantic theories purport to characterize the meanings of the expressions of languages in whatever complexity they might have. Foundational semantics purports to identify the kind of considerations relevant to establish that a given descriptive semantics accurately characterizes the language used by a given individual or community. Foundational Semantics I presents three contrasting approaches to the foundational matters, and the main considerations relevant to appraise their merits. These approaches contend that we should look at the contents of speakers’ intuitions; at (...) the deep psychology of users and its evolutionary history, as revealed by our best empirical theories; or at the personal-level rational psychology of those subjects. Foundational Semantics II examines a fourth view, according to which we should look instead at norms enforced among speakers. The two papers aim to determine in addition the extent to which the approaches are really rival, or rather complementary. (shrink)

A critical reflection on John Woods's new monograph, Truth in Fiction – Rethinking its Logic. I focus in particular on Woods’s world-inheritance thesis (what others have variously called ‘background,’ ‘the principle of minimal departure,’ and ‘the reality assumption,’ and which replaces Woods’s earlier ‘fill-conditions’) and its interplay with auctorial say-so, arguing that world-inheritance actually constrains auctorial say-so in ways Woods has not anticipated.

Relatar lo ocurrido como invención: una introducción a la filosofía de la ficción contemporánea ofrece al lector en castellano una magnífica oportunidad para familiarizarse con algunos aspectos centrales de la filosofía del lenguaje contemporánea y sus implicaciones para la teoría de la ficción. García-Carpintero recorre los argumentos fundamentales en favor y en contra de cada una de las posiciones relevantes, y nos propone finalmente un análisis alternativo de la norma de la ficción y una teoría neofregeana de los términos referenciales (...) que logra esquivar algunas objeciones tradicionales. Esta discusión incluye, no obstante, dos objeciones a su norma de la ficción: una se refiere a las formas de la conciencia que esa norma presupone y la otra a la naturaleza del interés que suscitan los proyectos imaginativos vinculados a las obras de ficción. (shrink)

Everyone agrees that not all norms that govern belief and assertion are epistemic. But not enough attention has been paid to distinguishing epistemic norms from others. Norms in general differ from merely evaluative standards in virtue of the fact that it is fitting to hold subjects accountable for violating them, provided they lack an excuse. Different kinds of norm are most readily distinguished by their distinctive mode of accountability. My thesis is roughly that a norm is epistemic if and only (...) if its violation makes it fitting to reduce epistemic trust in the subject, even if there is no doubt about their sincerity, honesty, or other moral virtues. That is, violations of epistemic norms don’t merit resentment or other forms of blame, but rather deduction of credibility points in internal scorekeeping and related attitudinal and behavioral changes. As Fricker’s work on epistemic injustice shows, such distrust is undesirable from the point of view of an epistemic agent. Consequently, when one manifests epistemic distrust towards a subject in suitable circumstances, it amounts a way of holding her accountable. Since this form of accountability involves no opprobrium, there is good reason to think it is not linked to voluntary control in the same way as moral accountability. Finally, I make use of this account of what makes epistemic norms distinctive to point out some faulty diagnostics in debates about norms of assertion. My aim is not to defend any substantive view, however, but only to offer tools for identifying the right kind of evidence for epistemic norms. (shrink)

The recent literature abounds with accounts of the semantics and pragmatics of so-called predicates of personal taste, i.e. predicates whose application is, in some sense or other, a subjective matter. Relativism and contextualism are the major types of theories. One crucial difference between these theories concerns how we should assess previous taste claims. Relativism predicts that we should assess them in the light of the taste standard governing the context of assessment. Contextualism predicts that we should assess them in the (...) light of the taste standard governing the context of use. We show in a range of experiments that neither prediction is correct. People have no clear preferences either way and which taste standard they choose in evaluating a previous taste claim crucially depends on whether they start out with a favorable attitude towards the object in question and then come to have an unfavorable attitude or vice versa. We suggest an account of the data in terms of what we call hybrid relativism. (shrink)