It is well-known that natural axiomatic theories are well-ordered by consistency strength. However, it is possible to construct descending chains of artificial theories with respect to consistency strength. We provide an explanation of this well-orderedness phenomenon by studying a coarsening of the consistency strength order, namely, the$\Pi ^1_1$reflection strength order. We prove that there are no descending sequences of$\Pi ^1_1$sound extensions of$\mathsf {ACA}_0$in this ordering. Accordingly, we can attach a rank in this order, which we call reflection rank, to any$\Pi (...) ^1_1$sound extension of$\mathsf {ACA}_0$. We prove that for any$\Pi ^1_1$sound theoryTextending$\mathsf {ACA}_0^+$, the reflection rank ofTequals the$\Pi ^1_1$proof-theoretic ordinal ofT. We also prove that the$\Pi ^1_1$proof-theoretic ordinal of$\alpha $iterated$\Pi ^1_1$reflection is$\varepsilon _\alpha $. Finally, we use our results to provide straightforward well-foundedness proofs of ordinal notation systems based on reflection principles. (shrink)