Switch to: References

Add citations

You must login to add citations.
  1. Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets.Fred Amofa Yamoah, Rachel Duffy, Dan Petrovici & Andrew Fearne - 2016 - Journal of Business Ethics 136 (1):181-197.
    Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution of ethical products, such as fairtrade, questions these assumptions. A model that integrates both individual and societal values into the theory of planned behaviour is presented and empirically tested to challenge the assumption that ethical consumption is driven by ethical considerations alone. Using (...)
    Download  
     
    Export citation  
     
    Bookmark   2 citations  
  • Moderating the Relationship Between Price and Perceived Value of Ethical Products.Rafael A. Araque-Padilla, María José Montero-Simó, Pilar Rivera-Torres & Carlos Aragón-Gutiérrez - 2015 - Journal of Agricultural and Environmental Ethics 28 (2):217-230.
    Interest in ethical aspects associated to product acquisition and consumption is a growing trend among consumers. In this context, the concept of “product with ethical attributes” has arisen to refer to products with explicit social and environmental characteristics. However, one of the factors that most hinders the purchasing of these products is certainly price. Given the difficulty of reducing price, the question that arises is the extent to which other product attributes can attenuate the negative impact of price on perceived (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • Are Fair Trade Goods Credence Goods? A New Proposal, with French Illustrations.Gaëlle Balineau & Ivan Dufeu - 2010 - Journal of Business Ethics 92 (2):331 - 345.
    In the literature, Fair Trade (FT) goods are usually associated with other products differentiated by process attributes such as organic food, genetically modified (GM) food or child labour-free clothing. All of these products are regarded as credence goods. This classification refers to the simplified definition of credence goods, which describes product attributes which consumers cannot evaluate, even after having consumed the good. Focusing on the characteristics of FT goods, this article proposes a reassessment of the link between FT goods and (...)
    Download  
     
    Export citation  
     
    Bookmark   5 citations  
  • An Exploratory Study into the Factors Impeding Ethical Consumption.Jeffery P. Bray, Nick Johns & David Kilburn - 2011 - Journal of Business Ethics 98 (4):597 - 608.
    Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers' intentions to consume ethically, and their actual purchase behaviour. This article contributes to an understanding of this 'Ethical Purchasing Gap' through a review of existing literature, and the inductive analysis of focus group discussions. A model is suggested which includes exogenous variables such as moral maturity and age which have been well covered in the literature, (...)
    Download  
     
    Export citation  
     
    Bookmark   64 citations  
  • Articulating the Meanings of Collective Experiences of Ethical Consumption.Eleni Papaoikonomou, Mireia Valverde & Gerard Ryan - 2012 - Journal of Business Ethics 110 (1):15-32.
    In the context of the growing popularity of the ethical consumer movement and the appearance of different types of ethical collective communities, the current article explores the meanings drawn from the participation in Responsible Consumption Cooperatives. In existing research, the overriding focus has been on examining individual ethical consumer behaviour at the expense of advancing our understanding of how ethical consumers behave collectively. Hence, this article examines the meanings derived from participating in ethical consumer groups. A qualitative multi-method approach is (...)
    Download  
     
    Export citation  
     
    Bookmark   12 citations  
  • Mapping Ethical Consumer Behavior: Integrating the Empirical Research and Identifying Future Directions.Eleni Papaoikonomou, Gerard Ryan & Mireia Valverde - 2011 - Ethics and Behavior 21 (3):197 - 221.
    The concept of ?ethical consumer behavior? has gained significant attention among practitioners and academic researchers, generating increasing but disjointed knowledge on the topic. By analyzing the empirical research on ethical consumer behavior, this article provides researchers with a map to guide future research. In total, we review 80 studies. The main contributions of the article include the identification of the main trends in the ethical consumer literature and the conceptualization of ethical consumer behavior. In addition, several areas for future research (...)
    Download  
     
    Export citation  
     
    Bookmark   9 citations  
  • Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation.Sofia B. Villas-Boas, Rita Coelho do Vale & Vera Herédia-Colaço - 2019 - Journal of Business Ethics 156 (3):737-758.
    This article is a within- and cross-country examination of the impact of fair trade certification on consumers’ evaluations and attitudes toward ethically certified products. Across three experimental studies, the authors analyze how different levels of brand familiarity and fair trade expertise impact consumer decisions. The authors study this phenomenon across markets with different social orientation cultures to analyze potential dissimilarities in the way consumers evaluate and behave toward ethically certified products. Findings suggest that fair trade certifications enhance product valuations. However, (...)
    Download  
     
    Export citation  
     
    Bookmark   4 citations  
  • Fairtrade Towns as Unconventional Networks of Ethical Activism.Ken Peattie & Anthony Samuel - 2018 - Journal of Business Ethics 153 (1):265-282.
    The growing availability and consumption of Fairtrade products is recognised as one of the most widespread ethically inspired market developments, and as an example of activist-driven change within the wider marketing system. The Fairtrade Towns movement, now operating in over 1700 towns and cities globally, represents a comparatively recent extension of Fairtrade marketing driven by local activists seeking to promote positive change in production and consumption systems. This paper briefly explores the conventional framing of the role that ethically related activism (...)
    Download  
     
    Export citation  
     
    Bookmark   10 citations  
  • Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers.Michal J. Carrington, Benjamin A. Neville & Gregory J. Whitwell - 2010 - Journal of Business Ethics 97 (1):139-158.
    Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics76, 361–383). This intentions–behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture8(3), 275–289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention–behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. We bring together three separate (...)
    Download  
     
    Export citation  
     
    Bookmark   67 citations  
  • Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers.Camilla Barbarossa & Patrick De Pelsmacker - 2016 - Journal of Business Ethics 134 (2):229-247.
    This study aims to analyze what drives and prevents the purchasing of eco-friendly products across different consumer groups and develops a conceptual model embracing the positive altruistic, positive ego-centric, and negative ego-centric antecedents of eco-friendly product purchase intention and behavior. We empirically validate the conceptual model for green and non-green consumers. Data are analyzed using structural equation modeling and multi-group analysis of the two groups. The results confirm the relevance of the determining factors in the model and show significant differences (...)
    Download  
     
    Export citation  
     
    Bookmark   10 citations  
  • Turning a Blind Eye: A Study of Peer Reporting in a Business School Setting.Katarina Katja Mihelič & Barbara Culiberg - 2014 - Ethics and Behavior 24 (5):364-381.
    This article examines student peer reporting by extending the findings from the business ethics and higher education literature. In the conceptual model we propose that reflective moral attentiveness, subjective knowledge of the code of ethics, and academic dishonesty beliefs antecede ethical judgment of peer reporting, which impacts intentions to report peers’ unethical behavior. The relationships are tested using structural equation modeling. The findings indicate that moral attentiveness significantly influences ethical judgment, which in turn affects intention. The relationship between beliefs about (...)
    Download  
     
    Export citation  
     
    Bookmark   4 citations  
  • Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior.Maja Hosta & Vesna Zabkar - 2020 - Journal of Business Ethics 171 (2):273-293.
    Responsible sustainable consumer behavior involves a complex pattern of environmental and social issues, in line with the view of sustainability as a construct with both environmental and social pillar. So far, environmental dimension was far more researched than social dimension. In this article, we investigate the antecedents of both environmentally and socially RSCB and willingness to behave in environmentally/socially responsible way. We include measures of concern, perceived consumer control/effectiveness, personal/social norms and ethical ideologies/obligation to better explain and extend the traditional (...)
    Download  
     
    Export citation  
     
    Bookmark   3 citations  
  • The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country.Izaskun Agirre Aramburu & Irune Gómez Pescador - 2019 - Journal of Business Ethics 154 (3):701-719.
    The marketplace has seen significant growth in the demand for ‘ethical’ behavior, and banks are seeking to leverage customers’ perception in order to build a sustainable competitive advantage. In consequence, the concepts of corporate social responsibility and corporate reputation are of vital concern for academics and managers in terms of their potential impact on customers. This study seeks to contribute to the literature by examining the mediating role of corporate reputation on the relationship between perceived corporate social responsibility and customer (...)
    Download  
     
    Export citation  
     
    Bookmark  
  • Understanding Consumers’ Ethical Justifications: A Scale for Appraising Consumers’ Reasons for Not Behaving Ethically.Alain D’Astous & Amélie Legendre - 2009 - Journal of Business Ethics 87 (2):255-268.
    This article reports the results of research aimed at developing and validating a multi-item scale to measure consumers' agreement with three main justifications for not engaging in socially responsible consumption behaviours, namely the 'economic rationalist argument' founded on the idea that the costs of SRC are greater than its benefits, the 'economic development reality argument' based on the idea that ethical and moral aspirations are less important than the economic development of countries, and the 'government dependency argument' grounded in the (...)
    Download  
     
    Export citation  
     
    Bookmark   14 citations  
  • Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research. [REVIEW]Michal Carrington, Andreas Chatzidakis, Helen Goworek & Deirdre Shaw - 2020 - Journal of Business Ethics 168 (2):215-238.
    The terminology employed to explore consumption ethics, the counterpart to business ethics, is increasingly varied not least because consumption has become a central discourse and area of investigation across disciplines. Rather than assuming interchangeability, we argue that these differences signify divergent understandings and contextual nuances and should, therefore, inform future writing and understanding in this area. Accordingly, this article advances consumer ethics scholarship through a systematic review of the current literature that identifies key areas of convergence and contradiction. We then (...)
    Download  
     
    Export citation  
     
    Bookmark   9 citations  
  • Exploring Influences of Different Communication Approaches on Consumer Target Groups for Ethically Produced Beef.Antje Risius & Ulrich Hamm - 2018 - Journal of Agricultural and Environmental Ethics 31 (3):325-340.
    Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 (...)
    Download  
     
    Export citation  
     
    Bookmark  
  • Research on Fair Trade Consumption—A Review.Veronika A. Andorfer & Ulf Liebe - 2012 - Journal of Business Ethics 106 (4):415-435.
    An overview and assessment of the current state of research on individual consumption of Fair Trade (FT) products is given on the basis of 51 journal publications. Arranging this field of ethical consumption research according to key research objectives, theoretical approaches, methods, and study population, the review suggests that most studies apply social psychological approaches focusing mainly on consumer attitudes. Fewer studies draw on economic approaches focusing on consumers’ willingness to pay ethical premia for FT products or sociological approaches relying (...)
    Download  
     
    Export citation  
     
    Bookmark   21 citations  
  • Consumers and Certification Schemes: The Ethics of Global Production and Trade.Scott Brenton - 2018 - Journal of Agricultural and Environmental Ethics 31 (6):755-784.
    Certification schemes and labels such as the Forest Stewardship Council, Fairtrade, and Rainforest Alliance are market-based mechanisms designed to harness consumer power in economically developed countries to influence companies to improve the economic, social and environmental welfare of producers, workers and communities in economically developing countries. However, consumers are largely not convinced that certification schemes are acting in the interests of developing countries, because consumers have different understandings of the ethics of global trade. Drawing on the results of six semi-structured (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • The Influence of Knowledge and Motivation on Sustainable Label Use.Carmen Valor, Isabel Carrero & Raquel Redondo - 2014 - Journal of Agricultural and Environmental Ethics 27 (4):591-607.
    Sustainable labels are considered the best way for consumers to identify brands with environmental or social attributes on the shelves, and therefore promoted as a means to develop the so-called “ethical markets”. However, little is known about how consumers use these brands. This paper tries to offer complementary theoretical insights on the determinants of sustainable label use by drawing on the economic model of information search; in particular, it examines the influence of two factors on the purchase of such labels: (...)
    Download  
     
    Export citation  
     
    Bookmark   3 citations  
  • Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice.Remi Trudel, Jill Klein, Sankar Sen & Niraj Dawar - 2020 - Journal of Business Ethics 166 (1):39-49.
    This paper examines the question of why consumers engage in ethical consumption. The authors draw on self-affirmation theory to propose that the choice of an ethical product serves a self-restorative function. Four experiments provide support for this assertion: a self-threat increases consumers’ choice of an ethical option, even when the alternative choice is objectively superior in quantity (Study 1) and product quality (Study 2). Further, restoring self-esteem through positive feedback eliminates this increase in ethical choice (Studies 2 and 3). As (...)
    Download  
     
    Export citation  
     
    Bookmark   2 citations  
  • Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers’ Perspective.Leslier M. Valenzuela, Jay P. Mulki & Jorge Fernando Jaramillo - 2010 - Journal of Business Ethics 93 (2):277-291.
    Customer orientation and the development of long-term relationships with customers are known conditions for growth and profit sustainability. Businesses use special treatments, inducements, and personal gestures to show their appreciation to customers. However, there are concerns about whether these inducements really create the right perceptions in customer’s mind. This study suggests that when customers believe that the firm is ethical, the inducements and special treatments received are seen in a positive light and can help develop loyalty. The hypotheses were tested (...)
    Download  
     
    Export citation  
     
    Bookmark   14 citations  
  • Religiosity, Attitude, and the Demand for Socially Responsible Products.Johan Graafland - 2017 - Journal of Business Ethics 144 (1):121-138.
    In this paper, we examine the relationship between various Christian denominations and attitude and behavior regarding consumption of socially responsible products. Literature on the relationship between religiosity and pro-social behavior has shown that religiosity strengthens positive attitudes towards pro-social behavior, but does not affect social behavior itself. This seems to contradict the theory of planned behavior that predicts that attitude fosters behavior. One would therefore expect that if religiosity encourages attitude towards SR products, it would also increase the demand for (...)
    Download  
     
    Export citation  
     
    Bookmark   12 citations  
  • Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product.Sylvain Sénéchal, Laurent Georges & Jean Louis Pernin - 2014 - Journal of Business Ethics 124 (3):365-381.
    This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering commercial brands and Fair Trade labels as dissimilar in terms of customers’ perceived Fair Trade orientations, this article studies how this lack of similarity impacts perceived congruence between both entities and how prior brand attitudes and congruence influence customers’ evaluation (...)
    Download  
     
    Export citation  
     
    Bookmark   3 citations  
  • Through Thick and Thin: How Fair Trade Consumers Have Reacted to the Global Economic Recession. [REVIEW]Tierney Bondy & Vishal Talwar - 2011 - Journal of Business Ethics 101 (3):365-383.
    Research on fair trade has flourished over the past decade as fair trade food products have gained popularity amongst consumers in many developed economies. This study examines the effects of recessionary economic conditions on fair trade consumers’ purchasing behaviour. An online survey was administered to 306 fair trade consumers from Canada, the United Kingdom and the United States of America. The results reveal a discrepancy among fair trade consumers as only consumers that purchase fair trade on an occasional basis adhered (...)
    Download  
     
    Export citation  
     
    Bookmark   6 citations  
  • Faith and Fair Trade: The Moderating Role of Contextual Religious Salience.Rommel O. Salvador, Altaf Merchant & Elizabeth A. Alexander - 2014 - Journal of Business Ethics 121 (3):353-371.
    Normative and historical arguments support the idea that religion potentially shapes decisions to support fair trade products. That said, the question of how religion influences organizational decision-makers to purchase fair trade products in a business-to-business context has remained largely unaddressed. This research examines the interactive effect of individual religious commitment and contextual religious salience on an individual’s willingness to pay a price premium for a fair trade product, when buying on behalf of an organization. Findings from two experimental studies reveal (...)
    Download  
     
    Export citation  
     
    Bookmark   7 citations  
  • (2 other versions)Fair trade, ethical decision making and the narrative of gender difference.Kevin Morrell & Chanaka Jayawardhena - 2010 - Business Ethics 19 (4):393-407.
    Fair trade (FT) is of growing interest to those carrying out research into ethical decision making. In this paper, we report findings from a recent survey of FT purchasing among 688 retail shoppers in the United Kingdom. We examined the relationship between individual differences, in terms of gender and age, and three outcome measures: purchasing, word of mouth (WOM) recommendation and social advocacy. Though age appeared to have no significant effects, we found evidence of gender difference in each outcome measure. (...)
    Download  
     
    Export citation  
     
    Bookmark   5 citations  
  • Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW]Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari - 2013 - Journal of Business Ethics 112 (3):397-415.
    The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and loyalty. The study confirmed that high levels of perceived corporate unethicality decrease consumer trust. This in turn reduces consumer satisfaction, which ultimately has negative effects on customer loyalty. It was also revealed that, although both consumer gender and urbanity have a moderating effect on the (...)
    Download  
     
    Export citation  
     
    Bookmark   10 citations  
  • The Psychological Motivations to Social Innovation and Transmitting Role of Social Worth.Mei-Lan Lin, Tai-Kuei Yu & Andi Muhammad Sadat - 2022 - Frontiers in Psychology 13.
    Social innovation has a great chance to overcome problems in complex environments. Individuals’ concern for environmental, social, and ethical issues has gradually grown, prompting the rise of new types of consumers, who shift their environmental concerns into action. Social entrepreneurship participants mostly act as beneficiaries and initiators in the process of social innovation. Social exchange theory explains the linkage between individual psychological factors and personal social cognitive perceptions that inspire social innovation intention. The current research framework is constructed to inspect (...)
    Download  
     
    Export citation  
     
    Bookmark  
  • Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing.David Bürgin & Robert Wilken - 2021 - Journal of Business Ethics 181 (4):1015-1040.
    Selling fair-trade products can be problematic because of their higher price when compared with conventional alternatives. We propose that one way to solve this problem is to make consumers aware of the benefits of fair-trade. To this end, we perform three experimental studies to show that partitioned pricing (PP), which explicitly displays fair-trade as a separate price component, increases consumers’ purchase intention toward the fair-trade product. This effect can be explained by increased perceptions of price fairness, which itself is mediated (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • The Development of Responsible and Sustainable Business Practice: Value, Mind-Sets, Business-Models.Mollie Painter, Sally Hibbert & Tim Cooper - 2019 - Journal of Business Ethics 157 (4):885-891.
    Download  
     
    Export citation  
     
    Bookmark   3 citations  
  • (2 other versions)Fair trade, ethical decision making and the narrative of gender difference.Kevin Morrell & Chanaka Jayawardhena - 2010 - Business Ethics, the Environment and Responsibility 19 (4):393-407.
    Fair trade (FT) is of growing interest to those carrying out research into ethical decision making. In this paper, we report findings from a recent survey of FT purchasing among 688 retail shoppers in the United Kingdom. We examined the relationship between individual differences, in terms of gender and age, and three outcome measures: purchasing, word of mouth (WOM) recommendation and social advocacy. Though age appeared to have no significant effects, we found evidence of gender difference in each outcome measure. (...)
    Download  
     
    Export citation  
     
    Bookmark   5 citations  
  • “It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis.Cristina Longo, Avi Shankar & Peter Nuttall - 2019 - Journal of Business Ethics 154 (3):759-779.
    Providing people with information is considered an important first step in encouraging them to behave sustainably as it influences their consumption beliefs, attitudes and intentions. However, too much information can also complicate these processes and negatively affect behaviour. This is exacerbated when people have accepted the need to live a more sustainable lifestyle and attempt to enact its principles. Drawing on interview data with people committed to sustainability, we identify the contentious role of knowledge in further disrupting sustainable consumption ideals. (...)
    Download  
     
    Export citation  
     
    Bookmark   8 citations  
  • A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands.Gwang-Suk Kim, Grace Y. Lee & Kiwan Park - 2010 - Journal of Business Ethics 96 (4):589 - 611.
    Although Fair Trade has recently experienced rapid growth around the world, there is lack of consumer research that investigates what determines consumers' loyalty toward Fair Trade brands. In this research, we investigate how ethical consumption values (ECV) and two mediating variables, Fair Trade product beliefs (FTPB) and Fair Trade corporate evaluation, (FTCE) determine Fair Trade brand loyalty (FTBL). On the basis of two empirical studies that use samples from the U.S. and Korea, we provide evidence demonstrating that the manner in (...)
    Download  
     
    Export citation  
     
    Bookmark   13 citations  
  • How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going.Karine Charry, Patrick De Pelsmacker & Claude L. Pecheux - 2014 - Journal of Business Ethics 124 (2):243-257.
    Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of anti-obesity threat appeals targeting children, depending on the claimed effectiveness of the campaign. An experiment conducted among 176 Belgian participants by means of an online survey shows that individuals’ acceptance of social marketing practices increases along with the claimed effectiveness of the campaign. As such it demonstrates that the audience adopts a pragmatic (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation  
  • The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade.Thomas Usslepp, Sandra Awanis, Margaret K. Hogg & Ahmad Daryanto - 2021 - Journal of Business Ethics 176 (3):519-531.
    Fair trade has been researched extensively. However, our understanding of why consumers might be reluctant to purchase fair trade goods, and the associated potential barriers to the wider adoption of fair trade products, is incomplete. Based on data from 409 USA participants, our study demonstrates some of the psychological processes that underlie the rejection of fair trade products by conservatives. Our findings show that political conservatism affects fair trade perspective-taking and fair trade identity, and these latter two subsequently affect fair (...)
    Download  
     
    Export citation  
     
    Bookmark  
  • Theoretical Lenses for Understanding the CSR–Consumer Paradox.Catherine Janssen & Joëlle Vanhamme - 2015 - Journal of Business Ethics 130 (4):775-787.
    Consumer surveys repeatedly suggest that corporate social responsibility and products’ social, environmental, or ethical attributes enhance consumers’ purchase intentions. The realization that CSR still has only a minor impact on consumers’ actual purchase decisions thus represents a puzzling paradox. Whereas prior literature on consumer decision making provides valuable insights into the factors that impede or facilitate consumers’ socially responsible consumption decisions, such elements may be only the tip of the iceberg. To gain a fuller understanding of the CSR–consumer paradox, this (...)
    Download  
     
    Export citation  
     
    Bookmark   4 citations