Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

By revealing the centrality of stories to action, to social life and to inquiry together with the implicit assumptions in polyphonic stories about the nature of humans, of life and of physical reality, this paper examines the potential of stories to transform civilization. Focussing on the failure of environmentalists so far in the face of the global ecological crisis, it is shown how ethics and political philosophy could be reconceived and radical ecology reformulated and reinvigorated by appreciating and exploiting the (...) potential of stories. This could enable radical ecologists to effect the major social and economic changes necessary to meet the global ecological crisis. What we need, it is argued, is a new, polyphonic grand narrative. (shrink)

Emotions are Janus-faced: their focus may switch from how a person is feeling deep inside her, to the busy world of actions, words, or gestures whose perception currently affects her. The intimate relation between the ‘inside’ and the ‘outside’ seems to call for a redrawing of the traditional distinction of mental states between those that can look out to the world, and those that are, supposedly, irredeemably blind.

Recently, textual analysis has become quite popular in social sciences in general, and in sociological studies in particular, partly due to the “narrative turn” that emphasizes the textual nature of all social practices and legitimizes their explanations through discourses that constitute social reality and identification models in contemporary society. Though content analysis has long ago proved its methodological and technical relevance to solve sociological questions in providing both qualitative and quantitative data about discursively structured social reality, the modern popularization of (...) textual analysis within sociology is associated with two vague and multifaceted approaches, those of narrative and discourse analysis. The article first outlines the three types of sociological data the researchers have to deal with: formalized data that can be arranged in different matrices and analyzed mathematically; weakly formalized, but still structured and organized data; and non-formalized data that supposes the application of textual analysis. The author then presents her explanation of the current state of affairs in the use of textual analysis in empirical sociological studies, in which narrative and discourse analysis are often positioned as the only possible research methods to be employed despite several decades of the successful application of content analysis. This explanation consists of two parts: the first section includes a number of strict requirements a researcher must follow while conducting content analysis, while the second consists of the attractive advantages of narrative and discourse analysis as determined by their interdisciplinary status, nature, and origin. (shrink)

This essay explores the nature of narrative representations of individual lives and the connection between these narratives and personal good. It poses the challenge of determining how thinking of our lives in story form contributes distinctively to our good in a way not reducible to other value-conferring features of our lives. Because we can meaningfully talk about our lives going well for us at particular moments even if they fail to go well overall or over time, the essay maintains that (...) our good must consist in something more than an accumulation of good discrete moments. Since persons have the capacities to reason, remember, and imagine, our good depends on a larger view of our lives that integrates its particular moments in a narrative. That narrative provides shape and texture to our lives. Storytelling serves to connect the events of our lives to each other, and to explain why the meaning and value of past events or features of our lives can shift as the life, and hence the story of the life, continues to unfold. The essay concludes that narrative enables us to see our lives in ways that support, encourage, or promote our self-concept and self-worth as agents who have controlling authority over our own lives. (shrink)

Narratives are an integral part of human expression. In the graphic form, they range from cave paintings to Egyptian hieroglyphics, from the Bayeux Tapestry to modern day comic books (Kunzle, 1973; McCloud, 1993). Yet not much research has addressed the structure and comprehension of narrative images, for example, how do people create meaning out of sequential images? This piece helps fill the gap by presenting a theory of Narrative Grammar. We describe the basic narrative categories and their relationship to a (...) canonical narrative arc, followed by a discussion of complex structures that extend beyond the canonical schema. This demands that the canonical arc be reconsidered as a generative schema whereby any narrative category can be expanded into a node in a tree structure. Narrative “pacing” is interpreted as a reflection of various patterns of this embedding: conjunction, left-branching trees, center-embedded constituencies, and others. Following this, diagnostic methods are proposed for testing narrative categories and constituency. Finally, we outline the applicability of this theory beyond sequential images, such as to film and verbal discourse, and compare this theory with previous approaches to narrative and discourse. (shrink)

This article develops a concept of lyrical sociology, a sociology I oppose to narrative sociology, by which I mean standard quantitative inquiry with its "narratives" of variables as well as those parts of qualitative sociology that take a narrative and explanatory approach to social life. Lyrical sociology is characterized by an engaged, nonironic stance toward its object of analysis, by specific location of both its subject and its object in social space, and by a momentaneous conception of social time. Lyrical (...) sociology typically uses strong figuration and personification, and aims to communicate its author's emotional stance toward his or her object of study, rather than to "explain" that object. The analysis considers many examples and draws on literary criticism, the philosophy of time, and the theory of emotion. It also addresses contemporary debates in ethnography. (shrink)

This paper addresses the question of the relation between mortal and immortal time in the Iliad as it is represented by the physical act of falling. I begin by arguing that falling serves as a point of reference throughout the poem for a concept of time that is specifically human. It is well known that mortals fall at the moment of death in the poem, but it has not been recognized that the movement of the fall is also connected with (...) the time of birth, aging, and generation. In light of the significance of falling for mortals, I then go on to examine the problematic case of two particular immortals who fall in the Iliad. When Hephaestus tumbles down to earth from Olympus, and when Ares is knocked flat on the battlefield, both gods, I argue, also “fall into” human time. This complicates their status as ageless and eternal beings, and draws into question the different temporal registers at work in the narrative . The single action of falling brings together several key concepts in the poem which hinge on the issue of the separation between the mortal and immortal spheres in the Iliad. (shrink)

Abstract Narrative thinking has a very important role in our ordinary everyday lives?in our thinking about fiction, about the historical past, about how things might have been, and about our own past and our plans for the future. In this paper, which is part of a larger project, I will be focusing on just one kind of narrative thinking: the kind that we sometimes engage in when we think about, evaluate, and respond emotionally to, our own past lives from a (...) perspective that is external to the remembered events. Being able to do this is an essential part of what it is to have a narrative sense of self. Sometimes, I will suggest, we fail to have such responses?we are not able to think and feel as we should about an episode in our lives. On such occasions, there is a gap in our narrative sense of self?a gap which opens up especially where the past is in some sense tragic or traumatic. The desire to close this gap is what I will call a desire for emotional closure. (shrink)

The article is devoted to the consideration the problem of the phenomenon of an unreliable narration in the British intellectual prose of the second half of the twentieth century. The meaning of the words “narrator”, “unreliable narration” is investigated. The unreliable narration is reviewed based on the example of the novel “Rites of Passage” by Golding. It is noted that the aforementioned work has a vibrant didactic component. It has been found that Golding uses a wide range of narrative techniques. (...) The emphasis is made on the critical analysis by other literary scholars of the novel “Rites of Passage” by Golding. The use of narrative strategies in accordance with the scientific classification by Genette is investigated. The markers of unreliability of the narrators are emphasized. Attention is focused on the fact that a high degree of unreliability is based on the limited knowledge of the heroes, direct participation in the events, a problematic system of values. It is noted that the unreliability of narration in the novel “Rites of Passage” by Golding forces the reader to doubt not only the narrator but oneself. The use of the narrative method in the intellectual prose of the British writer Iris Murdoch is investi-gated. It has been found that the novel “The Black Prince” by Iris Murdock is one of the best examples of an unreliable narration. The genre specifics of the novel are emphasized, which combines the forms of the diary, of the memoir and of the confession. In addition, Murdoch creates a narrative strategy, which combines signs of various forms of “I am the narrator” within the framework of one narrative. In addition, “The Black Prince” is a unique model of modern artistic and philosophical metatext genre formation. (shrink)

Novels like Fight Club or American Psycho are said to be instances of unreliable narration: the first person narrator presents an evidently distorted picture of the fictional world. The film adaptations of these novels are likewise said to involve unreliable narration. I resist this extension of the term ‘unreliable narration’ to film. My argument for this rests on the observation that unreliable narration requires a personal narrator while film typically involves an impersonal narrator. The kind of ambiguous story-telling that we (...) find in literary fiction with unreliable narrators, where for certain descriptions it is unclear whether what we’re told is an accurate account of what’s happening in the story world or not, can instead be achieved by conventionalized filmmaking techniques for reporting the contents of mental states, like the point of view shot, but especially the more ambiguous blended perspective shot. (shrink)

This article argues that narrativity has the potential to be a key hermeneutical concept in ecumenical theology. Instead of pursuing a complex elaboration of the notion, it will seek to explore various aspects of narrativity. The thesis will be explicated in three major steps, consecutively discussing culture as the general setting of narrativity, explicating narrativity as a concept that can helpfully address some of the major issues in ecumenical theology and proposing transformation as the ultimate horizon of the faith and (...) practice of the Christian koinonia. (shrink)

Journal Name: Semiotica Issue: Ahead of print.

Glaucon¿s story about the ring of invisibility in Republic 359d-60b is examined in order to assess the wider role of fictional fabrication in Plato¿s philosophical argument. The first part of the article (I) looks at the close connections this tale has to the account of Gyges in Herodotus (1.8-12). It is argued that Plato exhibits a specific dependence on Herodotus, which suggests Glaucon¿s story might be an original invention: the assumption that there must be a lost ¿original¿ to inspire Plato¿s (...) story of the ring has never accommodated the possibility of Plato drawing, perhaps quite directly, from Herodotus. The next section (II) considers the function of that fable within the larger philosophical and aesthetic structure of the Republic. Appreciation of the entire dialogue as an exercise in fiction, as well as philosophy, helps to reveal the ways in which philosophical argument and fictional invention are closely bound up in the formation of Glaucon¿s fabulous anecdote. Finally (III), a reading of Cicero¿s treatment of the story in De Officiis confirms the degree to which philosophical reasoning and fiction can be quite generally interdependent. Although the arguments in Sections II and III are consistent with the opening contention that the ring story was invented by Plato, they do not presuppose it. (shrink)

In this article I develop tools for analyzing the identities that emerge in qualitative material. I approach identities as historically, socially and culturally produced subject positions, as processes that are in a constant state of becoming and that receive their temporary stability and meaning in concrete contexts and circumstances. I suggest that the identities and subject positions that materialize in qualitative material can be analyzed from four different perspectives. They can be approached by focusing on (1) classifications that define the (...) boundary lines between ‘us’ and ‘them’, as (2) participant roles that refer to the temporal aspect of subject positions and outline their meaning for action, as (3) structures of viewpoint and focalization that frame meaning and order to opinions and experiences of the world, and as (4) interactive positions that articulate the roles and identities taken by the participants of communication. (shrink)

The goal of this article is to offer a new model for the study of ocularization in film grounded in the semiotic pragmatism of Charles Sanders Peirce. We first present a literature overview addressing the state of research regarding the theorization of ocularization in film studies. Second, we discuss Peirce’s three universal categories (Firstness, Secondness, and Thirdness) on which our model will be based. Third, we argue how the theme of ocularization in film, as outlined in the first part, can (...) be theorized anew through these categories. This will result in the introduction of a nine-field matrix that will allow us to systemize all kinds of instances of subjectivity in cinema. Lastly, we will demonstrate the empirical usefulness of this model by illustrating each of the matrix’ nine categories through a discussion of Steven Soderbergh’s film Kimi (2022). (shrink)

Reading fiction for pleasurable is robustly correlated with improved cognitive attainment and other benefits. It is also in decline among young people in developed nations, in part because of competition from moving image fiction. We review existing research on the differences between reading/hearing verbal fiction and watching moving image fiction, as well as looking more broadly at research on image/text interactions and visual versus verbal processing. We conclude that verbal narrative generates more diverse responses than moving image narrative., We note (...) that reading and viewing narrative are different tasks, with different cognitive loads. Viewing moving image narrative mostly involves visual processing with some working memory engagement, whereas reading narrative involves verbal processing, visual imagery and personal memory (Xu et al 2005). but Attempts to compare the two by creating suggest that existing research is flawed by attempts to create equivalent stimuli and task demands face a number of challenges, and we discuss these difficulties in comparative approaches. We then investigate the possibility of identifying lower level processing mechanisms that might distinguish cognition of the two media, and propose a focus on internal scene construction and on working memory as foci for future research. Although many of the sources we draw on are focussed on English speaking participants in European or North American settings, we also cover material relating to speakers of Dutch, German, Hebrew and Japanese in their respective countries, and studies of a remote Turkish mountain community. (shrink)

Noël Carroll’s (“Moderate Moralism”) conceptual framework includes four positions: radical autonomism, moderate autonomism, moderate moralism, and radical moralism. Alessandro Giovanelli (“The Ethical Criticism of Art: A New Mapping of the Territory”) argues that the radical positions, as Carroll defines them, have no modern day adherents. Therefore, the framework should be adapted such that we can see interestingly new distinctions. On Giovanelli’s new framework Carroll’s account is a moderate autonomist view. In this paper I adopt Giovanelli’s framework and raise a different (...) objection to Carroll’s account. I argue that Carroll’s account possesses a branching structure, since on this account moral and aesthetic criticism are not linearly related. Because of this structure, Carroll’s theory faces a dilemma: it’s either self-undermining or consistent with moderate autonomism, even in his own framework. Drawing on Kendall Walton’s (“Categories of Art”) notion of categories of art, I provide an account that is both non-branching and moderate moralist in Giovanelli’s framework. It’s non-branching because moral criticism bears a linear causal relation to aesthetic criticism. (shrink)

Geraldas Prince’as remiasi tokiu naratyvo apibrėžimu: objektas yra naratyvas, jei jis yra logiškai nuosekli bent dviejų asinchroninių įvykių, kurie nesuponuoja arba nenumano vienas kito, reprezentacija. Atkreipdamas dėmesį į svarbius klausimus apie naratyvo pobūdį, jo formą ir funkcionavimą, Prince’as pastebi, jog reikia mėginti aiškintis ir kokia yra mūsų suvokimą veikianti santykių sistema, galinti paaiškinti naratyvo semiozės pobūdį ir jos bruožus, naratyvų ir atskirų naratyvinių momentų reikšmę bei prasmingumą. Kalbėdamas apie naratologijos ateitį ir aptardamas įvairias jos šiuolaikines atmainas, jis iškelia keletą uždavinių (...) būsimiems naratologams. Pirmasis jų yra, pasitelkus naujus įrankius, įtraukiant naują tyrimų medžiagą ir naujausias pasakojimo moduliacijas, mėginti atpažinti arba ištirti kuo įvairesnius naratyvo aspektus, juos apibrėžiant, aprašant ir užbėgant už akių galimiems nenuoseklumams teorijoje. Antrasis uždavinys įpareigoja imtis naratyvo tyrimų ir naratologijos empirinių pagrindų. Prince’o nuomone, pats svarbiausias, trečiasis, naratologijos uždavinys yra aiškaus, išsamaus ir realistinio naratyvinės kompetencijos modelio plėtra. (shrink)

This exegesis questions and explores the types of identities that are emerging as a result of human engagement with contemporary communications and media technology. These identities are communicated, shaped and defined by the way we appropriate and engage with a smorgasbord of communications and media consumption technologies which merge in our imaginations to form a technosocial mediascape. As artist and teacher, consumer and prosumer, I participate in the technosocial mediascape, along with colleagues, students, artists, friends and family members. As we (...) produce, communicate and ultimately co-create that technosocial environment, how are we changed by this experience? We contribute to a diverse and globally circulating, but paradoxically transient parade of data and media that apparatuses and humans together bring into existence. How does this mediascape impact on human ontology and sociology? What are the different ‘positions’—relationships with the mediascape—that emerge? My method derives from analysis of my own experience as an engaged and flexible ‘position-taker’ within the technosocial mediascape. I analyse my own creative practice with reference to a range of modernist, postmodernist and media theories. The technosocial enshrines the idea that technology and human behaviour are not separable, and draws on many theoretical sources, including phenomenology, the philosophy of language, design theory and digital media theory. All media, and mediums, are technosocial, because they impact on the praxis of identity. However, a range of contemporary media and mediums are more explicitly technosocial, and that is where my focus lies. I will suggest that the role of language in technosocial contexts is peculiar, important and under-theorised. Our ‘linguistic apparatuses’ offer an alternate concept of technology to the ‘heavy modernism’ of Martin Heidegger. I will explore ways in which technosocial engagement privileges fluid identities which drift in and out of different but co-existing realities. Various types of ‘immersion’—some neo-baroque and some neo-romantic—contribute to technosocially-engaged identity construction. Thus, our engagement with the technosocial mediascape challenges received ideas about personal identity, and indeed, the nature of the real. (shrink)

The paper is a study of how graphic narratives (graphic novels and the comics) represent time in external visual space as well as in inner (mental) representations. Peirce’s semiotics is the main tool of research. After a survey of various approaches to the study of time in narratives in general and in graphic narratives in particular, an outline of the various aspects of the embodiment of time in space in general is given before the forms of the embodiment of time (...) in the space of graphic narratives is examined in detail. Signs of time are signs that represent time as their object and create mental representations of time as their interpretant. On this semiotic premise, the paper proposes a reinterpretation of Genette’s theory of time in narratives. A comparison with narratives in prose reveals that narrative time in graphic narratives evinces marked discontinuities in their spatial representation. The paper distinguishes between time as continuity, time as age, and points in time. It concludes that time as continuity is typically embodied in the form of spatial diagrams whereas time as age and points in time are mainly of the nature of indexical signs. The insights into the forms of embodiment of time in space derived from these premises are applied to examples from recent graphic novels and some traditional comics. (shrink)

The emphasis on the unique self in the Romantic period resulted in representations of romantic love as an aspect of psychological depth. However, in Maria Edgeworth’s novel, Belinda (1901), love is represented as a function of visceral sensation and at best as automatic rather than reflective psychological processes. To some degree, Edgeworth was influenced by the scientific culture of her time in viewing love as a product of the external, observable world rather than of the interior mind. More surprisingly, perhaps, (...) Edgeworth considers love as a function of high society, thus breaking down symptomatic associations of love and domesticity. In Belinda, love is a product of both the logical scientific method and the questionable morality characteristic of fashionable sociability. Standing partially outside the Romantic emphasis on psychological depth and the empirical insistence on rationality, Edgeworth theorises a love that questions the foundational concepts of subject/object and feeling/reason through which love has been understood from the Romantic era to the present day. (shrink)

In a world where meaning has been deconstructed and reconstructed, where centers have lost their hegemony and notions such as truth, knowledge or history have been rendered relative by the ongoing ontological enquiry of the postmodern ideology, it is baffling to remark that not only in literature, but also in other fields that make use of discourses, there has been a return to and a reconsideration of the narrative. Nowadays, one can easily observe the narrative drive that enlivens various discourses, (...) from the medical one to the one used in the academe or in official governmental documents. Brian McHale has even referred to the „narrative turn” in literary theory which, according to him, seems to answer to the loss of the metaphysical. (shrink)

This paper proposes an understanding of literary narrative as a form of social cognition and situates the study of such narratives in relation to the new comprehensive approach to human cognition, enaction. The particular form of enactive cognition that narrative understanding is proposed to depend on is that of participatory sense-making, as developed in the work of Di Paolo and De Jaegher. Currently there is no consensus as to what makes a good literary narrative, how it is understood, and why (...) it plays such an irreplaceable role in human experience. The proposal thus identifies a gap in the existing research on narrative by describing narrative as a form of intersubjective process of sense-making between two agents, a teller and a reader. It argues that making sense of narrative literature is an interactional process of co-constructing a story-world with a narrator. Such an understanding of narrative makes a decisive break with both text-centered approaches that have dominated both structuralist and early cognitivist study of narrative, as well as pragmatic communicative ones that view narrative as a form of linguistic implicature. The interactive experience that narrative affords and necessitates at the same time, I argue, serves to highlight the active yet cooperative and communal nature of human sociality, expressed in the many forms than human beings interact in, including literary ones. (shrink)

The ArgumentIn this paper three canonical studies of the scientific revolution are subjected to narratological analysis. Underlying this analysis is the assumption that in any single product of historical writing it is possible to distinguish, for analytical purposes, between three levels of reference: the object of the text — the events; the representation of the events — the narrative; and the text in which a story is represented by means of narrative. Through texts one learns about historical events, but also (...) about the process of producing the texts. Techniques of representation are means of production of texts that represent, in addition to the events, also the producer and his or her authority. The distinction made for any specific text allows the reader to play the two levels against each other in order to create a space within which historical writing should be criticized. Such criticism may draw attention to the difficulty of controlling the meaning of historical stories, and to the need to analyze narrative structures in order to appreciate the ideological changes of historical texts. (shrink)

This article addresses issues in the philosophy of fiction from the perspective of a relevance theoretic approach to communication: first, how should we understand the notion of ‘voice’ as it is used in the analysis of free indirect style narratives; and, second, in what sense can the person responsible for free indirect representations of fictional characters' thoughts be regarded as a communicator? The background to these questions is the debate about the roles of pretence and attribution in free indirect style. (...) I argue that the role of expressives in sustaining the illusion that fictional characters speak their inner thoughts suggests that ‘voice’ should be understood in two distinct ways. On the one hand, there are cases in which the use of expressive devices leads to the formation of thoughts which are understood to resemble other (attributed) thoughts. On the other hand, there are other cases in which expressives are used as a means of simulating a fictional character's behaviour or style. At the same time, I argue that in order to accommodate free indirect thought representation in a relevance theoretic model of communication, the responsibility for ensuring that the effort of processing the text will be rewarded by optimal relevance must be decoupled from the point of view that is being represented. While the (constructed) author is responsible for orchestrating our interpretation of free indirect thought representations so that the effort of processing will result in optimal relevance, the reader does not necessarily assume this function is being performed by someone who intends to communicate their own thoughts: the relevance of the act of narration may instead lie in the sense of mutuality achieved between reader and character. (shrink)

Aunque muchos lectores de las novelas de Unamuno notan que el estilo de su primera novela, “Paz en la guerra” (1897), es bastante tradicional y que, por consiguiente, difiere mucho del estilo de las novelas que don Miguel escribe después, también tiene elementos que la vinculan claramente sus novelas más tardías. Uno de estos es el manejo del tiempo, el cual hace que el tiempo se detenga y produce lo que Henri Bergson llamaría la “virtualización” del tiempo. El tiempo también (...) se detiene y se virtualiza en otras novelas de Unamuno—en particular, “Niebla”. Por ejemplo, en “Niebla” varias anomalías temporales revelan el deseo de Unamuno de detener el tiempo y eternizar el momento para así escapar la muerte y existir perpetuamente, un deseo también presente en “Paz en la guerra”. Por lo tanto, el presente muestra que, por su manejo particular del tiempo, “Paz en la guerra” se vincula claramente a novelas más experimentales de Unamuno. (shrink)

Despite the fact that cinema and animation have common features, one of the fundamental differences between them is that animation uses metaphors much more freely. This current study explores this feature of animation and analyzes how the use of metaphors affects the narrative and plot structure of full- and short-length animation. The study is based on the narrative analysis of eight films made by Pixar Animation Studio, as a successful company that produces both full- and short-length animated films. The concept (...) of monomyth, which was formulated by Joseph Campbell, in 1949, and had a significant impact on the contemporary film industry, allows me to describe the structure of each of the selected examples. Such a formal approach to describing the plot structure, in turn, makes it possible to trace the impact of the extended metaphor on these plots. As a result, this study reveals and describes three main types of creative metaphors in the context of storytelling: supportive, action-forming and destructive. It appears that the supportive metaphor is used in all of the examined films, while action-forming and destructive metaphors relate to short-length animation only. The individual features of using these types of metaphors in full- and short-length animation are revealed in the concluding parts of the research. (shrink)

Journal Name: Cognitive Linguistics Issue: Ahead of print.

The idea of narrative has been widely discussed in the recent health care literature, including nursing, and has been portrayed as a resource for both clinical work and research studies. However, the use of the term 'narrative' is inconsistent, and various assumptions are made about the nature (and functions) of narrative: narrative as a naive account of events; narrative as the source of 'subjective truth'; narrative as intrinsically fictional; and narrative as a mode of explanation. All these assumptions have left (...) their mark on the nursing literature, and all of them (in our view) are misconceived. Here, we argue that a failure to distinguish between 'narrative' and 'story' is partly responsible for these misconceptions, and we offer an analysis that shows why the distinction between them is essential. In doing so, we borrow the concept of 'narrativity' from literary criticism. Narrativity is something that a text has degrees of, and our proposal is that the elements of narrativity can be 'sorted' roughly into a continuum, at the 'high narrativity' end of which we find 'story'. On our account, 'story' is an interweaving of plot and character, whose organization is designed to elicit a certain emotional response from the reader, while 'narrative' refers to the sequence of events and the (claimed) causal connections between them. We suggest that it is important not to confuse the emotional persuasiveness of the 'story' with the objective accuracy of the 'narrative', and to this end we recommend what might be called 'narrative vigilance'. There is nothing intrinsically authentic, or sacrosanct, or emancipatory, or paradigmatic about narrative itself, even though the recent health care literature has had a marked tendency to romanticize it. (shrink)

According to many realist philosophers of fiction, one needs to posit an ontology of existing fictional characters in order to give a correct account of discourse about fiction. The realists' claim is opposed by pretense theorists for whom discourse about fiction involves, as discourse in fiction, pretense. On that basis, pretense theorists claim that one does not need to embrace an ontology of fictional characters to give an account of discourse about fiction. The ontolog-ical dispute between realists and pretense theorists (...) is mainly a dispute in the realm of the phi-losophy of language concerning the status relative to pretense of discourse about fiction. Realists are persuaded that there is a sharp line between discourse in fiction and discourse about fiction while pretense theorists deny there exists such a line. I suggest that realists may have a wrong picture of discourse in fiction since, in many cases, discourse in fiction already contains many occurrences of discourse about fiction. Consequently, discourse about fiction, instead of ending fiction, should be regarded, following pretense theorists, as adding extra lay-ers of fiction. (shrink)