Drawing upon contemporary virtue ethics theory, The Model of The Principled Advocate and The Pathological Partisan is introduced. Profiles are developed of diametrically opposed archetypes of public relations and advertising practitioners. The Principled Advocate represents the advocacy virtues of humility, truth, transparency, respect, care, authenticity, equity, and social responsibility. The Pathological Partisan represents the opposing vices of arrogance, deceit, secrecy, manipulation, disregard, artifice, injustice, and raw self-interest. One becomes either a Principled Advocate or a Pathological Partisan by habitually enacting or (...) embodying the virtues or vices in the context of professional practices. (shrink)

Kidder's checklistfor ethical decrsion making is recommended as an addition to the existing canon of modelsfor mass media ethics. Contributions in Kidder's approach include his dichotomy between ethical dilemmas m d moral temptations, his tests for right-versus-wrong and right-versus-right issues, his framework by which to clarify values in ethical dilemmas, nnd his sequencing of the decision-making process. Kidder's model is surnmnrized nnd discussed, revisions are suggested for classroom use in medin ethics courses, nnd tke revised model is applied to media (...) ethics cases. (shrink)

Guided by theories of moral psychology and social identity, one hundred and fifty-three public relations practitioners working in the United States participated in an online experiment that tested...

Journalism and media ethics texts commonly invoke Aristotle's Golden Mean as a principal ethical theory that models such journalistic values as balance, fairness, and proportion. Working from Aristotle's text, this article argues that the Golden Mean model, as widely understood and applied to media ethics, seriously belies Aristotle's intent. It also shortchanges the reality of our moral agency and epistemic responsibility. A more authentic rendering of Aristotle's theory of acting rightly, moreover, has profound implications for communication ethicists and media practitioners.

ABSTRACTResearch has found that ethics are most likely to be integrated throughout the curriculum rather than taught as a stand-alone course in public relations. However, this study identified substantial differences in the types of content taught in the two formats on the basis of survey research with 96 educators. Some of the topics that are less likely to be taught outside of an ethics course included other codes of ethics beyond those of the Public Relations Society of America, classical theories (...) by philosophers, decision-making models, the effect of organizational culture and values, and global perspectives on ethics. In addition, few educators reported that they discuss raising ethical concerns in their courses. (shrink)

ABSTRACTSenior public relations executives prefer rational approaches such as research, case studies, and legitimacy appeals when raising ethical concerns to more senior leaders. However, women were more likely than men to seek allies and form coalitions as means for influence. Through in-depth interviews with 34 members of the Public Relations Society of America College of Fellows, this study provides new insights regarding successful and unsuccessful attempts at providing ethics counsel. The role of ethical conscience in public relations was explored through (...) the lens of organizational power and social influence theories. Implications for practice are discussed. (shrink)

Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Through the lens of Giddens's structuration theory, this ethnography examines the relationship between organizational leadership, one aspect of Schein's concept of organizational culture, and advertising ethics. Fieldwork at a full-service advertising agency and 45 one-on-one interviews were conducted regarding perceptions of organizational leadership as well as ethics in advertising. Findings suggest that characteristics of leaders, such as virtuous character, and espousing organizational values enable ethical awareness, while amoral (...) intentions for starting the advertising agency simultaneously constrain ethical awareness. A discussion regarding the dynamic relationship between organizational leadership and advertising ethics begins. (shrink)

In this article, I address some central issues in journalism ethics from a fresh perspective, namely, one that is theoretical and informed by values salient in sub-Saharan Africa. Drawing on a foundational moral theory with an African pedigree, which is intended to rival Western theories such as Kantianism and utilitarianism, I provide a unified account of an array of duties of various agents with respect to the news/opinion media. I maintain that the ability of the African moral theory to plausibly (...) account for issues such as proper content, investigative ethics, and freedom of speech means that it should be taken seriously by media ethicists and merits being paired up against competing approaches in future work. (shrink)

The neo-Aristotelian virtue theory of Philippa Foot is presented here as an alternative framework that is arguably more useful than deontological approaches and that relies less on the assertions of moral claims about the intrinsic goodness of foundational principles. Instead, this project focuses more on cultivating a true ethic; that is, a set of tools and propositions to enable individuals to negotiate inevitable conflicts among moral values and challenges posed by cultural contexts and technology use. Foot's ?natural normativity? connects the (...) conditions of human flourishing and objective reasons for acting morally, providing a framework for a digital media ethic to address three critical categories: virtuality and authenticity, privacy and autonomy, and exchange and discourse. (shrink)

This study examines the use of a video news release in a specific story. Press coverage and editorial criticism in the case showed that journalists do not articulate sufficiently how the news owners' sway, through institutional controls, can lead to a hegemony of expedient action in the newsroom. Critical self-reflection by news workers will better enable journalists to ethically deliberate news choices that balance their responsibilities to owners, peers, and the public.

This study, based on terror management theory from social psychology, examines how the thought of death affects journalism students' views toward relativism, idealism, and unethical journalistic behavior. College journalism students participated in an experiment where half were primed to think about death and the other half, the control group, thought about dental pain. Then, all of them completed a questionnaire measuring their attitudes toward ethics. Results showed that although those in the death group were no more fearful, they were less (...) relativistic and more strongly opposed to socially undesirable behavior by journalists, such as lying, publishing the names of rape victims, and reporting a public official's sexual affair. Implications for ethics research and journalists are discussed. (shrink)

In a survey of newspaper staff members shows that, although implementation of public journalism projects is widespread at U.S. daily newspapers, tibe majority of jou!rnalists still adhere to traditional values in journalism practice and do not support public journalism values that depart from traditional journalism. Criticism of public journalism is that it poses a danger to traditional professional values of independence and objectivity. In the great majority of comparisons, we found thot journalists supporting certain public journalism practices were at least (...) as sensitive to traditional ethical concerns as those who did not support public journalism. (shrink)

The people's right to know and press rights to gather and publish information remain dominant justifications for controversial media activities. Yet, the power of the media to set the agenda for public discourse in our country warrants a careful analysis of these rights, their corresponding responsibilities, and their moral limits. This article examines the right to know and press freedom from the perspective of their shared purpose, facilitation of informed decision making. This article also demonstrates moral justification of limits on (...) right to know and press freedom based on traditional ethics theories and media impact on public discourse. (shrink)

ABSTRACTVirtue ethics, a topic of growing interest in media ethics and philosophy more broadly, poses challenges for classroom instruction because it is rooted in long-term development of character. This article explores approaches for incorporating virtue into media ethics instruction and assessing associated student learning, based on an analysis of how students in a journalism ethics class demonstrated their understanding and application of virtues through activities tailored to virtue ethics. The analysis, in addition to suggesting the value of assignments such as (...) an exemplar paper for learning and assessment, highlights several challenges instructors should consider in both teaching and evaluating virtue instruction. (shrink)

This study used a controlled experiment to see if moving images can improve moral judgment the same way that still images have in previous research. It found that watching a video only once caused participants' reasoning about ethical issues to decline significantly compared with those who saw a still photograph. This adds to the mounting evidence that still images elevate the quality of reasons used to make ethical decisions.The media have the power to not only set the public's agenda but (...) also to shape ethical decision making regarding how citizens solve problems in society. In order to help audiences think more ethically about issues in the news, using still photographs is better than showing video, especially when stories are ethically charged, and improved ethical thinking can help achieve a more just society. (shrink)

The Hutchins Commission's notion of media responsibility is being re-invigorated by the Corporate Social Responsibility/sustainability movement among U.S. and European corporations, though media companies tend to lag behind in adopting these programs. One exception is Britain's Guardian News that is, that the concept is too vague and poorly elaborated.

According to the Accreditation Board for Engineering and Technology, Inc. [ABET], 2019), any approved engineering program must provide the student with “an ability to recognize ethical and professi...

In adopting a deontological lens to assess message ethicality, this study identifies and explicates the ethical dimensions of fast food advertising through five principles of the TARES framework of persuasion ethics. In moral weight, fast food—with its high calories and low nutritional value—is negatively prejudiced. A deontological-ethical perspective, by focusing on the quality of the advertising message, shifts the focus from the product to a more measured deliberation about the moral responsibility of fast food advertisers to reposition them as moral (...) agents who are accountable for their messages. A content analysis of 380 television and print ads for fast food in Singapore shows that few ads met the TARES's expectations. Ads targeting children and teenagers are associated with lower message ethicality than ads targeting adults and the general audience, lending empirical support to the literature critical of fast food advertising's insidious approach of targeting the young. (shrink)

The way Muslims are portrayed in the media is now a very contentious issue. This article makes a preliminary investigation of how the Western media views and responds to Islamic issues with special emphasis being placed upon those Muslims who live as minority groups in predominantly white societies. Much of the contention appears to be based upon cultural norms rather than specific religious doctrinal differences. Thus the historical background as to how the western society has derived its ethical value system (...) through scholars such as Aristotle, Kant and Mill, rather than a combination of ethical and moral values as is the case with Islam is examined. A brief consideration of how ethical and moral values are presented within the Holy Bible and the Holy Qur’ān illustrates this point. In conjunction with this preliminary analysis a number of pertinent articles by modern scholars such as Said, Foreman, Kabir and Cohen have been considered to examine Muslim behavior, particularly within British society and determine if the complaints made by Muslims of media victimization are justified. In conclusion, this article suggests that the media are actually operating within their own concept of ethical boundaries and if Muslims wish to be viewed in a more positive light they must then ‘walk the talk’ they eulogize by actually following more closely the moral and ethical values outlined within the Holy Qur’ān. (shrink)

This essay discusses the impact of the situationist challenge to Aristotelian virtue ethics for media ethics instruction. Since virtue ethics is a theory that is centered around character building,...

ABSTRACTWomen television journalists have long faced criticism and harassment regarding their appearance. The normalization of social media engagement in newsrooms, where journalists are expected t...

(2013). Is Ideological Coverage On Cable Television An Ethical Journalistic Practice? An Examination of Duty, Responsibility, and Consequence. Journal of Mass Media Ethics: Vol. 28, No. 1, pp. 1-14. doi: 10.1080/08900523.2012.746533.

In this project, we assessed 242 codes of media ethics from 94 countries across the globe, focusing on their treatment of moonlighting. The analysis included whether the codes dealt with moonlighting, whether geopolitical and geoeconomic characteristics affected the treatment of the issue, and whether the type of media organization was significant. Only about half the codes addressed moonlighting; Eastern European countries paid the greatest attention to moonlighting, and newspapers and chains were more likely than other media organizations to deal with (...) the issue. Overall, it appears that codes of ethics do not provide clear, strict, or consistent guidelines. (shrink)

Media scholars have used ethical theory extensively to evaluate journalists' own ethical practices. However, they have given little attention to how ethical theory could be used to assess the way journalists cover the ethics of others. In light of the important role that medicine and other professions play in the lives of individuals and society, this article proposes a framework to evaluate news coverage of ethical issues that involve professions and in society. After making the case for the need for (...) this framework, the article describes the framework itself and the rationale for each component. Finally, ideas for applying the framework in future research are suggested. (shrink)

ABSTRACTAdvertising and public relations executives claim the rules for ethical practices are changing. On the basis of 29 in-depth interviews with advertising and public relations executives, and an analysis guided by identity theories and moral justifications, new insights address the most pressing issues faced today, greater opportunities to behave unethically, and the lack of ethics training received. Some of the executives perceive a personal responsibility to be ethical, whereas others adopted a self-interested attitude by suggesting it’s the publishers’ or consumers’ (...) responsibility to make ethical decisions. Emerging marketing practices have increased the need for more ethics training and more sophisticated perspectives on professionalism and virtuous behavior that are also flexible enough to apply to envelope-pushing strategies. (shrink)

This pedagogical essay explores the tendency of undergraduate media ethics students to do what Bernard Gert calls “morality by slogans” and their tendency to misuse Aristotle's golden mean slogan. While not solving the dilemma of morality by slogans, the essay suggests some ways of rectifying the misuse of the golden mean and encouraging its more authentic application.

The past several decades have seen an increase in the concern for the treatment of human participants in research. Similarly, the ways journalists treat their subjects and sources have generated much concern. The ethics of these 2 endeavors share much in common, because both must use people in various ways to reach their goals. The well-developed guidelines in research designed to protect research participants' autonomy, to guard against needless deception, and to recognize the special needs of vulnerable research participants have (...) direct application to journalism. They can provide easy reference heuristics for journalists to use in making ethical decisions. (shrink)

In this article I provide an overview of philosophical conceptions of privacy and suggest 3 models to assist with the ethical analysis of privacy invasion by the news media. The models are framed by respect for persons, the comparison of harms and benefits, and the transfer of power. After describing the models, I demonstrate how they can be applied to news reporting that invades the privacy of public figures.

Although recent scholarship in diverse professional areas shows an ongoing interest in the application of agape - the New Testament's term for the highest order of self-giving love - no published work has made an in-depth exploration of agape in relation to journalism. This article explores what agape can contribute to media theory and practice. After explaining what distinguishes agape from other concepts of altruism and how agape can complement other approaches to compassion or minimizing harm, the analysis turns to (...) three questions raised by applying agape to mainstream journalism: (a) Does agape have a place for self-interest? (b) What does agape imply for notions of journalistic neutrality? (c) Can agape speak to journalists who don't accept its religious roots? Agape provides a test case for the application of religiously based ethical perspectives to journalism. (shrink)

This study argues that the notion of transparency requires reconsideration as an essence of ethical agency. It provides a brief explication of the concept of transparency, rooted in the principle of human dignity of Immanuel Kant, and suggests that it has been inadequately appreciated by media ethics scholars and instructors more focused on relatively simplistic applications of his categorical imperative. This study suggests that the concept's Kantian roots raise a radical challenge to conventional understandings of human interaction and, by extension, (...) what it means to exercise freedom. (shrink)

Unpublishing, or the act of deleting previously published media content from a news outlet’s online archive in response to an external request, is a growing ethical and practical dilemma for journa...

In this article, we discuss the findings of a pilot project involving online journalists and online journalism graduate students in The Netherlands regarding their experiences and professional views on ethical dilemmas specifically related to new media. This article offers an exploratory analysis of the literature regarding new media ethics, singles out a number of specific issues confronting the online professional, and measures their relative impact on the self-perception and daily practices of online journalists in The Netherlands.

This study assesses the disconnect between television news directors' and journalism students' perceptions of issues in media ethics. Responses from 60 news directors and 166 students enrolled in ethics courses at three universities offer insight into what issues practitioners actually face, what issues students think they will face, and how serious each group perceives potential ethical dilemmas to be. Both groups agree that ethics is best learned on the job.

A framework is introduced consisting of five baselines of ethical justification for professional persuasive communications. The models provide a conceptual structure by which to identify and analyze the ethical reasoning, underlying justifications, motivations, and decision making in professional persuasive practices. Although the emphasis of this article is on defining the constructs, their ethical soundness as justification for persuasive practices and their usefulness in establishing direction and methodologies for research in persuasive also are addressed.

This case study explores the ethical dimensions of the South Korean news media's coverage of the Dr. Woo Suk Hwang scandal and the extant journalism criticism. The study discusses the ethical issues associated with claims that Korean journalists acted too humanely, overemphasized scientific evidence, and were too culturally sensitive in their coverage of the Hwang scandal, and notes the broader implications for journalism ethical theory and criticism suggested by the study's findings. The case explores the differences in the ethical foundations (...) that underlay the press' efforts and the Korean-based criticism of the news media. Among other conclusions, the Hwang scandal illustrates the challenges of universalizing ethical standards in international journalism criticism. (shrink)

On e recent change in the Society of Professional journalists Code of Ethics emphasizes that journalists should consider minimizing harm to society. This emphnsis follows more than a decade of thinking by educators who have called for teaching journalism students moral philosophy and moral reasoning decision making models-models that generally examine potential harm that surrounds newsroom decisions. This study, a quasi-experiment, examines pretest and posttest results of 210 students in 9 sections of n mass media ethics class taught over 6 (...) different semesters. After taking the course, which emphasized moral reasoning, students were more likely to make decisions that minimized harm, while gaining certainty in their answers. Diflerences between news-editorial and public relntions students are noted. Essays written by the students support the finding that education in moral reasoning can be effective in the development ofstudent journalists and their sense ofresponsibility to society. (shrink)

C a s e studies have a wide variety of uses in ethics courses,from increasing ethical sensitivity to developing moral reasoning skills. This article focuses on ways to avoid 2 potential pitfalls of using typical case studies: lack of theoretical background and lackof suficient detail. Thefirst part explains how a personal ethics experience can be discussed as early as thefirst day of class in a way that sets the tone and expectations of an ethics course despite students' lack of exposure (...) to ethical principles. Second, is an explanation of how a film can be used as an extended case that is rich enough in detail to sustain discussions about ethical theory over several weeks. (shrink)

Cross-cultural interviewing can pose challenges for journalists, given potential differences in language, word choice, volume, body posture, and group dynamics. This article explores some of the complexities of cross-cultural interviews with the dual aim of heightening awareness of ethical considerations for journalists who conduct them and of discussing ethical principles that may help in guiding their work. This article attempts to move the discussion of cross-cultural interviews beyond traditional Western ethics. Eastern moral philosophy and ideals of trust and human relations (...) similar to, but predating the work of contemporary Western communitarians are considered. The authors' ethnographic study of MLB's “Nippon Summer”—the influx of Japanese players in 2007—and analysis of articles resulting from press coverage of those players serve as a framework for discussing ethical considerations at play in cross-cultural journalism, when, for example, West writes East. (shrink)

As the basis for federal and state freedom of information laws, the legal idea of a public right to know has been a blessing. As the often-invoked moral justification for the press's right to publish, however, it is dangerous, because an unfettered right to know would result in restrictions on the press's right to determine what to publish. By acknowledging their moral responsibility to provide audiences with information based on their need to know, journalists can avoid the hazards of arguing (...) that an unrestricted public right to know is the foundation of press freedom. (shrink)

This study extended the scope of previous findings in human–computer interaction research within the computers are social actors paradigm by showing that online users attribute perceptions of moral qualities to Websites and, further, that differential perceptions of morality affected the extent of persuasion. In an experiment (N = 138) that manipulated four morality conditions (universalist, relativist, egotistic, control) across worldview, a measured independent variable, users were asked to evaluate a Web site designed to aid them in making ethical decisions. Web (...) sites offered four different types of ethical advice as participants contemplated cases involving ethical quandaries. Perceptions of the Web sites’ moral qualities varied depending on the type of advice given. Further, the Web sites’ perceived morality and participants’ worldview predicted credibility, persuasiveness, and attitudes toward the Web sites. (shrink)

Grebowicz, M.. Why Internet porn matters. Stanford, CA: Stanford University Press. 135 pp., $12.99. Groom, S. A., & Harden Fritz, J. M.. Communication ethics and crisis: Negotia...

ABSTRACTFreelance journalists face many of the same ethical dilemmas as journalists working in newsrooms. Because they work independently for various organizations, however, they may develop different strategies for making ethical decisions. This study used in-depth interviews with freelance magazine journalists to explore how they define ethical dilemmas, the types of ethical questions they face, and the individual and organizational influences guiding their decision-making. The study sheds light on the normative frameworks guiding ethical deliberations among this group of journalists, particularly in (...) the context of magazine journalism. (shrink)

This study examines truthfulness through eight dimensions to explicate truth in health communication and explores the relationships between message truthfulness and message attributes and audience characteristics. A content analysis of 974 television antismoking ads from the Centers for Disease Control (CDC) reveals a high degree of truthfulness. Message truthfulness is related to thematic frames, emotion appeals, source, age, social role and smoking status, and positive framing of consequences. Ads targeted at teens/youth and smokers tend to have lower message truthfulness than (...) ads targeting older age groups and non-smokers. Ads with humor and fear appeals are found to be less truthful. (shrink)