Utilitarianism has frequently been criticized for lacking psychological realism, but what this means and why it is thought to matter varies. This article distinguishes and examines three main relevant kinds of appeals to psychological realism: (a) A minimalist, self-avowedly metaethically neutral and empirically based ‘ought implies can’ approach, exemplified by Owen Flanagan. (b) Arguments from psychological costs and flourishing, exemplified by Michael Stocker and Bernard Williams. (c) ‘Thick’ psychological realism, exemplified by Elizabeth Anscombe, where a conception of human nature does (...) not simply provide constraints on value theory, but forms the substantive basis on which it builds. The main challenge raised for utilitarianism turns out to be metaethical, not a matter of empirical psychology. The question is not so much whether utilitarianism can accommodate (putative) descriptive facts of human psychology as such, but what normative weight these facts should be given and why. [ABSTRACT FROM PUBLISHER] Copyright of Utilitas is the property of Cambridge University Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to alls.). (shrink)

In his impressive and wide?ranging new book, Sources of the Self, Charles Taylor argues that modern moral philosophy, at least within the Anglo?American tradition, . offers a ?cramped? view of morality. Taylor attributes this problem to three distinctive features of contemporary moral theory ? its commitment to procedural rather than substantive rationality, its preference for basic reasons rather than qualitative distinctions, and its belief in the priority of the right over the good. According to Taylor, the result of these features (...) is that contemporary moral theories cannot explain the nature of a worthwhile life, or the grounds for moral respect. Indeed, they render these questions unintelligible. I argue that Taylor has misunderstood the basic structure of most modern moral theory, which seeks to relocate, rather than suppress, these important questions. In particular, he fails to note the difference between general and specific conceptions of the good, between procedures for assessing the good and specific outcomes of that procedure, and between society's enforcement of morality and an individual's voluntary compliance with morality. Each of these distinctions plays an important role in contemporary moral theory. Once they are made explicit, it is clear that many contemporary theorists operate with a more sophisticated account of moral sources than Taylor attributes to them. (shrink)

Consequentialism ought not to make an impact, explicit or implicit, on every decision. All it ought generally to enjoy is what I describe as a virtual presence in the deliberation that produces decisions. [...] The argument that we have conducted suggests that the virtuous agent ought in general to remain faithful to his or her instincts and ingrained habits, only occasionally breaking with them in the name of promoting the best consequences.

Moral particularism, as recently defended, charges that traditional moral theorizing unduly privileges moral principles. Moral generalism defends a prominent place for moral principles. Because moral principles are often asked to play multiple roles, moral particularism aims at multiple targets. We distinguish two leading roles for moral principles, the role of standard and the role of guide. We critically survey some of the leading arguments both for and against principles so conceived.

Consequentialism is often charged with being self-defeating, for if a person attempts to apply it, she may quite predictably produce worse outcomes than if she applied some other moral theory. Many consequentialists have replied that this criticism rests on a false assumption, confusing consequentialism’s criterion of the rightness of an act with its position on decision procedures. Consequentialism, on this view, does not dictate that we should be always calculating which of the available acts leads to the most good, but (...) instead advises us to decide what to do in whichever manner it is that will lead to the best outcome. Whilst it is typically afforded only a small note in any text on consequentialism, this reply has deep implications for the practical application of consequentialism, perhaps entailing that a consequentialist should eschew calculation altogether. (shrink)

This paper comprises three sections. First, we offer a traditional defence of deontology, in the manner of, for example, W.D. Ross (1965). The leading idea of such a defence is that the right is independent of the good. Second, we modify the now standard account of the distinction, in terms of the agent-relative/agentneutral divide, between deontology and consequentialism. (This modification is necessary if indirect consequentialism is to count as a form of consequentialism.) Third, we challenge a value-based defence of deontology (...) proposed by Quinn (1993), Kamm (1989, 1992), and Nagel (1995). (shrink)

This paper is a plea for hedonism to be taken more seriously. It begins by charting hedonism's decline, and suggests that this is a result of two major objections: the claim that hedonism is the 'philosophy of swine', reducing all value to a single common denominator, and Nozick's 'experience machine' objection. There follows some elucidation of the nature of hedonism, and of enjoyment in particular. Two types of theory of enjoyment are outlined-intemalism, according to which enjoyment has some special 'feeling (...) tone'. and externalism, according to which enjoyment is any kind of experience to which we take some special attitude, such as that of desire. lnternalism-the traditional view--is defended against current externalist orthodoxy. The paper ends with responses to the philosophy of swine and the experience machine objections. (shrink)

If non-consequentialists are to embrace the requirement of universalizability, then they will have to adopt a surprisingly relativistic stance. Not only will they say, in familiar vein, that the premises adduced in moral argument may be only agent-relative in force, that is, may involve the use of an indexical – as in the consideration that this or that option would advance my commitments, discharge my duty, or benefit my children – and may provide reasons only for the indexically relevant agent, (...) in this case me. They will also have to construe the consideration adduced in typical moral conclusions to the effect that this or that option is right or ought to be chosen, or whatever, as itself only agent-relative in force. So at any rate I argue. (shrink)

In his 2000 book _Ideal Code, Real World: A Rule-consequentialist Theory of Morality_, Brad Hooker recognizes that his theory, like most rule-consequentialist theories, must answer the question of how agents are to resolve conflicts that may arise among the rules his theory endorses. Here I examine Hooker’s answer to this question, and I argue that his answer fails to solve a serious problem that arises from such conflicts.

Utilitarians think that what matters in ethics is making the world a better place. In that case, it might seem that we each rationally ought to do our best—perform the actions, out of those open to each of us, with the best expected outcomes. In other words, we should follow act-utilitarian reasons. But often the result of many altruistic agents following such individualistic reasons is worse than the result of them following collectivist ‘team-reasons’. So utilitarians should reject act utilitarianism, and (...) accept a dualist view according to which both individualistic and team reasons are fundamental. In order to align these distinct kinds of reason, utilitarians must focus centrally on questions of political and social reform—as did their historical forebears. (shrink)

Greater public awareness of the occurrence of sexual assault has led to the creation of mobile phone apps designed to facilitate consent between sexual partners. These apps exhibit serious practical shortcomings in realistic contexts; however, in this paper I consider the hypothetical case in which these practical shortcomings are absent. The prospect of this viable consent app creates an interesting challenge for consequentialism – one that is comparable to the objection that the theory justifies killing innocent persons to prevent large (...) numbers of less serious harms like experiencing brief, painful headaches. I outline and reject the most straightforward way for consequentialists to address this challenge, and I argue that the empirical calculations at stake reveal something rarely appreciated: consequentialists ought to sometimes favour reinforcing deontological constraints in common-sense morality rather than seeking to undermine them. (shrink)

This paper defends views like rule consequentialism by distinguishing between two sorts of ideal world objections. It aims to show that one of those sorts of objections is question-begging. Its success would open up a path forward for such views.

Once relegated to the margins of the responsibility debate, moral influence theories have recently been rehabilitated. This paper offers a moral influence theory with two parts: a theory of responsibility as influenceability and an act-consequentialist justification of blame. I defend this account against six concerns commonly raised both by opponents and by advocates of similar views. Some concerns target act consequentialism, claiming that it 1) permits blaming innocents; 2) permits coercion, manipulation, and other objectionable forms of influence; and 3) fails (...) to capture intuitions about desert. Other concerns target responsibility as influenceability, claiming that influenceability accounts are 4) unsophisticated, 5) make ascriptions of responsibility dependent on assessments of permissible blame, and 6) have various counterintuitive implications. (shrink)

In this dissertation I set out to address the “scope problem” in Nietzsche scholarship. In the secondary literature, the scope problem is characterized as a problem for Nietzsche, who seems deeply skeptical about nearly every item of his inherited western metaphysical toolkit. If his skepticism about western metaphysics penetrates all dimensions of his thought, how can he motivate a reader to also reject western metaphysics without himself committing to some of it? I stipulate that answering the scope problem means explicating (...) what Nietzsche views as the general source of normativity—it is there that we can understand the resources Nietzsche is committing himself to, and the ones he rejects. I examine Leiter’s solution to this problem, which assigns science as the general source of normativity. However, Leiter’s solution depends on textual pedigree that I argue is inconsistent with the texts themselves. I argue that the normativity of science, instead of being the source of general normativity, represents an order of normativity for Nietzsche—but it is not ordered generally. I look to GS 341 to analyze “eternal recurrence,” and argue that an expression of Nietzsche’s “higher morality” can be located in the passage. Higher morality, I argue, places the general source of normativity in the value the reader places on her life. This account of higher morality solves the scope problem by narrowing it to readers who already accept or embrace the challenge of placing a level of value on their life commensurate with eternal recurrence. (shrink)

Epistemic Consequentialism represents a shooting-star movement nearing its zenith but already passing its peak of apparent solidarity, with clear fault-lines no.

A promising strategy to make progress in the debate between consequentialist and non-consequentialist moral theories is to unravel the background assumptions of the respective views and discuss their plausibility. This paper discusses a background assumption of consequentialism that has not been noticed so far. Consequentialists claim that morality is about maximizing the impersonal good, and the background assumption is that an appropriate response to the impersonal good is necessarily a response to the impersonal good as a whole. In this paper, (...) I argue that we should understand the impersonal good as a complex good, and that an appropriate responses to a complex good need not be a response to that good as whole. This constitutes a novel objection against consequentialism. (shrink)

The Hybrid View endorses utilitarianism about animals and rejects utilitarianism about humans. This view has received relatively little sustained attention in the philosophical literature. Yet, as we show, the Hybrid View underlies many widely held beliefs about zoos, pet ownership, scientific research on animal and human subjects, and agriculture. We develop the Hybrid View in rigorous detail and extract several of its main commitments. Then we examine the Hybrid View in relation to the view that human use of animals constitutes (...) a special relationship. We show that it is intuitively plausible that our use of animals alters our moral obligations to animals. That idea is widely believed to be incompatible with the sort of utilitarian approach in animal ethics that is prescribed by the Hybrid View. To overturn that conventional wisdom, we develop two different principles concerning the moral significance of human use of animals, which we call the Partiality Principle and the Strengthening Principle. We show that the Partiality Principle is consistent with several key commitments of the Hybrid View. And, strikingly, we show that the Strengthening Principle is fully consistent with all of the main commitments of the Hybrid View. Thus we establish the surprising result that utilitarians about animals can coherently offer a robust and intuitively appealing account of the moral significance of animal use. (shrink)

I argue that the lives of domestic and enemy civilians should not receive equal weight in our proportionality calculations. Rather, the lives of enemy civilians ought to be “partially discounted” relative to the lives of domestic civilians. We ought to partially discount the lives of enemy civilians for the following reason (or so I argue). When our military wages a just war, we as civilians vest our right to self-defense in our military. This permits our military to weigh our lives (...) more heavily. Before arguing for this view I first explain why recent accounts attempting to show the opposite – that enemy civilians ought to be weighed more heavily – are mistaken. (shrink)

This dissertation attempts to make contributions to normative ethics and to the history of philosophy. First, it contributes to the defense of consequentialist ethics against objections grounded upon the value of loving relationships. Secondly, it provides the first systematic account of John M. E. McTaggart’s ethical theory and its relation to his philosophy of love. According to consequentialist ethics, it is always morally wrong to knowingly do what will make the world worse-off than it could have been. Many consequentialists also (...) recognize that love is one of the most important goods worth pursing for its own sake and so this implies a strong duty to promote love. Recently, however, philosophers have outlined what I call the “love-based objection.” It argues that consequentialism ought to be rejected on its own terms because a commitment to maximizing aggregate overall goodness precludes forming the kinds of commitments necessary for highly valuable loving relationships. Other philosophers, however, have argued that a particular kind of consequentialist theory that recognizes the intrinsic value of love and that restricts evaluations based on maximizing goodness to only the most fundamental realms of moral evaluation and guidance overcomes the love-based objection. While philosophers have indicated how to overcome the objection through sophisticated consequentialism, the task of constructing a plausible version of such a system is currently ongoing. This dissertation argues that, more than fifty years before this contemporary debate started, McTaggart outlined a version of consequentialism called “Ideal Utilitarianism” that can overcome recent love-based objections in the way suggested by Railton and Mason. McTaggart’s work in moral philosophy, therefore, has a previously unrecognized relevance to contemporary issues in normative ethics and so his contributions ought to be considered alongside other, currently more prominent, ethicists of his day such as Hastings Rashdall and G. E. Moore. (shrink)

The situationist challenge to global character traits claims that on the basis of findings in social psychology, we should only accept at most the existence of local or context-sensitive traits. In this article I explore a neglected area of J. S. Mill's work to outline an account of context-sensitive traits. This account of traits, coupled with a sophisticated consequentialist ethical framework, suggests an interesting view on which persons govern the circumstances of their actions in order to best promote overall well-being.

In this article, I use science-fiction scenarios drawn from Dan Simmons’ “Hyperion Cantos” (Hyperion, The Fall of Hyperion, Endymion, The Rise of Endymion) to explore a cluster of issues related to the evolutionary history and neural bases of human moral cognition, and the moral desirability of improving our ability to make moral decisions by techniques of neuroengineering. I begin by sketching a picture of what recent research can teach us about the character of human moral psychology, with a particular emphasis (...) on highlighting the importance of our evolutionary background as social mammals. I then consider how the moral psychology of intelligent machines might differ from our own, and argue that the differences would depend on the extent to which their evolutionary background resembled our own. I offer two very different case studies—the “Technocore AIs” that have evolved from early, parasitic computer programs, and the mysterious “Shrike,” who travels backward through time. I close by looking at the character of Aenea, a messianic figure that is a joint descendant of humans and machines. I argue that while the sort of “moral enhancement” she represents is far beyond the scope of either contemporary neuroscience or artificial intelligence research, it nevertheless represents a worthwhile goal. (shrink)

A common presupposition in metaethical theory is that moral assessment comes in two flavors, one of which is sensitive to our epistemic circumstances, the second of which is not so sensitive. Though this thought is popular, a number of questions arise. In this paper, I limit my discussion to what I dub the "explanatory question": how one might understand the construction of subjective moral assessment given an explanatorily prior objective assessment. I argue that a proper answer to this question is (...) important not simply for its own sake, but because it also sheds new light on important challenges to the existence of both objective and subjective moral obligations. (shrink)

According to a simple form of consequentialism, we should base decisions on our judgments about their consequences for achieving our goals. Our goals give us reason to endorse consequentialism as a standard of decision making. Alternative standards invariably lead to consequences that are less good in this sense. Yet some people knowingly follow decision rules that violate consequentialism. For example, they prefer harmful omissions to less harmful acts, they favor the status quo over alternatives they would otherwise judge to be (...) belter, they provide third-party compensation on the basis of the cause of an injury rather than the benefit from the compensation, they ignore deterrent effects in decisions about punishment, and they resist coercive reforms they judge to be beneficial. I suggest that nonconsequentialist principles arise from overgeneralizing rules that are consistent with consequentialism in a limited set of cases. Commitment to such rules is detached from their original purposes. The existence of such nonconsequentialist decision biases has implications for philosophical and experimental methodology, the relation between psychology and public policy, and education. (shrink)

Bernard Williams’ integrity objection poses a significant challenge to utilitarianism, which has largely been answered by utilitarians. This paper recasts the integrity objection to show that utilitarian agents could be committed to producing the overall best states of affairs and yet not positively act to bring them about. I introduce the ‘Moral Pinch Hitter’ – someone who performs actions at the bequest of another agent – to demonstrate that utilitarianism cannot distinguish between cases in which an agent maximizes utility by (...) positively acting in response to her duty, and cases in which an agent fails morally by relying upon someone else to perform the obligatory act. The inability to distinguish among these cases establishes a new, reloaded integrity objection to utilitarianism: utilitarianism cannot explain why it would be wrong to have someone else make difficult moral decisions, and to act on those decisions, for me. (shrink)

Kolodny and MacFarlane have made a pioneering contribution to our understanding of how the interpretation of deontic modals can be sensitive to evidence and information. But integrating the discussion of information-sensitivity into the standard Kratzerian framework for modals suggests ways of capturing the relevant data without treating deontic modals as “informational modals” in their sense. I show that though one such way of capturing the data within the standard semantics fails, an alternative does not. Nevertheless I argue that we have (...) good reasons to adopt an information-sensitive semantics of the general type Kolodny and MacFarlane describe. Contrary to the standard semantics, relative deontic value between possibilities sometimes depends on which possibilities are live. I develop an ordering semantics for deontic modals that captures this point and addresses various complications introduced by integrating the discussion of information-sensitivity into the standard semantic framework. By attending to these complexities, we can also illuminate various roles that information and evidence play in logical arguments, discourse, and deliberation. (shrink)

The idea that impartial moral theories – consequentialism and Kantian ethics in particular – were objectionably hostile to a person’s integrity was famously championed by Bernard Williams nearly 40 years ago. That Williams’‘integrity objection’ has significantly shaped subsequent moral theorizing is widely acknowledged. It is less widely appreciated how this objection has helped shape recent thinking about the nature and value of integrity itself. This paper offers a critical survey of main lines of response to this objection.

Are horror films immoral? Gianluca Di Muzio argues that horror films of a certain kind are immoral because they undermine the reactive attitudes that are responsible for human agents being disposed to respond compassionately to instances of victimization. I begin with this argument as one instance of what I call the Argument from Reactive Attitudes (ARA), and I argue that Di Muzio’s attempt to identify what is morally suspect about horror films must be revised to provide the most persuasive interpretation (...) of the ARA. I then argue that the ARA provides a compelling standard for evaluating the moral permissibility of creating and viewing horror films, yet I note that it is an exceedingly difficult practical task evaluating the risk that these films create for our reactive attitudes. My conclusion is that the ARA provides a useful way or orienting ourselves to the complicated details of evaluating the moral status of horror films. (shrink)

Derek Parfit has notably argued that while a moral theory should not be directly self-defeating, there is nothing necessarily wrong with a moral theory that is only indirectly self-defeating. Here I resist this line of argument. I argue instead that indirectly self-defeating moral theories are indeed problematic. Parfit tries to sidestep the oddities of indirectly self-defeating theories by focusing on the choice of dispositions rather than actions. But the very considerations that can make it impossible to achieve a theory's aims (...) if we try to do what the theory recommends can also make it impossible to achieve a theory's aims if we instead try to adopt the dispositions the theory recommends. What makes a theory indirectly self-defeating has little to do with the object of choice, but with the nature of choosing itself. (shrink)

What I call hegemonism holds that a satisfactory moral theory must in a fairly direct way guide action. This, the hegemonist believes, provides a constraint on moral theorizing. We should not accept moral theories which cannot in the proper sense guide us. There are two alternatives to hegemonism. One is motivational indirection, which is the idea that while agents remain motivated by a moral theory, they may be only indirectly motivated. The other is non-hegemonism, which holds that a correct moral (...) theory need not in any direct or indirect sense guide or motivate actions. In the main part of the paper I discuss widely endorsed objections to motivational indirection and nonhegemonism, and I argue that these objections all fail. Hence, motivational indirection and non-hegemonism remain viable conceptions of moral theory. (shrink)

Consequentialism has trouble explaining why hypocrisy is a term of moral condem-nation, largely because hypocrites often try to deceive others about their own selfishness through the useof words or deeds which themselves have good consequences. We argue that consequentialist attempts to deal with the problem by separating the evaluation of agent and action, or by the directevaluation of dispositions, or by focusing on long-term consequences such as reliability and erosion of trust, all prove inadequate to the challenge. We go on (...) to argue, however, that a version of consequentialism which values the fulfilment of desires, rather than mental states, is able to explain why hypocrisy is generally wrong, and indeed can do so better than its Kantian rivals. (shrink)

The indirect-strategy consequentialist recommends that the consequentialist agent develop certain non-consequentialist feelings and dispositions. It is difficult to see, however, how such an agent could knowingly do this, given her moral beliefs. Goldstick has argued that the problem is not particular to consequentialism; deontologists, too, are obliged to admit the possibility of mental divisions of this sort. I argue, however, that the type of mental division to which the deontologist is committed appears only as a response to a type of (...) genuinely dilemmatic situation which traditional consequentialism cannot recognize. Indeed, the ability of the deontological approach to accommodate cases of conflicting obligations in an intuitively plausible way seems to be a significant point in its favour. (shrink)

Utilitarianism focuses on the optimization of personal well being in ways that seems to make the practice of medicine irrelevant to the well being of the practitioners, unless given external incentives such as money or honor. Care based on indirect incentives is considered inferior to care motivated internally. This leads to the paradox of utilitarian care. Following Nozick's conceptual Pleasure Machine it is argued that in addition to the promotion of personal well being, people care about fulfilling their well being (...) in a world which is real, just, good, and beautiful. Complete mechanization of social and personal life in accordance with a strict utilitarian regime is also incompatible with the kind of world people desire, even if it promises more fulfillments in terms of personal well being. This explains the so-called Taurek-Parfit paradox, according to which sometimes ethics seems “to count the numbers” and sometimes not. The very pursuit of utilitarianism does not contribute to any personal life plan. The helping professions make the world a better place for us to live in, even though they do not necessarily bear directly on the well being of any individual other than the recipients of care. This resolves the paradox of utilitarian care. (shrink)

In her work on virtue ethics Rosalind Hursthouse has formulated an Aristotelian criterion of rightness that understands rightness in terms of what the virtuous person would do. It is argued here that this kind of criterion does not allow enough room for the category of the supererogatory and that right and wrong should rather be understood in terms of the characteristic behavior of decent persons. Furthermore, it is suggested that this kind of approach has the added advantage of allowing one (...) to make sense of the centrality of negative precepts in commonsense morality. (shrink)

It seems we have some obligation to aid some others, but it's unclear why, to whom, and to what extent. Many consequentialists claim that we are obligated to help everyone to the marginal utility point but they do so without examining why we are obligated to aid others at all. I argue that we must investigate the basis of our duty to aid others in order to determine the nature and extent of our obligation. Although some consequentialists, notably, Kagan, Singer (...) and Unger, present arguments intended to justify some of consequentialism's most counter-intuitive demands, they take the less counter-intuitive demands for granted and justify the steeper demands on the basis of their relevant similarity to the more palatable ones. The result of this strategy is that many of consequentialism's steeper demands free-ride on a superficial similarity with less taxing demands. This allows consequentialism to broaden our obligations beyond the reach of justification. I examine three possible explanations of our duty to aid others, namely, intuition, fairness and self-interest, and argue that none of them justify consequentialism's runaway demands. (shrink)

Derek Parfit, Philip Pettit and Michael Smith defend a version of consequentialism that covers everything. I argue that this version of consequentialism is false. Consequentialism, I argue, can only cover things that belong to a combination of things that agents can bring about.

In this essay I attempt to tease out and assess two arguments that pervade Sellars's writings on the practical sphere. The first is an argument that categorical reasonableness must be a part of any adequate account of practical reason. The second argues that, nonetheless, the Kantian's strong connection between morality and practical reasonableness cannot be defended. I argue that the former argument is a powerful and ingenious defense of a role for something more than hypothetical reasonableness in the practical sphere, (...) while the latter argument against a strong conceptual connection between morality and reason fails. (shrink)

Part of T. M. Scanlon’s project in What We Owe to Each Other (1998) is to explain the importance and priority of moral reasons. But Scanlon also argues that this priority of moral reasons is compatible with the pursuit of other things we value, such as friendship. To this end, Scanlon claims that contractualist moral reasons internally accommodate our interests in such values. In this paper, I argue that Scanlon is unsuccessful in showing the compatibility of morality and the pursuit (...) of our other values. The contractualist may not be able to be a good friend. (shrink)

Act-consequentialism (C) is self-effacing for an agent iff that agent’s not accepting C would produce the best outcome. The question of whether C is self-effacing is important for evaluating C. Some hold that if C is self-effacing that would be a mark against it (Williams 1973: 134); however, the claim that C is self-effacing is also used to defend C against certain objections (Parfit 1984: Ch. 1, Railton 1984). -/- In this paper I will show that one argument suggested by (...) Parfit and Railton fails to establish that C is self-effacing for individuals. However, a slightly different argument may show that C is self-effacing for groups. This raises the intriguing possibility that it might be right for an individual, but not for a group of which they are a member, to accept a moral theory. This possibility, odd though it seems, might be helpful to consequentialists. (shrink)

According to the eligibility theory of meaning, often attributed to David Lewis, the referent of a predicate is the property that best balances the twin constraints of charity and eligibility, where eligibility is a function of metaphysical naturalness. This sort of metasemantics, which is motivated by its ability to resolve problems of indeterminacy and secure shared reference between disputing parties, can be somewhat friendly towards revisionary theories, since highly natural properties can act as “reference magnets,” securing our reference despite some (...) mismatch with usage. In this paper, I apply these considerations to normative ethics and argue that the theory of rule utilitarianism achieves a high balance of charity and eligibility. I proceed by comparing rule utilitarianism to two of its well-known rivals, act utilitarianism and Rossian pluralism. I show how the former achieves a high degree of eligibility but only at a significant cost of charity, while the latter does the opposite, fitting very nicely with our considered judgments but at the price of very low eligibility. Rule utilitarianism, on the other hand, strikes a good balance between these extremes; it assigns to our core moral term a relatively natural property without doing too much damage to our moral convictions. Thus, rule utilitarianism should be regarded as a promising moral theory by any philosopher who takes seriously considerations of eligibility and naturalness. (shrink)