The late Nietzsche defended a position which he sometimes to refers as ‘sensualism’ and which consists of two main theses: senses ‘do not lie’ (T1) and sense organs are ‘causes’ (T2). Two influential interpretations of this position have been proposed by Clark and Hussain, who also address the question whether Nietzsche's late sensualism is (Hussain) or not (Clark) compatible with the epistemological view which he held in his previous work and which has been dubbed the ‘falsification thesis’ (FT). In my (...) paper I will show that both readings raise substantial difficulties and propose an alternative account of Nietzsche's sensualism. In particular, I will argue: (a) that according to Nietzsche the representational content of sensory experience ‘does not lie’ since it is physically grounded in causal exchanges with the external world which are mediated by sense organs; (b) that Nietzsche believes that the claim that senses ‘do not lie’ is also true of the phenomenal, qualitative content of sensory experience; and (c) that FT, despite its prima facie tension with (a) and (b), fit well Nietzsche's sensualism. (shrink)

Abstract: Nietzsche’s famously wrote that “consciousness is a surface” (EH, Why I am so clever, 9: 97). The aim of this paper is to make sense of this quite puzzling contention—Superficiality, for short. In doing this, I shall focus on two further claims—both to be found in Gay Science 354—which I take to substantiate Nietzsche’s endorsement of Superficiality. The first claim is that consciousness is superfluous—which I call the “superfluousness claim” (SC). The second claim is that consciousness is the source (...) of some deep falsification—which I call the “falsification claim” (FC). I shall start by considering Nietzsche’s notion of consciousness. Here, I shall argue that the kind of consciousness he is concerned with is in fact self-consciousness and that he put forward a higher-order theory of it. Then, I shall address the two claims. Regarding (FC), my proposal will be that, according to Nietzsche, the content of (self-)conscious mental states is falsified in virtue of its being articulated propositionally. Regarding (SC), I shall claim that it is best read as a weak version of epiphenomenalism about conscious causation. In addressing both points, I shall discuss in particular the influential reading of Nietzsche’s theory of consciousness offered by Katsafanas (2005). (shrink)

We study imagination as reality-oriented mental simulation (ROMS): the activity of simulating nonactual scenarios in one’s mind, to investigate what would happen if they were realized. Three connected questions concerning ROMS are: What is the logic, if there is one, of such an activity? How can we gain new knowledge via it? What is voluntary in it and what is not? We address them by building a list of core features of imagination as ROMS, drawing on research in cognitive psychology (...) and the philosophy of mind. We then provide a logic of imagination as ROMS which models such features, combining techniques from epistemic logic, action logic, and subject matter semantics. Our logic comprises a modal propositional language with non-monotonic imagination operators, a formal semantics, and an axiomatization. (shrink)

In this paper I argue that Nietzsche's view on consciousness is best captured by distinguishing different notions of consciousness. In other words, I propose that Nietzsche should be read as endorsing pluralism about consciousness. First, I consider the notion that is preeminent in his work and argue that the only kind of consciousness which may fit the characterization Nietzsche provides of this dominant notion is self-consciousness. Second, I argue that in light of Nietzsche's treatment of perceptions and sensations we should (...) conclude that he takes each of such state types to involve a specific kind of consciousness which differs from Sconsciousness. I label these two additional kinds of consciousness perceptual consciousness and qualitative consciousness, respectively. I conclude the paper with some remarks on how, in Nietzsche's picture, these three different kinds of consciousness might relate. (shrink)

Intentionality is traditionally defined as the property of a mental state to be directed at something presented in a particular way. The fact that we can think about objects which do not exist makes this definition problematic: what kind of things are those objects? The aim of this paper is to analyse the definition of intentionality as a relation in theories which do not admit non-existent special entities. In particular, I consider John R. Searle and Tim Crane’s theories of intentionality (...) and I argue that neither Searle’s notion of a non-ordinary relation between the intentional state and the intentional object nor Crane’s idea of a relation between the intentional state and the intentional content succeed in holding together the traditional definition of intentionality and the purpose to not be committed to some kind of special entities. This intent seems finally hardly compatible with the traditional definition of intentionality. (shrink)

Nietzsche believes that we do not know our own actions, nor their real motives. This belief, however, is but a consequence of his assuming a quite general skepticism about introspection. The main aim of this paper is to offer a reading of this last view, which I shall call the Inner Opacity (IO) view. In the first part of the paper I show that a strong motivation behind IO lies in Nietzsche’s claim that self-knowledge exploits the same set of cognitive (...) capacities as well as the same folk-psychological framework involved in outward-directed mind-reading. In the second part I turn to Nietzsche’s view of agency and argue that he sees a fundamental discrepancy between the conscious attitudes we have introspective access to, on the one hand, and the subpersonal processes and states occurring at the unconscious level of the drives, on the other hand. (shrink)

It is a distinctive mark of normal conscious perception that perceived objects are experienced as actually present in one’s surroundings. The aim of this paper is to offer a phenomenologically accurate and empirically plausible account of the cognitive underpinning of this feature of conscious perception, which I shall call perceptual presence. The paper begins with a preliminary characterization of. I then consider and criticize the seminal account of proposed by Mohan Matthen. In the remainder of the paper I put forward (...) and defend my own attentional account. I first outline a simple version of the view by focusing on vision and then extend it to audition. After discussing the case of depersonalization, I consider some objections. The last objection, in particular, will motivate a refinement of the attentional account for the visual case. The paper ends with some remarks mainly about the specificity of the visual case vis-à-vis the auditory one. (shrink)

The primary explanatory items of Nietzsche’s philosophical psychology are the drives. Such drives, he holds, are arranged hierarchically in virtue of their entering dominance-obedience relations analogous to those obtaining in human societies. This view is puzzling for two reasons. First, Nietzsche’s idea of a hierarchical order among the drives is far from clear. Second, as it postulates relations among subpersonal items that mimic those among persons, Nietzsche’s view seems to trade on the homunculus fallacy. In this paper, I argue that (...) a Hume-inspired dispositional reading of the drives’ order successfully addresses these two problematic issues. Moreover, I argue that my reading is superior to the two main competing interpretations, which I call the vitalistic reading and the normative reading, for these ascribe to Nietzsche a view committed to the homunculus fallacy. (shrink)

I argue that Nietzsche puts forward a pandispositionalist view that can be seen as the conjunction of two basic claims: that powers are the basic constituents of reality, on the one hand, and that the only properties things possess are relational qua dispositional, on the other hand. As I believe that such a view is, at least in part, motivated by his rejection of Kant’s notion of things in themselves, I start by sketching the metaphysics of Kant’s transcendental idealism and (...) by presenting Nietzsche’s critical reaction to it. After that, I start to work out Nietzsche’s pandispositionalist view by considering first the case of physical reality and second that of psychological reality. I then argue that in both cases that view does not conflict with Nietzsche’s naturalism. In the last part of the paper I explore how his notion of will to power fits into such a pandispositionalist picture. Here, I shall argue, some serious tension does arise, for the claim that Nietzsche sometimes makes to the effect that the will to power is a fundamental physical force seems to clash with central aspects of his mature thought. However, whereas he repeatedly entertains that claim in his unpublished notes, it is far from clear that he ever meant to endorse it in his published work. Thus, I conclude that the available textual evidence only justifies attributing to Nietzsche the kind of pandispositionalist view spelled out in the first sections of the present paper, and not also the further claim that the will to power is a fundamental physical force. (shrink)

This paper investigates the argument that substantiates Nietzsche's refusal of teh Kantian concept of thing in itself. As Maudmarie Clark points out, Nietzsche dismisses this notion because he views it as self-contradictory. The main concern of the paper will be to account for this position. In particular, the two main theses defended here are that the argument underlying Nietzsche's claim is that the concept of thing in itself amounts to the inconsistent idea of a propertyless thing and that this argument (...) is a sound one. Finally, I will show that the reading proposed allows a deflationary response to the objection that Nietzsche's will to power is simply a new version of the post-Kantian thing in itself.Dieser Aufsatz untersucht die Argumentation, die Nietzsches Zurückweisung des kantischen Begriffs des Dings an sich untermauert. Wie Maudmarie Clark betont, berwift Nietzsche diesen Begriff als selbstwidersprüchlich. Hauptanliegen des Aufsatzes ist, dies deutlich zu machen. Insbesondere werden folgende zwei Thesen vertrenen: dass das Nietzsches Position zugrundeliegende Argument darin besteht, der Begriff des Dings an sich sei der inkonsistente Begriff eines eigenschaftslosen Dings; dass dieses Argument stichhaltig ist. Schließlich wird gezeigt, dass diese Interpretation eine delfationäre Antwort auf den Einwand ermöglicht, Nietzsches Wille zur Macht sei einfach eine neue Variante des postkantischen Dings an sich. (shrink)

Disjunctivism has triggered an intense discussion about the nature of perceptual experience. A question in its own right concerns possible historical antecedents of the position. So far, Frege and Husserl are the most prominent names that have been mentioned in this regard. In my paper I shall argue that Max Scheler deserves a particularly relevant place in the genealogy of disjunctivism for three main reasons. First, Scheler’s view of perceptual experience is distinctively disjunctivist, as he explicitly argues that perceptions and (...) hallucinations differ in nature. Second, his version of the position is philosophically interesting in its own right. This is so primarily, though not exclusively, in virtue of the positive story he tells us about perceptual content. Third, Scheler’s case proves particularly instructive to the question of whether intentionalism and disjunctivism constitute a fundamental, unbridgeable divide. (shrink)

It is well known that systems of action deontic logic emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law are subject to paradoxes. In general, paradoxes are acknowledged as such if we have intuitions telling us that things should be different. The aim of this paper is to introduce a paradox-free deontic action system by (i) identifying the basic intuitions leading to the emergence of the paradoxes (...) and (ii) exploiting these intuitions in order to develop a consistent deontic framework, where it can be shown why some phenomena seem to be paradoxical and why they are not so if interpreted in a correct way. (shrink)

Currently available systems of action deontic logic are not designed to model procedures to assess the conduct of an agent which take into account the intentions of the agent and the circumstances in which she is acting. Yet, procedures of this kind are essential to determine what counts as culpable not doing. In light of this, we design an action logic, AL, in which it is possible to distinguish actions that are objectively possible for an agent, viz. there are no (...) objective impediments for the agent to do them, and actions that, besides being objectively possible, are compatible with the setting or intentions of the agent. (shrink)

A famous programmatic phrase from the Soliloquia shows how the young Augustine, in his thirties, had a clear idea of what one had to investigate in order to attain a knowledge of God: “Deum et animam scire cupio”. Here, Augustine established a link between two objects of research. Starting from this relation, this article explores Augustine’s anthropological doctrine, and focuses on four images used by Augustine to illustrate the human condition: (1) the lamp (lucerna), symbolizing the man composed by a (...) body, which is the container, and by a soul enclosed in the body, which is the flame. (2) The knight (eques), where although it is the horse (equus) that gives the name to the compound and defines the characteristics of its rider, the term ‘eques’ does not in any way designate the horse. (3) The centaur (centaurus), which expresses the inseparable unity of the two natures but also their distinction. (4) The chariot (biga), which perfectly symbolizes the union between body and soul, by the horses, and introduces a reference to God, by the figure of the charioteer. (shrink)

The aim of this paper is to introduce a system of dynamic deontic logic in which the main problems related to the de finition of deontic concepts, especially those emerging from a standard analysis of permission in terms of possibility of doing an action without incurring in a violation of the law, are solved. The basic idea is to introduce two crucial distinctions allowing us to differentiate (i) what is ideal with respect to a given code, which fixes the types (...) of action that are abstractly prescribed, and what is ideal with respect to the specific situation in which the agent acts, and (ii) the transitions associated with actions and the results of actions, which can obtain even without the action being performed. (shrink)

A remarkable number of Nietzsche's substantive moral psychological views have been borne out by evidence from the empirical sciences. Moral judgments are products of affects on Nietzsche's view, but the latter are in turn causally dependent upon more fundamental features of the individual. Nietzsche accepts a doctrine of types. The path is short from the acceptance of the Doctrine of Types to the acceptance of epiphenomenalism, as Leiter, and more recently, Riccardi argue. This chapter explains Nietzsche's phenomenological account of (...) willing, which serves as independent motivation for the view that Nietzsche denies the causal efficacy of conscious acts of willing. It also explores that in spite of an absence of volitional freedom, self‐control can be usefully understood on a strength‐model of motivational resources. The chapter concludes with a brief discussion of how Nietzsche, without employing the contemporary methods of empirical psychology, could nonetheless be such a prescient moral psychologist. (shrink)

A remarkable number of Nietzsche's substantive moral psychological views have been borne out by evidence from the empirical sciences. Moral judgments are products of affects on Nietzsche's view, but the latter are in turn causally dependent upon more fundamental features of the individual. Nietzsche accepts a doctrine of types. The path is short from the acceptance of the Doctrine of Types to the acceptance of epiphenomenalism, as Leiter, and more recently, Riccardi argue. This chapter explains Nietzsche's phenomenological account of (...) willing, which serves as independent motivation for the view that Nietzsche denies the causal efficacy of conscious acts of willing. It also explores that in spite of an absence of volitional freedom, self‐control can be usefully understood on a strength‐model of motivational resources. The chapter concludes with a brief discussion of how Nietzsche, without employing the contemporary methods of empirical psychology, could nonetheless be such a prescient moral psychologist. (shrink)

Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. -/- The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors (...) for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. -/- Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. -/- The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: -/- · Analyzing and designing brand language across media · Brand image, brand symbols, brand icons vs. iconicity · The contribution of semiotics to transmedia storytelling · Narrativity and rhetorical approaches to branding · Semiotic roadmap for designing brand identity · Semiotic roadmap for designing logos and packaging · Sociosemiotic accounts of building brand identity online · Multimodality and Multimodal critical discourse analysis · Challenging the omnipotence of cognitivism in brand- related research · Semiotics and (inter)cultural branding · Brand equity semiotics Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms . (shrink)