Results for 'rhetoric'

583 found
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  1.  84
    (1 other version)Partnering as Rhetoric.Ilya Vidrin - 2018 - In Simon Ellis, Hetty Blades & Charlotte Waelde (eds.), A World of Muscle, Bone & Organs: Research and Scholarship in Dance. Coventry, United Kingdom: Coventry University. pp. 112-131.
    Bodily rhetoric is a burgeoning field, with scholars investing attention to the ways in which non-verbal communication mediates change between individuals and groups in complex scenarios, including political settings. Scenarios in which individuals move together – whether in completely extemporaneous situations or in existing forms such as Contact Improvisation, Argentinian Tango, or Classical Pas de Deux – pose a similarly complex communicative problem. Drawing on the work of Lloyd Bitzer, I demonstrate how rhetorical theory provides methodological insight by which (...)
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  2. Political Rhetoric in Early China.Paul van Els & Elisa Sabattini - 2012 - Extrême-Orient Extrême-Occident 34:5–14.
    Early Chinese thought enjoys a wide appeal, in the scholarly world as much as elsewhere, as people are keen on learning about the ideas of Confucius, Mencius, and other thinkers whose views have shaped traditional Chinese culture. In the study of early Chinese thought, emphasis has long been on what thinkers said, not on how they proffered their views. Even studies that do consider the how, tend to focus on logic and argumentation, rather than rhetoric. Fortunately, in the past (...)
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  3. Rhetoric and Anti-Semitism.Lawrence Lengbeyer - 2004 - Academic Questions 17 (2):22-32.
    Given that charges of anti-Semitism, racism, and the like continue to be potent weapons of moral and intellectual critique in our culture, it is important that we work toward a clear understanding about just what sorts of conduct and circumstances constitute these moral offenses. In particular, can criticism of a state (such as Israel), or other social or political institution or organization (such as the NAACP), ever amount to anti-Semitism, racism, or other bigotry against the people represented by or associated (...)
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  4. Rhetorical Humanism vs. Object-Oriented Ontology: The Ethics of Archimedean Points and Levers.Ira Allen - 2014 - Substance 43 (3):67-87.
    Archimedes of Syracuse has long provided a touchstone for considering how we make and acquire knowledge. Since the early Roman chroniclers of Archimedes’ life, and especially intensively since Descartes, scholars have described, sought, or derided the Archimedean point, defining and redefining its epistemic role. “Knowledge,” at least within modernity, is rhetorically tied to the figure of the Archimedean point, a place somewhere outside a regular and constrained world of experience. If this figure still leads to useful ways of thinking about (...)
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  5. The Rhetoric of State Instability.Petar Nurkić - 2022 - International Studies 22 (1):97-113.
    We can define state instability as a situation in which a system's previously established norms and rules no longer function properly. Under the circumstances of changed institutional functioning, the main actors of the given environment resort to new strategies to preserve their authority and maintain their positions. In this paper, we aim to present rhetorical strategies as a response of political actors to the environment of state instability. We will use a qualitative content analysis method to present the three political (...)
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  6. The Rhetoric of Sexual Difference in French Reproductive Politics.Jill Drouillard - 2021 - Culture and Dialogue 2 (9):225-242.
    What kind of rhetoric frames French reproductive policy debate? Who does such policies exclude? Through an examination of the “American import” of gender studies, along with an analysis of France’s Catholic heritage and secular politics, I argue that an unwavering belief in sexual difference as the foundation of French society defines the productive reproductive citizen. Sylviane Agacinski is perhaps the most vocal public philosopher who has framed the terms of reproductive policy debate in France, building an oppositional platform to (...)
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  7. Rhetorics of Resilience and Extended Crises: Reasoning in the Moral Situation of Our Post-Pandemic World.Samantha M. Copeland & Jose Carlos Cañizares-Gaztelu (eds.) - 2022 - Springer Nature.
    This chapter looks closely at the use of resilience as a value in pandemic discourses, and particularly at how it reflects the moral complexity of the situation the pandemic presents: an extended crisis where shocks and stressors interact and have an uncertain end. We review key aspects of how resilience has been conceptualised, generally speaking, focusing on its normative implications. Insofar as resilience is suggested as a goal, or used to evaluate individuals, groups and systems, the rhetorical use of resilience (...)
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  8. Rhetoric and argumentation: how clinical practice guidelines think.Jonathan Fuller - 2013 - Journal of Evaluation in Clinical Practice 19 (3):433-441.
    Introduction: Clinical practice guidelines (CPGs) are an important source of justification for clinical decisions in modern evidence-based practice. Yet, we have given little attention to how they argue their evidence. In particular, how do CPGs argue for treatment with long-term medications that are increasingly prescribed to older patients? Approach and rationale: I selected six disease-specific guidelines recommending treatment with five of the medication classes most commonly prescribed for seniors in Ontario, Canada. I considered the stated aims of these CPGs and (...)
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  9. (1 other version)Hume's Rhetorical Strategy: Three Views.Daryl Ooi - 2021 - Journal of Scottish Philosophy 3 (19):243–259.
    In the Fragment on Evil, Hume announces that he “shall not employ any rhetoric in a philosophical argument, where reason alone ought to be hearkened to.” To employ the rhetorical strategy, in the context of the Fragment, just is to “enumerate all the evils, incident to human life, and display them, with eloquence, in their proper colours.” However, in Part 11 of the Dialogues Concerning Natural Religion, Hume employs precisely this rhetorical strategy. I discuss three interpretations that might account (...)
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  10. The Rhetoric and Reality of Anthropomorphism in Artificial Intelligence.David Watson - 2019 - Minds and Machines 29 (3):417-440.
    Artificial intelligence has historically been conceptualized in anthropomorphic terms. Some algorithms deploy biomimetic designs in a deliberate attempt to effect a sort of digital isomorphism of the human brain. Others leverage more general learning strategies that happen to coincide with popular theories of cognitive science and social epistemology. In this paper, I challenge the anthropomorphic credentials of the neural network algorithm, whose similarities to human cognition I argue are vastly overstated and narrowly construed. I submit that three alternative supervised learning (...)
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  11. Rhetoric and Philosophy in Plato's Phaedrus.Daniel Werner - 2010 - Greece and Rome 57 (1):21-46.
    One of Plato’s aims in the Phaedrus seems to be to outline an ‘ideal’ form of rhetoric. But it is unclear exactly what the ‘true’ rhetorician really looks like, and what exactly his methods are. More broadly, just how does Plato see the relation between rhetoric and philosophy? I argue, in light of Plato’s epistemology, that the “true craft (techne) of rhetoric” which he describes in the Phaedrus is a regulative, but also an unattainable ideal. Consequently, the (...)
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  12. The rhetoric of morality and philosophy: Plato's Gorgias and Phaedrus.Seth Benardete - 1991 - Chicago: University of Chicago Press.
    Benardete here interprets and, for the first time, pairs two important Platonic dialogues, the Gorgias and the Phaedrus . In linking these dialogues, he places Socrates' notion of rhetoric in a new light and illuminates the way in which Plato gives morality and eros a place in the human soul.
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  13. Rhetorically-based scalar-additivity.Salvatore Pistoia-Reda & Louise McNally - 2022 - Proceedings of Salt 32.
    Even-like particles have widely been analyzed as inducing scalar and additive presuppositions (cf. Horn 1969; Karttunen & Peters 1979; Rooth 1992; Gast & van der Auwera 2011). However, the additivity of even has been controversial since at least Horn 1992 and increasingly called into question (see Greenberg & Umbach 2021 for references); Greenberg specifically argues that scalar even-like particles can vary in additivity. This claim is surprising in light of the typological study in Gast & van der Auwera 2011, which (...)
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  14. Elements of a New Rhetoric in Foucault’s Work (10th edition).Alex Pereira de Araújo - 2023 - International Journal of Advanced Engineering Research and Science (Ijaers) 10 (11):1-5.
    The principal objective of this study is to present and discuss the elements that emerge from Michel Foucault's archeological undertakings, which, in our view, configure the existence of a new rhetoric that deals with what the French philosopher called the rarefaction of the subject and rarefaction of discourse in his inaugural lecture at the Collège de France (Foucault, 1996). This new rhetoric would be in charge of reflecting and analyzing the phenomena that result from both the rarefaction of (...)
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  15. Phenomenology and New Rhetoric.Steven James Bartlett - 1970/2014 - Willamette University Faculty Research Website.
    This monograph has three purposes. It attempts first to describe in general terms methods of investigation proper to strict phenomenology and to new rhetoric. Second, it describes certain recent developments by the author that lead to a de-projective approach to phenomenology and which are of potential significance in a variety of areas of study, including new rhetoric. Finally, suggestions are made with a view to bringing portions of rigorous phenomenology into close connection with certain of the basic concerns (...)
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  16. Socrates' Versatile Rhetoric and the Soul of the Crowd.David Lévystone - 2020 - Rhetorica 38 (2):135–155.
    In Plato’s early dialogues, the impossibility of talking to the crowd appears as a constitutive element of the opposition between rhetoric and dialectic and raises the understudied question of the role of the audience in Socratic thought. However, Xenophon’s Socrates constantly identifies public and private speech. But this likening is also found in the Alcibiades Major, which gives a key to understand the true meaning of this assimilation: one can convince an audience, by talking to each individual in the (...)
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  17. The Purpose of Rhetorical Form in Plato.Tushar Irani - 2024 - In David Machek & Vladimír Mikeš (eds.), Plato’s _Gorgias_: Speech, Soul and Politics. Leiden: BRILL.
    This paper explores Plato’s views on the purpose of rhetorical form by surveying the way in which Socrates engages in speechmaking at several points in the Gorgias. I argue that Socrates has nothing in principle against the use of a long speech as part of the practice of philosophical inquiry and argument, provided that the speech is geared toward understanding. This reflects a key and relatively unremarked distinction that Socrates makes in the Gorgias between persuasion that comes from being convinced (...)
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  18. Retorika: Metode Komunikasi Publik (Rhetorics: Public Communication Method).Zainul Maarif - 2015 - Jakarta, Indonesia: Rajawali Press.
    This is a book on rhetorics as a public communication method, which refers to the ideas of the main theoretician of rhetorics, i.e. Aristotle, Marcus Tillius Cicero, Hugh Blair, Frances Yates, and Gilbert Austin.
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  19. Faceless Gazes. Rhetoric and Politics of the Google Street View.Filippo Fimiani - 2023 - Paradigmi. Rivista di Critica Filosofica 41 (3):529-540.
    Potentialities of attention and distraction with respect to images are critically reprised by Neapolitan artist Domenico Antonio Mancini. In Landscapes (2019), Google Street View addresses painted on canvases take the place of outlying areas of Italian cities, and of canonical oil ‘vedute’ paintings, obliging the viewer to switch from aesthetic absorption to a multitasking, reflexive attention enabled by the tools of mobile devices and the operative agency between the displayed and depicted images. Attracted by the ephemeral, geo-localized vistas displayed on (...)
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  20. Epistemic authority and rhetorical strategies in crisis circumstances.Ljiljana Radenović & Petar Nurkić - 2021 - In Nenad Cekić (ed.), Етика и истина у доба кризе. Belgrade: University of Belgrade - Faculty of Philosophy. pp. 153-180.
    In this paper we will examine how experts from certain epistemic networks behave in the circumstances of a crisis. Our main goal is to show rhetorical strategies experts use to strengthen their own epistemic authority. We will do that by analysing experts’ strategies used in two pandemics: the one caused by A h1n1 virus in 2009 and the current pandemic caused by SARS-CoV-2. There are four different, but interrelated, rhetorical strategies, that epistemic experts use to consolidate their epistemic authority. Two (...)
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  21. Feminist Epistemologies, Rhetorical Traditions, and the Ad Hominem.Marianne Janack & John Charles Adams - 1999 - In Christine Mason Sutherland & Rebecca Sutcliffe (eds.), The Changing Tradition: Women in the History of Rhetoric. University of Calgary Press.
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  22. Adrian Piper and the Rhetoric of Conceptual Art.Vid Simoniti - 2018 - In Cornelia Butler & David Platzker (eds.), Adrian Piper: A Reader. Museum of Modern Art Press. pp. 244-271.
    How can conceptual art contribute to political discourse? By the late 1960s, New York conceptual artists like Adrian Piper were faced with this difficult question. Conceptual artistic experiments seemed removed from the anti-war, anti-racist and feminist struggles, while personally many artists became increasingly involved in activism. I revisit the knotty relationship between art and politics through a close analysis of Piper's work in this period. Against the received view, I argue that Piper's early work was remarkably devoid of political concerns, (...)
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  23. Rhetorics of Ecocriticality: The Ecocomposition of the Selected Poems of Francis C. Macansantos.Jan Raen Carlo M. Ledesma - 2018 - Mabini Review 7:77-127.
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  24. The Rhetorical Theory of Argument is Self-Defeating.Scott F. Aikin - 2011 - Cogency: Journal of Reasoning and Argumentation 3 (1).
    The rhetorical theory of argument, if held as a conclusion of an argument, is self-defeating. The rhetorical theory can be refined, but these refinements either make the theory subject to a second self- defeat problem or tacitly an epistemic theory of argument.
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  25.  49
    Constitutive Rhetoric as an Aspect of Audience Design: The Public Texts of Canadian Suffragists.Katja Thieme - 2010 - Written Communication 27 (1):36-56.
    This article offers a way of using the theory of audience design—how speakers position different audience groups as main addressees, overhearers, or bystanders—for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are articles, letters, and editorials on women's suffrage that were published between 1909 and 1912 in Canadian periodicals. In particular, the author analyzes noun phrases with which suffrage-skeptical women are addressed, (...)
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  26. Demarcating Aristotelian Rhetoric: Rhetoric, the Subalternate Sciences, and Boundary Crossing.Marcus P. Adams - 2015 - Apeiron 48 (1):99-122.
    The ways in which the Aristotelian sciences are related to each other has been discussed in the literature, with some focus on the subalternate sciences. While it is acknowledged that Aristotle, and Plato as well, was concerned as well with how the arts were related to one another, less attention has been paid to Aristotle's views on relationships among the arts. In this paper, I argue that Aristotle's account of the subalternate sciences helps shed light on how Aristotle saw the (...)
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  27. (1 other version)The pragmatic-rhetorical theory of explanation.Jan Faye - 2007 - In Johannes Persson & Petri Ylikoski (eds.), Rethinking Explanation. Series: Boston Studies in the Philosophy of Science Vol. 252. Dordrecht: Springer Verlag. pp. 43-68.
    The pragmatic theory of explanation is an attempt to see explanation as a linguistic response to a cognitive problem where the content of the response depends on the context of the scientific inquiry. The present paper draws on the rhetorical situation, as it is defined by Loyld Bitzer, in order to understand how the context may influence the content as well as the acceptability of the response.
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  28. The Rhetoric of Berkeley's Philosophy. [REVIEW]James Mahon - 1996 - Berkeley Newsletter 14:15-17.
    In this review of Peter Walmsley's book, the first book-length treatment of Berkeley as a writer, Berkeley is shown to be a master stylist. He is also shown to have a theory of language that is "explicitly rhetorical," since he held, contrary to Locke, that language had ends other than the communication of ideas.
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  29. New Populism, New Conspiracism, and the Old Rhetoric of Purity.Chris A. Kramer - 2023 - Encyclopedia of New Populism and Responses in the 21St Century.
    This entry investigates the connections between neo-populism and neo-conspiracism in the USA. One central thread is the rhetoric of purity that fosters rigid dichotomies of thought about identities, contributing to both populism and conspiracism, eliciting a neologism: conspirapopulism.
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  30. Critical Discourse Analysis and Rhetorical Tropes in Donald Trump’s First Speech to the UN.Bahram Kazemian - 2021 - Theory and Practice in Language Studies (TPLS) 11 (10):1224-1236.
    Language and politics go hand in hand and learning and comprehending political genre is to learn a language created for codifying, extending and transmitting political discourse in any text/talk. Drawing upon the theoretical framework of Fairclough’s CDA and Rhetoric, the current study aims at investigating Donald Trump’s First Speech, from the point of frequency and functions of some rhetorical strategies (Parallelism, Anaphora and the Power of Three, Antithesis and Expletive, etc.), Nominalization, Passivization, We-groups and Modality as well as Lexical (...)
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  31. Preaching to the Choir: Rhetoric and Identity in a Polarized Age.Samuel Bagg & Rob Goodman - forthcoming - Journal of Politics.
    How might discourse generate political change? So far, democratic theorists have focused largely on how deliberative exchanges might shift political opinion. Responding to empirical research that casts doubt on the generalizability of deliberative mechanisms outside of carefully designed forums, this essay seeks to broaden the scope of discourse theory by considering speech that addresses participants’ identities instead. More specifically, we ask what may be learned about identity-oriented discourse by examining the practice of religious preaching. As we demonstrate, scholars of homiletics—the (...)
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  32. Intertextuality and the Dao that Unifies Being and Nothing - Intertextual Rhetoric in Laozi’s Dao De Jing.Dawei Zhang - 2021 - Journal of Zhoukou Normal University 38 (6):60-66.
    Intertextuality (mutual illustration) is a common rhetorical device in ancient Chinese and has been used many times in Laozi (Dao Dejing). Intertextuality (mutual illustration) is of unique significance for understanding the linguistic structure and philosophical thoughts of Lao-zi. According to the current research on mutual illustration rhetoric on ancient Chinese, the forms of this rhetoric in Laozi can be divided into mutual illustration of single sentence, of multiple sentences and of ellipsis and antisense. There are only two references (...)
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  33. Tilting Vessels and Collapsing Walls: On the Rhetorical Function of Anecdotes in Early Chinese Texts.Paul van Els - 2012 - Extrême-Orient Extrême-Occident 34:141–66.
    Early Chinese argumentative texts are full of historical anecdotes. These short accounts of events in Chinese history enhance the appeal of the text, but they also have an important rhetorical function in helping the reader understand, accept, and remember the arguments propounded in the text. In this paper I examine the rhetorical function of historical anecdotes in two argumentative texts of the Western Han dynasty (202 BCE-9 CE): Han’s Illustrations of the Odes for Outsiders and The Master of Huainan. These (...)
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  34. Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques.George Rossolatos - 2014 - Semiotica 2014 (200):335-358.
    The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimensional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures (...)
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  35. Rhetorical Argumentation and the Nature of Audience: Toward an Understanding of Audience—Issues in Argumentation.Christopher W. Tindale - 2013 - Philosophy and Rhetoric 46 (4):508-532.
    In any field, we might expect different features relevant to its understanding and development to receive attention at different times, depending on the stage of that field’s growth and the interests that occupy theorists and even the history of the theorists themselves. In the relatively young life of argumentation theory, at least as it has formed a body of issues with identified research questions, attention has almost naturally been focused on the central concern of the field—arguments. Focus is also given (...)
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  36. Socrates on Cookery and Rhetoric.Freya Möbus - forthcoming - Archiv für Geschichte der Philosophie.
    Socrates believes that living well is primarily an intellectual undertaking: we live well if we think correctly. To intellectualists, one might think, the body and activities related to it are of little interest. Yet Socrates has much to say about food, eating, and cookery. This paper examines Socrates’ criticism of ‘feeding on opson’ (opsophagia) in Xenophon’s Memorabilia and of opson cookery (opsopoiia) in Plato’s Gorgias. I argue that if we consider the specific cultural meaning of eating opson, we can see (...)
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  37. On Some Rhetorical-pedagogical Strategies in Epictetus' Discourses Concerning Proairesis.Rodrigo Sebastian Braicovich - 2013 - Eidos: Revista de Filosofía de la Universidad Del Norte 19:39-56.
    The paper aims to clarify some features of Epictetus ' specific usage of the concept of proairesis throughout his Discourses. This will be done by suggesting that a number of problematic expressions concerning proairesis and its freedom should be understood as rhetorical-pedagogical expressions of Epictetus ' intellec-tualism. I will mainly focus on a series of problematic passages that have been discussed by several commentators concerning the concept of proairesis, and I will suggest that those passages are best interpreted as rhetorical (...)
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  38. Peirce's New Rhetoric.James Jakób Liszka - 2000 - Transactions of the Charles S. Peirce Society 36 (4):439-477.
    A comprehensive account of Peirce's third branch of semiotic--universal or speculative rhetoric. The article places Peirce's work in the context of the rhetorical tradition. Unlike the direction that analytic and positivist philosophy took, Peirce does not separate logic and rhetoric. Instead Peirce uses his novel theory of rhetoric to show how logic and scientific investigation is tied to a cooperative community of inquiry.
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  39. Toward a reassessment of Kant’s notion of rhetoric. On Kant’s theory and practice of popularity according to Ercolini and Santos.Roberta Pasquarè - 2020 - Studia Kantiana 2 (18):109-119.
    According to a common misconception, Kant rejects rhetoric as worthy of no respect and neglects popularity as a dispensable accessory. Two recent publications on the communicative dimension of Kant’s conception and practice of philosophy represent a very solid rebuttal of such criticism. The books in question are Kant’s Philosophy of Communication by G. L. Ercolini and A linguagem em Kant. A linguagem de Kant edited by Monique Hulshof and Ubirajara Rancan de Azevedo Marques, especially in light of the long (...)
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  40. The Rhetorics of Power.Slavoj Žižek - 2001 - Diacritics 31 (1):91-104.
    Reviewed Work: The Leader's Two Bodies: Slavoj Žižek's Postmodern Political Theology by Claudia Breger.
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  41. Conceptualising Social Exclusion: New Rhetoric or Transformative Politics?Vidhu Verma - 2011 - Economic and Political Weekly (9):89-97.
    The debate on equality and non-discrimination is certainly not a new one, but the way it is incorporated in that on social exclusion leads to several shifts within the discourse on social justice. The term social exclusion is multidimensional although its western use in a selective way about markets promoting equality separates it from the Indian emphasis on social justice as linked to ending discrimination of dalit groups. The concept of social exclusion is inherently problematic as it faces three major (...)
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  42. Late scholastic probable arguments and their contrast with rhetorical and demonstrative arguments.James Franklin - 2022 - Philosophical Inquiries 10 (2).
    Aristotle divided arguments that persuade into the rhetorical (which happen to persuade), the dialectical (which are strong so ought to persuade to some degree) and the demonstrative (which must persuade if rightly understood). Dialectical arguments were long neglected, partly because Aristotle did not write a book about them. But in the sixteenth and seventeenth century late scholastic authors such as Medina, Cano and Soto developed a sound theory of probable arguments, those that have logical and not merely psychological force but (...)
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  43. Revolutionary Rhetoric: Georg Büchner’s “Der Hessische Landbote” – A Case Study. [REVIEW]Manfred Kienpointner - 2007 - Argumentation 21 (2):129-149.
    In this paper, the political pamphlet “Der Hessische Landbote” by the eminent German author, Georg Büchner (1813–1837), will be positioned within the context of its political and historical background, analyzed as to its argumentative and stylistic structure, and critically evaluated. It will be argued that propaganda texts such as this should be evaluated by taking into account both rhetorical perspectives and standards of rational discussion. As far as argumentative structure is concerned, a modified version of the Toulmin scheme will be (...)
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  44. Cutting-Edge Equivocation: Conceptual Moves and Rhetorical Strategies in Contemporary Anti-Epistemology".Barbara Herrnstein Smith - 2002 - South Atlantic Quarterly 101 (1):187-212.
    An examination of conceptually and rhetorically equivocating positions among academic philosophers and other theorists who are sympathetic to constructivist epistemological developments but unwilling to relinquish key aspects of traditional understandings of truth and knowledge and/or anxious to avoid charges of relativism. A major problem with the resulting hybrid formulations is that, seeking, as they often claim, to “steer a course between Scylla and Charybdis” and being composed of essentially incompatible elements, they can do little theoretical work. While the personal-intellectual and (...)
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  45.  73
    Rhetoric and Reason.Tania L. Gergel - 2000 - Ancient Philosophy 20 (2):289-310.
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  46. Propaganda, Non-Rational Means, and Civic Rhetoric.Ishani Maitra - 2016 - Theoria. An International Journal for Theory, History and Foundations of Science 31 (3):313-327.
    This paper examines Jason Stanley’s account of propaganda. I begin with an overview and some questions about the structure of that account. I then argue for two main conclusions. First, I argue that Stanley’s account over-generalizes, by counting mere incompetent argumentation as propaganda. But this problem can be avoided, by emphasizing the role of emotions in effective propaganda more than Stanley does. In addition, I argue that more propaganda is democratically acceptable than Stanley allows. Focusing especially on sexual assault prevention (...)
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  47. Brand Equity Planning with Structuralist Rhetorical Semiotics.George Rossolatos - 2014 - Kassel: Kassel University Press.
    Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...)
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  48. Critical Discourse Analysis of Barack Obama's 2012 Speeches: Views from Systemic Functional Linguistics and Rhetoric.Bahram Kazemian - 2014 - Theory and Practice in Language Studies 6 (4):1178-1187.
    In the light of Halliday's Ideational Grammatical Metaphor, Rhetoric and Critical Discourse Analysis, the major objectives of this study are to investigate and analyze Barack Obama's 2012 five speeches, which amount to 19383 words, from the point of frequency and functions of Nominalization, Rhetorical strategies, Passivization and Modality, in which we can grasp the effective and dominant principles and tropes utilized in political discourse. Fairclough’s Critical Discourse Analysis frameworks based on a Hallidayan perspective are used to depict the orator’s (...)
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  49. Negotiation and Aristotle's Rhetoric: Truth over interests?Alexios Arvanitis & Antonis Karampatzos - 2011 - Philosophical Psychology 24 (6):845 - 860.
    Negotiation research primarily focuses on negotiators? interests in order to understand negotiation and offer advice about the prospective outcome. Win-win outcomes, i.e., outcomes that serve the interests of all negotiating parties, have been established and promoted as the ultimate goal for any negotiation situation. We offer a perspective that draws on Aristotle's philosophical program and discuss how the outcome is not defined by the parties? interests, but by the intersubjective validity of claims, which can essentially be treated as representative of (...)
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  50. Cicero's Criticism Of Stoic Rhetoric.Diogo Luz - 2020 - Prometheus 13 (33):423-433.
    My goal with this article is to present the elements involved in Cicero's criticism of Stoic rhetoric. First, I will present the rhetoric of the Stoics based on the testimonies we have left on these philosophers. Soon after, I will expose Cicero's criticisms of the Stoics. Next, I will argue that Cicero's criticisms arise because his proposal with rhetoric is different from the Stoics' proposal. Due to this difference, it is necessary to understand that the Stoics, on (...)
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